iHeartMedia, the #1 audio company in America, announced today that Lisa Coffey, who has deep expertise in ad tech and digital and mobile advertising, has joined the company in the newly-created role of Chief Business Officer.
In this new role Coffey will oversee the development, implementation and revenue from iHeart's new Advanced Advertising Products and platforms, including programmatic solutions for broadcast radio, and lead iHeart's effort to digitize and scale an addressable audio ecosystem. She will report directly to Bob Pittman, iHeart's Chairman and CEO, and Rich Bressler, iHeart's President, COO and CFO.
Coffey has a proven record of leading successful transformations across both traditional and digital media, and brings extensive experience as a business strategist, commercial leader and operating executive. She joins iHeart from her position as Global Chief Revenue Officer at LoopMe, where she directed global revenue, partnerships and growth strategies. Prior to LoopMe, Lisa held key leadership positions at Amazon, including Head of Business Development for Amazon Hub and Head of Agency Development, where she founded and led the agency team that introduced Amazon Advertising to the U.S. marketplace.
"We've been working to transform our broadcast advertising media to a more digital-like product, including strong data, attribution and targeting capabilities as well as creating new marketing and advertising products. Lisa's unique skills and experience will enable us to take the critical next step in bringing this to market," said Pittman. "We're thrilled that Lisa has joined our team, and we're confident that Lisa is exceptionally well-suited to lead this critical growth initiative for iHeartMedia, helping us unlock the full potential of our scale, platforms and content."
"I'm excited to join iHeartMedia, a premier brand in the advertising industry. The opportunity to drive innovation that modernizes audio and integrates live audiences into the digital ecosystem, aligned with how brands buy and transact today, is incredibly compelling," said Coffey. "And because broadcast radio has 3 to 4 times the reach of any streaming audio service, and is over two thirds of the total daily audio usage by consumers, I look forward to launching a platform that makes those audiences addressable and scalable for the advertising and marketing community."
Coffey continued, "With its expansive reach, strong brand equity, and rich content portfolio, iHeartMedia is uniquely positioned to build a centralized advertising platform for both broadcast and streaming, efficiently matching supply with demand. With unparalleled assets and the ability to scale its offerings by productizing data across unified inventory we can advance the modernization of broadcast within the ad tech ecosystem. In addition, iHeart's local presence and community influence offer a powerful advantage for brands in creating national impact through authentic, localized engagement."
About iHeartMedia, Inc.
iHeartMedia, Inc. (NASDAQ:IHRT) is the leading audio media company in America, with 90% of Americans listening to iHeart broadcast radio in every month. iHeart's broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.
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