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    MINISO Group Announces 2024 June Quarter and Interim Unaudited Financial Results

    8/30/24 4:31:00 AM ET
    $MNSO
    Department/Specialty Retail Stores
    Consumer Discretionary
    Get the next $MNSO alert in real time by email

    GUANGZHOU, China, Aug. 30, 2024 /PRNewswire/ -- MINISO Group Holding Limited (NYSE:MNSO, HKEX: 9896))) ("MINISO", "MINISO Group" or the "Company"), a global value retailer offering a variety of trendy lifestyle products featuring IP design, today announced its unaudited financial results for the quarter ended June 30, 2024 (the "June Quarter") and the six months ended June 30, 2024 (the "First Half of 2024").

    Financial Highlights for the June Quarter

    • Revenue increased 24.1% year over year to RMB4,035.2 million (US$555.3 million), surpassing RMB4 billion for the first time.
    • Gross profit increased 36.9% year over year to RMB1,773.3 million (US$244.0 million).
    • Gross margin was 43.9%, a record high for the Company, compared to 39.8% in the same period of 2023.
    • Operating profit increased 8.9% year over year to RMB751.5 million (US$103.4 million).
    • Profit for the period increased 8.1% year over year to RMB591.4 million (US$81.4 million).
    • Adjusted net profit(1) increased 9.4% year over year to RMB625.0 million (US$86.0 million). Adjusted net profit included a net foreign exchange loss of RMB4.2 million (US$0.6 million) in the June Quarter, compared to a net foreign exchange gain of RMB66.1 million in the same period of last year. Excluding net foreign exchange loss and gain, adjusted net profit would have increased 24.6% year over year.
    • Adjusted net margin(1) was 15.5%, compared to 17.6% in the same period of 2023. Excluding net foreign exchange loss and gain, adjusted net profit margin for the June Quarter would have been 15.6%, compared to 15.5% in the same period of 2023.
    • Adjusted EBITDA(1) increased 17.1% year over year to RMB1,002.0 million (US$137.9 million).
    • Adjusted EBITDA margin(1) was 24.8%, compared to 26.3% in the same period of 2023.
    • Adjusted basic and diluted earnings per ADS(1) both increased 11.1% year over year to RMB2.00 (US$0.28).

    Financial Highlights for the First Half of 2024

    • Revenue increased 25.0% year over year to RMB7,758.7 million (US$1,067.6 million).
    • Gross profit increased 37.9% year over year to RMB3,389.8 million (US$466.5 million).
    • Gross margin was 43.7%, compared to 39.6% in the same period last year.
    • Operating profit increased 18.1% year over year to RMB1,494.8 million (US$205.7 million).
    • Profit for the period increased 15.7% year over year to RMB1,177.4 million (US$162.0 million).
    • Adjusted net profit(1) increased 17.8% year over year to RMB1,241.9 million (US$170.9 million). Adjusted net profit included a net foreign exchange loss of RMB12.4 million (US$1.7 million) in the First Half of 2024, compared to a net foreign exchange gain of RMB54.9 million in the same period of last year. Excluding net foreign exchange loss and gain, adjusted net profit would have increased 25.5% year over year.
    • Adjusted net margin(1) was 16.0%, compared to 17.0% in the same period of 2023. Excluding net foreign exchange loss and gain, adjusted net profit margin for the First Half of 2024 would have been 16.2%, compared to 16.1% in the same period of 2023.
    • Adjusted EBITDA(1) increased 26.0% year over year to RMB1,967.4 million (US$270.7 million).
    • Adjusted EBITDA margin(1) was 25.4%, compared to 25.2% in the same period of 2023.
    • Adjusted basic and diluted earnings per ADS(1) were both RMB3.96 (US$0.54), representing increases of 17.9% and 19.3% year over year, respectively.
    • Net cash from operating activities increased 4.9% year over year to RMB1,293.8 million (US$178.0 million). Capital expenditure was RMB302.8 million (US$41.7 million) and free cash flow was RMB991.0 million (US$136.4 million) for the First Half of 2024.

    Operational Highlights

    • Number of MINISO stores was 6,868 as of June 30, 2024, with an opening of 455 net new stores in the First Half of 2024.
    • Number of MINISO stores in mainland China was 4,115 as of June 30, 2024, with an opening of 189 net new stores in the First Half of 2024.
    • Number of MINISO stores in overseas markets was 2,753 as of June 30, 2024, with a record opening of 266 net new stores in the First Half of 2024, compared to 72 in the same period of 2023.
    • Number of TOP TOY stores was 195 as of June 30, 2024, with a record opening of 47 net new stores in the First Half of 2024.

    Note:

    (1) See the sections titled "Non-IFRS Financial Measures" and "Reconciliation of Non-IFRS Financial Measures" in this press release for more information.

    The following table provides a breakdown of the Company's store network and its growth. The Company nearly doubled its directly operated stores compared to a year ago. In the First Half of 2024, the Company had a net increase of 115 directly operated stores, 105 of which located in overseas markets, demonstrating the Company's development strategy.



    As of







    June 30,

    2023

    December 31,

    2023

    June 30,

    2024

    YoY

    YTD(3)

    Number of MINISO stores(1)

    5,791

    6,413

    6,868

    1,077

    455

    Mainland China

    3,604

    3,926

    4,115

    511

    189

    —Directly operated stores

    15

    26

    29

    14

    3

    —Third-party stores

    3,589

    3,900

    4,086

    497

    186

    Overseas

    2,187

    2,487

    2,753

    566

    266

    —Directly operated stores

    176

    238

    343

    167

    105

    —Third-party stores

    2,011

    2,249

    2,410

    399

    161

    Number of TOP TOY stores(2)

    118

    148

    195

    77

    47

    —Directly operated stores

    9

    14

    21

    12

    7

    —Third-party stores

    109

    134

    174

    65

    40

    Notes:

    (1) "MINISO stores" refers to the offline stores operated under the "MINISO" brand, including those directly operated by the Company, and those operated by third parties under the MINISO Retail Partner model and the distributor model.

