Intuit's All-in-One Agentic AI-Driven Consumer Platform Powers Year-Round Money Outcomes for Those Who Need It Most

Data, AI and Human Intelligence at Scale Create Done-For-You Tax Preparation, Personal Financial Guidance, and More Money, Faster Fueled By Credit Karma and TurboTax

Intuit Inc. (NASDAQ:INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, announced today new AI and Agentic AI experiences across Credit Karma and TurboTax, together creating the only all-in-one Consumer Platform that seamlessly delivers year-round control of personal finances powering better money outcomes. Intuit's Consumer Platform offers done-for-you daily finance management and wealth optimization by predicting and automating actions across credit, debt, money management, wealth building, and tax preparation. Advanced Agentic AI is paired with Human Intelligence (HI) through a nationwide network of 13,000 experts to provide trusted, personalized guidance and actively deliver more money, faster.

"With over 75% of American households earning less than $100K annually and 57% of active Credit Karma members managing revolving debt, personal finances can feel overwhelming with no single resource for all money needs," said Mark Notarainni, Executive Vice President and General Manager, Consumer Group, Intuit, Inc. "We are automating the tedium out of finances, empowering consumers to spend less time wondering, worrying or doing, and more time confidently living their best lives. Intuit's combination of TurboTax and Credit Karma is the only Consumer Platform that helps customers make better everyday financial decisions, then actively works in their best interest to find them more money, easier and faster."

The Consumer Platform Delivers Three Core Benefits:

1. Done-For-You Experiences Through AI+Human Intelligence (AI+HI): Personalized guidance and money solutions that anticipate needs and get things done for the consumer, minimizing manual effort and maximizing financial results. This includes credit building, maximizing credit card rewards and automatically crafting personalized wealth building and debt pay-down plans. Agentic AI-powered assistants and human experts understand unique tax situations and can take action for filers, guaranteeing the biggest refund without stress or manual data entry.
2. Trusted Advice Through Local AI Concierges and AI Powered Tax Experts: Year-round financial guidance, credit help, and expanded local tax expert support instill confidence in achieving money goals. This encompasses personalized debt pay-down, cashflow, and credit score optimization, as well as accessible in-person and virtual support from AI-matched local tax experts for consumers and small businesses through expanded local presence at TurboTax stores and TurboTax Expert offices.
3. More Money, Faster: The Consumer Platform delivers more money in one place, ranging from helping members establish a credit history or pay off debt, to providing Fast Money options and getting refunds instantly.

Level Up Your Finances: AI Agents Turn Daunting Money Decisions into Done-For-You Prosperity

New Agentic AI assistants and Intuit's unique combination of Artificial Intelligence + Human Intelligence (AI+HI) transform complicated everyday financial tasks into effortless, done-for-you experiences that reduce stress, save time, and put more money in customers' pockets year-round:

• Credit Spark: This credit builder turns everyday payments into prosperity and is a game-changer for those who find traditional credit building inaccessible, or are without traditional financial products. Credit Spark allows members to turn everyday payments like rent, utilities, and phone bills into credit-building activity – with no fee or debt. Sharing eligible payments with TransUnion, this done-for-you credit building helps members establish a credit history by allowing up to 24 months of past payments.
• My Cards: Credit Karma goes beyond helping consumers find the right credit card or loan, it helps members actively maximize rewards for the cards already in their wallet. Now, with My Cards members have a single place to manage their credit cards and get timely, personalized recommendations on spending patterns and expiring benefits, ensuring consumers take full advantage of their cards and capture rewards that often go unrealized.
• Debt Assistant (Coming Soon): For those overwhelmed by revolving debt, Credit Karma's Debt Assistant acts as an AI-powered automated debt strategist that meticulously analyzes a members' finances then automatically crafts and delivers a personalized debt pay-down plan. It makes recommendations on consolidating, refinancing, and tackling high-interest debt.
• Tax Assistant: To ensure consumers stay in control of their finances year-round and remove their annual tax panic, Credit Karma's Tax Assistant transforms annual tax filing into ongoing, simple steps. Members with simple tax situations who answer easy, quick questions year-round can have up to 80% of their Tax Year 2025 taxes ready to go come tax time (taxes typically filed in 2026). Intuit's AI-powered tax categorization eliminates manual entry by populating Credit Karma data into TurboTax, delivering a truly done-for-you tax filing experience.
• Refund Assistant (Coming Soon): When a customer receives their refund, the AI-powered Refund Assistant immediately gives personalized recommendations to crush debt, build an emergency fund, build credit, or invest for the future.
• Automated Tax Filing: Intuit's AI tax help is revolutionizing the tax filing experience through effortless done-for-you tax preparation that saves customers invaluable time and guarantees the best value and biggest refund:
  • Eliminate Manual Data Entry: TurboTax saved Americans an astounding 6 million hours last tax season through automated tax filing. By leveraging Generative AI, Intuit now automates data entry for 90% of the most commonly used tax forms, including complex 1040s and 1099 Composites. AI automatically ingests tax forms directly from financial institutions such as brokerage firms, eliminating work for taxpayers.
  • Guaranteed Maximum Outcome: An Outcome Maximization Assistant analyzes millions of data sets to predict and identify potential deductions and credits, including state-specific ones, ensuring maximized tax outcomes. And for those filers looking for a tax expert to meet with in person or virtually, an AI Concierge is an intelligent navigator to help connect with an expert suited to their situation, ensuring everyone embarks on their tax journey with the right tools and maximum confidence.
  • Cost Basis Adjustment Assistant: Simplifying complicated calculations, this assistant saved customers an average of 50 clicks, and lowered their taxable income by a median increase of $12K during its pilot phase.
  • AI Agents For Businesses & Side hustlers (Coming Soon): Handling the complex categorization required for business income, The Business Expense Maximization Assistant can import and understand unstructured spreadsheets and categorize expenses according to IRS guidelines, while the Income Qualification Assistant helps customers easily categorize their income and file with confidence.

