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    Innovid Corp. filed SEC Form 8-K: Other Events

    2/3/25 4:59:36 PM ET
    $CTV
    Computer Software: Prepackaged Software
    Technology
    Get the next $CTV alert in real time by email
    false0001835378NYNYSENYSE00018353782025-02-032025-02-030001835378ctv:WarrantsToPurchaseOneShareOfCommonStockEachAtAnExercisePriceOf1150PerShareMember2025-02-032025-02-030001835378us-gaap:CommonStockMember2025-02-032025-02-03

    UNITED STATES
    SECURITIES AND EXCHANGE COMMISSION
    WASHINGTON, D.C. 20549
     
    FORM 8-K
    CURRENT REPORT
    Pursuant to Section 13 or 15(d) of
    the Securities Exchange Act of 1934

    Date of Report (Date of earliest event reported): February 3, 2025

    Innovid Corp.
    (Exact name of registrant as specified in its charter)

    Delaware
     
    001-40048
     
    87-3769599
    (State or other jurisdiction of incorporation or organization)
     
    (Commission File Number)
     
    (I.R.S. Employer Identification No.)

    116 E 16 Street
    New York, NY 10003
    (Address of principal executive offices) (Zip Code)

    (212) 966-7555
    (Registrant’s telephone number, including area code)

    Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

    ☐
    Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

    ☐
    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

    ☐
    Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

    ☐
    Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

    Securities registered pursuant to Section 12(b) of the Act:

    Title of each class
     
    Trading Symbol(s)
     
    Name of each exchange on which registered
    Common stock, par value $0.0001 per share
     
    CTV
     
    New York Stock Exchange
    Warrants to purchase one share of common stock, each at an exercise price of $11.50 per share
     
    CTVWS
     
    New York Stock Exchange

    Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

    Emerging growth company ☒

    If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐



    Item 8.01.
    Other Events.

    On December 23, 2024, Innovid Corp., a Delaware corporation (“Innovid”), filed with the U.S. Securities and Exchange Commission (the “SEC”) a definitive proxy statement (the “Proxy Statement”) relating to the special meeting of stockholders (the “Special Meeting”) to be held on February 11, 2025, to, among other things, adopt the Agreement and Plan of Merger (as it may be amended from time to time, the “Merger Agreement”), dated as of November 21, 2024, by and among Innovid, Mediaocean LLC, a Delaware limited liability company (“Parent”) and Ignite Merger Sub, Inc., a Delaware corporation and a wholly owned subsidiary of Parent (“Merger Sub”). The Merger Agreement provides that, upon the terms and subject to the satisfaction or waiver of the conditions set forth therein, Merger Sub will merge with and into Innovid (the “Merger”), with Innovid continuing as the surviving corporation and a wholly owned subsidiary of Parent.

    Litigation Relating to the Merger

    As of the date hereof, Innovid has received several demand letters from purported stockholders (the “Demand Letters”) of Innovid and, to Innovid’s knowledge, two complaints have been filed with respect to the Merger. The complaints are captioned: Richard Williams v. Innovid Corp. et al. and Philip Stone v. Innovid Corp. et al. (collectively referred to as the “Stockholder Actions”).

    The Demand Letters and the Stockholder Actions allege that, among other things, the Proxy Statement contains certain disclosure deficiencies and/or incomplete information regarding the Merger. Although the outcome of, or estimate of the possible loss or range of loss, from these matters cannot be predicted, Innovid believes that the allegations contained in the Demand Letters and Stockholder Actions are without merit.

    Innovid believes that no supplemental disclosures are required under applicable laws; however, in order to avoid the risk of the Demand Letters and the Stockholder Actions delaying the Merger and minimize the expense of defending the Stockholder Actions, and without admitting any liability or wrongdoing, Innovid is voluntarily making certain disclosures below that supplement those contained in the Proxy Statement. These disclosures, and disclosures on certain other matters, are provided in this Current Report on Form 8-K (the “8-K”). Nothing in this 8-K shall be deemed an admission of the legal necessity or materiality under applicable laws of any of the disclosures set forth herein. To the contrary, Innovid specifically denies all allegations in the Demand Letters and the Stockholder Actions, including that any additional disclosure was or is required.

