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    Phoenix New Media Reports Second Quarter 2021 Unaudited Financial Results

    8/16/21 5:00:00 PM ET
    $FENG
    Broadcasting
    Industrials
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    BEIJING, Aug. 16, 2021 /PRNewswire/ -- Phoenix New Media Limited (NYSE:FENG) ("Phoenix New Media", "ifeng" or the "Company"), a leading new media company in China, today announced its unaudited financial results for the second quarter ended June 30, 2021.

    Mr. Shuang Liu, CEO of Phoenix New Media, commented, "While certain segments of the advertising market continued to experience downward pressure and industry-wide intensified competition, we have decided to bolster our competitive differentiation by constructing our content ecosystem. During the second quarter of 2021, we refined our professional content production capabilities to provide our audience with a steady flow of original, timely, and premium content. In addition, we upgraded the user interface and AI algorithms of our iFeng app to deliver more personalized and engaging content offerings to our users. Above all, we continued to diversify our revenue streams and revitalize our growth engines by exploring new business initiatives. Going forward, by leveraging our quality content portfolio, efficient distribution networks and cultivation of potential business opportunities, we will strive to adapt to the changing market dynamic and launch a renewed growth cycle to generate lasting shareholder value."

    Mr. Edward Lu, CFO of Phoenix New Media, further stated, "During the second quarter of 2021, we embraced industry challenges and strategically increased our investment in our content ecosystem to strengthen our long-term competitive differentiation. Meanwhile, we continued to manage our expenses prudently and monitor the ROI in every area of our business closely. Looking ahead, we plan to continue exploring new monetization venues, enhancing our operating efficiency, and fueling the growth of our new initiatives and brand advertising business. This will help us to diversify our overall revenue mix and accelerate our return to profitability."

    Second Quarter 2021 Financial Results

    As disclosed in the second quarter 2020 unaudited financial results announcement made on August 17, 2020, the Company sold all of its investment in Beijing Yitian Xindong Network Technology Co., Ltd. ("Yitian Xindong" or "Tadu") in the second quarter of 2020 and the disposal of Tadu was qualified for reporting as a "discontinued operation" in the Company's financial statements. Accordingly, Tadu's results of operations had been excluded from the Company's results from continuing operations in the condensed consolidated statements of comprehensive income/(loss) and were presented in separate line items as discontinued operations for all prior periods. The financial information and non-GAAP financial information disclosed in this press release is presented on a continuing operations basis, unless otherwise specifically stated.

    REVENUES

    Total revenues in the second quarter of 2021 decreased by 17.8% to RMB256.7 million (US$39.8 million) from RMB312.3 million in the same period of 2020, primarily due to the year-over-year decline in the Company's net advertising revenues. Total revenues in the second quarter of 2021 increased by 13.5% from RMB226.1 million in the first quarter of 2021.

    Net advertising revenues in the second quarter of 2021 decreased by 18.6% to RMB233.0 million (US$36.1 million) from RMB286.3 million in the same period of 2020, mainly due to the reduction in advertising spending of advertisers from certain industries and industry-wide intensified competition in the second quarter of 2021.

    Paid services revenues[1] in the second quarter of 2021 decreased by 8.8% to RMB23.7 million (US$3.7 million) from RMB26.0 million in the same period of 2020. Revenues from paid contents in the second quarter of 2021 decreased by 32.4% to RMB9.6 million (US$1.5 million) from RMB14.2 million in the same period of 2020, mainly due to the trend towards free online reading in the online reading market. Revenues from E-commerce and others in the second quarter of 2021 increased by 19.5% to RMB14.1 million (US$2.2 million) from RMB11.8 million in the same period of 2020, which was mainly caused by the increase in revenues from E-commerce business. 

    [1] Prior to 2021, paid services revenues comprised of (i) revenues from paid contents, which included digital reading, audio books, paid videos, and other content-related sales activities, (ii) revenues from games, which included web-based games and mobile games, (iii) revenues from MVAS, and (iv) revenues from others.

    As revenues from games and revenues from MVAS were small and had been declining for the past years, to better reflect the Company's paid services revenues disaggregated by products and services, beginning from January 1, 2021, paid services revenues have been re-grouped and comprise of (i) revenues from paid contents, which includes digital reading, audio books, paid videos, and other content-related sales activities, (ii) revenues from E-commerce and others, which mainly includes revenues from E-commerce, MVAS, games and others. For comparison purposes, the revenues from paid services for the quarters of 2020 have been retrospectively re-classified.

