Hyatt Studios Huntsville Opens in Alabama, Bringing New Upper-Midscale Extended Stay Brand to 'Rocket City'

Hyatt's upper-midscale extended stay brand offers a sleek, apartment-style experience

Hyatt Hotels Corporation (NYSE:H) celebrated the grand opening of Hyatt Studios Huntsville, marking a significant milestone in the upper-midscale extended brand's expanding pipeline. This opening further strengthens Hyatt's strategic collaboration with 3H Group, the same developer behind the first-ever Hyatt Studios property, which opened in Mobile, Alabama, earlier this year. Hyatt Studios Huntsville brings a modern approach to extended stay to one of the Southeast's fastest-growing cities, offering studio apartment-style suites with spacious, well-equipped kitchens, inviting lounge areas, and flexible workspaces.

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Hyatt Studios Huntsville Guestroom

"Hyatt Studios Huntsville delivers an upper-midscale extended-stay experience that blends comfort, functionality, and modern design in a way that truly resonates with today's business and leisure travelers," said Jason Ballard, Global Brand Leader for Hyatt's Essentials Portfolio. "Our collaboration with 3H Group and LBA Hospitality continues to be a driving force behind the momentum of the Hyatt Studios brand, and we're thankful for their leadership and dedication."

Prime Location in One of the Southeast's Fastest-Growing Cities

Situated just minutes from major employers, thriving aerospace and defense campuses, and Huntsville International Airport, Hyatt Studios Huntsville offers convenient access to Redstone Arsenal, Cummings Research Park, NASA's Marshall Space Flight Center, and Downtown Huntsville. Guests can also explore regional nearby attractions such as the U.S. Space & Rocket Center, Huntsville Botanical Garden, Lowe Mill ARTS & Entertainment, and the city's expanding dining and outdoor recreation scene.

Thoughtfully Designed for Extended Stays

As part of Hyatt's Essentials Portfolio—a collection of select service brands including Hyatt Select, Unscripted by Hyatt, Caption by Hyatt, Hyatt Place, Hyatt House—Hyatt Studios hotels are designed for extended stay travelers seeking a home-like experience.

Hyatt Studios Huntsville features 120 studio apartment-style suites, each appointed with well equipped kitchens including a full-size refrigerator, built-in cooktop, microwave with air-fryer and convection capabilities, a dishwasher, and cookware. Each suite includes a comfortable sleeping area, along with a separate lounge area featuring a plush sofa or sleeper sofa, a multifunctional table, and ample storage space for comfortable, long-term stays.

Guests can maintain their daily routine while traveling with many convenient amenities, including:

• 24/7 Market
• Free Grab ‘n' Go Breakfast
• Complimentary fiber internet
• EV charging stations
• 24/7 Fitness Studio
• Self-service laundry
• Outdoor patio with firepit and grill
• Expanded Borrows Program for everyday essentials like blenders, board games, and items for pets and kids

Hyatt Studios Huntsville offers versatile meeting and event spaces ideal for small gatherings, business meetings, and celebrations. The property's 623-square-foot meeting room accommodates up to 15 guests and can be complemented with nearby larger venues. Personalized event planning support and room blocks can be arranged with the hotel team.

Strong Ownership and Management Collaboration Fuels Hyatt's Brand Expansion in Key Southeastern Markets

Following the successful opening of Hyatt Studios Mobile / Tillmans Corner earlier this year, 3H Group is expanding its portfolio across Hyatt's Essentials Portfolio, with an emphasis on markets without existing Hyatt hotels. In 2026, 3H Group plans to open a Caption by Hyatt hotel in Chattanooga, Tenn., as the market's first Hyatt hotel. In addition, several projects are under development in key southeastern markets. 3H Group acquired Hyatt Place Tampa Airport/Westshore, which recently underwent a comprehensive renovation. The company is also in the process of building dual-brand Hyatt Place and Hyatt House hotels in East Nashville, Tenn, and a Hyatt Studios hotel in Jacksonville, Florida.

