Magnite's Demand Manager Enhances Programmatic Monetization for Italy's CairoRCS Media

Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced that CairoRCS Media, one of the largest Italian communication groups, is implementing Demand Manager to more effectively monetise their display and video inventory programmatically. Built on Prebid technology, Demand Manager empowers leading publishers with tools and insights to help them grow revenue.
 

CairoRCS Media, based in Milan, operates as one of the largest saleshouses in Italy with publications including Corriere della Sera, Gazzetta dello Sport and La7, which serve over 30 million people.

Magnite's Demand Manager solution makes wrapper management more seamless for publishers through an intuitive user interface that allows them to deploy, analyse, and manage configurations without additional development work. Demand Manager provides CairoRCS Media with valuable insights, control, and flexibility through features such as A/B testing with machine learning-driven recommendations, and microwrappers.