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    MediaAlpha Inc. filed SEC Form 8-K: Results of Operations and Financial Condition, Financial Statements and Exhibits

    2/24/25 4:07:16 PM ET
    $MAX
    Business Services
    Consumer Discretionary
    Get the next $MAX alert in real time by email
    max-20250224
    0001818383FALSE00018183832025-02-242025-02-24

    UNITED STATES
    SECURITIES AND EXCHANGE COMMISSION
    WASHINGTON, DC 20549
    _____________________________
    FORM 8-K
    _____________________________
    CURRENT REPORT
    PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
    Date of Report (Date of earliest event reported): February 24, 2025
    _____________________________
    MediaAlpha, Inc.
    (Exact Name of Registrant as Specified in Its Charter)
    _____________________________
    Delaware001-3967185-1854133
    (State or other jurisdiction
    of incorporation)
    (Commission
    File Number)
    (IRS Employer
    Identification No.)
    700 South Flower Street, Suite 640
    Los Angeles, California
    90017
    (Address of Principal Executive Offices)(Zip Code)
    (213) 316-6256
    (Registrant’s telephone number, including area code)
    (Not Applicable)
    (Former name or former address, if changed since last report)
    Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
    oWritten communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
    oSoliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
    oPre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
    oPre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
    Securities registered pursuant to Section 12(b) of the Act:
    Title of each classTrading Symbol(s)Name of each exchange on which registered
    Class A common stock, $0.01 par valueMAXNew York Stock Exchange
    Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
    Emerging growth company     o
    If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.    o



    ITEM 2.02 – Results of Operations and Financial Condition.
    On February 24, 2025, MediaAlpha, Inc. (“MediaAlpha”) issued a press release and an accompanying shareholder letter announcing its financial results as of and for the fourth quarter and full year ended December 31, 2024, and its financial outlook for the first quarter of 2025. Copies of the press release and shareholder letter are furnished as Exhibit 99.1 and Exhibit 99.2, respectively, to this Form 8-K and are incorporated by reference herein.
    This information shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.
    MediaAlpha refers to non-GAAP financial information in the press release and shareholder letter. A reconciliation of these non-GAAP financial measures to the comparable GAAP financial measures is contained in each document.



    ITEM 9.01 – Financial Statements and Exhibits.
    (d) Exhibits
    Exhibit
    No.
    Description
    99.1
    Press release dated February 24, 2025.
    99.2
    Shareholder Letter dated February 24, 2025.
    104Cover Page Interactive Data File (embedded within the Inline XBRL document).



    SIGNATURES
    Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
    MediaAlpha, Inc.
    Date: February 24, 2025By:/s/ Jeffrey B. Coyne
    Name:Jeffrey B. Coyne
    Title:General Counsel & Secretary

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