Integral Ad Science And Microsoft Extend Advertising Collaboration To Provide Third-Party Measurement For Advertisers

Global Brands Now Benefit from Independent Analysis on Brand Safety & Suitability, Viewability, and Invalid Traffic Across the Microsoft Advertising Ecosystem

NEW YORK, June 25, 2024 /PRNewswire/ -- Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced it is expanding its collaboration with Microsoft Advertising to provide post-bid third-party brand safety and suitability, viewability, and invalid traffic measurement across Microsoft's advertiser solutions, including the Microsoft Advertising Platform and Microsoft Invest, which means for the first time, advertisers can benefit from verification reporting on Microsoft's proprietary audience data, including in-market audiences.