NASCAR Channel Launches on Xumo Play, Anchors New NASCAR Hub on Xumo Streaming Devices
As a proud partner of NASCAR, Xumo will also deliver immersive experiences at select races through its "Easy Street Pit Stop"
Xumo, Comcast's and Charter's joint venture that offers consumers nationwide a simple, easy way to stream all their favorite shows and movies and proud partner of NASCAR, today announced that the NASCAR Channel, NASCAR's official FAST (free ad-supported streaming TV) channel, will launch on Xumo Play. The channel offers race fans round-the-clock NASCAR content, including classic races, re-airs of the season's events, original series, documentaries and more.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250501648715/en/
NASCAR Channel Launches on Xumo Play
NASCAR's FAST channel will anchor a new comprehensive hub for all things NASCAR across Xumo's streaming devices, Xumo Stream Box and Xumo TV. Whether it's the roar of re-aired races, behind-the- scenes stories from NASCAR Studios, or fan-favorite video podcasts, the new destination will bring together NASCAR-related programming available across streaming apps, giving viewers an easy way to dive deep into the culture, history, and adrenaline of the sport. Users can easily access the destination by saying "NASCAR" into their Xumo voice remote.
"Our new partnership with NASCAR marks an exciting new chapter for our brand and for motorsports fans everywhere," said Fern Feistel, Vice President, Marketing at Xumo. "Whether watching at home or live at the track we're making it easy for fans to enjoy all the adrenaline and drama of NASCAR through the launch of the NASCAR FAST channel, our NASCAR hub, and on-site experiences. This partnership is just the beginning of how Xumo is redefining the future of NASCAR streaming content."
In addition to the at-home experiences, Xumo will have a physical presence at multiple NASCAR races throughout the season, starting with the Würth 400 presented by LIQUI MOLY at Texas Motor Speedway the weekend of May 4th. Fans in attendance can stop by the Xumo ‘Easy Street Pit Stop,' where they'll be able to charge their phones, enjoy snacks and refreshments, and stay cool to recharge throughout the weekend's events.
"Our partnership with Xumo represents an important step in expanding NASCAR's digital footprint and making our sport more accessible to fans across multiple platforms," said John Dahl, NASCAR Senior Vice President of Content. "The launch of the NASCAR Channel on Xumo Play is the first of many exciting projects we have planned together."
The NASCAR Channel joins a host of other sports-focused options on Xumo Play including The NBA Channel, NBC Sports NOW, NFL Channel, PBR RidePass, and PGA TOUR. In addition to streaming through Xumo TVs and Xumo Stream Boxes, Xumo Play is available on all major streaming platforms including Amazon, Android, Apple, Roku, Samsung, Sony, Xfinity, Xumo and more.
The simplicity of Xumo's streaming devices is made possible by the platform that powers it. It is the same global entertainment operating system that powers tens of millions of devices from Comcast and its partners across the globe, bringing some of the TV's best features, like seamless content discovery, voice search and personalization, to life. Xumo TVs are currently available in retail locations across the country, including Walmart, Best Buy, BJ's and more, and Xumo Stream Boxes are currently offered through major U.S. operators including Comcast's Xfinity, Charter's Spectrum, Mediacom, Cox and GCI.
To learn more about Xumo and their work with NASCAR please visit Xumo.com/nascar-partnership.
About Xumo
Xumo, a joint venture between Comcast and Charter, was formed to develop and offer a next-generation streaming platform for the entire entertainment industry. The company consists of three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise.
Powered by Comcast's global entertainment platform, Xumo devices feature a world-class user interface that includes universal voice search capabilities, making it easy for consumers to find and enjoy their favorite streaming content. Xumo Play is a free ad-supported streaming TV (FAST) service with hundreds of ad-supported linear channels and on-demand options that anchors the free content offering on Xumo devices and is also available as an app on other major streaming platforms. Xumo Enterprise is the business-to-business arm of the joint venture, providing content makers, distributors and advertisers with tools and services to make FAST content more accessible.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250501648715/en/
Debbie Frey
Comcast Corporation
[email protected]