• Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • AI Executive AssistantNEW
  • Settings
  • RSS Feeds
Quantisnow Logo
  • Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • AI Executive AssistantNEW
  • Settings
  • RSS Feeds
PublishGo to AppAI Helper
    Quantisnow Logo

    © 2025 quantisnow.com
    Democratizing insights since 2022

    Services
    Live news feedsRSS FeedsAlertsPublish with Us
    Company
    AboutQuantisnow PlusContactJobsAI employees for your businessNEW
    Legal
    Terms of usePrivacy policyCookie policy

    IAS Launches First-to-Market AI-Powered Social Attention Measurement for Snap

    6/30/25 8:00:00 AM ET
    $IAS
    $SNAP
    Computer Software: Programming Data Processing
    Technology
    Computer Software: Programming Data Processing
    Technology
    Get the next $IAS alert in real time by email

    Product Combines Lumen Research Eye-Tracking with IAS Impression Level Data for Social Attention Measurement on Snapchat Campaigns within IAS Signal

    NEW YORK, June 30, 2025 /PRNewswire/ -- Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced a first-to-market strategic partnership with Snap Inc. (NYSE:SNAP) and Lumen Research to bring customized attention measurement to Snapchat. Snap Attention Measurement will now enable advertisers to directly and seamlessly gain social attention metrics combining Lumen eye-tracking and IAS's AI-powered media quality data to create a bespoke Snapchat attention score within the IAS Signal platform.

    IAS launches Social Attention Measurement for Snap.

    "Advertisers are increasingly seeking deeper understanding into how consumers engage with their media," said Lisa Utzschneider, CEO of Integral Ad Science. "Our new first-to-market partnership with Snap and Lumen Research creates a complete view of attention. It unifies real-world user data with media quality data to provide a holistic understanding of attention to drive media performance in a leading global social platform."

    Snap Attention Measurement with IAS and Lumen Research gives advertisers:

    • A custom attention metric on Snapchat: Go beyond viewability measurement and leverage key attention insights within IAS Signal, powered by Lumen's attention model and combined with IAS's media quality metrics for attention measurement on Snapchat to understand media performance and engagement.
    • A holistic view of attention metrics across channels: Seamlessly view Snap Attention and IAS Quality Attention Measurement across platforms and channels.
    • Trusted Third-Party Measurement: Providing advertisers with trusted, independent third-party attention measurement to support their campaign performance goals.

    Attention measurement powered by Lumen Research for Snap uses eye tracking technology, backed by the world's largest opt-in dataset, enabling advertisers to move beyond viewability metrics and gain deeper, more actionable insights into consumer behavior and real attention.

    "This partnership is a major step forward for the Attention Economy — giving advertisers on Snap the clarity and confidence to measure how attention drives action," said Mike Follett, CEO of Lumen Research. "At Lumen, we know it's what people pay attention to that truly shapes behaviour."

    Snap Attention Measurement will be available in IAS Signal, IAS's unified reporting platform that delivers the data and insights advertisers need to easily measure and optimize their digital campaigns across channels.

    IAS is a global leader in attention measurement and optimization. In December 2024, IAS introduced its Quality Attention™ Optimization product in beta, giving advertisers a powerful new way to activate attention insights and optimize programmatic campaigns in real-time. This first-of-its-kind solution combined Lumen's industry-leading predictive eye-tracking technology with IAS's AI-driven measurement to help advertisers better understand and act on how consumers engage with their ads across screens. Alongside this launch, IAS also announced an expanded partnership with Lumen Research to bring Social Attention measurement to IAS customers —offering advertisers attention metrics across social platforms and the open web via IAS.

    For more information, visit: https://integralads.com/solutions/attention/

    About Integral Ad Science

    Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

    Media Contact: [email protected]

    Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/ias-launches-first-to-market-ai-powered-social-attention-measurement-for-snap-302493707.html

    SOURCE Integral Ad Science, Inc.

    Get the next $IAS alert in real time by email

    Crush Q3 2025 with the Best AI Executive Assistant

    Stay ahead of the competition with Tailforce.ai - your AI-powered business intelligence partner.