    It is possible that additional, similar demand letters or complaints may be received or filed, or the Stockholder Actions may be amended. Innovid does not intend to announce the receipt or filing of each additional, similar demand letter, complaint or any amended complaint.

    SUPPLEMENT TO THE PROXY STATEMENT

    This supplemental information to the Proxy Statement should be read in conjunction with the Proxy Statement, which should be read in its entirety. All page references are to pages in the Proxy Statement, and terms used below, unless otherwise defined, have the meanings set forth in the Proxy Statement. Underlined text (e.g., underlined text) shows text being added to a reference disclosure in the Proxy Statement and a line through text (e.g., a line through text) shows text being deleted from a referenced disclosure in the Proxy Statement.

    Background of the Merger

    The disclosure under the heading “Background of the Merger” is hereby amended and supplemented as follows:
     
    By adding the following disclosure to page 35 of the Proxy Statement following the paragraph ending “…conducted a management presentation with representatives of Party B.”



    Other than the confidentiality agreements entered into with Parent, Party A and Party B, Innovid did not enter into confidentiality agreements with any other parties regarding its strategic transaction process. Following the execution of the Merger Agreement on November 21, 2024, Innovid was not party to any confidentiality agreement that imposed standstill restrictions (including “don’t ask/don’t waive” provisions) on Innovid’s counterparty.
     
    By adding the underlined disclosure to the paragraph beginning “On September 1, 2024, the Innovid Board met…” on page 36 of the Proxy Statement:
     
    Following such discussion, the Innovid Board determined that (x) it believed there was a very low likelihood that the Other Potential Acquirors would be willing and able to act quickly to submit a proposal to acquire Innovid and pay a similar or greater premium to acquire Innovid (other than Party B, which had not yet submitted a proposal), given that the price offered in the August 2024 IOI offered a premium of approximately 70% to the closing price of Innovid Common Stock on August 30, 2024; (y) in the Innovid Board’s view, the risks of additional outreach, including the risk of a “leak” of the strategic transaction process and the risk that such outreach, if disclosed to the public, may cause Parent, Party A or Party B to withdraw from Innovid’s strategic transaction process or have adverse effects on Innovid’s workforce and business relationships, outweighed the benefits; and (z) Innovid should not expand its outreach to any of the Other Potential Acquirors at such time.
     
    By adding the underlined disclosure to the paragraph beginning “On September 1, 2024, the Innovid Board met…” on page 36 of the Proxy Statement:
     
    Following such discussion, the Innovid Board again determined that (x) it believed there was a very low likelihood that the Other Potential Acquirors would be willing and able to act quickly to submit a proposal to acquire Innovid and pay a similar or greater premium to acquire Innovid, given that the price offered in the August 2024 IOI offered a premium of approximately 96% to the closing price of Innovid Common Stock on September 6, 2024; (y) therefore, in the Innovid Board’s view, the risks of additional outreach, including the risk of a “leak” of the strategic transaction process and the risk that such outreach, if disclosed to the public, may cause Parent, Party A or Party B to withdraw from Innovid’s strategic transaction process or have adverse effects on Innovid’s workforce and business relationships, outweighed the benefits; and (z) Innovid should not expand its outreach to any of the Other Potential Acquirors at such time.
     
    By adding the underlined disclosure to the paragraph beginning “Later on October 19, 2024…” on page 43 of the Proxy Statement:
     
    The Proposed Equity Rollover specified that, aside from Mr. Netter, whose Innovid Common Stock Rollover was valued at approximately $7.6 million, the value of the rollover of shares of Innovid Common Stock for each management member would be less than $1 million. This proposal was subsequently shared with the Innovid Board that same day.
     
    By adding the underlined disclosure to the paragraph beginning “That evening, White & Case…” on page 46 of the Proxy Statement:
     
    That evening, White & Case and management’s advisors discussed the Netter Term Sheet and White & Case provided a revised draft of the Netter Term Sheet to management’s advisors and Deutsche Bank provided a revised draft of the Proposed Equity Rollover to Evercore, which proposed increased rollover values (relative to the October 23 version of the Proposed Equity Rollover) for each of the members of Innovid’s management included in the Proposed Equity Rollover.
     
