Yelp Ads Augment Advertising Opportunities Available to Customers and Businesses
LocaliQ Digital Marketing Solutions (DMS), part of Gannett Co., Inc. (NYSE:GCI), continues to expand its best-in-class solutions for small to mid-sized businesses. The latest offering introduces Yelp Ads to LocaliQ's Search Ads product, which is designed and optimized to enable LocaliQ customers to be in front of their target customers at exactly the right time.
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LocaliQ's Search Ads are powered by proprietary technology that optimizes a single campaign budget across multiple search engines, including Google and Bing, driving traffic to the best keywords and publishers, resulting in the highest volume and highest-quality leads for a customer's budget. With the addition of Yelp Ads, qualifying customers can reach Yelp's high-intent audiences, including more than 74 million people who search for goods and services each month1. According to Yelp, 83 percent of its users spend with a business they found on Yelp, and 57 percent of users contact a business they found on Yelp within a day2.
"LocaliQ's fully optimized search offerings enable our customers to effectively and efficiently connect with their ideal prospects and grow their businesses by bringing in more qualified leads at a lower overall cost," said Chris Cho, President of LocaliQ. "By further diversifying the publishers included in search campaigns, we're giving our customers access to even more potential prospects. The results of our pilot campaigns with Yelp have been impressive, and we look forward to continuing to expand the offering to help our customers reach their goals."
LocaliQ began rolling out access to Yelp Ads to qualifying customers in June 2024. Since then, 60 percent of campaigns with Yelp have seen their cost per lead stabilize or improve while increasing audience diversification. To add Yelp to their Search Ads campaign, LocaliQ customers must have a Yelp business page with the following: accurate contact information and business hours, a short description of the business, a minimum of two profile pictures, a website link, and a three-star average rating or higher (businesses without Yelp reviews are also eligible).
LocaliQ leverages decades of experience as a leader in the small business digital marketing space to deliver innovative search solutions, including AI-powered search optimizations, for business owners and marketers. LocaliQ's Search Ads are search engine-agnostic, fully optimized, and give small businesses the ability to be where 98 percent of consumers search. Search Ads will continue to leverage LocaliQ's proprietary technology to manage and optimize customer's search marketing campaigns based on their unique advertising objectives and budgets to maximize results.
For more information about LocaliQ's Search Ads, visit https://localiq.com/products/search-ads/.
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1 Comscore Media Metrix, Desktop 2+ and Total Mobile 18+, Average of January - December 2023. |
2 Based on a survey conducted by Yelp in August 2022. Methodology used Comscore demographics and people who reported having used Yelp in the prior 3 months. |
ABOUT GANNETT
Gannett Co., Inc. (NYSE:GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races.
ABOUT LOCALIQ
LocaliQ is an all-in-one marketing platform used by local businesses across the country to attract, convert and retain customers. A subsidiary of Gannett, LocaliQ has the local trust to evolve the way business owners reach the audiences that matter most. LocaliQ's proprietary technology leverages data and insights to optimize cross-channel marketing and deliver relevant messages to consumers with a robust suite that incorporates marketing automation, channel campaign management, CRM, and insight tools. In this digital world, we're on a mission to keep businesses thriving to empower the communities we serve. For more information, visit www.localiq.com.
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