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    NIKE, Inc. Reports Fiscal 2026 First Quarter Results

    9/30/25 4:15:00 PM ET
    $NKE
    Shoe Manufacturing
    Consumer Discretionary
    Get the next $NKE alert in real time by email

    NIKE, Inc. (NYSE:NKE) today reported fiscal 2026 financial results for its first quarter ended August 31, 2025.

    • First quarter revenues were $11.7 billion, up 1 percent on a reported basis compared to the prior year and down 1 percent on a currency-neutral basis*
    • NIKE Direct revenues were $4.5 billion, down 4 percent on a reported basis and down 5 percent on a currency-neutral basis
    • Wholesale revenues were $6.8 billion, up 7 percent on a reported basis and up 5 percent on a currency-neutral basis
    • Gross margin decreased 320 basis points to 42.2 percent
    • Diluted earnings per share was $0.49

    "This quarter NIKE drove progress through our Win Now actions in our priority areas of North America, Wholesale, and Running," said Elliott Hill, President & CEO, NIKE, Inc. "While we're getting wins under our belt, we still have work ahead to get all sports, geographies, and channels on a similar path as we manage a dynamic operating environment. I'm confident that we have the right focus in Win Now and that our new alignment in the Sport Offense will be the key to maximizing NIKE, Inc.'s complete portfolio over the long-term."

    "I'm encouraged by the momentum we generated in the quarter, but progress will not be linear as dimensions of our business recover on different timelines," said Matthew Friend, Executive Vice President & Chief Financial Officer, NIKE, Inc. "While we navigate several external headwinds, our teams are focused on executing against what we can control."

    First Quarter Income Statement Review

    • Revenues for NIKE, Inc. were $11.7 billion, up 1 percent on a reported basis and down 1 percent on a currency-neutral basis.
      • Revenues for the NIKE Brand were $11.4 billion, up 2 percent on a reported basis and flat on a currency-neutral basis, as currency-neutral growth in North America was offset by a decline in Greater China.
      • NIKE Direct revenues were $4.5 billion, down 4 percent on a reported basis and down 5 percent on a currency-neutral basis, due to a 12 percent decrease in NIKE Brand Digital and a 1 percent decrease in NIKE-owned retail stores.
      • Wholesale revenues were $6.8 billion, up 7 percent on a reported basis and up 5 percent on a currency-neutral basis.
      • Revenues for Converse were $366 million, down 27 percent on a reported basis and down 28 percent on a currency-neutral basis, due to declines across all territories.
    • Gross margin decreased 320 basis points to 42.2 percent, primarily due to lower average selling price, reflecting higher discounts and channel mix, as well as higher tariffs in North America.
    • Selling and administrative expense decreased 1 percent to $4.0 billion.
      • Demand creation expense was $1.2 billion, down 3 percent, primarily due to lower brand marketing expense reflecting higher investment in key sports events in the prior year, partially offset by higher sports marketing expense in the current year.
      • Operating overhead expense was $2.8 billion, flat compared to the prior year, primarily due to higher wage-related expense, offset by lower other administrative costs.
    • The effective tax rate was 21.1 percent compared to 19.6 percent for the same period last year, primarily due to decreased benefits from stock-based compensation.
    • Net income was $0.7 billion, down 31 percent, and Diluted earnings per share was $0.49, a decrease of 30 percent.

    August 31, 2025 Balance Sheet Review

    • Inventories for NIKE, Inc. were $8.1 billion, down 2 percent compared to the prior year, reflecting a decrease in units, partially offset by increased product costs, primarily due to higher tariffs in North America.
    • Cash and equivalents and short-term investments were $8.6 billion, down approximately $1.7 billion from last year, as cash generated by operations was more than offset by cash dividends, share repurchases, bond repayment and capital expenditures.

    Shareholder Returns

    NIKE has a strong track record of returns to shareholders, including 23 consecutive years of increasing dividend payouts.

