Laundry Just Got Juicer: Gain's® New Dual Bead In-Wash Scent Boosters Deliver Powerful Combos of Floral Freshness and Luscious Fruits
New Piña + Plumeria and Strawberry + Shea Scent Combinations Offer Bold and Bright Experiences That May Cause Excessive Sniffing of Clothes
Gain®, a brand known for delivering long-lasting and irresistible scents to your laundry, is excited to announce Gain® Tango Scent Boosters, an all-new lineup of fruity and floral bead combinations that create unexpected scent experiences. Gain® Tango Scent Boosters, which come in Strawberry + Shea and Piña + Plumeria scent varieties, add delight by providing bursts of fragrance up to 12 weeks from wash to wear.
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"We discovered a group of people that are really passionate about scents and used them as an expression and elevation of their unique selves. They love finding something new and different, and we've coined them as happiness hunters," said Ben Sattler, Gain® Senior Brand Director. "For Tango Scent Boosters, we asked our top perfumers to push the limits and create something unexpectedly bold that matched these happiness hunters' desires for more unique fragrance experiences – scents you may not normally get in your laundry products."
Gain's® parent company, P&G, is one of the world's largest users of perfume and houses the most established perfume capabilities among consumer goods companies. This fragrance team created Tango Scent Boosters, Gain's® first mixed beads technology that offers a dual blended scent experience. The perfume capsules infuse into fabrics during the wash cycle and then release their fragrance over time through touch and movement. Blending fruity and floral premium scents, the Tango Scent Boosters come in two offerings:
- Piña + Plumeria brings out a tropical, fun, and fruity smell that combines for a juicy, irresistible scent that makes every laundry day feel like a mini vacation.
- Strawberry + Shea offers a burst of crisp berries and smooth shea for a harmonious blend for those who appreciate a touch of sweetness in their laundry.
"In research, Gain® users shared they seek out variety and intensity. Our approach for these perfume blends was to create fresh, floral base notes with luscious fruity top notes, incorporating perfume capsule technology to create a long-lasting complex scent," said Ricardo Espina, P&G Fragrance Scientist. "Get ready to hear more from Gain® as we release more innovative scent-experiences over the next 18 months."
To use Gain® Tango Scent Boosters, all you have to do is:
- Add in your favorite Gain® detergent to your washing machine
- Add Gain® In-Wash Tango Scent Boosters directly into the washer drum – measuring to your heart's desire
- Add your laundry, wash and experience a floral getaway meets fruit stand scent!
Gain® Tango Scent Boosters are available at all major participating retailers nationwide and online.
About Gain®
Gain® is "America's #1 scent*" known for delivering long-lasting freshness and irresistible scents. Since 1977, Gain's® purpose has been to bring people joy through scent - so much so that they've built a devoted fan base who proudly call themselves ‘Gainiacs.' Gain® offers a wide range of laundry products such as liquid and powder detergents, detergent pacs, liquid fabric softeners, dryer sheets, fabric rinses, and scent boosters. Loved for its fresh scents, Gain® remains a top choice for fabric care in homes across North America.
For more Gain® laundry fun visit IloveGain.com, Gain's® YouTube or follow ILoveGain on Instagram and TikTok.
* Gain® Original scent based on sales – Nielsen Fabric Care Subsector, all products – Total US xAOC – Volume - latest 52 w/e 4/19/25
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
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P&G Fabric Care Communications -
Cheri McMaster
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MSL Group (for Gain)
Aliza Solc
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