"Developing the world's first two Hyatt Studios hotels has only deepened our confidence in what this brand represents," said Hiren Desai, president and CEO of 3H Group. "The Hyatt Studios brand answers a real need in the extended stay segment by offering guests a welcoming, home-like environment grounded in comfort and quality. With Hyatt's collaboration and strong brand leadership, we're proud to continue to grow our ownership footprint in more markets across the southeast."

3H Group is partnering with LBA Hospitality, a seasoned operator of over 115 hotels across the southeastern U.S. to manage Hyatt Studios Huntsville. 3H Group and LBA bring extensive experience in extended stay and select service management, and this collaboration helps ensure a seamless guest experience and make it positioned for a strong market debut.

"The expansion of the Hyatt Studios brand into Huntsville is meaningful for both our collaboration with 3H Group and for the Huntsville market," said Beau Benton, President of LBA Hospitality. "This city continues to outpace national trends in economic development, and introducing an extended stay hotel rooted in Hyatt's commitment to quality, care, and guest experience provides businesses and travelers with a thoughtful new option that complements Huntsville's continued growth."

For more information on Hyatt Studios Huntsville or to make a reservation, please visit the hotel's website. To celebrate its opening, the hotel is offering 15% off standard rates for stays between December 1, 2025, and April 30, 2026, for reservations booked by January 16, 2026. As a participating World of Hyatt property, the hotel is also part of the 500 Reasons to Stay offer, allowing members to earn 500 Bonus Points per qualifying night through February 28, 2026.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2025, the Company's portfolio included more than 1,450 hotels and all-inclusive properties in 82 countries across six continents. The Company's offering includes brands in the Luxury Portfolio, including Park Hyatt®, Alila®, Miraval®, Impression by Secrets, and The Unbound Collection by Hyatt®; the Lifestyle Portfolio, including Andaz®, Thompson Hotels®, The Standard®, Dream® Hotels, The StandardX, Breathless Resorts & Spas®, JdV by Hyatt®, Bunkhouse® Hotels, and Me and All Hotels; the Inclusive Collection, including Zoëtry® Wellness & Spa Resorts, Hyatt Ziva®, Hyatt Zilara®, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid® Hotels & Resorts, Sunscape® Resorts & Spas, Alua Hotels & Resorts®, and Bahia Principe Hotels & Resorts; the Classics Portfolio, including Grand Hyatt®, Hyatt Regency®, Destination by Hyatt®, Hyatt Centric®, Hyatt Vacation Club®, and Hyatt®; and the Essentials Portfolio, including Caption by Hyatt®, Unscripted by Hyatt, Hyatt Place®, Hyatt House®, Hyatt Studios®, Hyatt Select, and UrCove. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith, Unlimited Vacation Club®, Amstar® DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.

About Hyatt Studios

The Hyatt Studios brand is an upper-midscale, extended-stay concept designed to deliver studio apartment-style suites with an elevated, thoughtful design. Guests can enjoy the simple necessities that make everyday living and traveling more comfortable. Each hotel delivers spacious studio suites with must-have features for a convenient and comfortable experience, including Free Grab ‘n' Go Breakfast (with your stay), 24/7 Market, self-service guest laundry, fitness studio, free high-speed Wi-Fi, outdoor patio and grills, and pet-friendly accommodations. The Hyatt Studios brand is part of Hyatt's Essentials portfolio of focused-service brands and participates in the World of Hyatt loyalty program. To learn more about Hyatt Studios visit hyattstudios.com and follow the brand on Facebook, Instagram, and X.

Forward-Looking Statements

Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," "continue," "likely," "will," "would" and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. 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These factors are not necessarily all of the important factors that could cause our actual results, performance or achievements to differ materially from those expressed in or implied by any of our forward-looking statements. We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.

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Media Contact

Meredith Beyer

Hyatt

[email protected]