    In the first quarter, the Company returned approximately $714 million to shareholders, including:

    • Dividends of $591 million, up 6 percent from the prior year.
    • Share repurchases of $123 million, reflecting 1.8 million shares retired as part of the Company's four-year, $18 billion program approved by the Board of Directors in June 2022.

    As of August 31, 2025, a total of 124.4 million shares have been repurchased under the program for a total of approximately $12.1 billion.

    Conference Call

    NIKE, Inc. management will host a conference call beginning at approximately 2:00 p.m. PT on September 30, 2025, to review fiscal first quarter results. The conference call will be broadcast live via the Internet and can be accessed at https://investors.nike.com. For those unable to listen to the live broadcast, an archived version will be available at the same location through approximately 9:00 p.m. PT, October 21, 2025.

    About NIKE, Inc.

    NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more information, NIKE, Inc.'s earnings releases and other financial information are available on the Internet at https://investors.nike.com. Individuals can also visit https://news.nike.com and follow @NIKE.

    Forward-Looking Statements

    This press release contains forward-looking statements, which involve risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties are detailed from time to time in reports filed by NIKE with the U.S. Securities and Exchange Commission (SEC), including Forms 8-K, 10-Q and 10-K.

    *

    Non-GAAP financial measures. See additional information in the accompanying Divisional Revenues table.

    NIKE, Inc.

    CONSOLIDATED STATEMENTS OF INCOME

    (Unaudited)

     

     

     

     

     

    THREE MONTHS ENDED

    %

    (In millions, except per share data)

    8/31/2025

    8/31/2024

    Change

    Revenues

    $

    11,720

     

    $

    11,589

     

    1

    %

    Cost of sales

     

    6,777

     

     

    6,332

     

    7

    %

    Gross profit

     

    4,943

     

     

    5,257

     

    -6

    %

    Gross margin

     

    42.2

    %

     

    45.4

    %

     

     

     

     

     

    Demand creation expense

     

    1,188

     

     

    1,226

     

    -3

    %

    Operating overhead expense

     

    2,828

     

     

    2,822

     

    0

    %

    Total selling and administrative expense

     

    4,016

     

     

    4,048

     

    -1

    %

    % of revenues

     

    34.3

    %

     

    34.9

    %

     

     

     

     

     

    Interest expense (income), net

     

    (18

    )

     

    (43

    )

    —

     

    Other (income) expense, net

     

    23

     

     

    (55

    )

    —

     

    Income before income taxes

     

    922

     

     

    1,307

     

    -29

    %

    Income tax expense

     

    195

     

     

    256

     

    -24

    %

    Effective tax rate

     

    21.1

    %

     

    19.6

    %

     

     

     

     

     

    NET INCOME

    $

    727

     

    $

    1,051

     

    -31

    %

     

     

     

     

    Earnings per common share:

     

     

     

    Basic

    $

    0.49

     

    $

    0.70

     

    -30

    %

    Diluted

    $

    0.49

     

    $

    0.70

     

    -30

    %

     

     

     

     

    Weighted average common shares outstanding:

     

     

     

    Basic

     

    1,476.6

     

     

    1,497.7

     

     

    Diluted

     

    1,479.0

     

     

    1,502.0

     

     

     

     

     

     

    Dividends declared per common share

    $

    0.400

     

    $

    0.370

     

     

    NIKE, Inc.

    CONSOLIDATED BALANCE SHEETS

    (Unaudited)

     

     

     

     

     

     

     

     

     

    August 31,

     

    August 31,

     

    % Change

    (Dollars in millions)

    2025

     

    2024

     

    ASSETS

     

     

     

    Current assets:

     

     

     

    Cash and equivalents

    $

    7,024

    $

    8,485

    -17

    %

    Short-term investments

     

    1,551

     

    1,809

    -14

    %

    Accounts receivable, net

     

    4,962

     

    4,764

    4

    %

    Inventories

     

    8,114

     

    8,253

    -2

    %

    Prepaid expenses and other current assets

     