    COST OF REVENUES

    Cost of revenues in the second quarter of 2021 increased by 9.9% to RMB137.0 million (US$21.2 million) from RMB124.7 million in the same period of 2020. The increase in cost of revenues was mainly due to the following:

    • Content and operational costs in the second quarter of 2021 increased by 10.2% to RMB118.4 million (US$18.3 million) from RMB107.4 million in the same period of 2020, mainly caused by the resumption of offline activities in the second quarter of 2021 as compared to decreased operational activities due to COVID-19 impact in the same period of 2020 in China.
    • Revenue sharing fees in the second quarter of 2021 increased by 78.3% to RMB4.1 million (US$0.6 million) from RMB2.3 million in the same period of 2020, primarily attributable to the increase in revenue sharing fees paid to channel partners.

    The increase was partially offset by the following:

    • Bandwidth costs in the second quarter of 2021 decreased by 3.3% to RMB14.5 million (US$2.3 million) from RMB15.0 million in the same period of 2020.

    GROSS PROFIT

    Gross profit in the second quarter of 2021 decreased by 36.2% to RMB119.7 million (US$18.6 million) from RMB187.6 million in the same period of 2020. Gross margin in the second quarter of 2021 decreased to 46.6% from 60.1% in the same period of 2020.

    To supplement the financial measures presented in accordance with the United States Generally Accepted Accounting Principles ("GAAP"), the Company has presented certain non-GAAP financial measures in this press release, which excluded the impact of certain reconciling items as stated in the "Use of Non-GAAP Financial Measures" section below. The related reconciliations to GAAP financial measures are presented in the accompanying "Reconciliations of Non-GAAP Results of Operation Measures to the Nearest Comparable GAAP Measures."

    Non-GAAP gross margin in the second quarter of 2021, excluding share-based compensation, decreased to 47.0% from 60.3% in the same period of 2020.

    OPERATING EXPENSES AND LOSS FROM OPERATIONS

    Total operating expenses in the second quarter of 2021 decreased by 4.6% to RMB154.5 million (US$23.9 million) from RMB162.0 million in the same period of 2020. Share-based compensation included in operating expenses in the second quarter of 2021 was RMB3.6 million (US$0.6 million), compared to RMB1.4 million in the same period of 2020, mainly caused by the granting of new share-based awards in 2021.

    Loss from operations in the second quarter of 2021 was RMB34.8 million (US$5.4 million), compared to income from operations of RMB25.6 million in the same period of 2020. Operating margin in the second quarter of 2021 was negative 13.5%, compared to positive 8.2% in the same period of 2020.

    Non-GAAP loss from operations in the second quarter of 2021, which excluded share-based compensation, was RMB30.1 million (US$4.7 million), compared to non-GAAP income from operations of RMB27.8 million in the same period of 2020. Non-GAAP operating margin in the second quarter of 2021, excluding share-based compensation, was negative 11.7%, compared to positive 8.9% in the same period of 2020.

    OTHER INCOME OR LOSS

    Other income or loss reflects net interest income, foreign currency exchange gain or loss, income or loss from equity method investments, net of impairment, changes in fair value of loan related to co-sale of Particle shares, changes in fair value of forward contract in relation to disposal of investments in Particle and others, net[2]. Total net other income in the second quarter of 2021 was RMB24.0 million (US$3.7 million), compared to total net other loss of RMB5.1 million in the same period of 2020.

    • Net interest income in the second quarter of 2021 increased to RMB12.5 million (US$1.9 million) from RMB4.9 million in the same period of 2020.
    • Foreign currency exchange gain in the second quarter of 2021 was RMB6.9 million (US$1.1 million), compared to RMB0.1 million in the same period of 2020.
    • Loss from equity method investments, net of impairment, in the second quarter of 2021 was RMB0.3 million (US$0.05 million), compared to nil in the same period of 2020.
    • Changes in fair value of loan related to co-sale of Particle shares in the second quarter of 2021 was nil, compared to a loss of RMB20.0 million in the same period of 2020.
    • Changes in fair value of forward contract in relation to disposal of investments in Particle in the second quarter of 2021 was nil, compared to a gain of RMB1.3 million in the same period of 2020.
    • Others, net, in the second quarter of 2021 decreased to RMB4.9 million (US$0.8 million), from RMB8.6 million in the same period of 2020.

    [2] "Others, net" primarily consists of government subsidies and litigation loss provisions.