    By adding the underlined disclosure to the paragraph beginning “Later that day, DLA Piper…” on page 46 of the Proxy Statement:



    Later that day, DLA Piper provided a revised draft of the Netter Term Sheet and rollover agreement to White & Case. Mr. Wise subsequently provided a revised draft of the Proposed Equity Rollover to Mr. Netter, which proposed reduced rollover values (relative to the October 27 version of the Proposed Equity Rollover) for each of the members of Innovid’s management included in the Proposed Equity Rollover. This version of the Proposed Equity Rollover proposed a total rollover for Mr. Netter of $6 million.
     
    On October 29, 2024, Mr. Wise provided another revised draft of the Proposed Equity Rollover to Mr. Netter. This version of the Proposed Equity Rollover remained consistent with the previous version with respect to the value of Mr. Netter’s rollover.
     
    Reasons for the Merger
     
    The disclosure under the heading “Reasons for the Merger” is hereby amended as follows:
     
    By adding the underlined disclosure to the paragraph beginning “Results of Process Conducted.” on page 51 of the Proxy Statement:
     
    Results of Process Conducted. The Innovid Board, with the assistance of Innovid’s management and advisors, evaluated the outcome of the process undertaken to explore potential strategic transaction opportunities for Innovid. This process, as described further in the section of this proxy statement captioned “The Merger—Background of the Merger,” included conducting management presentations, sharing the Bidder Projections, and facilitating due diligence of three potential acquirors for multiple months. As described further in the section of this proxy statement captioned “The Merger—Background of the Merger,” the Innovid Board considered, but decided against, conducting outreach to additional potential acquirors due to its belief that there was a very low likelihood that any other potential acquirors would be willing and able to act quickly to submit a proposal to acquire Innovid and pay a similar or greater premium to that offered by Parent to acquire Innovid given that the Per Share Price represents an approximately 94% premium to the closing price of Innovid Common Stock on November 20, 2024, the last trading day before the public announcement of the Merger Agreement, and that, in the Innovid Board’s view, the risks of additional outreach, including the risk of a “leak” of the strategic transaction process and the risk that such outreach, if disclosed to the public, may have caused Parent to withdraw from Innovid’s strategic transaction process or have adverse effects on Innovid’s workforce and business relationships, outweighed the benefits. The Innovid Board also considered the fact that Party A withdrew from Innovid’s strategic transaction process without providing any indication of interest to acquire Innovid and that Party B declined to provide any indication of interest to acquire Innovid in writing, and withdrew from Innovid’s strategic transaction process following the Innovid Board’s request that Party B increase its proposed price per share to meet the price per share offered by Parent at that time. Finally, the Innovid Board considered the Party C IOI, the fact that the price per share offered in the Party C IOI was significantly below the price per share offered by Parent and that Party C made no attempt to increase its price per share upon being informed that Innovid was not interested in discussing a potential strategic transaction at the price per share range offered in the Party C IOI.
     
    Fairness Opinion of Innovid’s Financial Advisor
     
    The disclosure under the heading “Fairness Opinion of Innovid’s Financial Advisor” is hereby amended and supplemented as follows:
     
    By adding the underlined disclosure to the paragraph immediately following the heading “Discounted Cash Flow Analysis” on page 58 of the Proxy Statement:
     
    The cash flows and terminal values in each case were then discounted to present value as of June 30, 2024 using discount rates ranging from 14.0% to 17.0%, which were based on an estimate of Innovid’s weighted average cost of capital, and the mid-year cash flow discounting convention. Based on this range of implied enterprise values, Innovid’s estimated net cash (calculated as cash and cash equivalents less total debt) as of November 18, 2024 of approximately $38 million, and the number of fully diluted shares of Innovid Common Stock, in each case as provided by Innovid’s management, this analysis indicated a range of implied equity values per share of Innovid Common Stock of $2.55 to $4.23, compared to the Per Share Price of $3.15 per share of Innovid Common Stock.
     

    By amending and supplementing the paragraph beginning “Evercore reviewed and compared” on page 58 of the Proxy Statement as follows:
     
    Evercore reviewed and compared certain financial information of Innovid to corresponding financial multiples and ratios for the followingbelow selected publicly traded companies in the media and non-media ad-tech industry (the “selected companies”):
     
    Non-Media Ad-Tech

    •
    LiveRamp, Inc.