    2,247

     

    1,729

    30

    %

    Total current assets

     

    23,898

     

    25,040

    -5

    %

    Property, plant and equipment, net

     

    4,861

     

    4,948

    -2

    %

    Operating lease right-of-use assets, net

     

    2,727

     

    2,792

    -2

    %

    Identifiable intangible assets, net

     

    259

     

    259

    0

    %

    Goodwill

     

    240

     

    240

    0

    %

    Deferred income taxes and other assets

     

    5,349

     

    4,588

    17

    %

    TOTAL ASSETS

    $

    37,334

    $

    37,867

    -1

    %

    LIABILITIES AND SHAREHOLDERS' EQUITY

     

     

     

    Current liabilities:

     

     

     

    Current portion of long-term debt

    $

    —

    $

    1,000

    -100

    %

    Notes payable

     

    4

     

    12

    -67

    %

    Accounts payable

     

    3,772

     

    3,357

    12

    %

    Current portion of operating lease liabilities

     

    506

     

    491

    3

    %

    Accrued liabilities

     

    5,923

     

    5,075

    17

    %

    Income taxes payable

     

    706

     

    693

    2

    %

    Total current liabilities

     

    10,911

     

    10,628

    3

    %

    Long-term debt

     

    7,996

     

    7,998

    0

    %

    Operating lease liabilities

     

    2,555

     

    2,625

    -3

    %

    Deferred income taxes and other liabilities

     

    2,404

     

    2,672

    -10

    %

    Redeemable preferred stock

     

    —

     

    —

    —

     

    Shareholders' equity

     

    13,468

     

    13,944

    -3

    %

    TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY

    $

    37,334

    $

    37,867

    -1

    %

    NIKE, Inc.

    DIVISIONAL REVENUES

    (Unaudited)

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    % Change Excluding Currency Changes1

     

    THREE MONTHS ENDED

    %

    (Dollars in millions)

    8/31/2025

    8/31/2024

    Change

    North America

     

     

     

     

    Footwear

    $

    3,219

     

    $

    3,212

     

    0

    %

    0

    %

    Apparel

     

    1,474

     

     

    1,331

     

    11

    %

    11

    %

    Equipment

     

    327

     

     

    283

     

    16

    %

    16

    %

    Total

     

    5,020

     

     

    4,826

     

    4

    %

    4

    %

    Europe, Middle East & Africa

     

     

     

     

    Footwear

     

    2,021

     

     

    1,952

     

    4

    %

    -2

    %

    Apparel

     

    1,106

     

     

    993

     

    11

    %

    6

    %

    Equipment

     

    204

     

     

    198

     

    3

    %

    -2

    %

    Total

     

    3,331

     

     

    3,143

     

    6

    %

    1

    %

    Greater China

     

     

     

     

    Footwear

     

    1,109

     

     

    1,246

     

    -11

    %

    -12

    %

    Apparel

     

    362

     

     

    360

     

    1

    %

    0

    %

    Equipment

     

    41

     

     

    60

     

    -32

    %

    -33

    %

    Total

     

    1,512

     

     

    1,666

     

    -9

    %

    -10

    %

    Asia Pacific & Latin America

     

     

     

     

    Footwear

     

    1,061

     

     

    1,052

     

    1

    %

    0

    %

    Apparel

     

    371

     

     

    348

     

    7

    %

    5

    %

    Equipment

     

    58

     

     

    62

     

    -6

    %

    -7

    %

    Total

     

    1,490

     

     

    1,462

     

    2

    %

    1

    %

    Global Brand Divisions2

     

    9

     

     

    14

     

    -36

    %

    -39

    %

    TOTAL NIKE BRAND

     

    11,362

     

     

    11,111

     

    2

    %

    0

    %

    Converse

     

    366

     

     

    501

     

    -27

    %

    -28

    %

    Corporate3

     

    (8

    )

     

    (23

    )

    —

     

    —

     