    (2) "TOP TOY stores" refers to the offline stores operated under the "TOP TOY" brand, including those directly operated by the Company, and those operated by third parties under the MINISO Retail Partner model.

    (3) "Year-to-date" or "YTD" refers to the period starting from January 1, 2024 to June 30, 2024.

    Mr. Guofu Ye, Founder, Chairman, and CEO of MINISO, commented, "The year of 2024 marks the first year of our five-year strategic plan. I am pleased to see that in the past six months, all of our businesses have made firm progress in accordance with the five-year strategic plan and our performance has met the expectations at the beginning of the year. During the reporting period, our footprints in overseas markets continued to expand. Meanwhile, we achieved the milestone of 7,000 stores globally, and it has been less than one year since we achieved the milestone of 6,000 stores. In the First Half of 2024, we had 502 net new stores at the group level, including 266 net new MINISO stores in overseas markets and 47 net new TOP TOY stores, both marking the fastest store opening paces during the first half of a year. MINISO in overseas markets and TOP TOY also maintained a double-digit same-store sales growth, acting as growth engines of the Company. We had 189 net new MINISO stores in mainland China in the First Half of 2024, and same-store sales of MINISO in mainland China recovered to 98.3% of the prior year's level, representing MINISO's industrial leading position and robust growth. As a result, revenue increased by 25% to RMB7.76 billion for the First Half of 2024, including a 7% same-store sales growth and a 19% average store count expansion."

    "Despite short-term headwind and uncertainties brought by the macro environment, MINISO Group will still steadfastly focus on our long-term strategy, adhering to "Affordability", "Globalization" and "Product Innovation (IP design)". We will always uphold our "Happy Philosophy" and target to become the world's No.1 IP design retail group, maintaining strategic focus and moving toward our five-year strategic goals. Meanwhile, we are committed to providing competitive career development opportunities for employees and bringing long-term and sustainable return to shareholders." Mr. Ye continued.

    Mr. Eason Zhang, CFO of MINISO, commented, "Thanks to our ongoing brand upgrade and increasing overseas revenue contribution, gross margin for the First Half of 2024 reached 43.7%, with a 4.1 percentage point increase year over year. Even though we are still at an investment stage in overseas markets, we have managed to maintain profitability at a healthy level under our effective cost control measures. This is evidenced by an 18% year-over-year increase in adjusted net profit and a 26% year-over-year increase in adjusted EBITDA. Excluding foreign exchange impacts, adjusted net margin would have been 16.2% for the First Half of 2024, compared with 16.1% for the same period of last year, implying our good profitability under scalable growth.

    Our financial strategy will continue to remain disciplined in terms of budgeting, cost controls and allocation of capital as we commit to delivering stable profit and healthy cash flows. Our targets for the year of 2024 remain unchanged from our expectations at the beginning of the year, revenue is expected to increase 20% to 30% on year-over-year basis, and adjusted net profit target is RMB2.8 billion or higher."

    "Our capital allocation strategy will also continue to balance fast growth and our commitment to bring stable and foreseeable returns to shareholders. The Board of the Company has approved an interim cash dividend for the First Half of 2024, with a total amount of approximately RMB621 million. Upon the payment of the interim dividend, the Company will have returned RMB1.4 billion in cash to shareholders through dividends and share repurchases from year to date. Since 2020, we will have returned RMB3.6 billion to shareholders upon the payment of the interim dividend, accounting for 62% of adjusted net profit accumulated from 2020 until the First half of 2024. We are confident in accomplishing our full-year business plan and five-year strategy and believe that our share price has been trading below its intrinsic value. Accordingly, the Board of the Company has approved a share repurchase program to make the best of the general mandate granted at its annual general meeting held in June 2024, under which the Company may repurchase its shares and/or ADSs in the next 12 months not exceeding 10% of the total outstanding shares and execute share repurchases in the open market subject to market conditions. We believe that the share repurchase program is in the best interests of the Company and its shareholders as a whole and creates value for shareholders." Mr. Zhang concluded.

    Interim Dividend Declaration

    On August 30, 2024, the Company's board of directors approved the distribution of an interim cash dividend in the amount of US$0.2744 per American Depositary Share ("ADS") or US$0.0686 per ordinary share, to holders of ADSs and ordinary shares of record as of the close of business on September 13, 2024, New York Time and Beijing/Hong Kong Time, respectively. The ex-dividend date will be September 12, 2024. The payment date is expected to be September 23, 2024 for holders of ordinary shares and September 27, 2024 for holders of ADSs. The aggregate amount of cash dividend to be paid is approximately US$85.5 million (RMB621.3 million at an exchange rate of RMB7.2672 to US$1.0000), which is approximately 50% of the Company's adjusted net profit for the First Half of 2024 and will be distributed from additional paid-in capital and settled by a cash distribution.

    For holders of ordinary shares, in order to qualify for the interim cash dividend, all valid documents for the transfer of ordinary shares accompanied by the relevant share certificates must be lodged for registration with the Company's Hong Kong share registrar, Computershare Hong Kong Investor Services Limited, at Shops 1712-1716, 17th Floor, Hopewell Centre, 183 Queen's Road East, Wanchai, Hong Kong no later than 4:30 P.M. on September 13, 2024 (Beijing/Hong Kong Time).