    NET LOSS FROM CONTINUING OPERATIONS ATTRIBUTABLE TO PHOENIX NEW MEDIA LIMITED

    Net loss from continuing operations attributable to Phoenix New Media Limited in the second quarter of 2021 was RMB7.1 million (US$1.1 million), compared to net income from continuing operations attributable to Phoenix New Media Limited of RMB2.8 million in the same period of 2020. Net margin from continuing operations in the second quarter of 2021 was negative 2.8%, compared to positive 0.9% in the same period of 2020. Net loss from continuing operations per diluted ordinary share in the second quarter of 2021 was RMB0.01 (US$0.00), compared to a net income from continuing operations per diluted ordinary share of RMB0.00 in the same period of 2020.

    Non-GAAP net loss from continuing operations attributable to Phoenix New Media Limited, which excluded share-based compensation, income or loss from equity method investments, net of impairment, changes in fair value of loan related to co-sale of Particle shares and changes in fair value of forward contract in relation to disposal of investments in Particle as applicable, was RMB2.1 million (US$0.3 million) in the second quarter of 2021, compared to non-GAAP net income from continuing operations attributable to Phoenix New Media Limited of RMB23.7 million in the same period of 2020. Non-GAAP net margin from continuing operations in the second quarter of 2021 was negative 0.8%, compared to positive 7.6% in the same period of 2020. Non-GAAP net loss from continuing operations per diluted ADS[3] in the second quarter of 2021 was RMB0.03 (US$0.00), compared to non-GAAP net income from continuing operations per diluted ADS of RMB0.33 in the same period of 2020.

    In the second quarter of 2021, the Company's weighted average number of ADSs used in the computation of diluted net loss per ADS was 72,790,541. As of June 30, 2021, the Company had a total of 582,324,325 ordinary shares outstanding, or the equivalent of 72,790,541 ADSs.

    [3] "ADS" means American Depositary Share of the Company. Each ADS represents eight Class A ordinary shares of the Company.

    CERTAIN BALANCE SHEET ITEMS

    As of June 30, 2021, the Company's cash and cash equivalents, term deposits and short term investments and restricted cash were RMB1.61 billion (US$248.9 million).

    Recent Regulatory Developments in China

    There have been certain recent regulatory developments in China regarding cybersecurity, data protection and supervision of China-based, overseas listed companies. Among others,

    • The PRC Data Security Law was promulgated and will take effect in September 2021, which imposes data security and privacy protection obligations on any person carrying out data activities, and provides for a national security review procedure for data activities that may affect national security. The Cyberspace Administration of China issued a revised draft of the Measures for Cybersecurity Review in July 2021 for public comments, which would require any "data processor" carrying out data processing activities that affect or may affect national security to be subject to cybersecurity review. The revised draft Measures for Cybersecurity Review have not been adopted and it remains unclear whether the final version to be adopted will include any changes.
    • The General Office of the Communist Party of China Central Committee and the General Office of the State Council jointly promulgated the Opinions on Strictly Cracking Down on Illegal Securities Activities in July 2021 which, among others, required relevant PRC governmental authorities to improve laws and regulations on data security, cross-border data transfer and management of classified information, especially as it relates to confidentiality and file management of overseas securities offering and listing. The Opinions also required relevant PRC government authorities to enhance supervision of China-based companies that are listed overseas and accelerate the establishment of a regulatory scheme for such companies.

    These laws and regulations are new and some of them require further actions of the relevant PRC government authorities. There remain substantial uncertainties as to their implementation and interpretation. The Company is closely monitoring these regulatory developments and endeavor to fully comply with the laws and regulations as they are adopted and implemented. The Company's business involves the collection and processing of various types of data. The Company conducts its business through subsidiaries and affiliated consolidated entities in China, while American depositary shares representing the Company's Class A ordinary shares are listed on the New York Stock Exchange. As such, these regulatory developments may have some impacts on the Company's business operation and financial performance in the future, but the Company is not in a position to assess the nature or extent of such impacts at this stage.

    Business Outlook

    For the third quarter of 2021, the Company expects its total revenues to be between RMB257.9 million and RMB282.9 million; net advertising revenues are expected to be between RMB236.7 million and RMB256.7 million; and paid services revenues are expected to be between RMB21.2 million and RMB26.2 million.

    All of the above forecasts reflect the current and preliminary view of the Company's management, which are subject to change and substantial uncertainty, particularly in view of the potential impact of the COVID-19 outbreak, the effects of which are difficult to analyse and predict.

    Conference Call Information

    The Company will hold a conference call at 9:00 p.m. U.S. Eastern Time on August 16, 2021 (August 17, 2021 at 9:00 a.m. Beijing/Hong Kong time) to discuss its second quarter 2021 unaudited financial results and operating performance.