    AI-Powered Inbox
    Context-aware email replies
    Strategic Decision Support
    Get Started with Tailforce.ai

    Recent Analyst Ratings for
    $IAS
    $SNAP

    CompanyDatePrice TargetRatingAnalyst
    Integral Ad Science Holding Corp.
    $IAS
    3/28/2025$16.00 → $9.00Outperform → Neutral
    Robert W. Baird
    Snap Inc.
    $SNAP
    2/11/2025Buy → Neutral
    Guggenheim
    Snap Inc.
    $SNAP
    2/5/2025Overweight
    Barclays
    Snap Inc.
    $SNAP
    2/5/2025$15.00 → $11.00Overweight → Equal Weight
    Wells Fargo
    Integral Ad Science Holding Corp.
    $IAS
    12/5/2024$10.00Sector Perform
    Scotiabank
    Snap Inc.
    $SNAP
    10/23/2024$17.00Mkt Perform → Mkt Outperform
    JMP Securities
    Snap Inc.
    $SNAP
    9/20/2024$11.00Neutral
    B. Riley Securities
    Snap Inc.
    $SNAP
    9/5/2024$8.00Neutral
    Cantor Fitzgerald
    More analyst ratings

    $IAS
    $SNAP
    Press Releases

    Fastest customizable press release news feed in the world

    See more
    • IAS Launches First-to-Market AI-Powered Social Attention Measurement for Snap

      Product Combines Lumen Research Eye-Tracking with IAS Impression Level Data for Social Attention Measurement on Snapchat Campaigns within IAS Signal NEW YORK, June 30, 2025 /PRNewswire/ -- Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced a first-to-market strategic partnership with Snap Inc. (NYSE:SNAP) and Lumen Research to bring customized attention measurement to Snapchat. Snap Attention Measurement will now enable advertisers to directly and seamlessly gain social attention metrics combining Lumen eye-tracking and IAS's AI-powered media quality data to create a bespoke Snapchat attention score within the IAS Signal platform.

      6/30/25 8:00:00 AM ET
      $IAS
      $SNAP
      Computer Software: Programming Data Processing
      Technology
    • IAS Announces Completion of Expanded Credit Facility

      NEW YORK, June 18, 2025 /PRNewswire/ -- Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced that it has entered into a second amendment to its credit agreement (the "Credit Agreement Amendment") with a syndicate of banks led by PNC Capital Markets LLC, as the joint lead arranger and administrative agent, and HSBC Bank USA, National Association and TD Bank, N.A. as joint lead arrangers and syndication agents. The Credit Agreement Amendment extends the maturity of the revolving credit facility to June 17, 2030, and includes a new $30 million sub-facility for swingline loans in addition to its existing $100 million currency sublimit an

      6/18/25 8:00:00 AM ET
      $IAS
      Computer Software: Programming Data Processing
      Technology
    • IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms, Maximizing Optimization and Precision for Advertisers

      New Reporting Provides Contextual Measurement Beyond Industry Brand Safety and Suitability Categories Aligned to IAS's First-to-Market Optimization Solution for Meta NEW YORK, June 18, 2025 /PRNewswire/ -- Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced the launch of new contextual category reporting for Meta Platforms (NASDAQ:META), expanding measurement reporting across Facebook and Instagram Feed and Reels. This launch demonstrates IAS and Meta's continued collaboration to deliver trusted, independent third-party measurement and optimization tools to support advertisers' brand suitability and performance goals, by aligning m

      6/18/25 4:00:00 AM ET
      $IAS
      $META
      Computer Software: Programming Data Processing
      Technology

    $IAS
    $SNAP
    SEC Filings

    See more
    • Integral Ad Science Holding Corp. filed SEC Form 8-K: Entry into a Material Definitive Agreement, Creation of a Direct Financial Obligation, Regulation FD Disclosure, Financial Statements and Exhibits

      8-K - INTEGRAL AD SCIENCE HOLDING CORP. (0001842718) (Filer)

      6/18/25 4:08:43 PM ET
      $IAS
      Computer Software: Programming Data Processing
      Technology
    • Integral Ad Science Holding Corp. filed SEC Form 8-K: Regulation FD Disclosure

      8-K - INTEGRAL AD SCIENCE HOLDING CORP. (0001842718) (Filer)

      6/3/25 8:11:20 AM ET
      $IAS
      Computer Software: Programming Data Processing
      Technology
    • SEC Form SD filed by Snap Inc.

