Natural Grocers® Expands Research-Based Standards for Household Cleaning Products
LAKEWOOD, Colo., May 15, 2025 /PRNewswire/ -- Spring cleaning just got cleaner with Natural Grocers®. The nation's largest family-operated organic and natural grocery retailer is once again raising the bar for household cleaning products with expanded product standards that reflect the latest research and the company's long-standing commitment to human and environmental health. These updates further solidify Natural Grocers' position as an industry leader in ingredient transparency and eco-conscious product curation.
BUILT ON A FOUNDATION OF TRUST
Natural Grocers first introduced its household cleaning standards in 2016, offering carefully curated alternatives to conventional products. The company's latest updates reflect growing scientific understanding about the impact that certain common ingredients can have on indoor air quality, ecosystems, and overall well-being.
With this update, the list of prohibited ingredients in household cleaning products now includes more than 100 ingredients. In addition to previously excluded substances like phosphates, synthetic fragrances, synthetic colors, and chlorine, the new standards ban:
- Formaldehyde donors
- Phthalates
- Parabens
- Ethanolamines
- Glycol ethers
- Quaternary ammonium compounds
FULL INGREDIENT DISCLOSURE—BECAUSE TRANSPARENCY MATTERS
Unlike federal regulations, which do not require full ingredient disclosure for household cleaning products, Natural Grocers requires every brand it sells to provide a complete ingredient list on packaging. While limited exceptions are made for proprietary fragrance and enzyme blends, these components must still comply with Natural Grocers' rigorous safety and environmental standards.
"We've always believed that cleaning your home shouldn't come at the expense of your health—or the environment," said Raquel Isely, Vice President of Marketing at Natural Grocers. "That's why we're committed to providing our customers with safe, sustainable choices, and making it easy for them to understand exactly what's in the products they use every day. These updated standards help our customers make confident, informed decisions, whether they're shopping for dish soap, fabric softener, or multi-surface cleaner."
MORE THAN CLEAN—PRIORITIZING PLANET-FRIENDLY PACKAGING, TOO
Natural Grocers seeks products that are ethically sourced, sustainably produced, and innovatively effective. The company also prioritizes sustainably minded packaging. This includes recycled, biodegradable, or plant-derived materials. For example, Natural Grocers Brand® Household Cleaning Products use sugar cane-based or 100% post-consumer recycled plastic, while other leading options use recyclable paper and steel containers.
LEARN MORE
- For more details visit the company's updated Things We Won't Carry and Why list.
- Click here to learn more about Natural Grocers' household cleaning product standards.
- Browse the list of Natural Grocers Brand Household Cleaning Products.
- For product samples, interviews, or media inquiries, contact [email protected].
ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations.
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SOURCE Natural Grocers by Vitamin Cottage, Inc.