    •
    Double Verify, Inc.

    •
    IAS Corp.
    Media Ad-Tech

    •
    The Trade Desk, Inc.

    •
    Zeta Corp.

    •
    Viant, Inc.

    •
    Nexxen Ltd.

    •
    Magnite, Inc.

    •
    Taboola Ltd.

    •
    PubMatic, Inc.

    •
    Outbrain, Inc.

    •
    Criteo S.A.

    •
    AppLovin Corp.

    •
    Unity, Inc.

    •
    Digital Turbine, Inc.

    •
    Roku, Inc.

    By amending and restating the table following the sentence “The analysis indicated the following:” on page 59 of the Proxy Statement as follows:

    Company
    2024 EV/Adjusted EBITDA
    2025 EV/Adjusted EBITDA
    2024 EV/Revenue
    2025 EV/Revenue
    Non- Media Ad-Tech
    LiveRamp, Inc.
    13.4x
    11.5x
    2.3x
    2.1x
    Double Verify, Inc.
    14.9x
    13.3x
    4.6x
    4.1x
    IAS Corp.
    12.7x
    11.3x
    3.6x
    3.2x
    Media Ad-Tech
    The Trade Desk, Inc.
    58.5x
    47.7x
    24.1x
    20.0x
    Zeta Corp.
    35.9x
    27.9x
    6.1x
    5.0x
    Viant, Inc.
    44.8x
    37.0x
    7.4x
    6.4x
    Nexxen Ltd.
    3.4x
    3.0x
    0.9x
    0.8x
    Magnite, Inc.
    14.3x
    12.8x
    4.5x
    4.0x
    Taboola Ltd.
    5.1x
    4.4x
    1.4x
    1.1x
    PubMatic, Inc.
    9.8x
    9.3x
    2.4x
    2.2x
    Outbrain, Inc.
    5.7x
    4.0x
    0.6x
    0.6x
    Criteo S.A.
    7.1x
    6.6x
    2.0x
    1.9x
    AppLovin Corp.
    42.2x
    32.5x
    24.1x
    19.9x
    Unity, Inc.
    30.0x
    28.7x
    5.4x
    5.4x
    Digital Turbine, Inc.
    12.3x
    8.4x
    1.1x
    1.0x
    Roku, Inc.
    41.5x
    31.7x
    2.2x
    2.0x
    Non-Media Ad‑Tech Mean
    13.7x
    12.0x
    3.5x
    3.1x
    Media Ad-Tech Mean
    23.9x
    19.5x
    6.3x
    5.4x


    By adding the underlined disclosure to the paragraph beginning “Based on the multiples it derived…” on page 59 of the Proxy Statement:
     
    Based on this range of implied enterprise values, Innovid’s estimated net cash (calculated as cash and cash equivalents less total debt) as of November 18, 2024 of approximately $38 million, and the number of fully diluted shares of Innovid Common Stock, in each case as provided by Innovid’s management, this analysis indicated a range of implied equity values per share of Innovid Common Stock as shown below, compared to the Per Share Price of $3.15 per share of Innovid Common Stock.
     
    By amending the paragraph beginning “Evercore reviewed, to the extent publicly available” and the table following such paragraph on page 60 of the Proxy Statement as follows:
     
    Evercore reviewed, to the extent publicly available, financial information related to the following selected transactions involving target companies in the ad-tech industry announced since 2016 (the “selected transactions”). The selected transactions reviewed by Evercore and the month and year each was announced, were as follows:
     
    Month and Year
    Announced


    Acquiror

    Target
    December 2016


    Golden Gate Capital LP

    Neustar, Inc.
    June 2018


    Vista, Inc.

    IAS Corp
    November 2020


    Experian Plc.

    Tapad Inc.
    February 2021


    Magnite, Inc.

    SpotX, Inc.
    July 2021


    Magnite, Inc.

    SpringServe, Inc.
    July 2021


    Mediaocean LLC

    Flashtalking, Inc.
    August 2021


    IAS Corp

    Publica, Inc.
    September 2021


    TransUnion

    Neustar, Inc.
    August 2022


    Criteo S.A.

    IPONWEB, Inc.
    December 2022


    Lumine, Inc.

