The iconic retailer will celebrate the season with Top 100 Holiday Gifts, a new nationwide Santa tour, exclusive experiences, deals and memories that only Macy's can deliver
Macy's kicks off the holiday countdown with 100 days to Christmas by unveiling its Top 100 Holiday Gifts, a new Santa national tour experience, creating beloved traditions and offering can't miss deals. As the ultimate holiday destination, Macy's offers curated and exclusive holiday gift ideas across price points to guide customers through the season and every shopping list. By offering opportunities to shop early, Macy's creates space for customers to enjoy the season and build lasting memories with loved ones.
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Macy's kicks off 100 Days to Christmas with Top 100 Holiday Gifts, a new nationwide Santa tour, exclusive experiences, deals and memories that only Macy's can deliver.
Macy's is part of the nation's stories and this winter, the magic of Santa will arrive in person in cities nationwide with The Macy's Santa Tour. After welcoming the holidays at the finale of the 99th Macy's Thanksgiving Day Parade®, the one-and-only Santa Claus will begin a journey to bring magic to customers nationwide. A new Santa photo experience will be introduced at Macy's Memorial City in Houston opening on Friday, November 28. Continuing a more than 160-year tradition at Macy's, Santa's magical appearances will return to Macy's Santaland ® at the flagship Herald Square store in New York City and Macy's State Street in Chicago, guests can explore an immersive wonderland traveling through Santa's Village and Workshop to meet the one-and-only Santa Claus throughout the holidays. Additional details on The Macy's Santa Tour will be announced in the coming weeks.
"Macy's creates memories and has been part of our customers' traditions for generations. We're celebrating 100 days until Christmas because anticipation is part of the magic. Wonderful stories start here – we aim to deliver joy and create memories throughout the holiday season," said Sharon Otterman, Macy's chief marketing officer.
Macy's countdown to the holiday season will inspire customers to get into the festive spirit and discover the latest trends, relevant brands and newness. The Top 100 Holiday Gifts will feature a thoughtfully curated selection of unique gifts at every price point. Macy's will boast more than 40% newness across the holiday assortment, featuring an incredible selection of advent calendars, cashmere sweaters, jewelry, beauty and fragrance gift sets, and more.
"Macy's shines during the holidays and this year our customers will be inspired by newness, the latest trends and exclusive brands," said Nata Dvir, Macy's chief merchandising officer. "Our curated product will get customers ready for the season, whether they are hosting dinners, dressing up for a holiday party, or looking for the best holiday gifts, we have the most wonderful discoveries to help them celebrate in style."
Wrap the Holidays with Macy's Most Wonderful Holiday Mix
This holiday, Santa Claus is calling on Macy's shoppers and music enthusiasts to help him create a new festive playlist for the season by sharing their favorite holiday songs. Fans can help create Macy's Most Wonderful Holiday Mix by submitting their favorite festive music to Macy's social media channels on Facebook, Instagram and TikTok between September 16 and October 17. After all submissions are collected, the full playlist will be posted on Spotify on November 1.
Holiday Square Returns to New York City and Expands to Chicago
Herald Square, an iconic New York City destination, will offer a curated blend of experiences at the intersection of entertainment and retail this holiday season. Returning for the second year, Macy's Holiday Square brings the magic of the holidays to life with an expanded market of curated local vendors, unique shopping experiences, customizable gifts, and more inside our iconic flagship store. The market will be located in the Lower Level of the Herald Square flagship from November 1 to January 4, 2026.
New this holiday, Macy's State Street in Chicago will host a Holiday Square Market beginning November 26 through December 24. In partnership with Bensidoun USA, the world's premiere operator of authentic French open-air markets, State Street will open its first market bringing the French culture and style to Chicagoans, with fresh, locally grown produce, seasonal flowers, festive food and more holiday gifting.
Macy's Iconic Holiday Celebrations
Macy's Holiday Celebrations are a special part of annual traditions for customers nationwide. From the iconic animated window displays at Macy's Herald Square, to creative holiday-inspired candy windows at Macy's City Creek Center in Salt Lake City, to the famed Walnut Room's Great Tree and holiday dining at Macy's State Street in Chicago and more, customers can take part in these beloved experiences to create lasting holiday memories.
Holiday Lane
This season, Holiday Lane will return to the 9th floor of Macy's iconic Herald Square Flagship in New York City. Located just above the famed Santaland, Holiday Lane transforms into a festive wonderland filled with twinkling lights, glittering displays and an exclusive assortment of holiday décor and gifts. In addition to Herald Square, stores nationwide have Holiday Lane, or Trim floors, where customers can discover festive finds created exclusively for Macy's, that offer something truly special for every holiday home. Whether the customer is getting a head start on their decorating or simply soaking in the spirit, Holiday Lane is the ultimate destination for joyful traditions and memory-making treasures.
New this holiday season, Build-A-Bear Workshop ® debuts next to Santaland on the 8th floor at Macy's Herald Square. The iconic experiential retail brand will bring joy to customers as they create their own stuffed animals, dressing, accessorizing and naming their own teddy bears.
Additional information about Macy's Santaland, The Macy's Santa Tour, Macy's Most Wonderful Holiday Mix and nationwide holiday celebrations will be announced in the coming weeks. For more information, please visit www.macys.com/holidaycelebrations.
About Macy's
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), serves as the style source for generations of customers. With one of the nation's largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy's delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy's gives customers even more ways to shop through an off-price assortment at Macy's Backstage and at our highly curated Macy's small format stores. Each year, Macy's provides millions with unforgettable experiences through Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We're guided by our social commitment—to create a brighter future for all that empowers voice, choice and ownership for our colleagues, customers, communities and leaders of tomorrow.
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Julissa Bonfante / Christine Olver Nealon
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