New Sensodyne Clinical Repair Toothpaste Launches with Breakthrough Formula for Rapid, Clinically Proven Sensitivity Relief

The breakthrough formula starts to repair sensitive areas of teeth after 60 seconds for substantial sensitivity relief in 3 days, delivering long-lasting relief with twice-daily brushing

Key Takeaways

• Sensodyne unveils Clinical Repair, the brand's newest toothpaste option for sensitive teeth.
• Clinical Repair:
  • Starts to repair sensitive areas of teeth after 60 seconds* for clinically proven long-lasting relief**.
  • With twice daily brushing, Clinical Repair generates a protective layer that restrengthens with every use – protecting against sensitivity returning**
  • Designed to target and strengthen enamel, addressing sensitivity at the source.
• Developed with a science-backed formula that delivers clinical efficacy with a clean, refreshing feel and an enjoyably minty brushing experience across two options:
  • Whiten & Shine: A cool, arctic mint blend of peppermint and spearmint
  • Fresh Clean: Rich, refreshing mix of peppermint and eucalyptus

The No. 1 dentist-recommended brand for sensitive teeth has launched Sensodyne Clinical Repair, its newest option for sensitive teeth, a toothpaste designed to address the root cause of tooth sensitivity. Based on data showing that 85% of people with sensitive teeth want solutions that repair sensitivity by addressing the root cause of their pain, Sensodyne developed Clinical Repair to go beyond temporary relief and actively repair sensitive areas of teeth with continued use.

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Tooth sensitivity affects millions of adults and can make everyday moments – from enjoying hot drinks to savoring cold treats – uncomfortable or painful. Powered by a scientifically backed formula, Sensodyne Clinical Repair starts to repair sensitive areas of teeth after 60 seconds*, forming a protective layer that restrengthens with every use to deliver clinically proven, long-lasting relief from sensitivity.

"Oral care is a daily essential in any personal care routine, yet for those with vulnerable, sensitive teeth, even simple moments can feel uncomfortable, from sipping a hot coffee in the morning to smiling with confidence," said Rishi Mulgund, Senior Director of Sensodyne in the US. "People with sensitive teeth aren't looking for short-term fixes. They want care they can trust to help protect sensitive teeth at the source, which is why we created Sensodyne Clinical Repair."

Innovative Repair Technology, Backed by Science

Sensodyne Clinical Repair features a formula that stays stable until brushing begins, when it's activated by saliva. Once activated, it forms a protective layer over sensitive areas of teeth. With twice-daily brushing, this layer restrengthens with every use, protecting against sensitivity returning, all without changing your everyday brushing routine.

In clinical studies, Sensodyne Clinical Repair created a protective layer that was harder and offered more complete coverage than two leading competitors, raising the bar in sensitivity repair.

Two Options Designed for Everyday Oral Care Needs

Sensodyne Clinical Repair is designed to fit seamlessly into daily routines, helping people protect sensitive teeth while delivering cleaning and whitening benefits. The toothpaste is available in two refreshing options, now in a new blue color:

• Sensodyne Clinical Repair Whiten & Shine: Formulated for people who want sensitivity relief and a brighter smile. Whiten & Shine provides repair-focused sensitivity relief alongside superior whitening from stain removal. A cool, arctic mint blend of peppermint and spearmint leaves the mouth feeling fresh and polished.

• Sensodyne Clinical Repair Fresh Clean: Designed for those who want a deep clean and long-lasting freshness. Fresh Clean delivers gentle, repair-focused sensitivity relief with cleaning action through stain removal, featuring a rich, foaming formula and a refreshing blend of peppermint and eucalyptus for a just-brushed feeling that lasts.

Built for Modern Routines

As personal care routines become more intentional and performance-driven, Sensodyne Clinical Repair is designed to fit seamlessly into everyday brushing, delivering fast, reliable protection without compromise. Its clinically proven repair technology provides substantial sensitivity relief in as little as three days**, while continuing to strengthen protection with ongoing use.

Pricing & Availability

Sensodyne Clinical Repair is now available at leading retailers, such as Amazon, Walmart, and Target, and nationwide soon, with an MSRP of $8.99.

For more information about Sensodyne Clinical Repair, visit www.sensodyne.com.

* for substantial sensitivity relief in three days

** with twice-daily brushing

** with continued twice daily brushing

About Sensodyne

Sensodyne is the No. 1 dentist-recommended brand for sensitive teeth and has been trusted by consumers worldwide for decades. With a commitment to science-backed innovation, Sensodyne continues to advance oral health solutions designed to help people live more comfortably, every day.

About Haleon US

Haleon (NYSE:HLN) is a leading global consumer health company with a purpose to deliver better everyday health with humanity. Haleon's product portfolio spans six major categories: Oral Health, Vitamins, Minerals and Supplements (VMS), Pain Relief, Respiratory Health, Digestive Health and Therapeutic Skin Health. Built on trusted science, innovation, and deep human understanding, Haleon's U.S. brands include Abreva, Advil, Benefiber, Centrum, Emergen-C, Excedrin, Flonase, Gas-X, Nexium, Nicorette, Parodontax, Polident, Preparation H, Pronamel, Sensodyne, Robitussin, Theraflu, TUMS, Voltaren, and more. For more information on Haleon and its brands, please visit www.haleon.com or contact [email protected].

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