    TOTAL NIKE, INC. REVENUES

    $

    11,720

     

    $

    11,589

     

    1

    %

    -1

    %

     

     

     

     

     

    TOTAL NIKE BRAND

     

     

     

     

    Footwear

    $

    7,410

     

    $

    7,462

     

    -1

    %

    -2

    %

    Apparel

     

    3,313

     

     

    3,032

     

    9

    %

    7

    %

    Equipment

     

    630

     

     

    603

     

    4

    %

    3

    %

    Global Brand Divisions2

     

    9

     

     

    14

     

    -36

    %

    -39

    %

    TOTAL NIKE BRAND REVENUES

    $

    11,362

     

    $

    11,111

     

    2

    %

    0

    %

    1 The percent change has been calculated using actual exchange rates in use during the comparative prior year period and is provided to enhance the visibility of the underlying business trends by excluding the impact of translation arising from foreign currency exchange rate fluctuations, which is considered a non-GAAP financial measure. Management uses this non-GAAP financial measure when evaluating the Company's performance, including when making financial and operating decisions. Additionally, management believes this non-GAAP financial measure provides investors with additional financial information that should be considered when assessing the Company's underlying business performance and trends. References to this measure should not be considered in isolation or as a substitute for other financial measures calculated and presented in accordance with U.S. GAAP and may not be comparable to similarly titled non-GAAP measures used by other companies.

    2 Global Brand Divisions revenues include NIKE Brand licensing and other miscellaneous revenues that are not part of a geographic operating segment.

    3 Corporate revenues primarily consist of foreign currency hedge gains and losses related to revenues generated by entities within the NIKE Brand geographic operating segments and Converse, but managed through the Company's central foreign exchange risk management program.

    NIKE, Inc.

    EARNINGS BEFORE INTEREST AND TAXES1

    (Unaudited)

     

     

     

     

     

     

     

    THREE MONTHS ENDED

    %

    (Dollars in millions)

    8/31/2025

    8/31/2024

    Change

    North America

    $

    1,134

     

    $

    1,216

     

    -7

    %

    Europe, Middle East & Africa

     

    735

     

     

    792

     

    -7

    %

    Greater China

     

    377

     

     

    502

     

    -25

    %

    Asia Pacific & Latin America

     

    350

     

     

    402

     

    -13

    %

    Global Brand Divisions2

     

    (1,192

    )

     

    (1,227

    )

    3

    %

    TOTAL NIKE BRAND1

     

    1,404

     

     

    1,685

     

    -17

    %

    Converse

     

    39

     

     

    121

     

    -68

    %

    Corporate3

     

    (539

    )

     

    (542

    )

    1

    %

    TOTAL NIKE, INC. EARNINGS BEFORE INTEREST AND TAXES1

     

    904

     

     

    1,264

     

    -28

    %

    EBIT margin1

     

    7.7

    %

     

    10.9

    %

     

    Interest expense (income), net

     

    (18

    )

     

    (43

    )

    —

     

    TOTAL NIKE, INC. INCOME BEFORE INCOME TAXES

    $

    922

     

    $

    1,307

     

    -29

    %

    1 Management evaluates the performance of the Company's segments and allocates resources based on earnings before interest and taxes (commonly referred to as "EBIT"), which represents Net income before Interest expense (income), net and Income tax expense. Total NIKE Brand EBIT, Total NIKE, Inc. EBIT and EBIT margin are considered non-GAAP financial measures. Management uses these non-GAAP financial measures when evaluating the Company's performance, including when making financial and operating decisions. Additionally, management believes these non-GAAP financial measures provide investors with additional financial information that should be considered when assessing the Company's underlying business performance and trends. EBIT margin is calculated as total NIKE, Inc. EBIT divided by total NIKE, Inc. Revenues. References to EBIT and EBIT margin should not be considered in isolation or as a substitute for other financial measures calculated and presented in accordance with U.S. GAAP and may not be comparable to similarly titled non-GAAP measures used by other companies.

