Humorous new ads developed by VML show what happens when your lawn is too good to resist, even for PGA TOUR players
MEMPHIS, Tenn., Feb. 3, 2025 /PRNewswire/ -- TruGreen, the nation's leading lawncare provider, announced its latest creative campaign, developed by VML, featuring PGA TOUR players Jason Day, Ben Griffin and Patton Kizzire who are drawn to TruGreen-treated lawns so beautiful, they rival professional courses.
"The pros at TruGreen have your back because nobody makes it easier or more affordable to have a great looking lawn - one that's so lush and healthy even professional golfers take notice," said Alyssa Puketza, Chief Marketing Officer at TruGreen. "Everyone can appreciate a beautiful lawn, but professional golfers know what truly sets one apart. That's why they're at the heart of our first big campaign of the season, showing just how exceptional a TruGreen lawn can be. And when you don't have to worry about your lawn, you have more time to do what you love."
The first spot, "TeaTime", depicts a family's backyard transformed into an impromptu golf course featuring golf balls soaring into a sandbox "sand trap," a vibrant flowerbed "rough," and a kiddie pool "water hazard". Even a child's tea party includes some special guests. The spot highlights the unexpected effects of having a lawn so inviting, even professional golfers can't resist.
"Partnering with TruGreen just makes sense. Our players compete in optimal agronomic conditions at the most breathtaking courses in world," said Brian Oliver, Executive Vice President Corporate Partnerships for the PGA TOUR. "This campaign brings together fans of beautiful lawns and fans of world-class golf, showing why it's best to leave it to the pros—whether on the course or in your own backyard."
That authentic connection can be seen in another spot, "Croquet", which opens with a couple relaxing on their porch, with their lush green lawn behind them. "With TruGreen," they remark, "we got a great price on a golf-course quality lawn...which attracted some golfers." The story continues as they explain, "And because TruGreen takes care of everything, we have more time for fun" – fun that, in this case, involves a lively game of croquet with Jason Day. The spot closes as a parade of golf carts which trail a TruGreen truck heading off to transform another lucky homeowner's lawn.
While the PGA TOUR showcases the world's greatest players, TruGreen is helping consumers tap into a golf course quality lawn backed by locally tailored expertise for as little as $1 a day. Together with VML, TruGreen tells a modern, engaging narrative that resonates with today's homeowners.
"The idea that a TruGreen lawn could attract PGA TOUR pros is fitting for the quality of this brand," said John Godsey, Chief Creative Officer at VML Central. "It speaks to the universal desire for a beautiful lawn, regardless of your golfing expertise."
Beyond the humor, the campaign reinforces TruGreen's commitment to making lawn care easy, affordable, and delivering the kind of results that turn heads – and attract unexpected visitors. The campaign will run on traditional broadcast TV and streaming platforms, with an emphasis in season three of the Netflix show, Full Swing. See the campaign live upon its February 3 launch by visiting trugreen.com or following along on Facebook, Instagram and X.
About TruGreen
Founded in 1973, TruGreen is the nation's leading lawn care provider, providing lawn, tree and shrub and pest services focused on exceeding its customers' needs. The company operates more than 290 locations across the United States and Canada, with more than 14,000 employees. TruGreen is the partner with the local, tailored solutions and science-driven expertise needed to help each outdoor living space look and feel its very best. For 50 years, TruGreen has stayed committed to making its customers' outdoor living space a place they can be proud of. For more information about TruGreen, visit TruGreen.com and follow them on Facebook, Instagram and X.
About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is a leading global marketing and systems integration partner, specializing in creating innovative solutions for business transformation. VML is celebrated for its award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP a "Leader" in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VML's global network is powered by 28,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE:WPP). For more information, please visit vml.com, and follow along on Instagram, LinkedIn, and X #VMLconnected.
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SOURCE TruGreen