    Unaudited Financial Results for the June Quarter 2024

    Revenue was RMB4,035.2 million (US$555.3 million), representing an increase of 24.1% year over year. Revenue from mainland China increased by 18.1% year over year, accelerated from the March quarter, including (i) an increase of 17.4% in revenue from MINISO's offline stores in mainland China, and (ii) an increase of 24.3% in revenue from TOP TOY. Revenue from overseas markets increased 35.5% to RMB1,510.1 million (US$207.8 million), breaking its previous record set in December quarter of 2023, which was usually a peak season in overseas markets.

    For more information on the composition and year-over-year change of revenue, please refer to the "Unaudited Additional Information" in this press release.

    Cost of sales was RMB2,261.9 million (US$311.2 million), representing an increase of 15.6% year over year.

    Gross profit was RMB1,773.3 million (US$244.0 million), representing an increase of 36.9% year over year.

    Gross margin was 43.9%, representing a record high with an increase of 4.1 percentage points year over year.

    Selling and distribution expenses were RMB826.1 million (US$113.7 million), representing an increase of 72.5% year over year. Excluding share-based compensation expenses, selling and distribution expenses were RMB808.6 million (US$111.3 million), representing an increase of 76.4% year over year. The year-over-year increase was mainly attributable to the Company's investments into directly operated stores both in mainland China and overseas markets to pursue the future success of the Company's business, especially in strategic overseas markets such as the U.S. market. As of June 30, 2024, total number of directly operated stores in overseas markets was 343, nearly doubling such figure compared to a year ago. In the June Quarter, revenue from directly operated stores increased 109.3%, while related expenses including rental and related expenses, depreciation and amortization expenses, and payroll excluding share-based compensation expenses increased 85.8%.

    General and administrative expenses were RMB227.2 million (US$31.3 million), representing an increase of 38.1% year over year. Excluding share-based compensation expenses, general and administrative expenses were RMB211.1 million (US$29.1 million), representing an increase of 31.2% year over year. The year-over-year increase was primarily due to the increase of personnel-related expenses in relation to the growth of the Company's business.

    Other net income was RMB26.9 million (US$3.7 million), compared to RMB38.0 million in the same period of 2023. The year-over-year decrease was mainly due to a net exchange loss of RMB4.2 million (US$0.6 million) in the June Quarter, compared to a net exchange gain of RMB66.1 million in the same period of last year.

    Profit for the period was RMB591.4 million (US$81.4 million), representing an increase of 8.1% year over year.

    Adjusted net profit, which represents profit for the period excluding equity-settled share-based payment expenses, was RMB625.0 million (US$86.0 million), representing an increase of 9.4% year over year. Adjusted net profit included a net foreign exchange loss of RMB4.2 million (US$0.6 million) in the June Quarter, compared to a net foreign exchange gain of RMB66.1 million in the same period of last year. Excluding net foreign exchange loss and gain, adjusted net profit would have increased 24.6% year over year.

    Adjusted net margin was 15.5%, compared to 17.6% in the same period of 2023. Excluding net foreign exchange loss and gain, adjusted net margin would have been 15.6%, compared to 15.5% in the same period of 2023.

    Adjusted EBITDA was RMB1,002.0 million (US$137.9 million), representing an increase of 17.1% year over year.

    Adjusted EBITDA margin was 24.8%, compared to 26.3% in the same period of 2023.

    Basic and diluted earnings per ADS were both RMB1.88 (US$0.26) in the June Quarter, representing an increase of 9.3% year over year from RMB1.72 in the same period of 2023. Each ADS represents four of the Company's ordinary shares.

    Adjusted basic and diluted earnings per ADS were both RMB2.00 (US$0.28) in the June Quarter, representing an increase of 11.1% year over year from RMB1.80 in the same period of 2023.

    Unaudited Financial Results for the First Half of 2024

    Revenue was RMB7,758.7 million (US$1,067.6 million), representing an increase of 25.0% year over year, primarily driven by an 18.8% year-over-year increase in average store count, and an around 7% same-store sales growth on group level.

    Revenue from mainland China increased by 17.2% to RMB5,026.7 million (US$691.7 million), including (i) an increase of 16.5% in revenue from MINISO's offline stores in mainland China, which was primarily due to a 16.0% year-over-year growth in average store count, while same-store sales were 98.3% of the prior year's level, and (ii) an increase of 37.9% in revenue from TOP TOY, which was primarily powered by a strong same-store sales growth of 13.6% and a rapid growth in average store count.

    Revenue from overseas markets increased 42.6% to RMB2,732.0 million (US$375.9 million). The year-over-year increase was primarily due to an increase of 21.8% in average store count, coupled with a strong same-store sales growth of 16.3%. Revenue from overseas markets contributed 35.2% of the Company's total revenue for the First Half of 2024, compared to 30.9% for the same period in 2023.

    For more information on the composition and year-over-year change of revenue, please refer to the "Unaudited Additional Information" in this press release.

    Cost of sales was RMB4,369.0 million (US$601.2 million), representing an increase of 16.5% year over year.

    Gross profit was RMB3,389.8 million (US$466.5 million), representing an increase of 37.9% year over year.

    Gross margin was 43.7%, representing an increase of 4.1 percentage points. The year-over-year increase in gross margin was primarily due to (i) higher revenue contribution from directly operated markets which accounted for 55.7% of revenue from overseas markets, compared to 45.7% in the same period of 2023, (ii) higher gross margin in mainland China contributed by newly launched products in relation to the Company's execution of IP strategy and strategic brand upgrade of MINISO, and (iii) higher gross margin of TOP TOY due to a shift in product mix towards more profitable products.

    Other income was RMB12.7 million (US$1.7 million), compared to RMB3.6 million in the same period of 2023. The increase was primarily due to an increase in income from depositary bank.

