Lincoln Financial Meets Shifting Customer Need for Growth and Flexibility With Revamped MoneyGuard® Product
With the launch of its newest MoneyGuard solution, Lincoln Financial continues to demonstrate its commitment to the hybrid long-term care space.
Lincoln Financial Group (NYSE:LNC) is meeting shifting customer preferences for growth over guarantees1 with the launch of Lincoln MoneyGuard Market Advantage® (2024), issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, and providing consumers with trusted long-term care protection, increased investment options and flexibility, and a tax advantage their portfolio might be missing.
Lincoln Financial research shows four in five (83%) consumers who do not currently own an asset-based hybrid life insurance policy say they are interested in such a solution for long-term care.2 First introduced in 2021, Lincoln MoneyGuard Market Advantage caters to this audience, offering consumers market-driven growth for long-term care with downside protection and the opportunity to grow their investments tax-deferred and use them tax-free when needed. The latest version of this long-term care solution improves on this model, presenting added value to consumers and financial professionals.
"As marketplace needs and preferences shift, Lincoln continues to demonstrate its commitment to meeting clients where they are," said Michael Hamilton, vice president, head of MoneyGuard Business Management. "MoneyGuard Market Advantage is a forward-thinking solution, and these latest upgrades reinforce its position as a pioneering solution in the hybrid long-term care space."
MoneyGuard Market Advantage (2024) provides enhanced flexibility for consumers with more than 50 investment options and the choice between reimbursement- and indemnity-style payments at time of first claim. Consumers selecting the reimbursement option will receive reimbursement for qualified long-term care expenses, while those selecting the indemnity option will receive pre-determined monthly payments that may be used for care provided. Consumers selecting the indemnity option will receive 80% of the monthly long-term care maximum while the total long-term care benefit will remain the same under both options.
The product's focus on flexibility extends to financial professionals as well. For the first time, MoneyGuard Market Advantage (2024) offers professionals a choice in the way they receive compensation for selling the solution – an upfront sum or ongoing payments tied to the asset value.
According to Lincoln Financial's research, 86% of consumers say having a plan for long-term care needs would help them feel more confident about their financial future.3 In addition to its offering of added flexibility, MoneyGuard Market Advantage (2024) presents an opportunity to build a market-driven, tax-efficient plan for long-term care expenses and strengthens a consumer's portfolio.
"MoneyGuard Market Advantage provides financial support to consumers and their families in their time of need," said Jared Nepa, senior vice president, Life and MoneyGuard Distribution. "As a leader in this market for more than 35 years4, we remain deeply committed to providing innovative solutions that meet the evolving needs of our customers. We value this responsibility, and we are here to support our customers when they need us."
To learn more about MoneyGuard Market Advantage (2024) and Lincoln's full suite of MoneyGuard solutions, visit Lincoln's MoneyGuard solutions webpage.
About Lincoln Financial Group
Lincoln Financial Group helps people to plan, protect and retire with confidence. As of December 31, 2023, approximately 17 million customers trust our guidance and solutions across four core businesses – annuities, life insurance, group protection, and retirement plan services. As of March 31, 2024, the company had $310 billion in end-of-period account balances, net of reinsurance. Headquartered in Radnor, Pa., Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. Learn more at LincolnFinancial.com.
Important information:
Lincoln variable universal life insurance is sold by prospectus. Carefully consider the investment objectives, risks, and charges and expenses of the policy and its underlying investment options. This and other important information can be found in the prospectus for the variable universal life policy and the prospectuses for the underlying investment options. Prospectuses are available upon request and should be read carefully before investing or sending money. For current prospectuses, please call 800-444-2363 or go to www.LincolnFinancial.com.
Long-term care benefits are set at time of claim and are based on the specified amount of death benefit and accumulation value in the policy. Accumulation value is transferred to the fixed account during claim. Benefit growth is not guaranteed, and unless on claim, values may increase and decrease daily due to selected investment option performance. Any LTC benefits paid will reduce the specified amount and accumulation value. With variable products, policy values will fluctuate and are subject to market risk and to possible loss of principal. Products, riders and features are subject to state availability. Limitations and exclusions apply. Lincoln Financial Group® affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice. Please consult an independent professional as to any tax, accounting or legal statements made herein.