    WideOrbit, Inc.
    June 2023


    Neptune Retail Solutions

    Quotient, Inc.
    July 2023


    Double Verify, Inc.

    Scibids, Inc.
    October 2023


    Omicron, Inc.

    Flywheel, Inc.
    April 2024


    Cadent Plc.

    AdTheorent, Inc.

    By amending and restating the table following the sentence “The analysis indicated the following:” on page 60 of the Proxy Statement as follows:
     
    Month and Year
    Announced
    Acquiror
    Target
    EV/LTM Revenue
    December 2016
    Golden Gate Capital LP
    Neustar, Inc.
    2.4x
    June 2018
    Vista, Inc.
    IAS Corp
    N/A
    November 2020
    Experian Plc.
    Tapad Inc.
    5.1x
    February 2021
    Magnite, Inc.
    SpotX, Inc.
    10.1x
    July 2021
    Magnite, Inc.
    SpringServe, Inc.
    N/A
    July 2021
    Mediaocean, Inc.
    Flashtalking, Inc.
    4.0x
    August 2021
    IAS Corp
    Publica, Inc.
    N/A
    September 2021
    TransUnion
    Neustar, Inc.
    5.4x
    August 2022
    Criteo S.A.
    IPONWEB, Inc.
    2.3x
    December 2022
    Lumine, Inc.
    WideOrbit, Inc.
    3.0x
    June 2023
    Neptune Retail Solutions
    Quotient, Inc.
    1.6x
    July 2023
    Double Verify, Inc.
    Scibids, Inc.
    10.5x
    October 2023
    Omicron, Inc.
    Flywheel, Inc.
    3.0x
    April 2024
    Cadent Plc.
    AdTheorent, Inc.
    1.5x
    Mean
    4.5x
    Median
    3.0x


    By adding the underlined disclosure to the paragraph beginning “Based on the multiples it derived…” on page 60 of the Proxy Statement:
     
    Based on this range of implied enterprise values, Innovid’s estimated net cash (calculated as cash and cash equivalents less total debt) as of November 18, 2024 of approximately $38 million, and the number of fully diluted shares of Innovid Common Stock, in each case as provided by Innovid’s management, this analysis indicated a range of implied equity values per share of Innovid Common Stock of $2.15 to $4.42, compared to the Per Share Price of $3.15 per share of Innovid Common Stock.

    Litigation Relating to the Merger
     
    The disclosure under the heading “Litigation Relating to the Merger” is hereby amended and restated as follows:
     
    As of February 3, 2025, two complaints have been filed by purported Innovid stockholders against Innovid and members of its board of directors in connection with the Merger Agreement and the transactions contemplated thereby. The two complaints are filed in New York state courts and captioned as Richard Williams v. Innovid Corp. et al. and Philip Stone v. Innovid Corp. et al., which Innovid refers to collectively as the “Stockholder Actions”. In general, the Stockholder Actions claim negligent misrepresentation and concealment as well as negligence under New York common law and allege that the Proxy Statement omits or misstates material information. The Stockholder Actions seek, among other things, injunctive relief preventing the consummation of the Merger, unspecified damages, and attorneys’ fees.

    In addition to the Stockholder Actions, several purported Innovid stockholders have sent demand letters alleging similar deficiencies regarding the disclosures made in the Proxy Statement.

    At this time, it is not possible to predict the outcome of the Stockholder Actions or their impact on Innovid or the Merger. Innovid believes that the disclosures set forth in the Proxy Statement comply with applicable law and that the allegations asserted in the demand letters and Stockholder Actions are without merit.