    Selling and distribution expenses were RMB1,522.1 million (US$209.4 million), increased by 65.8% year over year. Excluding share-based compensation expenses, selling and distribution expenses were RMB1,480.6 million (US$203.7million), increased by 66.4% year over year. The year-over-year increase was mainly attributable to the Company's investments into directly operated stores both in mainland China and overseas markets to pursue the future success of the Company's business, especially in strategic overseas markets such as the U.S. market. As of June 30, 2024, total number of directly operated stores in overseas markets was 343, nearly doubling such figure compared to a year ago. In the First Half of 2024, revenue from directly operated stores increased 111.4%, while related expenses including rental and related expenses, depreciation and amortization expenses and payroll excluding share-based compensation expenses increased 82.7%. These new stores are expected to contribute more substantial sales in the second half of 2024. Promotion and advertising expenses increased 46.5% in the First Half of 2024, as a percentage of revenue stabilizing at around 3% in both comparative periods. Licensing expenses increased 24.2%, consistent with revenue growth. Logistics expenses increased 54.3%, reflecting the rising freight costs caused by the tension in international shipping during the First Half of 2024.

    General and administrative expenses were RMB418.6 million (US$57.6 million), increased by 30.9% year over year. Excluding share-based compensation expenses, general and administrative expenses were RMB395.6 million (US$54.4 million), increased by 26.9% year over year. The year-over-year increase was primarily due to the increase of personnel-related expenses in relation to the growth of the Company's business.

    Other net income was RMB41.7 million (US$5.7 million), compared to RMB41.3 million in the same period of 2023.

    Operating profit was RMB1,494.8 million (US$205.7 million), representing an increase of 18.1% year over year.

    Net finance income was RMB34.0 million (US$4.7 million), compared to RMB62.3 million in the same period of 2023. The year-over-year decrease was mainly due to a decrease in interest income as a result of decreased principal in bank deposits, and an increase in finance cost due to increased interest on lease liabilities.

    Profit for the period was RMB1,177.4 million (US$162.0 million), compared to RMB1,017.9 million in the same period of 2023, representing an increase of 15.7% year over year.

    Adjusted net profit, which represents profit for the period excluding equity-settled share-based payment expenses, was RMB1,241.9 million (US$170.9 million), representing an increase of 17.8% year over year. Adjusted net profit included a net foreign exchange loss of RMB12.4 million (US$1.7 million) in the First Half of 2024, compared to a net foreign exchange gain of RMB54.9 million in the same period of last year. Excluding net foreign exchange loss and gain, adjusted net profit would have increased 25.5% year over year.

    Adjusted net margin was 16.0%, compared to 17.0% in the same period of 2023. Excluding net foreign exchange loss and gain, adjusted net margin would have been 16.2%, compared to 16.1% in the same period of 2023.

    Adjusted EBITDA increased 26.0% year over year to RMB1,967.4 million (US$270.7 million).

    Adjusted EBITDA margin was 25.4%, compared to 25.2% in the same period of 2023.

    Basic earnings per ADS increased 16.0% year over year to RMB3.76 (US$0.52), compared to RMB3.24 in the same period of 2023.

    Diluted earnings per ADS increased 17.5% year over year to RMB3.76 (US$0.52), compared to RMB3.20 in the same period of 2023.

    Adjusted basic earnings per ADS increased 17.9% year over year to RMB3.96 (US$0.54), compared to RMB3.36 in the same period of 2023.

    Adjusted diluted earnings per ADS increased 19.3% year over year to RMB3.96 (US$0.54), compared to RMB3.32 in the same period of 2023.

    Net cash from operating activities increased 4.9% year over year to RMB1,293.8 million (US$178.0 million) for the First Half of 2024. Capital expenditure was RMB302.8 million (US$41.7 million) and free cash flow was RMB991.0 million (US$136.4 million) for the First Half of 2024.

    Conference Call

    The Company's management will hold an earnings conference call at 5:00 A.M. Eastern Time on Friday, August 30, 2024 (5:00 P.M. Beijing Time on the same day) to discuss the financial results. The conference call can be accessed by the following Zoom link or dialing the following numbers:

    Access 1

    Join Zoom meeting.

    Zoom link: https://zoom.us/j/95898852484?pwd=tBbbJPUtyGu20f1OCy4sxYDNBAGy72.1

    Meeting Number: 958 9885 2484

    Meeting Passcode:9896

    Access 2

    Listeners may access the call by dialing the following numbers with the same meeting number and passcode with access 1.

    United States:

    +1 689 278 1000 (or +1 719 359 4580)

    Hong Kong, China:

    +852 5803 3730 (or +852 5803 3731)

    United Kingdom:

    +44 203 481 5237 (or +44 131 460 1196)

    France:

    +33 1 7037 9729 (or +33 1 7037 2246)

    Singapore:

    +65 3158 7288 (or +65 3165 1065)

    Canada:

    +1 438 809 7799 (or +1 204 272 7920)

    Access 3

    Listeners can also access the meeting through the Company's investor relations website at https://ir.miniso.com/.

    The replay will be available approximately two hours after the conclusion of the live event at the Company's investor relations website at https://ir.miniso.com/.

    About MINISO Group

    MINISO Group is a global value retailer offering a variety of trendy lifestyle products featuring IP design. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide. For more information, please visit https://ir.miniso.com/.

    Exchange Rate

    The U.S. dollar (US$) amounts disclosed in this press release, except for those transaction amounts that were actually settled in U.S. dollars, are presented solely for the convenience of the readers. The conversion of Renminbi (RMB) into US$ in this press release is based on the exchange rate set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System as of June 28, 2024, which was RMB7.2672 to US$1.0000. The percentages stated in this press release are calculated based on the RMB amounts.