    To participate in the call, please register in advance of the conference by navigating to http://apac.directeventreg.com/registration/event/7091964. Upon registering, you will be provided with participant dial-in numbers, Direct Event passcode and unique registrant ID by email. Please dial in 10 minutes prior to the call, using the participant dial-in numbers, Direct Event Passcode and unique registrant ID which would be provided upon registering. You will be automatically linked to the live call after completion of this process.

    A replay of the call will be available through August 25, 2021 by using the dial-in numbers and conference ID below:

    International:



    +61 2 8199 0299

    Mainland China:



    4006322162

    Hong Kong:



    +852 30512780

    United States:



    +1 646 254 3697

    Conference ID:



    7091964

    A live and archived webcast of the conference call will also be available at the Company's investor relations website at http://ir.ifeng.com.

    Use of Non-GAAP Financial Measures

    To supplement the consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles ("GAAP"), Phoenix New Media Limited uses non-GAAP gross profit, non-GAAP gross margin, non-GAAP income or loss from operations, non-GAAP operating margin, non-GAAP net income or loss from continuing operations attributable to Phoenix New Media Limited, non-GAAP net margin from continuing operations and non-GAAP net income or loss from continuing operations per diluted ADS, each of which is a non-GAAP financial measure. Non-GAAP gross profit is gross profit excluding share-based compensation. Non-GAAP gross margin is non-GAAP gross profit divided by total revenues. Non-GAAP income or loss from operations is income or loss from operations excluding share-based compensation. Non-GAAP operating margin is non-GAAP income or loss from operations divided by total revenues. Non-GAAP net income or loss from continuing operations attributable to Phoenix New Media Limited is net income or loss from continuing operations attributable to Phoenix New Media Limited excluding share-based compensation, income or loss from equity method investments, net of impairment, changes in fair value of loan related to co-sale of Particle shares and changes in fair value of forward contract in relation to disposal of investments in Particle. Non-GAAP net margin from continuing operations is non-GAAP net income or loss from continuing operations attributable to Phoenix New Media Limited divided by total revenues. Non-GAAP net income or loss from continuing operations per diluted ADS is non-GAAP net income or loss from continuing operations attributable to Phoenix New Media Limited divided by weighted average number of diluted ADSs. The Company believes that separate analysis and exclusion of the aforementioned non-GAAP to GAAP reconciling items add clarity to the constituent parts of its performance. The Company reviews these non-GAAP financial measures together with the related GAAP financial measures to obtain a better understanding of its operating performance. It uses these non-GAAP financial measures for planning, forecasting and measuring results against the forecast. The Company believes that using these non-GAAP financial measures to evaluate its business allows both management and investors to assess the Company's performance against its competitors and ultimately monitor its capacity to generate returns for investors. The Company also believes that these non-GAAP financial measures are useful supplemental information for investors and analysts to assess its operating performance without the effect of items like share-based compensation, income or loss from equity method investments, net of impairment, which have been and will continue to be significant recurring items, and without the effect of changes in fair value of loan related to co-sale of Particle shares and changes in fair value of forward contract in relation to disposal of investments in Particle, which have been significant and one-time items. However, the use of these non-GAAP financial measures has material limitations as an analytical tool. One of the limitations of using these non-GAAP financial measures is that they do not include all items that impact the Company's gross profit, income or loss from operations and net income or loss attributable to Phoenix New Media Limited for the period. In addition, because these non-GAAP financial measures are not calculated in the same manner by all companies, they may not be comparable to other similarly titled measures used by other companies. In light of the foregoing limitations, you should not consider these non-GAAP financial measures in isolation from, or as an alternative to, the financial measures prepared in accordance with GAAP.

    Exchange Rate

    This announcement contains translations of certain RMB amounts into U.S. dollars ("USD") at specified rates solely for the convenience of the reader. Unless otherwise stated, all translations from RMB to USD were made at the rate of RMB6.4566 to US$1.00, the noon buying rate in effect on June 30, 2021 in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or USD amounts referred could be converted into USD or RMB, as the case may be, at any particular rate or at all. For analytical presentation, all percentages are calculated using the numbers presented in the financial statements contained in this earnings release.

    About Phoenix New Media Limited

    Phoenix New Media Limited (NYSE:FENG) is a leading new media company providing premium content on an integrated Internet platform, including PC and mobile, in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, the Company enables consumers to access professional news and other quality information and share user-generated content on the Internet through their PCs and mobile devices. Phoenix New Media's platform includes its PC channel, consisting of ifeng.com website, which comprises interest-based verticals and interactive services; its mobile channel, consisting of mobile news applications, mobile video application, digital reading applications and mobile Internet website; and its operations with the telecom operators that provides mobile value-added services.

