loanDepot Appoints Industry Veteran Alec Hanson to New Role as SVP, Revenue Development and Growth
loanDepot, Inc. ("LDI" or "Company") (NYSE:LDI), a leading provider of products and services that power the homeownership journey, has appointed industry veteran Alec Hanson to a newly created role leading revenue development and growth initiatives, effective immediately. Hanson, who joined loanDepot in 2011 and currently serves as the company's chief marketing officer, brings two decades of mortgage experience to the position. He will report to LDI Mortgage President Jeff Walsh.
Executive Vice President TJ Freeborn will retain overall responsibility for the company's marketing function, with a title change to chief marketing and customer experience officer. Among other things, Freeborn was responsible for the company's sponsorship deals with Major League Baseball and the Miami Marlins, and her creative and content work led loanDepot to become one of the most recognized brands in the industry. She will continue to report directly to loanDepot President and CEO Frank Martell.
In his new role, Hanson will play a critical role in advancing the company's Project North Star strategic plan by capitalizing on new revenue opportunities, including the expansion of strategic partnerships and the development of a digital end-to-end customer nurture ecosystem. He will oversee the deployment of loanDepot's next-generation customer relationship management platform, which will optimize customer engagement throughout the homeownership lifecycle while driving operational efficiencies. And, leveraging his roots and passion as a Retail loan originator, he will be responsible for taking the company's best-in-class coaching and professional growth platform for In-Market Retail loan consultants to the next level, equipping originators with the support, tools and platform they need to achieve their goals.
"I can think of no better leader than Alec to help us capture new and innovative top-line revenue growth opportunities," said Walsh. "His knowledge, industry network, and experience as an originator, production leader, and marketing leader make him uniquely positioned to help us drive the goals of Project North Star. We're excited to see where his leadership will take us."
Hanson's career as an originator began in 2004 when he was named Rookie of the Year by Scotsman Guide. He received HousingWire's Rising Star award three times, in 2017, 2019 and 2021, and is the author of "Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer" and loanDepot's "Modern Lending Playbook." An industry thought leader with a strong entrepreneurial spirit, Hanson brought an originator's mindset to the company's marketing efforts. Among his accomplishments was transforming the company's field-marketing capabilities into a true differentiator and helping drive the success of a number of high-impact digital marketing initiatives.
Added Hanson, "I've always loved the entrepreneurial spirit that remains such a significant part of our culture, and I'm proud of the career I've built as I've come up the ranks. What drives me every day is the opportunity to make an impact on the success of our company by improving our platform so that our team can continue to win. With our Project North Star strategic plan, we have many opportunities to lead with our customers and our industry. I can't wait to get started."
About loanDepot
At loanDepot (NYSE:LDI), we know home means everything. That's why we are on a mission to support homeowners with a suite of products and services that fuel the American Dream. Our portfolio of digital-first home purchase, home refinance and home equity lending products make homeownership more accessible, achievable, and rewarding, especially for the increasingly diverse communities of first-time homebuyers we serve. Headquartered in Southern California with local market offices nationwide, loanDepot and its sister real estate and home services company, mellohome, are dedicated to helping customers put down roots and bring dreams to life – all while building stronger communities and a better tomorrow.
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