    Non-IFRS Financial Measures

    In evaluating the business, MINISO considers and uses adjusted net profit, adjusted net margin, adjusted EBITDA, adjusted EBITDA margin, adjusted basic and diluted net earnings per share and adjusted basic and diluted net earnings per ADS as supplemental measures to review and assess its operating performance. The presentation of these non-IFRS financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with IFRS. MINISO defines adjusted net profit as profit for the period excluding equity-settled share-based payment expenses. MINISO calculates adjusted net margin by dividing adjusted net profit by revenue for the same period. MINISO defines adjusted EBITDA as adjusted net profit plus depreciation and amortization, finance costs and income tax expense. Adjusted EBITDA margin is computed by dividing adjusted EBITDA by revenue for the period. MINISO computes adjusted basic and diluted net earnings per ADS by dividing adjusted net profit attributable to the equity shareholders of the Company by the number of ADSs represented by the number of ordinary shares used in the basic and diluted earnings per share calculation on an IFRS basis. MINISO computes adjusted basic and diluted net earnings per share in the same way as it calculates adjusted basic and diluted net earnings per ADS, except that it uses the number of ordinary shares used in the basic and diluted earnings per share calculation on an IFRS basis as the denominator instead of the number of ADSs represented by these ordinary shares.

    MINISO presents these non-IFRS financial measures because they are used by the management to evaluate its operating performance and formulate business plans. These non-IFRS financial measures enable the management to assess its operating results without considering the impacts of the aforementioned non-cash and other adjustment items that MINISO does not consider to be indicative of its operating performance in the future. Accordingly, MINISO believes that the use of these non-IFRS financial measures provides useful information to investors and others in understanding and evaluating its operating results in the same manner as the management and board of directors.

    These non-IFRS financial measures are not defined under IFRS and are not presented in accordance with IFRS. These non-IFRS financial measures have limitations as analytical tools. One of the key limitations of using these non-IFRS financial measures is that they do not reflect all items of income and expense that affect MINISO's operations. Further, these non-IFRS financial measures may differ from the non-IFRS information used by other companies, including peer companies, and therefore their comparability may be limited.

    These non-IFRS financial measures should not be considered in isolation or construed as alternatives to profit, net profit margin, basic and diluted earnings per share and basic and diluted earnings per ADS, as applicable, or any other measures of performance or as indicators of MINISO's operating performance. Investors are encouraged to review MINISO's historical non-IFRS financial measures in light of the most directly comparable IFRS measures, as shown below. The non-IFRS financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting the usefulness of such measures when analyzing MINISO's data comparatively. MINISO encourages you to review its financial information in its entirety and not rely on a single financial measure.

    For more information on the non-IFRS financial measures, please see the table captioned "Reconciliation of Non-IFRS Financial Measures" set forth at the end of this press release.

    Safe Harbor Statement

    This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by words or phrases such as "may", "will", "expect", "anticipate", "aim", "estimate", "intend", "plan", "believe", "is/are likely to", "potential", "continue" or other similar expressions. Among other things, the quotations from management in this announcement, as well as MINISO's strategic and operational plans, contain forward-looking statements. MINISO may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the "SEC") and The Stock Exchange of Hong Kong Limited (the "HKEX"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about MINISO's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: MINISO's mission, goals and strategies; future business development, financial conditions and results of operations; the expected growth of the retail market and the market of branded variety retail of lifestyle products in China and globally; expectations regarding demand for and market acceptance of MINISO's products; expectations regarding MINISO's relationships with consumers, suppliers, MINISO Retail Partners, local distributors, and other business partners; competition in the industry; proposed use of proceeds; and relevant government policies and regulations relating to MINISO's business and the industry. Further information regarding these and other risks is included in MINISO's filings with the SEC and the HKEX. All information provided in this press release and in the attachments is as of the date of this press release, and MINISO undertakes no obligation to update any forward-looking statement, except as required under applicable law.

    Investor Relations Contacts:

    Raine Hu

    MINISO Group Holding Limited

    Email: [email protected] 

    Phone: +86 (20) 36228788 Ext.8039

     

    MINISO GROUP HOLDING LIMITED

    UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION

    (Expressed in thousands)







    As at



    As at





    December 31, 2023



    June 30, 2024





    (Audited)



    (Unaudited)





    RMB'000



    RMB'000



    US$'000

    ASSETS













    Non-current assets













    Property, plant and equipment



    769,306



    1,047,687



    144,167

    Right-of-use assets



    2,900,860



    3,684,817



    507,048

    Intangible assets



    19,554



    12,333



    1,697

    Goodwill



    21,643



    21,247



    2,924

    Deferred tax assets



    104,130



    116,577



    16,042

    Other investments



    90,603



    106,102



    14,600

    Trade and other receivables



    135,796



    173,136



    23,823

    Term deposits



    100,000



    103,308



    14,216

    Interests in equity-accounted

    investees



    15,783



    14,814



    2,038



















    4,157,675



    5,280,021



    726,555















    Current assets













    Other investments



    252,866



    350,913



    48,287

    Inventories



    1,922,241



    1,949,849



    268,308

    Trade and other receivables



    1,518,357



    1,614,148



    222,114

    Cash and cash equivalents



    6,415,441



    6,233,089



    857,702

    Restricted cash



    7,970



    1,965



    270

    Term deposits 



    210,759



    283,007



    38,943



















    10,327,634



    10,432,971



    1,435,624















    Total assets



    14,485,309



    15,712,992



    2,162,179

     

     

    MINISO GROUP HOLDING LIMITED

    UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION (CONTINUED)

    (Expressed in thousands)







    As at



    As at





    December 31, 2023



    June30, 2024





    (Audited)



    (Unaudited)





