NationsBenefits® and Walmart are Revolutionizing Health Plan Member Engagement with Technology, Retail and Nutrition Integrations
NationsBenefits®, the leading healthcare fintech, supplemental benefits, and outcomes platform, and Walmart, the world's largest retailer, today announced they are continuing to work together to transform how health plan members access essential benefits through tech-powered tools. This collaboration includes NationsBenefits' proprietary Basket Analyzer Service (BAS) as well as the Walmart Everyday Health Signals™ program, which leverages opt in retail behavioral insights and analysis to help individuals live better by providing personalized nutrition and wellness guidance.
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Consumers today expect healthcare to be as convenient and seamless as banking, shopping, or any other tech-enabled service. NationsBenefits is leading this evolution by creating an integrated experience where members can use their health benefits effortlessly. Working together, NationsBenefits and Walmart are offering Walmart's Everyday Health Signals program to flex card members. This initiative enhances the member experience and supports the day-to-day decisions that connect healthcare and nutrition.
By enrolling in the Walmart Everyday Health Signals program, members can opt in to share behavioral insights with their health plan and receive tailored wellness support. The program offers personalized nutrition and wellness insights for members through Nations and on Walmart.com, tracking trends in fruit and vegetable purchases and providing education on products high in sodium, saturated fat and added sugars. Members also gain access to healthy recipes and shopping lists, making informed choices easier. With 90% of the U.S. population living within 10 miles of a Walmart store, the opportunity for convenient, personalized health engagement is unparalleled.
"At NationsBenefits, we are redefining how healthcare and retail come together to improve access and outcomes for health plan members nationwide," said Michael Parker, Co-CEO of NationsBenefits. "Consumers are more aware than ever of the impact nutrition has on their health, and healthcare should reflect that awareness. By integrating our proprietary fintech infrastructure and real-time benefit adjudication technology, we're ensuring members can seamlessly access essential healthy food, OTC products, and wellness items—while helping health plans proactively address key health determinants through actionable insights. This is the future of healthcare—seamless, personalized, and focused on real outcomes."
This will give millions of health plan members who opt in direct access to personalized insights, flexible benefits and real-time engagement tools that help them make informed decisions about their wellness, including:
Real-Time Shopping Insights: By enrolling in the Walmart Everyday Health Signals program, members can opt in to share retail behavioral insights with their health plan and to receive tailored wellness support through personalized guidance based on their shopping habits.
Seamless Benefit Access: Members can use their NationsBenefits Benefits Mastercard® Prepaid Flex Card* to purchase eligible groceries, OTC products, and wellness items at more than 4,600 Walmart stores and on Walmart.com, with new online badging across thousands of eligible products that makes it easier for customers to shop with their health plan.
Actionable Nutrition & Wellness Support: Data-driven guidance helps members navigate food choices, and lifestyle changes—all within their existing shopping experience.
"At Walmart, we're focused on making it easier for individuals and families to access the everyday essentials that support their health and wellbeing," said Pravene Nath, MD, Group Director, consumer health and data solutions at Walmart U.S. "Through our work with NationsBenefits and the integration of our respective proprietary technologies, including Walmart's Everyday Health Signals, we're providing customers who opt in with personalized insights and seamless access to the products they need to live healthier lives. Together, we're creating convenient, affordable and impactful health solutions for communities across the country."
By working together with Walmart, NationsBenefits is making healthcare engagement easier. Members who opt into the program can share real-time insights from their Walmart shopping habits, allowing NationsBenefits to enhance their health plan experience with personalized guidance, incentives, and benefits that align with their specific wellness goals. Whether it's guiding a member toward better nutrition or optimizing rewards for healthy purchases this initiative transforms passive transactions into meaningful healthcare interactions.
NationsBenefits and Walmart are setting a new industry standard for how retail and health plans can connect with their members. This collaboration underscores the power of delivering a personalized, technology-driven experience that helps members make healthier choices, all within a familiar shopping experience.
About NationsBenefits®
NationsBenefits® is the leading provider of supplemental benefits and fintech solutions and outcomes to the healthcare industry. NationsBenefits partners with managed care organizations to provide innovative healthcare, data analytics, gap closure, and fintech solutions aimed at driving growth, reducing costs, and delighting members. Combining its cutting-edge technology with targeted retailer partnerships, NationsBenefits empowers health plans to deliver impactful supplemental benefits to optimize member experiences and drive better health outcomes. By simplifying processes to make smarter choices and expanding access to benefits solutions, NationsBenefits aims to improve each of its members' quality of life through its revolutionary and comprehensive suite of offerings. To learn more, visit NationsBenefits.com.
About Walmart
Walmart Inc. (NYSE:WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 270 million customers and members visit more than 10,750 stores and numerous eCommerce websites in 19 countries. With fiscal year 2025 revenue of $681 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.
The Benefits Mastercard® Prepaid Card is issued by The Bancorp Bank, N.A., Member FDIC, pursuant to a license by Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. The card can be used for eligible expenses wherever Mastercard is accepted. Valid only in the U.S. No cash access.
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