    2 Global Brand Divisions primarily represents costs, including product creation and design expenses, that are centrally managed for the NIKE Brand, as well as costs associated with NIKE Direct global digital operations and enterprise technology. Global Brand Divisions revenues include NIKE Brand licensing and other miscellaneous revenues that are not part of a geographic operating segment.

    3 Corporate consists primarily of unallocated general and administrative expenses, including expenses associated with centrally managed departments; depreciation and amortization related to the Company's corporate headquarters; unallocated insurance, benefit and compensation programs, including stock-based compensation; and certain foreign currency gains and losses, including certain hedge gains and losses.

     

    View source version on businesswire.com: https://www.businesswire.com/news/home/20250930089522/en/

    Investor Contact:

    Paul Trussell

    [email protected]

    Media Contact:

    Jay Paavonpera

    [email protected]

    Get the next $NKE alert in real time by email

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    The addition of the industry leader reinforces the brand's continued momentum and further fuels its strategic growth priorities Vuori, the performance and lifestyle brand known for its coastal California-inspired style, today announced the appointment of Andrew Campion to its Board of Directors and a member of its Audit Committee. For over 17 years, Andy served in executive leadership roles at Nike Inc. (NYSE:NKE), including as Chief Operating Officer, Chief Financial Officer, and head of global strategy. Prior to Nike, Campion was with The Walt Disney Company (NYSE:DIS), serving as its Senior Vice President of Corporate Development. Currently, Andy is the Chairman and CEO of Unrivaled

    9/15/25 6:00:00 AM ET
    $DIS
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    Nike Inc. filed SEC Form 8-K: Results of Operations and Financial Condition, Financial Statements and Exhibits

    8-K - NIKE, Inc. (0000320187) (Filer)

    9/30/25 4:15:31 PM ET
    $NKE
    Shoe Manufacturing
    Consumer Discretionary

    Nike Inc. filed SEC Form 8-K: Leadership Update, Submission of Matters to a Vote of Security Holders, Financial Statements and Exhibits

    8-K - NIKE, Inc. (0000320187) (Filer)

    9/11/25 4:19:26 PM ET
    $NKE
    Shoe Manufacturing
    Consumer Discretionary

    SEC Form 144 filed by Nike Inc.

    144 - NIKE, Inc. (0000320187) (Subject)

    8/14/25 5:35:05 PM ET
    $NKE
    Shoe Manufacturing
    Consumer Discretionary

    $NKE
    Financials

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    NIKE, Inc. Reports Fiscal 2026 First Quarter Results

    NIKE, Inc. (NYSE:NKE) today reported fiscal 2026 financial results for its first quarter ended August 31, 2025. First quarter revenues were $11.7 billion, up 1 percent on a reported basis compared to the prior year and down 1 percent on a currency-neutral basis* NIKE Direct revenues were $4.5 billion, down 4 percent on a reported basis and down 5 percent on a currency-neutral basis Wholesale revenues were $6.8 billion, up 7 percent on a reported basis and up 5 percent on a currency-neutral basis Gross margin decreased 320 basis points to 42.2 percent Diluted earnings per share was $0.49 "This quarter NIKE drove progress through our Win Now actions in our priority areas of

    9/30/25 4:15:00 PM ET
    $NKE
    Shoe Manufacturing
    Consumer Discretionary

    NIKE, Inc. Announces First Quarter Fiscal 2026 Earnings and Conference Call

    NIKE, Inc. (NYSE:NKE) plans to release its first quarter fiscal 2026 financial results on Tuesday, September 30, 2025, at approximately 1:15 p.m. PT, following the close of regular stock market trading hours. Following the news release, NIKE, Inc. management will host a conference call beginning at 2:00 p.m. PT to review results. The conference call will be broadcast live over the Internet and can be accessed at https://investors.nike.com/. For those unable to listen to the live broadcast, an archived version will be available at the same location through 9:00 p.m. PT, October 21, 2025. About NIKE, Inc. NIKE, Inc., headquartered in Beaverton, Oregon, is the world's leading designer, m