    RMB'000



    RMB'000



    US$'000

    EQUITY













    Share capital



    95



    95



    13

    Additional paid-in capital



    6,331,375



    5,543,845



    762,858

    Other reserves



    1,114,568



    1,260,576



    173,461

    Retained earnings



    1,722,157



    2,892,259



    397,988















    Equity attributable to equity

    shareholders of the

    Company



    9,168,195



    9,696,775



    1,334,320

    Non-controlling interests



    23,022



    28,006



    3,854















    Total equity



    9,191,217



    9,724,781



    1,338,174















    LIABILITIES













    Non-current liabilities













    Contract liabilities



    40,954



    39,299



    5,408

    Loans and borrowings



    6,533



    6,414



    883

    Other payables



    12,411



    32,786



    4,512

    Lease liabilities



    797,986



    1,481,836



    203,907

    Deferred income



    29,229



    37,480



    5,157



















    887,113



    1,597,815



    219,867















    Current liabilities













    Contract liabilities



    324,028



    344,422



    47,394

    Loans and borrowings



    726



    713



    98

    Trade and other payables



    3,389,826



    3,328,888



    458,070

    Lease liabilities



    447,319



    455,453



    62,672

    Deferred income



    6,644



    6,685



    920

    Current taxation



    238,436



    254,235



    34,984



















    4,406,979



    4,390,396



    604,138















    Total liabilities



    5,294,092



    5,988,211



    824,005















    Total equity and liabilities



    14,485,309



    15,712,992



    2,162,179

     

     

    MINISO GROUP HOLDING LIMITED

    UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF PROFIT OR LOSS 

    AND OTHER COMPREHENSIVE INCOME

    (Expressed in thousands, except for per ordinary share and per ADS data)







    Three months ended June 30,



    Six months ended June 30,





    2023



    2024



    2023



    2024

    (Unaudited)

    (Unaudited)

    (Unaudited)

    (Unaudited)





    RMB'000



    RMB'000



    US$ '000



    RMB'000



    RMB'000



    US$ '000

    Revenue



    3,252,182



    4,035,212



    555,264



    6,206,330



    7,758,743



    1,067,639

    Cost of sales



    (1,956,535)



    (2,261,884)



    (311,246)



    (3,748,938)



    (4,368,957)



    (601,188)



























    Gross profit



    1,295,647



    1,773,328



    244,018



    2,457,392



    3,389,786



    466,451

    Other income



    2,842



    9,053



    1,246



    3,624



    12,698



    1,747

    Selling and distribution expenses



    (478,948)



    (826,061)



    (113,670)



    (917,966)



    (1,522,088)



    (209,446)

    General and administrative expenses



    (164,499)



    (227,232)



    (31,268)



    (319,705)



    (418,573)



    (57,598)

    Other net income



    37,966



    26,867



    3,697



    41,256



    41,696



    5,738

    Reversal/(Credit loss) of credit loss on

    trade and other receivables



    460



    (2,939)



    (404)



    4,788



    (3,606)



    (496)

    Impairment loss on non-current assets



    (3,448)



    (1,492)



    (205)



    (3,448)



    (5,104)



    (702)



























    Operating profit



    690,020



    751,524



    103,414



    1,265,941



    1,494,809



    205,694

    Finance income



    46,814



    33,716



    4,639



    80,541



    74,606



    10,266

    Finance costs



    (9,631)



    (24,686)



    (3,397)



    (18,277)



    (40,595)



    (5,586)



























    Net finance income 



    37,183



    9,030



    1,242



    62,264



    34,011



    4,680

    Share of profit of an equity-accounted

    investees, net of tax



    -



    181



    25



    -



    301



    41



























    Profit before taxation



    727,203



    760,735



    104,681



    1,328,205



    1,529,121



    210,415

    Income tax expense



    (180,212)



    (169,310)



    (23,298)



    (310,287)



    (351,742)



    (48,401)



























    Profit for the period



    546,991



    591,425



    81,383



    1,017,918



    1,177,379



    162,014



























    Attributable to:

























    Equity shareholders of the Company



    539,331



    587,630



    80,861



    1,004,836



    1,170,102



    161,013

    Non-controlling interests



    7,660



    3,795



    522



    13,082



    7,277



    1,001



























    Earnings per share for ordinary shares

























    -Basic



    0.43



    0.47



    0.06



    0.81



    0.94



    0.13

    -Diluted



    0.43



    0.47



    0.06



    0.80



    0.94



    0.13



























    Earnings per ADS

























    (Each ADS represents 4 ordinary

    shares)

    -Basic



    1.72



    1.88



    0.26



    3.24



    3.76



    0.52

    -Diluted



    1.72



    1.88



    0.26



    3.20



    3.76



    0.52



























     

     

    MINISO GROUP HOLDING LIMITED

    UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF PROFIT OR LOSS 

    AND OTHER COMPREHENSIVE INCOME (CONTINUED)

    (Expressed in thousands)































    Three months ended June 30,



    Six months ended June 30,





    2023



    2024



    2023



    2024

    (Unaudited)

    (Unaudited)

    (Unaudited)

    (Unaudited)





    RMB'000



    RMB'000



    US$ '000



    RMB'000



    RMB'000



    US$ '000



























    Profit for the period



    546,991



    591,425



    81,383



    1,017,918



    1,177,379



    162,014



























    Items that may be reclassified

    subsequently to profit or loss:

























    Exchange differences on translation of

    financial statements of foreign

    operations



    62,799



    2,990



    411



    54,832



    6,845



    941



























    Other comprehensive income for the

    period



    62,799



    2,990



    411



    54,832



    6,845



    941



























    Total comprehensive income for the

    period



    609,790



    594,415



    81,794



    1,072,750



    1,184,224



    162,955



























    Attributable to:

























    Equity shareholders of the Company



    601,200



    591,877



    81,445



    1,057,099



    1,178,043



    162,104

    Non-controlling interests



    8,590



    2,538



    349



    15,651



    6,181



    851

     

     

