MediaCo's EstrellaTV Achieves Record Audience Growth in October 2025 Largest Monthly Prime-Time Gain in Network History Among Adults 18-49
MediaCo Holding Inc. (NASDAQ:MDIA), a national leader in multicultural media, announced today, EstrellaTV, the leading Spanish-language television network for diverse and cross-cultural Hispanic audiences, closed out October 2025 with historic ratings momentum, delivering its largest year-over-year monthly percentage gain among Adults 18-49 since the network began with Nielsen measurement in March 2010.
"These results underscore MediaCo's commitment to investing in content that speaks authentically to Hispanic audiences and the communities we serve," said Soo Kim, Standard General Managing Partner and Chief Investment Officer. "EstrellaTV's growth is proof that when you deliver quality programming with purpose, audiences respond. We're incredibly proud of the team and the impact they're making."
In October, EstrellaTV's P18-49 average audience in Mon-Sun prime time surged by +60% compared to the same month last year, climbing from 16.2k to 25.9k. The month also included two of the network's three highest-rated weekly prime-time performances of 2025, with week one averaging 33.0k viewers in the demo and week four averaging 32.6k.
Within week four's strong performance, EstrellaTV achieved standout nightly ratings milestones, including:
- Highest Wednesday prime of the year: 78.5k
- Highest Sunday prime of the year: 38.1k
- Second-highest Friday prime: 32.9k
- Second-highest Saturday prime: 31.8k
Live sports fueled the growth as EstrellaTV delivered its two highest-rated matches of the 2025 Liga MX Apertura season among P18-49:
- FC Juarez vs. Club Puebla on Friday, Oct. 24: 42.6k
- Tigres UANL vs. Santos Tijuana on Saturday, Oct. 25: 40.7k
Family entertainment also played a leading role. The new season of Tengo Talento, Mucho Talento – Kids Edition (MF 8p-9p) was the top weekday series on the network in October, averaging 51.6k P18-49 viewers. Encore Sunday airings (7p-9p) averaged 39.8k, followed by the movie La Delgada Linea Amarilla (9p-11p) which averaged 36.3k.
Other weekday standouts in the last week included:
- Alarma TV (9-10p): up +17% vs. QTD (46.8k vs. 40.0k)
- 100 Latinos Dijeron (7-8p): up +47% vs. QTD (20.9k vs. 17.4k)
Competitive Landscape Leadership
Quarter-to-date through week five, EstrellaTV is the fastest-growing Spanish-language network in prime time among Adults 18-49:
Network P18-49 Mon-Sun 7p-11p Growth
- EstrellaTV +47%
- Telemundo +5%
- Univision -13%
- Unimas -5%
All-Day Ratings Strength
EstrellaTV also delivered its highest weekly total-day P18-49 audience of 2025 with 11.8k viewers, marking a +59% increase vs. the year-to-date average. For the month, total-day P18-49 grew from 8.2k in October 2024 to 9.2k this year.
"EstrellaTV's record-breaking momentum reflects the power of our programming strategy — premium live sports, compelling family entertainment, and culturally resonant originals," said Albert Rodriguez, CEO of MediaCo. "Our audience growth is accelerating, and we are more energized than ever heading into the remainder of the year."
In tandem with our expanding viewership, MediaCo is also growing revenue rapidly, reflecting the strong demand from advertisers eager to reach our engaged multicultural audience.
Source: Nielsen National TV View (NNTV). Data Source: Updated Big Data Plus Panel; Mon-Sun prime 7p-11p (Span, Strict Daypart), Live+Same Day AA projections (000s, x.x). Note: Year-over-Year comparisons prior to Sept 2025 are based on Panel Only data source. 2025 year-to-date ranking references are based on Updated Big Data Plus Panel data source. Quarter-to-date comparisons for competitive Spanish language networks are Updated Big Data Plus Panel for both 4Q24 (09/23/24-10/27/24) and 4Q25 (9/22/25-10/26/25). Total Day daypart for EstrellaTV is MF 7a-2a, SS 12p-2a & M-Sa 630a-7a.
About MediaCo
MediaCo Holding Inc. (NASDAQ:MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands—including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—reach more than 20 million people each month across television, radio, digital, and streaming platforms. Learn more at https://mediaco.now.
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