MY GYM CELEBRATES 25 YEARS OF NICKELODEON'S BELOVED EXPLORER DORA WITH EXCLUSIVE GLOBAL GYM TAKEOVER THIS JULY
Month-long global activation brings music, movement, and fantastical adventures from Dora and her rainforest friends to families at My Gym locations worldwide
LOS ANGELES, June 24, 2025 /PRNewswire/ -- This July, My Gym Children's Fitness Centers are getting a colorful, music-filled makeover as part of a special global celebration of the milestone 25th anniversary of Nickelodeon's beloved bilingual explorer, Dora. Families across the United States, Canada, the United Kingdom, and Australia will be treated to an exclusive, immersive experience inside their local My Gym locations, featuring music, movement, and fun inspired by Dora, as part of "The Great Dora Fiesta," an anniversary initiative featuring an array of brand-new multiplatform content and experiences for kids and families.
From July 1–31, 2025, the Dora activation will bring fan-favorite characters like Dora, Boots, and Diego, to life through themed games, dances, curriculum integrations, wall art, and coloring activities. Participating families will also receive a link to stream The Great Dora Fiesta (25th Anniversary Tribute Album), a music collection showcasing popular classics from the series and original songs that embrace Dora's spirit--offering a full-circle experience that blends imaginative play with home listening.
"We absolutely love Dora at My Gym," said Cameron Bunce, EVP of Strategic Partnerships at My Gym Enterprises. "This franchise has always been about adventure, exploration, education, and fun—exactly what My Gym stands for. The new Dora content gives us the perfect opportunity to engage our families with exciting in-gym activities while introducing them to the next generation of Dora stories. We know our members are going to love every minute of it."
Launching alongside the My Gym activation, "The Great Dora Fiesta" will also feature: an original feature-length live-action movie, Dora and the Search for Sol Dorado; new seasons of the brand-new animated series DORA; the return of cousin Diego in the hour-long special Dora & Diego: Rainforest Rescues; and additional experiences for kids and families, spanning consumer products, prosocial initiatives and on-the-ground marketing activations. Dora content is available on Paramount+ and Nickelodeon.
About My Gym
My Gym is the global leader in early childhood development and fitness centers, offering structured, age-appropriate classes that combine movement, music, learning, and fun. With more than 600 locations worldwide, My Gym creates nurturing environments where children ages 6 weeks to 10 years build strength, confidence, and lifelong friendships through imaginative physical play. Learn more at www.mygym.com.
About Nickelodeon
Nickelodeon, now in its 46th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon is a part of Paramount's (NASDAQ:PARA, PARAA)) global portfolio of multimedia entertainment brands.
CONTACT: Cameron Bunce, [email protected]
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SOURCE My Gym Enterprises