Deutsche Bank upgraded Kroger from Hold to Buy and set a new price target of $75.00
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| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 1/8/2026 | $75.00 | Hold → Buy | Deutsche Bank |
| 12/5/2025 | $82.00 → $80.00 | Outperform | Telsey Advisory Group |
| 9/17/2025 | $75.00 | Neutral → Buy | Roth Capital |
| 8/20/2025 | $75.00 | Overweight → Neutral | Analyst |
| 7/21/2025 | $75.00 | Equal Weight | Barclays |
| 6/23/2025 | $73.00 → $82.00 | Outperform | Telsey Advisory Group |
| 5/20/2025 | $70.00 | Sell → Hold | Melius |
| 4/1/2025 | $58.00 | Hold → Sell | Melius |
Deutsche Bank upgraded Kroger from Hold to Buy and set a new price target of $75.00
Telsey Advisory Group reiterated coverage of Kroger with a rating of Outperform and set a new price target of $80.00 from $82.00 previously
Roth Capital upgraded Kroger from Neutral to Buy and set a new price target of $75.00
Kroger will use Google Cloud new agentic platform, Gemini Enterprise for Customer Experience, to simplify and transform how customers shop and eat CINCINNATI and SUNNYVALE, Calif., Jan. 11, 2026 /PRNewswire/ -- The Kroger Co. (NYSE:KR) today announced an expanded relationship with Google Cloud. The leading grocery chain will use the Gemini Enterprise for Customer Experience (CX) solution to support its customer experience transformation, combining cutting-edge technology with the care, food knowledge and understanding customers expect from Kroger – all into a new personal shopping assistant.
Retailer finalizes sale to iHerb CINCINNATI, Jan. 9, 2026 /PRNewswire/ -- The Kroger Co. (NYSE:KR) today announced the sale of its subsidiary, Vitacost.com, Inc., an eCommerce retailer of health and wellness products, to iHerb. The transaction closed on January 8. "As we shared earlier this fiscal year, we are reviewing all non-core assets to determine their ongoing contribution and role within the company as we make progress on our key priorities: simplifying our organization, improving the customer experience, and focusing on Kroger's core business," said Ron Sargent, Kroger
Customers can access household annual savings in retailer's Yearly Checkout feature CINCINNATI, Jan. 7, 2026 /PRNewswire/ -- The Kroger Co. (NYSE:KR) today shared that customers saved billions through discounts, promotions and everyday savings throughout 2025. With the Yearly Checkout feature, customers can view a personalized summary of their annual savings, shopping habits and grocery preferences. "In 2025, we offered our customers record savings across the store on the everyday items that matter the most to their families and even more discounts during those special moments
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Retailer finalizes sale to iHerb CINCINNATI, Jan. 9, 2026 /PRNewswire/ -- The Kroger Co. (NYSE:KR) today announced the sale of its subsidiary, Vitacost.com, Inc., an eCommerce retailer of health and wellness products, to iHerb. The transaction closed on January 8. "As we shared earlier this fiscal year, we are reviewing all non-core assets to determine their ongoing contribution and role within the company as we make progress on our key priorities: simplifying our organization, improving the customer experience, and focusing on Kroger's core business," said Ron Sargent, Kroger
CINCINNATI, Dec. 23, 2025 /PRNewswire/ -- The Kroger Co.'s (NYSE:KR) Board of Directors approved an incremental $2.0 billion share repurchase authorization, in addition to the $7.5 billion share repurchase authorization announced in December 2024. With the addition of this $2.0 billion authorization, Kroger has approximately $2.9 billion available under its share repurchase authorizations as of December 23, 2025. "This additional authorization reflects the Board's confidence in Kroger's strong growth outlook and balance sheet," said Ron Sargent, Kroger's chairman and CEO. "Kro
Third Quarter Highlights Identical Sales without fuel increased 2.6%Operating Loss of $(1,541) million; EPS of $(2.02)Includes $2.6 billion in previously announced impairment and related charges ($3.00 loss per share) for automated fulfillment networkAdjusted FIFO Operating Profit of $1,089 million and Adjusted EPS of $1.05eCommerce sales increased 17%CINCINNATI, Dec. 4, 2025 /PRNewswire/ -- The Kroger Co. (NYSE:KR) today reported its third quarter 2025 results, updated guidance, and shared progress on key priorities. Comments from Chairman and CEO Ron Sargent "Kroger delive
Retailer drops price on zero-compromise holiday shopping guide for the fourth year CINCINNATI, Nov. 6, 2025 /PRNewswire/ -- The Kroger Co. (NYSE:KR), America's grocer today shared the launch of its 2025 Freshgiving meal bundle, offering customers a complete holiday dinner for ten at an industry-leading price of less than $4.75 per person, delivering an exceptional combination of quality, convenience and value. Packed with classic Thanksgiving staples and fresh ingredients, the zero-compromise guide reflects Kroger's commitment to provide fresh, affordable food while supporting families during the holiday season.
Retailer invites prospective associates to unwrap a career this holiday season CINCINNATI, Oct. 20, 2025 /PRNewswire/ -- The Kroger Co. (NYSE:KR) today announced its Family of Companies are seeking to hire more than 18,000 associates to prepare for the busy holiday season and beyond. Explore fulfilling customer-facing roles like cashiers, baggers, deli bakery clerks, pharmacy technicians and more. "Our incredible associates are the heart of Kroger, serving our customers with dedication every day," said Tim Massa, executive vice president and chief associate experience officer
Retailer teaming up with first responders in recognition of Hunger Action Month to support local foodbanks and pantries CINCINNATI, Sept. 18, 2025 /PRNewswire/ -- The Kroger Co. (NYSE:KR) is teaming up with first responders throughout the U.S. to honor Hunger Action Month with "Heroes Fight Hunger," a Kroger-driven food drive supporting local communities throughout September. "Access to nutritious food is essential to our communities, and Kroger remains committed to our mission of ending hunger and expanding access to fresh, affordable food for everyone," said Keith Dailey, K
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