    Cautionary Statement Regarding Forward-Looking Statements

    This 8-K contains forward-looking statements. These forward-looking statements include, without limitation, statements relating to the Merger. These statements are based on the beliefs and assumptions of Innovid’s management. Although Innovid believes that its plans, intentions and expectations reflected in or suggested by these forward-looking statements are reasonable, it cannot assure you that it will achieve or realize these plans, intentions or expectations. These statements constitute projections, forecasts and forward-looking statements, and are not guarantees of performance. Such statements can be identified by the fact that they do not relate strictly to historical or current facts. When used in this 8-K, words such as “anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “expect,” “forecast,” “intend,” “may,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “seek,” “should,” “strive,” “target,” “will,” “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Should one or more of a number of known and unknown risks and uncertainties materialize, or should any of our assumptions prove incorrect, our actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include, but are not limited to:


    •
    the completion of the Merger on anticipated terms and timing, including obtaining required stockholder and the satisfaction of other conditions to the completion of the Merger;
     

    •
    potential litigation relating to the Merger that could be instituted against Innovid, Parent or their respective directors, managers or officers, including the effects of any outcomes related thereto;


    •
    the risk that disruptions from the Merger will harm Innovid’s business, including current plans and operations;



    •
    the ability of Innovid to retain and hire key personnel;


    •
    potential adverse reactions or changes to business relationships resulting from the announcement or completion of the Merger;


    •
    continued availability of capital and financing and rating agency actions;


    •
    legislative, regulatory and economic developments affecting Innovid’s business;


    •
    general economic and market developments and conditions;


    •
    potential business uncertainty, including changes to existing business relationships, during the pendency of the Merger that could affect Innovid’s financial performance;


    •
    certain restrictions during the pendency of the Merger that may impact Innovid’s ability to pursue certain business opportunities or strategic transactions;


    •
    unpredictability and severity of catastrophic events, including but not limited to acts of terrorism, pandemics, outbreaks of war or hostilities, as well as Innovid’s response to any of the aforementioned factors;


    •
    significant transaction costs associated with the Merger;


    •
    the possibility that the Merger may be more expensive to complete than anticipated, including as a result of unexpected factors or events;


    •
    the occurrence of any event, change or other circumstance that could give rise to the termination of the Merger Agreement, including in circumstances requiring Innovid to pay a termination fee;


    •
    competitive responses to the Merger; and


    •
    other risks and uncertainties indicated in this 8-K, including those incorporated by reference to our Annual Report on Form 10-K for the fiscal year ended December 31, 2023, which was filed with the SEC on February 29, 2024.

    These risks, as well as other risks associated with the Merger, are considered representative, no such list should be considered a complete statement of all potential risks and uncertainties. These forward-looking statements are based on information available as of the date of this 8-K and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing our views as of any subsequent date, and we do not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.

    As a result of a number of known and unknown risks and uncertainties, our actual results or performance may be materially different from those expressed or implied by these forward-looking statements. You should not place undue reliance on these forward-looking statements.

    You should read this 8-K, the Proxy Statement and the documents that we reference and have filed as exhibits to the Proxy Statement with the understanding that our actual future results, performance and achievements may be materially different from what we expect. We qualify all of our forward-looking statements by these cautionary statements. These forward-looking statements speak only as of the date of this 8-K. Except as required by applicable law, we do not plan to publicly update or revise any forward-looking statements contained in this 8-K, whether as a result of any new information, future events or otherwise. Innovid’s stockholders are advised to consult any future disclosures that Innovid makes on related subjects as may be detailed in its other filings made from time to time with the SEC.


    Important Additional Information and Where to Find It

    In connection with the Merger, Innovid has filed with the SEC and has mailed or otherwise provided to Innovid’s stockholders, the Proxy Statement regarding the Merger. Innovid may also file other documents with the SEC regarding the Merger. This 8-K is not a substitute for the Proxy Statement or any other document which Innovid may file with the SEC. INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE PROXY STATEMENT AND ANY OTHER RELEVANT DOCUMENTS THAT ARE FILED OR WILL BE FILED WITH THE SEC, AS WELL AS ANY AMENDMENTS OR SUPPLEMENTS TO THESE DOCUMENTS, CAREFULLY AND IN THEIR ENTIRETY BECAUSE THEY CONTAIN OR WILL CONTAIN IMPORTANT INFORMATION ABOUT THE MERGER AND RELATED MATTERS. Investors and security holders may obtain free copies of the Proxy Statement and other documents (when they become available) that are filed or will be filed with the SEC by Innovid through the website maintained by the SEC at www.sec.gov, Innovid’s website maintained by the SEC at www.sec.gov, Innovid’s website at https://investors.innovid.com/ or by contacting Innovid’s Investor Relations Team at [email protected].

    The Merger will be implemented pursuant to the Merger Agreement, which contains the full terms and conditions of the Merger.