    Safe Harbor Statement

    This announcement contains forward−looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward−looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media's strategic and operational plans, contain forward−looking statements. Phoenix New Media may also make written or oral forward−looking statements in its periodic reports to the U.S. Securities and Exchange Commission ("SEC") on Forms 20−F and 6−K, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media's beliefs and expectations, are forward−looking statements. Forward−looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward−looking statement, including but not limited to the following: the Company's goals and strategies; the Company's future business development, financial condition and results of operations; the expected growth of online and mobile advertising, online video and mobile paid services markets in China; the Company's reliance on online and mobile advertising for a majority of its total revenues; the Company's expectations regarding demand for and market acceptance of its services; the Company's expectations regarding maintaining and strengthening its relationships with advertisers, partners and customers; the Company's investment plans and strategies; fluctuations in the Company's quarterly operating results; the Company's plans to enhance its user experience, infrastructure and services offerings; competition in its industry in China; relevant government policies and regulations relating to the Company; and the effects of the COVID-19 on the economy in China in general and on the Company's business in particular. Further information regarding these and other risks is included in the Company's filings with the SEC, including its registration statement on Form F−1, as amended, and its annual reports on Form 20−F. All information provided in this press release and in the attachments is as of the date of this press release, and Phoenix New Media does not undertake any obligation to update any forward−looking statement, except as required under applicable law.

    For investor and media inquiries please contact:

    Phoenix New Media Limited

    Qing Liu

    Email: [email protected]

    ICR, Inc.

    Robin Yang

    Tel: +1 (646) 405-4883

    Email: [email protected]

    Phoenix New Media Limited

    Condensed Consolidated Balance Sheets

    (Amounts in thousands)





    December 31,



    June 30,



    June 30,



    2020*



    2021



    2021



    RMB



    RMB



    US$



    Audited



    Unaudited



    Unaudited

    ASSETS

















    Current assets:

















    Cash and cash equivalents



    357,796





    145,207





    22,490

    Term deposits and short term investments



    1,280,033





    1,442,172





    223,364

    Restricted cash



    31,039





    19,819





    3,070

    Accounts receivable, net



    675,616





    546,307





    84,612

    Amounts due from related parties



    32,587





    35,175





    5,448

    Prepayment and other current assets



    42,846





    41,049





    6,357

    Total current assets



    2,419,917





    2,229,729





    345,341

    Non-current assets:

















    Property and equipment, net



    62,649





    44,211





    6,847

    Intangible assets, net



    12,396





    12,991





    2,012

    Available-for-sale debt investments



    36,662





    34,656





    5,368

    Equity investments, net



    94,821





    108,394





    16,788

    Deferred tax assets



    86,867





    94,444





    14,628

    Operating lease right-of-use assets, net



    49,487





    34,261





    5,306

    Other non-current assets



    9,753





    8,864





    1,373

    Total non-current assets



    352,635





    337,821





    52,322

    Total assets



    2,772,552





    2,567,550





    397,663

    LIABILITIES AND SHAREHOLDERS' EQUITY

















    Current liabilities:

















    Accounts payable



    221,203





    182,331





    28,239

    Amounts due to related parties



    34,420





    34,092





    5,280

    Advances from customers



    38,835





    32,752





    5,073

    Taxes payable



    402,610





    400,452





    62,022

    Salary and welfare payable



    156,599





    98,460





    15,250

    Accrued expenses and other current liabilities



    172,376





    131,387





    20,350

    Operating lease liabilities



    36,370





    31,737





    4,915

    Total current liabilities



    1,062,413





    911,211





    141,129

    Non-current liabilities:

















    Deferred tax liabilities



    1,312





    1,312





    203

    Long-term liabilities



    28,182





    28,182





    4,365

    Operating lease liabilities



    16,672





    2,900





    449

    Total non-current liabilities



    46,166





    32,394





    5,017

    Total liabilities



    1,108,579





    943,605





    146,146

    Shareholders' equity:

















    Phoenix New Media Limited shareholders' equity:

















    Class A ordinary shares



    17,499





    17,499





    2,710

    Class B ordinary shares



    22,053





    22,053





    3,416

    Additional paid-in capital



    1,620,580





    1,626,528





    251,917

    Statutory reserves



    92,017





    93,259





    14,444

    Accumulated deficit



    (88,191)





    (125,709)





    (19,470)

    Accumulated other comprehensive loss



    (28,214)





    (32,066)





    (4,966)

    Total Phoenix New Media Limited shareholders' equity



    1,635,744





    1,601,564





    248,051

    Noncontrolling interests



    28,229





    22,381





    3,466

    Total shareholders' equity



    1,663,973





    1,623,945





    251,517

    Total liabilities and shareholders' equity



    2,772,552





    2,567,550





    397,663



     * Derived from audited financial statements included in the Company's Form 20-F dated April 28, 2021.

