Offerpad Enhances Cash Offer Model With HomePro to Drive In-Home Seller Engagement
Company to scale program through brokerage partnership(s) beginning in Q2
Offerpad (NYSE:OPAD), a leading real estate solutions platform, today announced the launch of HomePro, a product enhancement designed to increase in-home seller engagement and further the company's mission to deliver flexible, customer-first solutions. HomePro strengthens Offerpad's ability to meet sellers earlier in their journey by deploying HomePro Representatives to guide them through their options in the living room.
Offerpad's ability to provide a cash offer remains the core of the company's value proposition and the primary reason consumers turn to Offerpad. Through technology like Citrus Value, sellers receive an offer range within minutes. They also have the ability to schedule inspections on their timeline, giving them more control from the beginning of the process.
HomePro Representatives meet with sellers in the home to present available solutions and help determine the best fit. In-person engagement is already a proven part of Offerpad's model. Sellers are more likely to move forward when they clearly understand their options, whether that means accepting a cash offer or exploring a listing strategy that allows them to test the open market. HomePro gives Offerpad more opportunities to meet sellers where they are and provide tailored support based on their goals.
"As I shared on our earnings call yesterday, we're creating more opportunities for our agent partners to thrive alongside us," said Brian Bair, Chairman and CEO of Offerpad. "From the beginning, we've been committed to working alongside the agent community. As a former top-producing agent, I built Offerpad with that perspective in mind. HomePro expands on that commitment, giving agents more ways to collaborate with us and drive results together."
The company plans to expand the HomePro Representative model in Q2 by partnering with a select brokerage(s). These partners will be trained and certified by Offerpad to act as HomePro Representatives, enabling them to meet with sellers and present both cash and listing options. HomePro representatives help sellers not only with selling, but also with finding their next home, making the entire moving experience easier, more connected, and stress-free with Offerpad by their side.
Offerpad will share additional updates in Q2, including the announcement of the brokerage partner(s) participating in the HomePro program.
For more information, visit www.offerpad.com.
About Offerpad
Offerpad, dedicated to simplifying the process of buying and selling homes, is a publicly traded company committed to providing comprehensive solutions that removes the friction from real estate. Our advanced real estate platform offers a range of services, from consumer cash offers to B2B renovation solutions and industry partnership programs, all tailored to meet the unique needs of our clients. Since 2015, we've leveraged local expertise in residential real estate alongside proprietary technology to guide homeowners at every step. Learn more at www.offerpad.com.
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