Innovative Eyewear Partners with Eye Recommend, Expanding Smart Eyewear Access Across 600+ Independent Optometry Stores

MIAMI, May 5, 2025 /PRNewswire/ -- Innovative Eyewear, Inc. (NASDAQ:LUCY, LUCYW)), the developer of smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, today announces that it has partnered with Eye Recommend to provide its smart eyewear to more than 600 independent optical practices across Canada, significantly broadening accessibility of Innovative Eyewear's smart eyewear throughout the Canadian market.

Buying groups like Eye Recommend serve an important function in the optical industry landscape, making it easier for independent optometrists to access a wide variety of frame and lens products, while offering simplified, consolidated billing. Eye Recommend also supports its members by providing continuing education training and other essential resources to eye care professionals.

Harrison Gross, CEO of Innovative Eyewear commented, "I am truly pleased to partner with Eye Recommend to bring our cutting-edge optical smart eyewear to patients and practitioners across Canada. Together we will work to introduce smart eyewear into hundreds of optical stores, delivering an unparalleled blend of sight, sound, and seamless connectivity that only Innovative Eyewear can provide. In particular, we are very excited to offer our Lucyd Armor™ smart safety glasses in more Canadian points of sale, on the heels of our recent CSA (Canadian Standards Association) certification on the product for safety use in Canadian workplaces. While the current trade environment has presented new challenges, we remain unwavering in our commitment to providing innovative optical solutions to our close friends and neighbours to the north."

Lee Raffey, CEO at Eye Recommend, added "At Eye Recommend, we're committed to delivering exceptional value to our members, and this partnership reflects that promise. By welcoming a forward-thinking eyewear brand, such as Innovative Eyewear, into our offerings, we're empowering our practices with access to cutting-edge products that enhance patient experiences and support business growth."

About Innovative Eyewear, Inc.

Innovative Eyewear is a developer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

About Eye Recommend

Eye Recommend is a network of independent optometry clinics across Canada. They are a cooperative dedicated to providing value and expertise to its members. They leverage the power of their network to bring the best technology, resources, and services to provide its members the advantages required to grow their independent clinics. Their resources extend beyond typical buying group functions and include MyDryEye.ca, MyMyopia.ca, Eye Care Collective buying group, Jobs4ECPs.com, and Optometry Unleashed podcast. Eye Recommend members remain committed to improving patient eye care through continued education, training, and technology. To learn more please visit www.eyerecommend.ca

Forward-Looking Statements

This press release contains certain forward-looking statements, including those relating to our partnership with Eye Recommend. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements include, but are not limited to, statements regarding the expected launch date for the new smart safety eyewear connection. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."

Investor Relations Contact:

Scott Powell, Skyline Corporate Communications Group, LLC

+1 (646) 893-5835 | [email protected]

Media Contact:

Sai Main

Email: [email protected]

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SOURCE Innovative Eyewear, Inc.