     

     

    Phoenix New Media Limited

    Condensed Consolidated Statements of Comprehensive Income/(loss)

    (Amounts in thousands, except for number of shares and per share (or ADS) data)





    Three Months Ended





    Six Months Ended



    June 30,





    March 31,





    June 30,





    June 30,





    June 30,





    June 30,





    June 30,



    2020





    2021





    2021





    2021





    2020





    2021





    2021



    RMB





    RMB





    RMB





    US$





    RMB





    RMB





    US$



    Unaudited





    Unaudited





    Unaudited





    Unaudited





    Unaudited





    Unaudited





    Unaudited

    Revenues:





















































      Net advertising revenues



    286,346







    201,313







    232,988







    36,085







    495,056







    434,301







    67,265

      Paid service revenues



    25,935







    24,778







    23,730







    3,675







    48,601







    48,508







    7,513

    Total revenues



    312,281







    226,091







    256,718







    39,760







    543,657







    482,809







    74,778

      Cost of revenues



    (124,728)







    (108,104)







    (137,035)







    (21,224)







    (230,026)







    (245,139)







    (37,967)

    Gross profit



    187,553







    117,987







    119,683







    18,536







    313,631







    237,670







    36,811

    Operating expenses:





















































    Sales and marketing expenses



    (57,247)







    (64,843)







    (65,368)







    (10,124)







    (138,870)







    (130,211)







    (20,167)

    General and administrative expenses



    (62,161)







    (54,828)







    (50,665)







    (7,847)







    (132,433)







    (105,493)







    (16,339)

    Technology and product development

      expenses



    (42,555)







    (40,275)







    (38,429)







    (5,952)







    (87,666)







    (78,704)







    (12,190)

    Total operating expenses



    (161,963)







    (159,946)







    (154,462)







    (23,923)







    (358,969)







    (314,408)







    (48,696)

    Income/(loss) from operations



    25,590







    (41,959)







    (34,779)







    (5,387)







    (45,338)







    (76,738)







    (11,885)

    Other income/(loss):





















































    Interest income, net



    4,918







    10,740







    12,539







    1,942







    11,320







    23,279







    3,605

    Foreign currency exchange gain/(loss)



    83







    (2,765)







    6,862







    1,063







    (1,645)







    4,097







    635

    Loss from equity method investments, net

      of impairment



    -







    (107)







    (320)







    (50)







    (236)







    (427)







    (66)

    Changes in fair value of loan related to

     
     co-sale of Particle shares



    (20,049)







    -







    -







    -







    (20,049)







    -







    -

    Changes in fair value of forward

     
     contract in relation to disposal of

     
     investments in Particle



    1,341







    -







    -







    -







    16,085







    -







    -

    Others, net



    8,635







    4,670







    4,925







    763







    13,751







    9,595







    1,486

    Income/(loss) from continuing operations

      before income taxes



    20,518







    (29,421)







    (10,773)







    (1,669)







    (26,112)







    (40,194)







    (6,225)

    Income tax expense



    (3,216)







    (250)







    (1,486)







    (230)







    (2,459)







    (1,736)







    (269)

    Net income/(loss) from continuing operations



    17,302







    (29,671)







    (12,259)







    (1,899)







    (28,571)







    (41,930)







    (6,494)

    Net loss from discontinued operations, net

      of income taxes



    (17,869)







    -







    -







    -







    (62,366)







    -







    -

    Net loss



    (567)







    (29,671)







    (12,259)







    (1,899)







    (90,937)







    (41,930)







    (6,494)

    Net loss/(income) attributable to

      noncontrolling interests:





















































    Net (income)/loss from continuing

      operations attributable to noncontrolling

      interests



    (14,536)







    498







    5,157







    799







    (7,282)







    5,655







    876

    Net loss from discontinued operations

      attributable to noncontrolling interests



    1,884







    -







    -







    -







    24,759







    -







    -

    Net loss/(income) attributable to

      noncontrolling interests



    (12,652)







    498







    5,157







    799







    17,477







    5,655







    876

    Net income/(loss) attributable to Phoenix

      New Media Limited:





















































    Net income/(loss) from continuing

      operations attributable to Phoenix New

      Media Limited



    2,766







    (29,173)







    (7,102)







    (1,100)







    (35,853)







    (36,275)







    (5,618)

