Image Herbicides Unveils New Brand Identity to Take the Guesswork out of Weed Control
Updated Packaging and Positioning Simplify Weed Killer Selection for Consumers
Image® Herbicides, part of the Central Garden & Pet portfolio (NASDAQ:CENT) (NASDAQ:CENTA), is making it easier than ever for homeowners to confidently tackle their weed problems with a bold new brand identity, packaging redesign, and refreshed positioning. Backed by consumer research, the herbicide brand's latest evolution aims to remove confusion and help consumers quickly identify the right weed killer for their specific needs—so they can kill more weeds on more lawns with certainty.
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IMAGE HERBICIDES UNVEILS NEW BRAND IDENTITY TO TAKE THE GUESSWORK OUT OF WEED CONTROL - Updated Packaging and Positioning Simplify Weed Killer Selection for Consumers
According to a YouGov Herbicides Drivers Study, 50% of weed control purchasers admit they are not confident they are buying the correct product or applying it correctly. Image Herbicides is solving this issue head-on with a redesigned approach that prioritizes clear, visual identification of weed problems—using imagery instead of text—to simplify selection and application.
A New Look, Same Powerful Results
The rebrand introduces a modernized pack design across all Image Herbicides' product offerings, including:
- Selective Herbicides in Ready-to-Spray and Concentrate formats including Nutsedge Killer for Southern Lawns, Weed Killer for Southern Lawns, Crabgrass & Weed Killer for Lawns, and Crabgrass, Nutsedge & Weed Killer for Lawns
- Herbicide Granules such as Noxall Granules and Casoron Granules
The new design features a midnight blue brand color paired with bright, contrasting visuals that improve in-store and online shelf presence. This update ensures that consumers can easily spot the right solution for their yard—at a glance.
"This refresh is all about clarity and confidence," said Aaron Dillon, Garden Design Lead at Central Garden & Pet. "We listened to consumers' needs and created a design that simplifies the decision-making process. Our new packaging highlights the exact types of weeds each product targets, taking the uncertainty out of lawn care."
Shoppers can expect to see the new Image Herbicides packaging on shelves at Lowe's, The Home Depot, Walmart, as well as select other retailers this spring. Say goodbye to the guesswork—and hello to a weed-free lawn!
About Image Herbicides
Image® Herbicides, a brand under Central Garden & Pet, offers a powerful lineup of weed-control solutions to tackle tough weeds and unwanted grasses. With a mission to simplify lawn and landscape care, Image provides easy-to-use, effective products that confidently help homeowners achieve a lush, weed-free yard. Visit www.imageforweeds.com to learn more and to subscribe to receive lawn care, gardening, and pest control tips.
About Central Garden & Pet
Central Garden & Pet Company (NASDAQ:CENT), (NASDAQ:CENTA) understands home is central to life and has proudly nurtured happy and healthy homes for over 45 years. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to lead the future of the pet and garden industries. The Company's innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands, including Amdro®, Aqueon®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Four Paws®, Kaytee®, Nylabone®, and Pennington®, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. Central is based in Walnut Creek, California, with 6,450 employees, primarily across North America. Visit www.central.com to learn more.
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