    MINISO GROUP HOLDING LIMITED

    RECONCILIATION OF NON-IFRS FINANCIAL MEASURES

    (Expressed in thousands, except for per share, per ADS data and percentages)































    Three months ended June 30,



    Six months ended June 30,





    2023



    2024



    2023



    2024

    (Unaudited)

    (Unaudited)

    (Unaudited)

    (Unaudited)





    RMB'000



    RMB'000



    US$'000



    RMB'000



    RMB'000



    US$'000



























    Reconciliation of profit for the period to

    adjusted net profit:

























    Profit for the period



    546,991



    591,425



    81,383



    1,017,918



    1,177,379



    162,014

    Add back:

























    Equity-settled share-based payment

    expenses



    24,212



    33,570



    4,619



    36,302



    64,507



    8,876



























    Adjusted net profit



    571,203



    624,995



    86,002



    1,054,220



    1,241,886



    170,890

    Adjusted net margin



    17.6 %



    15.5 %



    15.5 %



    17.0 %



    16.0 %



    16.0 %



























    Attributable to:

























    Equity shareholders of the Company



    563,543



    621,021



    85,455



    1,041,138



    1,234,430



    169,864

    Non-controlling interests



    7,660



    3,974



    547



    13,082



    7,456



    1,026



























    Adjusted net earnings per share(1)

























    -Basic



    0.45



    0.50



    0.07



    0.84



    0.99



    0.14

    -Diluted



    0.45



    0.50



    0.07



    0.83



    0.99



    0.14



























    Adjusted net earnings per ADS

    (Each ADS represents 4 ordinary

    shares)

























    -Basic



    1.80



    2.00



    0.28



    3.36



    3.96



    0.54

    -Diluted



    1.80



    2.00



    0.28



    3.32



    3.96



    0.54



























    Reconciliation of adjusted net profit for

    the period to adjusted EBITDA:

























    Adjusted net profit



    571,203



    624,995



    86,002



    1,054,220



    1,241,886



    170,890

    Add back:

























    Depreciation and amortization



    94,379



    183,029



    25,186



    179,004



    333,131



    45,840

    Finance costs



    9,631



    24,686



    3,397



    18,277



    40,595



    5,586

    Income tax expense



    180,212



    169,310



    23,298



    310,287



    351,742



    48,401

    Adjusted EBITDA



    855,425



    1,002,020



    137,883



    1,561,788



    1,967,354



    270,717

    Adjusted EBITDA margin



    26.3 %



    24.8 %



    24.8 %



    25.2 %



    25.4 %



    25.4 %

    Note:

    (1) Adjusted basic and diluted net earnings per share are computed by dividing adjusted net profit attributable to the equity shareholders of the Company by the number of ordinary shares used in the basic and diluted earnings per share calculation on an IFRS basis.

    MINISO GROUP HOLDING LIMITED

    UNAUDITED ADDITIONAL INFORMATION

    (Expressed in thousands, except for percentages)





    Three months ended June 30,







    Six months ended June 30,









    2023



    2024



     

    YoY



    2023



    2024



     

    YoY





    RMB'000



    RMB'000



    US$'000





    RMB'000



    RMB'000



    US$'000





































    Revenue

































    Mainland China



    2,137,422



    2,525,064



    347,460



    18.1 %



    4,290,654



    5,026,729



    691,701



    17.2 %

    -MINISO Brand(1)



    1,951,592



    2,308,008



    317,592



    18.3 %



    3,952,460



    4,592,798



    631,990



    16.2 %

    -TOP TOY Brand



    172,965



    214,952



    29,578



    24.3 %



    310,867



    428,772



    59,001



    37.9 %

    -Others(2)



    12,865



    2,104



    290



    (83.6) %



    27,327



    5,159



    710



    (81.1) %

    Overseas



    1,114,760



    1,510,148



    207,804



    35.5 %



    1,915,676



    2,732,014



    375,938



    42.6 %





    3,252,182



    4,035,212



    555,264



    24.1 %



    6,206,330



    7,758,743



    1,067,639



    25.0 %

    Note:

    (1) "MINISO Brand" refers to the revenue generated from MINISO brand including revenue from offline stores, e-commerce and others in mainland China.

    (2) "Others" refers to revenue generated from other operating segments such as "WonderLife", which was a secondary brand targeting on lower-tier cities in mainland China, aggregated and presented as "others". As the MINISO brand increasingly penetrated into lower-tier cities in mainland China, "WonderLife" has become marginalized.

    MINISO GROUP HOLDING LIMITED

    UNAUDITED ADDITIONAL INFORMATION

    NUMBER OF MINISO STORES IN MAINLAND CHINA























    As of











    June 30,

    2023



    December 31,

    2023



    June 30,

    2024



    YoY



    YTD(1)

    By City Tiers



















    First-tier cities

    474



    522



    541



    67



    19

    Second-tier cities

    1,496



    1,617



    1,705



    209



    88

    Third- or lower-tier cities

    1,634



    1,787



    1,869



    235



    82

    Total

    3,604



    3,926



    4,115



    511



    189

    Note:

    (1) "YTD" refers to the period starting from January 1, 2024 to June 30, 2024.

    MINISO GROUP HOLDING LIMITED

    UNAUDITED ADDITIONAL INFORMATION

    NUMBER OF MINISO STORES IN OVERSEAS MARKETS























    As of











    June 30,

    2023



    December 31,

    2023



    June 30,

    2024



    YoY



    YTD(1)

    By Regions











    Asia excluding China

    1,206



    1,333



    1,484



    278



    151

    North America

    123



    172



    234



    111



    62

    Latin America

    492



    552



    584



    92



    32

    Europe

    198



    231



    244



    46



    13

    Others

    168



    199



    207



    39



    8

    Total

    2,187



    2,487



    2,753



    566



    266

























    Note:

    (1) "YTD" refers to the period starting from January 1, 2024 to June 30, 2024.