      SD - Snap Inc (0001564408) (Filer)

      5/22/25 8:00:10 AM ET
      $SNAP
      Computer Software: Programming Data Processing
      Technology

    $IAS
    $SNAP
    Analyst Ratings

    Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

    See more
    • Integral Ad Science downgraded by Robert W. Baird with a new price target

      Robert W. Baird downgraded Integral Ad Science from Outperform to Neutral and set a new price target of $9.00 from $16.00 previously

      3/28/25 8:15:08 AM ET
      $IAS
      Computer Software: Programming Data Processing
      Technology
    • Snap downgraded by Guggenheim

      Guggenheim downgraded Snap from Buy to Neutral

      2/11/25 7:13:28 AM ET
      $SNAP
      Computer Software: Programming Data Processing
      Technology
    • Barclays reiterated coverage on Snap

      Barclays reiterated coverage of Snap with a rating of Overweight

      2/5/25 8:42:21 AM ET
      $SNAP
      Computer Software: Programming Data Processing
      Technology

    $IAS
    $SNAP
    Insider Trading

    Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

    See more
    • Chief Executive Officer Utzschneider Lisa converted options into 28,879 shares, increasing direct ownership by 8% to 378,453 units (SEC Form 4)

      4 - INTEGRAL AD SCIENCE HOLDING CORP. (0001842718) (Issuer)

      7/3/25 5:24:27 PM ET
      $IAS
      Computer Software: Programming Data Processing
      Technology
    • Chief Financial Officer Wegner Alpana was granted 525,279 shares (SEC Form 4)

      4 - INTEGRAL AD SCIENCE HOLDING CORP. (0001842718) (Issuer)

      7/3/25 5:21:38 PM ET
      $IAS
      Computer Software: Programming Data Processing
      Technology
    • General Counsel O'Sullivan Michael J. sold $208,978 worth of shares (24,000 units at $8.71) (SEC Form 4)

      4 - Snap Inc (0001564408) (Issuer)

      7/2/25 7:00:04 PM ET
      $SNAP
      Computer Software: Programming Data Processing
      Technology

    $IAS
    $SNAP
    FDA approvals

    Live FDA approvals issued by the Food and Drug Administration and FDA breaking news

    See more
    • June 7, 2024 - FDA Roundup: June 7, 2024

      For Immediate Release: June 07, 2024 Today, the U.S. Food and Drug Administration is providing an at-a-glance summary of news from around the agency:  Today, the FDA announced that it has advised the manufacturers of the licensed and authorized COVID-19 vaccines that the COVID-19 vaccines (2024-2025 Formula) for use in the United States should be monovalent (single strain) JN.1 vaccines to more closely match cu

      6/7/24 3:46:22 PM ET
      $GERN
      $SRAX
      $SNAP
      Biotechnology: Pharmaceutical Preparations
      Health Care
      Advertising
      Consumer Discretionary
    • March 22, 2024 - FDA Roundup: March 22, 2024

      For Immediate Release: March 22, 2024 Today, the U.S. Food and Drug Administration is providing an at-a-glance summary of news from around the agency:  Today, the FDA issued an emergency use authorization for Pemgarda (pemivibart) for the pre-exposure prophylaxis (prevention) of COVID-19 in certain adults and adolescents (12 years of age and older weighing at least 40 kilograms [about 88 pounds]).  Pemgarda is

      3/22/24 5:02:42 PM ET
      $SNAP
      $SRAX
      Computer Software: Programming Data Processing
      Technology
      Advertising
      Consumer Discretionary
    • November 9, 2023 - FDA Approves First Treatment for Patients with Rare Inherited Blood Clotting Disorder

      For Immediate Release: November 09, 2023 Today, the U.S. Food and Drug Administration approved Adzynma, the first recombinant (genetically engineered) protein product indicated for prophylactic (preventive) or on demand enzyme replacement therapy (ERT) in adult and pediatric patients with congenital thrombotic thrombocytopenic purpura (cTTP), a rare and life-threatening blood clotting disorder. “The FDA remains

      11/9/23 2:30:20 PM ET
      $SRAX
      $SNAP
      Advertising
      Consumer Discretionary
      Computer Software: Programming Data Processing
      Technology

    $IAS
    $SNAP
    Leadership Updates

    Live Leadership Updates

    See more
    • IAS Appoints Alpana Wegner as Chief Financial Officer

      NEW YORK, June 3, 2025 /PRNewswire/ -- Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, announced today the appointment of Alpana Wegner as Chief Financial Officer (CFO), effective June 10, 2025. Wegner will lead the global finance team and report directly to Lisa Utzschneider, CEO of IAS. Wegner replaces Jill Putman who has served as Interim CFO since January 2025. "Alpana is a versatile and results-driven leader with deep financial and operational expertise," said Utzschneider. "She served as a public company CFO in her last two

      6/3/25 8:00:00 AM ET
      $IAS
      Computer Software: Programming Data Processing
      Technology
    • Later Announces Partnership with Snap Inc. Delivering the Industry's Most Comprehensive Integration for Social and Influencer Marketing

      BOSTON, Feb. 27, 2025 /PRNewswire/ -- Later, a leader in influencer marketing and social media management software and services, today announces a partnership with Snap Inc.  (NYSE:SNAP), that redefines creator partnerships and content publishing on Snapchat. The collaboration introduces two key capabilities through Snapchat's APIs: discovery of creator profiles within Later's influencer marketing platform, and automated content scheduling and posting through Later's social media management platform. Later is the first to integrate both Snapchat's Public Profile API (organic posting) and Creator Discovery API within the same platform.