    8/28/25 4:15:00 PM ET
    $NKE
    Shoe Manufacturing
    Consumer Discretionary

    NIKE, Inc. Declares $0.40 Quarterly Dividend

    NIKE, Inc. (NYSE:NKE) announced today that its Board of Directors has declared a quarterly cash dividend of $0.40 per share on the Company's outstanding Class A and Class B Common Stock payable on October 1, 2025, to shareholders of record at the close of business on September 2, 2025. About NIKE, Inc. NIKE, Inc., headquartered near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more information,

    8/7/25 4:15:00 PM ET
    $NKE
    Shoe Manufacturing
    Consumer Discretionary

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    Leadership Updates

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    Vuori Appoints Andrew Campion to Board of Directors

    The addition of the industry leader reinforces the brand's continued momentum and further fuels its strategic growth priorities Vuori, the performance and lifestyle brand known for its coastal California-inspired style, today announced the appointment of Andrew Campion to its Board of Directors and a member of its Audit Committee. For over 17 years, Andy served in executive leadership roles at Nike Inc. (NYSE:NKE), including as Chief Operating Officer, Chief Financial Officer, and head of global strategy. Prior to Nike, Campion was with The Walt Disney Company (NYSE:DIS), serving as its Senior Vice President of Corporate Development. Currently, Andy is the Chairman and CEO of Unrivaled

    9/15/25 6:00:00 AM ET
    $DIS
    $NKE
    $SBUX
    Services-Misc. Amusement & Recreation
    Consumer Discretionary
    Shoe Manufacturing
    Restaurants

    Jørgen Vig Knudstorp Nominated to Join NIKE, Inc. Board of Directors

    NIKE, Inc. (NYSE:NKE) today announced Jørgen Vig Knudstorp has been nominated for election to its Board of Directors at the Company's 2025 annual meeting of shareholders, to be held on September 9, 2025. Mr. Knudstorp was President and Chief Executive Officer of the LEGO Group ("LEGO") from 2004 to 2016, Executive Chair of LEGO Brand Group from 2017 to 2023 and currently serves as Deputy Chair of the LEGO Foundation. He previously held various leadership positions at LEGO from 2001 to 2004. "Jørgen's strong global experience with brand and digital marketing, strategy, and consumer products, as well as his development and fostering of culture and values, will make him an excellent additi

    6/24/25 4:15:00 PM ET
    $NKE
    Shoe Manufacturing
    Consumer Discretionary

    NIKE, Inc. Appoints Michael Gonda as Executive Vice President and Chief Communications Officer

    NIKE, Inc. (NYSE:NKE) announced today that Michael Gonda will become Executive Vice President and Chief Communications Officer of NIKE, Inc., effective July 7, 2025. In this role, Gonda will lead the global communications organization, overseeing all facets of the communications strategy, including storytelling, corporate and brand reputation, issues management, and employee engagement. As a member of the company's Senior Leadership Team, Gonda will report to President and Chief Executive Officer Elliott Hill. "Michael is a deeply strategic, emotionally intelligent, purpose-driven leader who understands the power of storytelling to move both brands and people," said Hill. "His vision for

    6/2/25 1:00:00 PM ET
    $NKE
    Shoe Manufacturing
    Consumer Discretionary

    $NKE
    Large Ownership Changes

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    SEC Form SC 13G/A filed by Nike Inc. (Amendment)

    SC 13G/A - NIKE, Inc. (0000320187) (Subject)

    2/9/23 11:27:44 AM ET
    $NKE
    Shoe Manufacturing
    Consumer Discretionary

    SEC Form SC 13G/A filed

    SC 13G/A - NIKE, Inc. (0000320187) (Subject)

    2/10/21 11:28:21 AM ET
    $NKE
    Shoe Manufacturing
    Consumer Discretionary