    Cision View original content:https://www.prnewswire.com/news-releases/miniso-group-announces-2024-june-quarter-and-interim-unaudited-financial-results-302234848.html

    SOURCE MINISO Group Holding Limited

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      GUANGZHOU, China, May 13, 2025 /PRNewswire/ -- MINISO Group Holding Limited (NYSE:MNSO, HKEX: 9896)) ("MINISO", "MINISO Group" or the "Company"), a global value retailer offering a variety of trendy lifestyle products featuring IP design, today announced that it plans to release its March quarter 2025 financial results before the U.S. market opens on Friday, May 23, 2025. The Company's management will hold an earnings conference call at 5:00 A.M. Eastern Time on Friday, May 23, 2025 (5:00 P.M. Beijing Time on the same day) to discuss the financial results. Simultaneous interpretation in English will be provided during the conference call. The conference call can be accessed by the following

      5/13/25 12:05:00 AM ET
      $MNSO
      Department/Specialty Retail Stores
      Consumer Discretionary
    • MINISO Group Announces December Quarter and Full Year of 2024 Unaudited Financial Results

      Diluted EPS and Adjusted Diluted EPS Up 16.7% and 16.0% respectively in 2024 Gross Margin Hit A Record High of 44.9% in 2024, Powered by Eight-Consecutive-Quarter Growth Overseas MINISO Stores Achieved Milestone of 3,000 Net New Stores of MINISO Group Over 1,200 Returned RMB1,574.5 Million to Shareholders in 2024 GUANGZHOU, China, March 21, 2025 /PRNewswire/ -- MINISO Group Holding Limited (NYSE:MNSO, HKEX: 9896)) ("MINISO", "MINISO Group" or the "Company"), a global value retailer offering a variety of trendy lifestyle products featuring IP design, today announced its unaudited financial results for the quarter and the full year ended December 31, 2024 (the "December Quarter" and the "Full

      3/21/25 4:40:00 AM ET
      $MNSO
      Department/Specialty Retail Stores
      Consumer Discretionary
    • MINISO Group Will Report December Quarter and Full Year 2024 Financial Results on March 21, 2025

      GUANGZHOU, China, March 7, 2025 /PRNewswire/ -- MINISO Group Holding Limited (NYSE:MNSO, HKEX: 9896)) ("MINISO", "MINISO Group" or the "Company"), a global value retailer offering a variety of trendy lifestyle products featuring IP design, today announced that it plans to release its December quarter and the full year of 2024 financial results before the U.S. market opens on Friday, March 21, 2025. The Company's management will hold an earnings conference call at 5:00 A.M. Eastern Time on Friday, March 21, 2025 (5:00 P.M. Beijing Time on the same day) to discuss the financial results. Simultaneous interpretation in English will be provided during the conference call. The conference call can

      3/7/25 3:57:00 AM ET
      $MNSO
      Department/Specialty Retail Stores
      Consumer Discretionary

    $MNSO
    Large Ownership Changes

    This live feed shows all institutional transactions in real time.

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    • SEC Form SC 13G/A filed by MINISO Group Holding Limited (Amendment)

      SC 13G/A - MINISO Group Holding Ltd (0001815846) (Subject)

      2/2/24 6:07:20 AM ET
      $MNSO
      Department/Specialty Retail Stores
      Consumer Discretionary
    • SEC Form SC 13G/A filed by MINISO Group Holding Limited (Amendment)

      SC 13G/A - MINISO Group Holding Ltd (0001815846) (Subject)

      2/14/23 4:33:34 PM ET
      $MNSO
      Department/Specialty Retail Stores
      Consumer Discretionary
    • SEC Form SC 13G/A filed by MINISO Group Holding Limited (Amendment)

      SC 13G/A - MINISO Group Holding Ltd (0001815846) (Subject)

      2/9/23 6:04:37 AM ET
      $MNSO
      Department/Specialty Retail Stores
      Consumer Discretionary

    $MNSO
    SEC Filings

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    • SEC Form 6-K filed by MINISO Group Holding Limited

      6-K - MINISO Group Holding Ltd (0001815846) (Filer)

      5/14/25 8:00:37 AM ET
      $MNSO
      Department/Specialty Retail Stores
      Consumer Discretionary
    • SEC Form 6-K filed by MINISO Group Holding Limited

      6-K - MINISO Group Holding Ltd (0001815846) (Filer)

      5/9/25 8:00:59 AM ET
      $MNSO
      Department/Specialty Retail Stores
      Consumer Discretionary
    • SEC Form 6-K filed by MINISO Group Holding Limited

      6-K - MINISO Group Holding Ltd (0001815846) (Filer)

      5/7/25 8:01:03 AM ET
      $MNSO
      Department/Specialty Retail Stores
      Consumer Discretionary

    $MNSO
    Analyst Ratings

    Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

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    • Miniso Group upgraded by Analyst with a new price target

      Analyst upgraded Miniso Group from Neutral to Overweight and set a new price target of $22.00 from $15.00 previously

      3/25/25 8:23:12 AM ET
      $MNSO
      Department/Specialty Retail Stores
      Consumer Discretionary
    • HSBC Securities initiated coverage on Miniso Group with a new price target

      HSBC Securities initiated coverage of Miniso Group with a rating of Buy and set a new price target of $29.30

      2/26/25 7:15:06 AM ET
      $MNSO
      Department/Specialty Retail Stores
      Consumer Discretionary
    • Citigroup initiated coverage on Miniso Group with a new price target

      Citigroup initiated coverage of Miniso Group with a rating of Buy and set a new price target of $26.80

      10/4/24 7:44:19 AM ET
      $MNSO
      Department/Specialty Retail Stores
      Consumer Discretionary