Natural Grocers® Expands Private-Label Beverage Line with 100% Organic Savory Spritzers

Sustainably sourced, farm-to-table beverages available now in four irresistible, comforting combinations

LAKEWOOD, Colo., April 1, 2025 /PRNewswire/ -- Natural Grocers®, the largest family-operated organic and natural grocery retailer in the U.S. is thrilled to introduce a savory new sipping experience with the launch of four exciting additions to its line of house brand beverage line. These 100% organic, bubbly concoctions are made with pure, simple ingredients— no artificial flavors, additives, preservatives and synthetic colors. Perfect for those craving something truly unique, these new spritzers promise to bring comfort and joy with every sip.  

SPLASH INTO SAVORY WELLNESS

Since its debut in 2016, the Natural Grocers Brand has grown to feature more than 800 high-quality products, available exclusively at Natural Grocers stores. Inspired by rustic gardens, friendly farms, the salty sea breeze, and the quiet solace of a late night on the couch after a long day, these four savory flavors are a bold addition to the company's already unique lineup of beverages, including its sparkling probiotic waters, teas, kombuchas and tepaches.

SPRITZER VARIETIES

1. Onion Water
2. Roasted Chicken Water
3. Clam Water
4. Mac & Cheese Fizz Water

"We're excited to bring these unforgettable flavors to our customers," said a spokesperson for Natural Grocers. "Trends may come and go, but water is timeless. And a little-known fact: sparkling water was first created in 1767 by Joseph Priestley, an English scientist who discovered how to infuse water with carbon dioxide while living near a brewery. He was also a philosopher and a clergyman—basically, the perfect recipe for someone who would also be really into bubbles, onions, chickens, clams, and mac & cheese.

"You don't need to be a philosopher, clergyman, or scientist to enjoy our new sparkling beverages—just a taste for the finer, more savory things in life."

Customers can find these quirky, refreshing drinks in Always Affordable^SM 12 oz cans, available individually or in convenient 6-packs made from recyclable cardboard. Whether you're sipping at home, at work, or sharing with friends, the Natural Grocers® Savory Spritzers are the perfect way to add a little sparkle to your day. Cheers to bold flavors and bubbly adventures!

SPRITZER ATTRIBUTES

• Only 30 Calories/No Added Sugars
• Certified Organic, Non-GMO
• Made with Sustainably Sourced Recycled Water (provided by farm partners)
• Made with 100% Organic Savory Flavors (onion, essence of chicken – post bath, clam, and aged cheddar)
• Made without Artificial Flavorings, Additives or Preservatives, or Synthetic Colors
• 12 oz Recyclable Aluminum Cans ($1.49)
• 6 Pack ($8.49 – stock up and save a little)

IN STORES NOW...APRIL FOOLS

If you're thinking to yourself, "But…why?!?" Happy April Fool's Day! These Savory Spritzers may not be real, but these Natural Grocers Brand ready-to-drink beverages are as real as it gets.

• Organic Coconut Water
• Organic Raw Kombucha 
• Organic Raw Tepache
• Organic Sparkling Probiotic Water
• Organic Sparkling Tea

Even better, {N}power members can get one FREE Natural Grocers Brand single-serve beverage at checkout, April 1-4, 2025. Coupon can be clipped from the mobile app or online dashboard. Click here to learn more.^I

SIGN UP & SAVE

Not an {N}power member? Not a problem! Discover {N}power, Natural Grocers' free customer rewards program, and enjoy exclusive discounts, deals, and surprise offers. Customers can sign up for {N]power here. Customers can also download the Natural Grocers App for easy access to {N}power benefits and more. 

• Learn more about Natural Grocers Brand Products and product standards at www.naturalgrocers.com/natural-grocers-brand-products.
• Click here for an April Fool's media kit from Natural Grocers.
• Follow Natural Grocers on Facebook, Instagram and TikTok for real product releases, recipes, tips, local events and discount reminders.
• For media inquiries or sample requests, please email [email protected].

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE

Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

^I Offer available only to {N}power members, for in-store purchases at participating stores, 4/1/2025 – 4/4/2025. Customers who have signed up for {N}power by 3/30/2025 will receive this coupon via email to clip to their rewards account. See email for additional terms. {N}power offers are available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/npower and privacy policy available at www.naturalgrocers.com/privacy-policy. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.