    Net loss from discontinued operations

      attributable to Phoenix New Media

      Limited



    (15,985)







    -







    -







    -







    (37,607)







    -







    -

    Net loss attributable to Phoenix New

      Media Limited



    (13,219)







    (29,173)







    (7,102)







    (1,100)







    (73,460)







    (36,275)







    (5,618)

    Net loss



    (567)







    (29,671)







    (12,259)







    (1,899)







    (90,937)







    (41,930)







    (6,494)

    Other comprehensive loss, net of tax: fair

      value remeasurement for available-for-

      sale debt investments



    (886,110)







    (1,730)







    -







    -







    (886,110)







    (1,730)







    (268)

    Other comprehensive (loss)/income, net of

      tax: foreign currency translation

      adjustment



    (1,602)







    2,017







    (4,140)







    (641)







    28,826







    (2,123)







    (329)

    Comprehensive loss



    (888,279)







    (29,384)







    (16,399)







    (2,540)







    (948,221)







    (45,783)







    (7,091)

    Comprehensive (income)/loss attributable

      to noncontrolling interests



    (12,652)







    498







    5,157







    799







    17,477







    5,655







    876

    Comprehensive loss attributable to

      Phoenix New Media Limited



    (900,931)







    (28,886)







    (11,242)







    (1,741)







    (930,744)







    (40,128)







    (6,215)

    Basic net loss per Class A and Class B

      ordinary share:





















































        -Continuing operations



    -







    (0.05)







    (0.01)







    -







    (0.06)







    (0.06)







    (0.01)

        -Discontinued operations



    (0.02)







    -







    -







    -







    (0.07)







    -







    -

    Basic net loss per Class A and Class B

      ordinary share



    (0.02)







    (0.05)







    (0.01)







    -







    (0.13)







    (0.06)







    (0.01)

    Diluted net loss per Class A and Class B

      ordinary share:





















































        -Continuing operations



    -







    (0.05)







    (0.01)







    -







    (0.06)







    (0.06)







    (0.01)

        -Discontinued operations



    (0.02)







    -







    -







    -







    (0.07)







    -







    -

    Diluted net loss per Class A and Class B

      ordinary share



    (0.02)







    (0.05)







    (0.01)







    -







    (0.13)







    (0.06)







    (0.01)

    Basic income/(loss) per ADS (1 ADS 

      represents 8 Class A ordinary shares):





















































        -Continuing operations



    0.04







    (0.40)







    (0.10)







    (0.02)







    (0.49)







    (0.50)







    (0.08)

        -Discontinued operations



    (0.22)







    -







    -







    -







    (0.52)







    -







    -

    Basic net loss per ADS (1 ADS represents

      8 Class A ordinary shares)



    (0.18)







    (0.40)







    (0.10)







    (0.02)







    (1.01)







    (0.50)







    (0.08)

    Diluted net income/(loss) per ADS (1 ADS

      represents 8 Class A ordinary shares):





















































        -Continuing operations



    0.04







    (0.40)







    (0.10)







    (0.02)







    (0.49)







    (0.50)







    (0.08)

        -Discontinued operations



    (0.22)







    -







    -







    -







    (0.52)







    -







    -

    Diluted net loss per ADS (1 ADS

      represents 8 Class A ordinary shares)



    (0.18)







    (0.40)







    (0.10)







    (0.02)







    (1.01)







    (0.50)







    (0.08)

    Weighted average number of Class A and

      Class B ordinary shares used in computing

      net (loss)/income per share:





















































        Basic



    582,324,325







    582,324,325







    582,324,325







    582,324,325







    582,324,325







    582,324,325







    582,324,325

        Diluted



    582,324,325







    582,324,325







    582,324,325







    582,324,325







    582,324,325







    582,324,325







    582,324,325

     

     

    Phoenix New Media Limited

    Condensed Segments Information

    (Amounts in thousands)





    Three Months Ended





    Six Months Ended



    June 30,





    March 31,





    June 30,





    June 30,





    June 30,





    June 30,





    June 30,



    2020





    2021





    2021





    2021





    2020





    2021





    2021



    RMB





    RMB





    RMB





    US$





    RMB





    RMB





    US$



    Unaudited





    Unaudited





    Unaudited





    Unaudited





    Unaudited





    Unaudited





    Unaudited

    Revenues:





















































