Mattel Brick Shop™ and Hot Wheels® Debut Collector Builds of Two Legendary Audi Models
Mattel, Inc. (NASDAQ:MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a collaboration between its Mattel Brick Shop™ line, Hot Wheels®, the number one selling toy in the world*, with quattro GmbH and Auto Union GmbH, both subsidiaries of AUDI AG. The collection includes two new vehicle building sets: an Audi Avant RS2 in 1:32 scale and the Audi R8 LMS in 1:16 scale. The building sets are available now for pre-sale at select retailers globally, including Amazon, Target, Walmart and directly via Mattel Creations.
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Mattel Brick Shop Hot Wheels Audi R8 LMS
"Mattel Brick Shop and Hot Wheels brand collaborations provide adult collectors and auto enthusiasts alike the ability to interact with their favorite vehicles, like these storied Audi Models, in an entirely new way - by building them," said Ted Wu, Global Head of Vehicles and Building Sets at Mattel. "Hot Wheels and Audi first partnered for the first official casting in 1993, and we're proud to expand that relationship into one of the company's newest brands in the building category, Mattel Brick Shop."
The two Audi models were selected for their iconic designs, storied heritage, and legendary status among car fanatics. Both building sets feature accurate details and proportions, allowing collectors the ability to recreate and customize these renowned Audi vehicles.
The Audi x Mattel Brick Shop Hot Wheels sets are available now for pre-sale at select retailers globally and will hit retail shelves this fall. Building fans can stay up to date on the latest information from Mattel Brick Shop at www.MattelBrickShop.com.
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Mattel Brick Shop Hot Wheels Audi Avant RS2:
Ages 17+ | SRP: $19.99 **
The Avant RS2 was sold as a limited-edition model in 1994 and 1995. Despite its brief production, it quickly developed a cult following thanks to its unique turbocharged 5-cylinder engine and six-speed manual transmission. The 1:32 scale Mattel Brick Shop Audi Avant RS2 features a removable OEM style greenhouse roof for interior access, four opening doors and opening front and back windshields – a first at this scale for Mattel. The build also includes Toyo Proxes R888R tires alongside a Hot Wheels signature metal plate and the ability to customize the model with unique decals and OEM licensed wheels.
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Mattel Brick Shop Hot Wheels Audi R8 LMS:
Ages 17+ | SRP: $49.99 **
Debuted in 2009, the Audi R8 LMS carries its own legacy as a part of Audi's storied racing history. Powered by a V10 engine and built to FIA GT3 specifications, the R8 LMS was the first-ever model from Audi Sport customer racing. With victories in some of the world's most prestigious endurance races — including seven overall wins at the Nürburgring 24 Hours — as well as numerous championship titles, the Audi R8 LMS has firmly secured its place in modern racing history. Many of the several hundred Audi GT3 cars sold worldwide are still in regular use today. The model shown here represents the second generation of the car (2015-2024). The Mattel Brick Shop Audi R8 LMS comes in an authentic buildable 1:16 scale and features a removeable greenhouse roof, revealing a detailed interior with opening doors and an opening engine hatch. Additionally, a functional steering wheel connects directly to the wheels offering realistic movement. Builders can personalize their Audi with interchangeable decals, splitters, spoilers and an included extra set of metal wheel covers. This model also includes a Hot Wheels signature metal plate.
On October 4th, automotive enthusiasts and brand fans alike can get an up-close look at this product through the interactive experience at the Hot Wheels Legends Tour in El Segundo.
*Per Circana, The Hot Wheels die-cast car is the #1 selling toy in the world
Source: Circana, LLC, Retail Tracking Service, G10 (US,CA,BR,SP,IT,GE,UK,FR,AU,MX), Total Toys, Projected USD, JAN – DEC 2024
**Current SRP; prices may vary
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
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