Find Tax Help: Local Experts, AI-Matched, and a Tax Concierge

For customers seeking the trust, confidence, and reassurance of a tax expert—especially when dealing with complex or prior-year issues—TurboTax is making human expertise more accessible than ever through an expanded service footprint that offers customers the option of convenient virtual or in-person filing and consultation options. These are revolutionary, modern, AI-led experiences.

• AI-Driven Expert Matching: Intuit's AI matches customers with the perfect tax expert for their unique situation and provides the option of meeting with them via one-way video or in person.
• TurboTax Gets Local: Recognizing that customers actively searching for help are 5 times more likely to book with a local pro within 50 miles, TurboTax is building on last year's successful strategy to deliver best-in-class AI+HI local tax prep. With rolling openings throughout TY25, TurboTax is bringing some of its 13,000 tax experts and their local expertise to its customers through:
  • Approximately 20 new TurboTax stores in major cities across the country, with multiple tax experts and various in-person filing options, acting as hubs for in-person experiences while ensuring strategic market reach in key Designated Market Areas (DMAs).
  • Nearly 600 TurboTax Expert offices nationwide (200 more than last tax season) with local experts providing virtual and in-person tax assistance cost effectively maximizes geographical coverage.
• Small Business Tax Experts are Local Too: New this year, TurboTax Experts for Business matches small business owners to local experts with industry-specific expertise, helping filers maximize deductions relevant to their line of work.
• Tax Concierge Team: Either in person or on the phone, TurboTax's human tax concierges are available to answer all tax related questions. Get pricing, answers, and find an expert, all without the hassle. TurboTax AI-Concierge is available 24/7. In person Concierges are available 7 days a week 5AM-9PM PT.
• Prior Year Support: In TY25, experts will be empowered to prepare and file prior year returns for customers who need to become current on their taxes, often necessary for life events like applying for a loan.

Master Cash Flow: Get Your Money Faster with Intuit

"With 58% of Americans struggling with cash flow, getting money fast is a game-changer," said Notarainni. "When it comes to money, our customers want to grow it, access it easily and quickly, and get the best value. Intuit's Consumer Platform delivers this by providing multiple ways to get their hands on cash sooner and actively help them master their cash flow."

For the upcoming tax season, the Consumer Platform provides multiple ways for customers to get their hands on cash sooner and maximize their financial potential:

• Refund Advance: In TY25, Intuit's Refund Advance will once again provide fast access to money for those expecting refunds, delivering up to $4,000 instantly, in as little as 30 seconds after Internal Revenue Service (IRS) acceptance (IRS typically opens in late January). For a limited time, TurboTax Expert Full Service customers can get their full refund amount, up to $10,000, instantly, in as little as 30 seconds after IRS acceptance through Enhanced Refund Advance.
• Five Days Early (5DE): Looking to receive your refund sooner? Intuit customers can get their federal tax refund up to five days earlier in any bank account for a fee or in a Credit Karma Money checking account for no additional cost.

Once customers access these funds, their money goes further in a Credit Karma Money account, which is free to open, and offers a better-than-the-national-average high-yield savings option to grow money faster.

In a world where financial complexity often creates barriers, Intuit's Consumer Platform is the only all-in-one destination that seamlessly fuses AI and human intelligence to ensure millions of Americans can confidently improve their finances across credit, wealth building, debt, money management, and tax preparation.

Glossary:

Done-for-you "taxes," "finances": An automated, AI-powered tax filing experience on Intuit's Consumer Platform where Intuit's technology proactively gathers information across Credit Karma and TurboTax, optimizes tax opportunities, and (at the user's request) completes a significant portion of the tax return on the user's behalf, minimizing manual effort. Alternatively, the phrase can also refer to one of TurboTax's live human tax experts filing a return for a TurboTax customer, and using AI to enhance the experience for the customer and expert.

Fast(er) Money: "Faster money," "Fast Money," and "Money Faster" in this release refers to Intuit's offerings that provide customers with quicker access to their funds, such as early access to tax refunds, advances on estimated refunds, and options to pay tax liabilities over time.

System of Intelligence: Intuit's Consumer Platform is a "system of intelligence" that empowers consumers to manage their finances, from tax optimization to credit building and wealth building. It leverages data, data services, AI and human expertise, Intuit's Consumer Platform "system of intelligence" delivers done-for-you finances, trusted guidance and tangible money outcomes.

Tax Year 2025 (TY25): It's the period during which the income you earn is subject to the 2025 tax rules, tax brackets, standard deductions, and credits (many of which are adjusted for inflation). Filing Date and "Tax Year 2025 season" timing: People will typically file their tax return for the 2025 tax year in early 2026 (with the main deadline being April 15, 2026).

Disclaimer: This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, and functionality are subject to change without notice.

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Karen Nolan

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