All guarantees and benefits of the insurance policy are subject to the claims-paying ability of the issuing insurance company. They are not backed by the broker-dealer and/or insurance agency selling the policy, or any affiliates of those entities other than the issuing company affiliates, and none makes any representations or guarantees regarding the claims-paying ability of the issuer. In most cases, based on our understanding of applicable law, the policy will be a Modified Endowment Contract (MEC) as defined in section 7702A of the Internal Revenue Code. Distributions from a MEC may be subject to income tax, and an additional 10% federal income tax penalty applies to taxable distributions received before the policy owner reaches age 59½.
MoneyGuard Market Advantage ® is a variable universal life insurance policy with a Long-Term Care Benefits Rider (LTCBR) that accelerates the specified amount of death benefit to pay for covered long-term care expenses and continues long-term care benefit payments after the entire specified amount of death benefit has been paid. Any surrender benefit provided will be adjusted by any loans/loan interest/loan repayments, withdrawals taken, and claim payments made. The cost of riders will be deducted monthly from the policy accumulation value. The insurance policy and riders have limitations, exclusions and reductions. Renewability, Termination and Cancelability: The LTCBR is noncancelable. This means you have the right, subject to the terms of your policy and rider(s), to continue this rider as long as your policy stays in force. The Lincoln National Life Insurance Company cannot change any of the terms of your policy and rider(s) on its own and cannot increase the monthly rider charges or monthly inflation charges. If your policy enters a grace period, we will allow 61 days to pay a premium sufficient to prevent your policy form lapsing. The Long-Term Care Benefit Rider may not cover all costs associated with long-term care costs incurred by the insured during the coverage period. The LTCBR is intended to be a qualified long-term care insurance contract under Section 7702B(b) of the Internal Revenue Code. All contract provisions, including limitations and exclusions, should be carefully reviewed by the owner. For costs and complete coverage details, contact your financial professional.
MoneyGuard Market Advantage® (2024) is issued by The Lincoln National Life Insurance Company, Fort Wayne, IN on Policy Form ICC20-MGV892/20-MGV892 with a Long-Term Care Benefits Rider (LTCBR) on Rider Form ICC24LTCBR-898/LTCBR-898, and a Value Protection Rider on Form ICC20VPR-892/VPR-892.
The insurance policy and riders have limitations, exclusions and reductions; and are subject to medical underwriting. Long-term care benefit riders may not cover all costs associated with long-term care costs incurred by the insured during the coverage period. All contract provisions, including limitations and exclusions, should be carefully reviewed by the owner. For costs and complete coverage details, contact your agent or producer.
All information within this page is current as of the created date of this material.
This product is not available in NY or CA.
Distributed by Lincoln Financial Distributors, Inc., the wholesaling broker-dealer affiliate of Lincoln Financial Group.
Note: Mike Hamilton and Jared Nepa are spokespersons for Lincoln MoneyGuard Solutions. They hold leadership roles within Lincoln Financial Group and Lincoln Financial Distributors, Inc., the wholesaling broker-dealer affiliate of Lincoln Financial Group. They are compensated by Lincoln and are shareholders of Lincoln National Corporation.
The purpose of this communication is the solicitation of insurance. An insurance producer or insurance company will contact you.
ICC24LCN-6459440-030624
LCN-6459440-030624
1 62% of consumers prefer greater investment growth potential and shorter guarantee when considering life insurance solutions. Source: Lincoln Financial Group's unbranded national online panel from September 2020 consisting of 614 life insurance owners, 401 life insurance prospects. Participants ranged from ages 30 through 70 and had household income of $100,000 or more OR investable assets of $250,000 or greater. Sample included mix of gender, geography, and race/ethnicity.
2 Lincoln Financial Group, Planning for long-term care, August 2023, p. 70
3 Lincoln Financial Group, Preparing for long-term care, August 2023, p. 63
4 Lincoln MoneyGuard solutions, including predecessor products, have been sold since 1988.
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