JetBlue (NASDAQ:JBLU) today announced the appointment of Tracy Lawlor to chief people officer, effective immediately. Lawlor, a veteran of the airline for nearly 23 years, has served as acting chief people officer since March 2024.

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Tracy Lawlor, chief people officer, JetBlue (Photo: Business Wire)

Reporting to JetBlue's CEO, Joanna Geraghty, Lawlor will be responsible for engaging JetBlue crewmembers and fostering its unique culture, overseeing teams such as compensation and benefits; diversity, equity and inclusion; crew relations; culture; values and labor relations; recruiting and talent management.

"Tracy is an experienced leader known for her ability to turn strategic visions into reality while fostering strong collaboration across the airline," said Geraghty. "Her deep understanding of our business as well as her passion for our mission and values make her the ideal leader to help guide our people and culture as we execute our strategy and set up JetBlue for long-term success."

Lawlor joined JetBlue in 2001, holding a number of financial roles including vice president of financial planning and analysis. In 2017, she was appointed as vice president of strategy and business development and later became chief strategy and business development officer, leading the long-term business planning process to drive the airline's financial, operational and culture goals. Most recently, Tracy served as JetBlue's chief strategy and integration officer.

"JetBlue's unique culture has always been our greatest strength, and I am deeply committed to supporting and investing in our incredible crewmembers who make it all possible," said Lawlor. "I look forward to continue building on this strong foundation and fostering a workplace where everyone can thrive and succeed."

About JetBlue

JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue, known for its low fares and great service, carries customers to more than 100 destinations throughout the United States, Latin America, the Caribbean, Canada and Europe. For more information and the best fares, visit jetblue.com.

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JetBlue Names Tracy Lawlor Chief People Officer