    Participants in the Solicitation

    Innovid, Parent and their respective directors and officers may be deemed to be participants in the solicitation of proxies from Innovid’s stockholders in connection with the Merger. Information about Innovid’s directors and executive officers and their ownership of Innovid’s securities is set forth in Innovid’s filings with the SEC. To the extent that holdings of the Innovid’s securities have changed since the amounts printed in the Proxy Statement, such changes have been or will be reflected on Statements of Change in Ownership on Form 4 filed with the SEC. Additional information regarding the interests of those persons and other persons who may be deemed participants in the Merger may be obtained by reading the Proxy Statement. You may obtain free copies of these documents as described in the preceding paragraph.


    SIGNATURES

    Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

     
    INNOVID CORP.
         
    Date: February 3, 2025
    By:
    /s/ Anthony Callini
     
    Name:
    Anthony Callini
     
    Title:
    Chief Financial Officer



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    Recent Analyst Ratings for
    $CTV

    DatePrice TargetRatingAnalyst
    11/21/2024Mkt Outperform → Mkt Perform
    JMP Securities
    9/13/2022$2.70Underweight
    Morgan Stanley
    2/25/2022$10.00 → $6.00Buy
    Needham
    2/8/2022$13.00 → $8.00Outperform
    BMO Capital
    1/5/2022$11.00Market Outperform
    JMP Securities
    12/28/2021$10.00Buy
    Needham
    12/27/2021$13.00Outperform
    BMO Capital
    12/17/2021$10.00Outperform
    Evercore ISI
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    $CTV
    Insider Purchases

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    Netter Zvika bought $41,490 worth of shares (20,000 units at $2.07), increasing direct ownership by 0.40% to 4,960,733 units (SEC Form 4)

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    Callini Anthony bought $20,061 worth of shares (11,000 units at $1.82), increasing direct ownership by 2% to 499,000 units (SEC Form 4)

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    3/1/24 5:21:11 PM ET
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    Netter Zvika bought $45,970 worth of shares (25,000 units at $1.84), increasing direct ownership by 0.62% to 4,085,733 units (SEC Form 4)

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    SEC Form 15-12G filed by Innovid Corp.

    15-12G - Innovid Corp. (0001835378) (Filer)

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    SEC Form EFFECT filed by Innovid Corp.

    EFFECT - Innovid Corp. (0001835378) (Filer)

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    SEC Form POS AM filed by Innovid Corp.

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    Roku the First Publisher to Launch Innovid Harmony Reach & Frequency, Driving Optimized Reach & Campaign Performance

    Collaborating through Roku Data Cloud, Innovid & Roku Aim to Enhance CTV Outcomes Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital, today announced the launch of Harmony Reach & Frequency for publishers, in partnership with Roku, the #1 TV streaming platform in the U.S*. Collaborating with Roku to address the challenges of frequency management from the supply side, the partnership will deliver value for advertisers through optimized incrementality and campaign effectiveness. Part of Innovid's Harmony initiative, Harmony Reach & Frequency is the industry's first holistic frequency

    1/7/25 9:00:00 AM ET
    $CTV
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    Innovid & IRIS.TV Partner to Enable Actionable, Video-Level Contextual Measurement for CTV

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    12/18/24 9:00:00 AM ET
    $CTV
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    Innovid Partners with 51ToCarbonZero in Move Toward Net-Zero

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    12/4/24 7:30:00 AM ET
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    Insider Trading

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    Director Shany Gilad returned 1,367,953 shares to the company, closing all direct ownership in the company (SEC Form 4)

    4 - Innovid Corp. (0001835378) (Issuer)

    2/14/25 4:23:15 PM ET
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    Director Dipiano Michael A returned 362,646 shares to the company, closing all direct ownership in the company (SEC Form 4)

    4 - Innovid Corp. (0001835378) (Issuer)

    2/13/25 8:42:05 PM ET
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    Chief Executive Officer Netter Zvika returned 7,892,915 shares to the company, closing all direct ownership in the company (SEC Form 4)

    4 - Innovid Corp. (0001835378) (Issuer)

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    Innovid Corp. downgraded by JMP Securities

    JMP Securities downgraded Innovid Corp. from Mkt Outperform to Mkt Perform

    11/21/24 2:19:36 PM ET
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    Morgan Stanley initiated coverage on Innovid Corp. with a new price target

    Morgan Stanley initiated coverage of Innovid Corp. with a rating of Underweight and set a new price target of $2.70

    9/13/22 7:46:21 AM ET
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    Needham reiterated coverage on Innovid with a new price target

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    2/25/22 5:06:22 AM ET
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    Amendment: SEC Form SC 13G/A filed by Innovid Corp.