    Net advertising service



    286,346







    201,313







    232,988







    36,085







    495,056







    434,301







    67,265

    Paid services



    25,935







    24,778







    23,730







    3,675







    48,601







    48,508







    7,513

    Total revenues



    312,281







    226,091







    256,718







    39,760







    543,657







    482,809







    74,778

    Cost of revenues





















































    Net advertising service



    117,536







    101,255







    129,772







    20,099







    214,769







    231,027







    35,781

    Paid services



    7,192







    6,849







    7,263







    1,125







    15,257







    14,112







    2,186

    Total cost of revenues



    124,728







    108,104







    137,035







    21,224







    230,026







    245,139







    37,967

    Gross profit





















































    Net advertising service



    168,810







    100,058







    103,216







    15,986







    280,287







    203,274







    31,484

    Paid services



    18,743







    17,929







    16,467







    2,550







    33,344







    34,396







    5,327

    Total gross profit



    187,553







    117,987







    119,683







    18,536







    313,631







    237,670







    36,811

     

     

    Phoenix New Media Limited

    Condensed Information of Cost of Revenues

    (Amounts in thousands)





    Three Months Ended





    Six Months Ended



    June 30,





    March 31,





    June 30,





    June 30,





    June 30,





    June 30,





    June 30,



    2020





    2021





    2021





    2021





    2020





    2021





    2021



    RMB





    RMB





    RMB





    US$





    RMB





    RMB





    US$



    Unaudited





    Unaudited





    Unaudited





    Unaudited





    Unaudited





    Unaudited





    Unaudited

    Revenue sharing fees



    2,371







    2,571







    4,083







    632







    6,627







    6,654







    1,031

    Content and operational costs



    107,404







    91,717







    118,416







    18,341







    194,434







    210,133







    32,545

    Bandwidth costs



    14,953







    13,816







    14,536







    2,251







    28,965







    28,352







    4,391

    Total cost of revenues



    124,728







    108,104







    137,035







    21,224







    230,026







    245,139







    37,967

     

     

    Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures

    (Amounts in thousands, except for number of ADSs and per ADS data) 





    Three Months Ended June 30, 2020





    Three Months Ended March 31, 2021





    Three Months Ended June 30, 2021





    GAAP





    Non-GAAP

    Adjustments





    Non-

    GAAP





    GAAP





    Non-GAAP

    Adjustments





    Non-

    GAAP





    GAAP





    Non-GAAP

    Adjustments





    Non-

    GAAP





    RMB





    RMB





    RMB





    RMB





    RMB





    RMB





    RMB





    RMB





    RMB





    Unaudited





    Unaudited





    Unaudited





    Unaudited





    Unaudited





    Unaudited





    Unaudited





    Unaudited





    Unaudited



    Gross profit



    187,553







    842

    (1)





    188,395







    117,987







    268

    (1)





    118,255







    119,683







    1,067

    (1)





    120,750



    Gross margin



    60.1

    %













    60.3

    %





    52.2

    %













    52.3

    %





    46.6

    %













    47.0

    %













    2,225

    (1)





















    1,288

    (1)





















    4,707

    (1)

















































































    Income/(loss) from operations



    25,590







    2,225







    27,815







    (41,959)







    1,288







    (40,671)







    (34,779)







    4,707







    (30,072)



    Operating margin



    8.2

    %













    8.9

    %





    (18.6)

    %













    (18.0)

    %





    (13.5)

    %













    (11.7)

    %













    2,225

    (1)





















    1,288

    (1)





















    4,707

    (1)





















    -

    (2)





















    107

    (2)





















    320

    (2)





















    (1,341)

    (3)





















    -

    (3)





















    -

    (3)





















    20,049

    (4)





















    -

    (4)





















    -

    (4)









    Net income/(loss) from continuing

      operations attributable to Phoenix

      New Media Limited



    2,766







    20,933







    23,699







    (29,173)







    1,395







    (27,778)







    (7,102)







    5,027







    (2,075)



    Net margin



    0.9

    %













    7.6

    %





    (12.9)

    %













    (12.3)

    %





    (2.8)

    %













    (0.8)

    %

    Net income/(loss) per ADS-diluted



    0.04















    0.33







    (0.40)















    (0.38)







    (0.10)















    (0.03)



    Weighted average number of ADSs

      used in computing diluted net

      income/(loss) per ADS



    72,790,541















    72,790,541







    72,790,541















    72,790,541







    72,790,541















    72,790,541





    (1)  Share-based compensation

    (2)  Loss from equity method investments, net of impairment

    (3)  Changes in fair value of forward contract in relation to disposal of investments in Particle

    (4)  Changes in fair value of loan related to co-sale of Particle shares

     

    Cision View original content:https://www.prnewswire.com/news-releases/phoenix-new-media-reports-second-quarter-2021-unaudited-financial-results-301355713.html

    SOURCE Phoenix New Media Limited

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