MoneyLion Launches MoneyLion Checkout, Bringing E-Commerce Simplicity to Financial Services

MoneyLion Checkout Transforms How Consumers Find, Qualify For, and Purchase Financial Products; Fundamentally Changing the Financial Product Shopping Experience

MoneyLion ("MoneyLion") (NYSE:ML), a digital ecosystem for consumer finance that empowers everyone to make their best financial decisions, today announced the launch of MoneyLion Checkout, a new marketplace solution that lets consumers search, apply for, and complete transactions instantly across numerous third-party financial products, all within the unified MoneyLion user experience.

MoneyLion Checkout will let consumers complete financial transactions across hundreds of providers in real time without leaving the MoneyLion platform—a first in the financial services industry that parallels the online travel marketplace experiences consumers know and love. By integrating consumer and third-party data directly with MoneyLion's financial services product partners, these providers can increase the number of their conversions, and expedite consumer onboarding. Whether a consumer is borrowing a loan, signing up for a credit card, starting a savings account or choosing among the dozens of other product categories MoneyLion offers, they will be able to complete the entire transaction within MoneyLion's dynamic consumer marketplace.

"Consumers today expect financial product purchases to be as easy as any other digital shopping experience. With MoneyLion Checkout, we're making that a reality, further strengthening MoneyLion's role as a trusted partner for every financial decision," said Dee Choubey, Co-Founder and CEO of MoneyLion. "And this isn't just about simplifying the process for consumers. It's about providing more precise consumer marketing and effective channel management for our marketplace partners. MoneyLion Checkout drives both volume and efficient customer acquisition costs by ensuring that financial institutions can reach the right consumers with personalized offers through our expansive distribution network."

Just as the e-commerce revolution transformed industries like travel—where consumers can now effortlessly shop for flights, hotels, and car rentals across various providers in a single environment—MoneyLion Checkout brings the same simplicity to financial products.

MoneyLion Checkout integrates key elements of financial product decision making into a one-of-its-kind consumer finance experience. Using consumer-permissioned data and third-party data sources, MoneyLion can verify millions of consumers and automatically pre-fill their application forms, reducing friction and simplifying the application process. Additionally, MoneyLion Checkout streamlines the consumer prequalification process with hosted decisioning models from MoneyLion's financial services partners, enhancing the ability of these providers to engage consumers with personalized offers and driving operational efficiency. These financial services partners can leverage MoneyLion's AI-driven insights to better align their products with evolving consumer demand, enhancing the precision of their marketing efforts and embedding AI into the financial product purchasing journey.

All of these components come together within the MoneyLion ecosystem, providing a single platform where consumers can access personalized financial product offers while partners benefit from a high-intent, pre-qualified audience. Additionally, MoneyLion's partnerships with Nova Credit, Plaid, and others, ensure that product providers benefit from a wide array of data sources, driving smarter financial decisions and smoother consumer prequalification.

Engine by MoneyLion, the enterprise arm of MoneyLion, powers this entire process. MoneyLion Checkout is already live and will be available across MoneyLion's marketplace of over 500 distribution channels, giving lenders and other partners access to a wide pool of qualified consumers, while improving overall funnel efficiency and consumer experience. Initial results show that pilot partners have significantly reduced data costs, increased customer application completion rates by 23.5%, and boosted revenue by 31.4%.

For more information about MoneyLion or MoneyLion Checkout, visit engine.moneylion.com/checkout.

About MoneyLion

MoneyLion is a leader in financial technology powering the next generation of personalized products, content, and marketplace technology, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion's mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, and personalization; and shortening the distance to an informed action. In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,200+ Enterprise Partner network, together in one experience.

MoneyLion's enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.

For more information about MoneyLion, please visit www.moneylion.com. For information about Engine by MoneyLion for enterprise businesses, please visit www.engine.tech. For investor information and updates, visit investors.moneylion.com and follow @MoneyLionIR on X.

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