    SC 13G/A - Innovid Corp. (0001835378) (Subject)

    11/14/24 6:25:06 AM ET
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    SEC Form SC 13G filed by Innovid Corp.

    SC 13G - Innovid Corp. (0001835378) (Subject)

    8/1/24 1:12:22 PM ET
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    Amendment: SEC Form SC 13G/A filed by Innovid Corp.

    SC 13G/A - Innovid Corp. (0001835378) (Subject)

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    LG Ad Solutions the Latest Industry Leader to Join Innovid's Harmony Initiative

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    10/24/24 9:00:00 AM ET
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    Goodway Group & Vizio the Latest to Join Innovid's Harmony Initiative to Optimize CTV Advertising

    Growing List of Advertising Industry Partners Leaning Into Harmony Direct to Address Supply Path Inefficiencies Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced that Goodway Group and Vizio are the latest companies to lean into its Harmony initiative to optimize CTV advertising. Launched in April, Innovid's Harmony initiative brings together industry leaders to work collaboratively to optimize CTV at the infrastructure level to improve efficiency and ROI, enhance transparency and control, reduce carbon emissions, and provide better viewing experien

    6/12/24 10:46:00 AM ET
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    Innovid Set to Join the Russell 3000® Index

    Innovid Corp. (NYSE:CTV) (the "Company"), a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced that it is set to join the broad-market Russell 3000® Index at the conclusion of the 2024 Russell US Indexes annual reconstitution, effective at the open of US equity markets on Monday, July 1, according to a preliminary list of additions posted Friday, May 24. The annual Russell US Indexes reconstitution captures the 4,000 largest US stocks as of Tuesday, April 30, ranking them by total market capitalization. Membership in the US all-cap Russell 3000® Index, which remains in place

    5/30/24 8:30:00 AM ET
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    Innovid Reports Q3 2024 Financial Results

    Q3 2024 revenue increased 6% year-over-year to $38.3 million Q3 2024 net income improved year-over-year to $4.7 million and Adjusted EBITDA* increased 29% year-over-year to $8.4 million Adjusted EBITDA margin* increased to 22%, the ninth consecutive quarter of expansion Company announces board approval to implement stock repurchase program Innovid Corp. (NYSE:CTV) (the "Company"), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced financial results for the third quarter ended September 30, 2024. "In the third quarter, we were encouraged by the solid growth

    11/12/24 7:30:00 AM ET
    $CTV
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    Innovid to Release Third Quarter 2024 Financial Results on November 12th

    Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced that it will release third quarter 2024 financial results before the market opens on Tuesday, November 12, 2024. The Company will host a conference call to discuss its results at 8:30 a.m. ET that same day. Zvika Netter, Co-founder and Chief Executive Officer, and Anthony Callini, Chief Financial Officer, will host the call. The conference call will be available via webcast at investors.innovid.com. To participate via telephone, please dial (+1) 877-407-3211 (toll free) or (+1) 201-389-0862 (toll-free

    10/28/24 8:30:00 AM ET
    $CTV
    Computer Software: Prepackaged Software
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    Innovid Reports Q2 2024 Financial Results

    Q2 2024 revenue increased 10% year-over-year to $38.0 million Q2 2024 net loss improved year-over-year to $10.5 million and Adjusted EBITDA* increased 29% year-over-year to $5.9 million Adjusted EBITDA margin increased to 15.5%, the eighth consecutive quarter of expansion CTV impression volume from ad serving and personalization increased 21% year-over-year Innovid Corp. (NYSE:CTV) (the "Company"), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced financial results for the second quarter ended June 30, 2024. "I am pleased to report Innovid delivered anoth

    8/6/24 7:30:00 AM ET
    $CTV
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