Keurig® Unveils First-of-Its-Kind "Price Lock Event"
BURLINGTON, Mass., May 6, 2025 /PRNewswire/ -- Prices change, yours won't. This month, Keurig.com is offering something truly extraordinary: the joy of reassurance in every cup. Keurig has launched its first-ever "Price Lock Event," a limited time, 30-day window where new auto-delivery subscribers can lock in their K-Cup® pod prices through the end of 2025 for purchases exclusively on Keurig.com. This means no price hikes, no surprises - just peace-of-mind savings, an unmatched selection of 500+ varieties, unbeatable value and unparalleled convenience you can count on.
Due to macroeconomic conditions, coffee bean prices have surged significantly in recent months - but the Price Lock Event offers auto-delivery subscribers the opportunity to rest easy, knowing that market fluctuations won't impact their wallet.
The Price Lock Event runs from April 23 through May 23. There's no commitment required; consumers can skip, swap, or cancel anytime. Best of all, locked-in pricing means protection from future increases, but if prices drop, subscribers still get the lowest rate.
Details of the Price Lock Event:
- New Subscribers: Shoppers who sign up for auto-delivery today will save 25% and lock in their discounted price through the end of the year. This is a rare opportunity to secure your favorite coffee at a price that won't change, no matter what happens in the market.
- No Brewer? No Problem. Keurig® Starter Kits Have You Covered: For those new to Keurig, the brand is introducing an unbeatable entry purchase commitment. For just $49.99, consumers can get one of Keurig's three most premium brewers (K-Cafe SMART, K Supreme Plus SMART, or K Supreme SMART) with 25% off every order and locked-in beverage pricing. This requires the purchase of 32 boxes of beverages over 12 months, an exceptional value for coffee lovers.
- Flexible, No-Commitment Convenience: Subscribers can skip, swap, or cancel anytime. And with price lock protection, they'll never pay more but will still benefit if prices go down.
"With The Price Lock Event, we're not just offering a promotion—we're offering peace of mind," said Mark Gerner, VP of Keurig.com at Keurig. "We believe everyone deserves coffee they love; at a price they can count on. This is our way of delivering consistency and care in every cup."
About Keurig Dr Pepper
Keurig Dr Pepper (NASDAQ:KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. With annual revenue of more than $15 billion, we hold leadership positions in beverage categories including carbonated soft drinks, coffee, tea, water, juice and mixers, and have the #1 single serve coffee brewing system in the U.S. and Canada. Our innovative partnership model builds emerging growth platforms in categories such as premium coffee, energy, sports hydration and ready-to-drink coffee. Our brands include Keurig®, Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, Snapple®, 7UP®, Green Mountain Coffee Roasters®, GHOST®, Clamato®, Core Hydration® and The Original Donut Shop®. Driven by a purpose to Drink Well. Do Good., our 29,000 employees aim to enhance the experience of every beverage occasion and to make a positive impact for people, communities and the planet. For more information, visit www.keurigdrpepper.com and follow us @KeurigDrPepper on LinkedIn and Instagram.
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SOURCE Keurig Dr Pepper