PepsiCo Leverages Salesforce's Agentforce to Advance AI Agenda
Agentforce will enhance field operations and redefine the standard for customer engagement at PepsiCo
PURCHASE, N.Y. and SAN FRANCISCO, June 24, 2025 /PRNewswire/ -- PepsiCo (NASDAQ:PEP) today announced plans to deploy Agentforce — the digital labor platform from Salesforce (NYSE:CRM) for bringing trusted, autonomous AI agents into the flow of work. Through this expanded collaboration with Salesforce, the world's #1 AI CRM, PepsiCo will leverage AI agents to manage key functions, enhancing customer support and operational efficiency, while empowering sales teams to focus on strategic growth and deeper engagement with retailers. PepsiCo is one of the first major food and beverage companies to deploy Agentforce at scale, marking an important step in PepsiCo's AI roadmap.
"AI is reshaping our business in ways that were once unimaginable," said Ramon Laguarta, Chairman and CEO of PepsiCo. "This collaboration with Salesforce is another step toward a more connected and adaptive PepsiCo – deploying AI to unlock smarter and faster decision-making, fuel innovation, and power sustainable growth."
"We are excited to see PepsiCo, a company whose products are enjoyed over a billion times a day, at the forefront of the digital labor revolution with Agentforce," said Marc Benioff, Chair and CEO, Salesforce. "Ramon Laguarta and his team are reimagining how work gets done by uniting human expertise with the intelligence of our deeply unified platform. This is a powerful testament to how AI agents are delivering real value and fundamentally reshaping customer engagement at global scale."
This collaboration will allow PepsiCo to streamline GTM and B2B processes and elevate customer service through harmonized data and intelligent AI agents. Additionally, Salesforce will enable the company to:
- Unify data from any source to create unified customer profiles through Data Cloud, the data engine built within the Salesforce Platform.
- Gain real-time inventory visibility with PepsiCo field service representatives, empowering stronger in-store execution and optimized product stocking with Consumer Goods Cloud.
- Allow faster and more responsive customer service with humans and AI agents working together with an integration through Service Cloud.
- Utilize comprehensive consumer data, providing deeper insights into behaviors and preferences, and enabling more targeted, automated marketing campaigns and promotions with Marketing Cloud.
"Embracing an AI-first world means reimagining an enterprise where humans and intelligent agents don't just coexist, they collaborate," said Athina Kanioura, Chief Strategy and Transformation Officer at PepsiCo. "With Agentforce, rich data is enabling better decision-making and efficiency across our organization, paving the way for a more resilient future-ready enterprise."
PepsiCo is also expanding its work with Salesforce to further streamline operations. The recent incorporation of a new Trade Promotion Management tool will enable enhanced promotional effectiveness, optimizing spend with improved decision-making through data analytics, resulting in stronger retail relationships.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
About Salesforce
Salesforce helps organizations of any size reimagine their business with AI. Agentforce — the digital labor solution for enterprises — seamlessly integrates with Customer 360 applications, Data Cloud, and Einstein AI to create a limitless workforce, bringing humans and agents together to deliver customer success on a single, trusted platform. Visit www.salesforce.com for more information.
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SOURCE PepsiCo, Inc.