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    LPL Financial Reports Monthly Activity for February 2025

    3/20/25 4:05:00 PM ET
    $LPLA
    Investment Bankers/Brokers/Service
    Finance
    Get the next $LPLA alert in real time by email

    SAN DIEGO, March 20, 2025 (GLOBE NEWSWIRE) -- LPL Financial LLC ("LPL Financial"), a wholly owned subsidiary of LPL Financial Holdings Inc. (NASDAQ:LPLA) (the "Company"), today released its monthly activity report for February 2025.

    Total advisory and brokerage assets at the end of February were $1.82 trillion, an increase of $11.3 billion, or 0.6%, compared to the end of January 2025.

    Total net new assets for February were $24.5 billion, which included $0.7 billion of acquired net new assets.

    Total organic net new assets for February were $23.8 billion, translating to a 15.8% annualized growth rate. This included $13.7 billion of assets from Prudential Advisors ("Prudential") and $0.3 billion of assets from Wintrust Investments, LLC and certain private client business at Great Lakes Advisors, LLC (collectively, "Wintrust") that onboarded in February, and $0.2 billion of assets that off-boarded as part of the previously disclosed planned separation from misaligned large OSJs. Prior to these impacts, organic net new assets were $10.0 billion, translating to a 6.6% annualized growth rate.

    Total client cash balances at the end of February were $51.3 billion, a decrease of $0.9 billion compared to the end of January 2025. Net buying in February was $14.3 billion.

    (End of period $ in billions, unless noted)



    FebruaryJanuaryChangeFebruaryChange
    20252025M/M2024Y/Y
    Advisory and Brokerage Assets     
    Advisory assets995.0992.40.3%768.429.5%
    Brokerage assets828.2819.41.1%634.930.4%
    Total Advisory and Brokerage Assets1,823.11,811.80.6%1,403.329.9%
          
    Organic Net New Assets     
    Organic net new advisory assets9.613.4n/m6.4n/m
    Organic net new brokerage assets14.120.5n/m0.4n/m
    Total Organic Net New Assets23.834.0n/m6.8n/m
          
    Acquired Net New Assets     
    Acquired net new advisory assets0.00.1n/m0.0n/m
    Acquired net new brokerage assets0.70.0n/m0.0n/m
    Total Acquired Net New Assets0.70.1n/m0.0n/m
          
    Total Net New Assets     
    Net new advisory assets9.613.5n/m6.4n/m
    Net new brokerage assets14.820.6n/m0.4n/m
    Total Net New Assets24.534.1n/m6.8n/m
          
    Net brokerage to advisory conversions1.92.1n/m1.3n/m
          
    Client Cash Balances     
    Insured cash account sweep35.636.2(1.7%)33.27.2%
    Deposit cash account sweep10.210.02.0%9.013.3%
    Total Bank Sweep45.846.3(1.1%)42.28.5%
    Money market sweep4.04.1(2.4%)2.373.9%
    Total Client Cash Sweep Held by Third Parties49.850.4(1.2%)44.511.9%
    Client cash account(1)1.51.8(16.7%)1.5—%
    Total Client Cash Balances51.352.2(1.7%)46.011.5%
          
    Net buy (sell) activity14.314.5n/m13.0n/m
          
    Market Drivers     
    S&P 500 Index (end of period)5,9556,041(1.4%)5,09616.8%
    Russell 2000 Index (end of period)2,1632,288(5.5%)2,0555.3%
    Fed Funds daily effective rate (average bps)433433—%533(18.8%)
          

    For additional information regarding these and other LPL Financial business metrics, please refer to the Company's most recent earnings announcement, which is available in the quarterly results section of investor.lpl.com.

    Contacts

    Investor Relations

    [email protected]

    Media Relations

    [email protected]

    About LPL Financial

    LPL Financial Holdings Inc. (NASDAQ:LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports nearly 29,000 financial advisors and the wealth management practices of approximately 1,200 financial institutions, servicing and custodying approximately $1.7 trillion in brokerage and advisory assets on behalf of approximately 6 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

    Securities and advisory services offered through LPL Financial LLC ("LPL Financial") and LPL Enterprise, LLC ("LPL Enterprise"), both registered investment advisers and broker-dealers. Member FINRA/SIPC.

    Throughout this communication, the terms "financial advisors" and "advisors" are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial or LPL Enterprise.

    We routinely disclose information that may be important to shareholders in the "Investor Relations" or "Press Releases" section of our website.



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