      2/27/25 9:00:00 AM ET
      $SNAP
      Computer Software: Programming Data Processing
      Technology
    • IAS Announces CFO Transition

      Jill Putman Appointed Interim CFO Reiterates Fourth Quarter and Full Year 2024 Outlook NEW YORK, Jan. 3, 2025 /PRNewswire/ -- Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced the departure of Tania Secor as Chief Financial Officer (CFO) and the appointment of Jill Putman as Interim CFO, effective immediately. Ms. Secor departed IAS to pursue new opportunities. IAS has commenced a search for a new permanent CFO. In addition, IAS is reiterating its revenue and adjusted EBITDA outlook for the fourth quarter and full y

      1/3/25 4:05:00 PM ET
      $IAS
      $JAMF
      Computer Software: Programming Data Processing
      Technology
      Computer Software: Prepackaged Software

    $IAS
    $SNAP
    Financials

    Live finance-specific insights

    See more
    • IAS Reports First Quarter 2025 Financial Results

      Total revenue increased 17% to $134.1 million Net income of $8.0 million at a 6% margin; adjusted EBITDA of $41.5 million at a 31% margin  Raises midpoint of full-year revenue and adjusted EBITDA outlook NEW YORK, May 12, 2025 /PRNewswire/ -- Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced financial results for the first quarter ended March 31, 2025. "We exceeded our expectations for the first quarter with 17% revenue growth highlighted by a 24% increase in optimization revenue and a 33% increase in publisher rev

      5/12/25 4:05:00 PM ET
      $IAS
      Computer Software: Programming Data Processing
      Technology
    • Snap Inc. Announces First Quarter 2025 Financial Results

      First quarter revenue increased 14% year-over-year to $1,363 million Daily Active Users increased 9% year-over-year to 460 million Net loss improved 54% year-over-year to $140 million Adjusted EBITDA improved 137% year-over-year to $108 million Snap Inc. (NYSE:SNAP) today announced financial results for the quarter ended March 31, 2025. "We surpassed an important milestone in Q1, with our community growing to over 900 million monthly active users," said Evan Spiegel, CEO. "Quarterly revenue increased 14% year-over-year, driven by the progress we have made with our direct-response advertising solutions, continued momentum in driving performance for small and medium sized businesses, and

      4/29/25 4:10:00 PM ET
      $SNAP
      Computer Software: Programming Data Processing
      Technology
    • IAS to Announce First Quarter 2025 Financial Results on May 12, 2025

      NEW YORK, April 14, 2025 /PRNewswire/ -- Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced that it will report its first quarter 2025 financial results after the market close on Monday, May 12, 2025. Management will host a conference call and webcast to discuss the company's financial results that day at 5:00 p.m. ET. IAS First Quarter 2025 Financial Results Conference CallDate: Monday, May 12, 2025Time: 5:00 p.m. ETLive Call: To participate in the live call and Q&A session via dial-in, please register here.Live Web

      4/14/25 4:05:00 PM ET
      $IAS
      Computer Software: Programming Data Processing
      Technology

    $IAS
    $SNAP
    Large Ownership Changes

    This live feed shows all institutional transactions in real time.

    See more
    • Amendment: SEC Form SC 13G/A filed by Integral Ad Science Holding Corp.

      SC 13G/A - INTEGRAL AD SCIENCE HOLDING CORP. (0001842718) (Subject)

      11/14/24 6:19:26 PM ET
      $IAS
      Computer Software: Programming Data Processing
      Technology
    • SEC Form SC 13G/A filed by Snap Inc. (Amendment)

      SC 13G/A - Snap Inc (0001564408) (Subject)

      2/13/24 5:14:02 PM ET
      $SNAP
      Computer Software: Programming Data Processing
      Technology
    • SEC Form SC 13G/A filed by Integral Ad Science Holding Corp. (Amendment)

      SC 13G/A - INTEGRAL AD SCIENCE HOLDING CORP. (0001842718) (Subject)

      2/13/24 4:39:56 PM ET
      $IAS
      Computer Software: Programming Data Processing
      Technology