POTTERY BARN TEEN LAUNCHES DEBUT COLLABORATION WITH KENDRA SCOTT
The Collaboration Features Home Furnishings for Dorms and Teen Spaces inspired by Kendra Scott's Beloved Jewelry Iconic Designs and Signature Aesthetic
Pottery Barn Teen, portfolio brand of Williams-Sonoma, Inc. (NYSE:WSM), the world's largest digital-first, design-led and sustainable home retailer, today announced a collaboration with founder Kendra Scott and her eponymous brand. Kendra Scott's designs are known and beloved for their unique use of stones, innovation in color and iconic silhouettes. For the inaugural home collaboration, Kendra Scott is bringing its signature style to teen bedrooms, lounge spaces and college dorms in partnership with Pottery Barn Teen through expertly crafted furniture, organic cotton bedding, no nails wall décor, jewelry storage, backpacks with coordinating lunch bags, and decorative accessories. The bold and colorful collection features shapes, colors and materials from Kendra Scott's signature designs, now available exclusively at Pottery Barn Teen.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250501818689/en/
Kendra Scott x Pottery Barn Teen (Photo: Pottery Barn Teen)
"The Kendra Scott brand has inspired its incredibly dedicated fan base of teens and college students," said Jennifer Kellor, President, Pottery Barn Teen. "Our collaboration is designed to reflect positivity and brings the colorful Kendra Scott aesthetic into living spaces through jewelry-inspired home designs crafted with quality and style."
Kendra Scott's experience as a mom along with her eye for design helped shape the collection to focus on both function and style. With college students of her own, Scott worked with Pottery Barn Teen to create trend-forward storage, wall décor that does not require nails and a patterned washable rug for a design statement with added convenience.
"As a jewelry designer, home décor and creating spaces that reflect personal style have always been a passion of mine. I'm thrilled to partner with Pottery Barn Teen to bring our first-ever collection to life. College is such a transformative time for so many, and through this partnership, I wanted to incorporate our signature designs into the décor space in a way that's both functional and vibrant. We hope this collection inspires individuality and creativity, giving you the pieces to make any room truly feel like your own," said founder Kendra Scott.
For more information, please visit www.potterybarnteen.com. Follow along on social @potterybarnteen and @kendrascott.
ABOUT WILLIAMS-SONOMA. INC.
Williams-Sonoma, Inc. is dedicated to enhancing the quality of life at home and at all places our customers work, stay and play. The company's brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs and retail stores. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom and have unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India.
ABOUT POTTERY BARN TEEN
Introduced in 2003, Pottery Barn Teen offers home furnishings and solutions to create spaces that reflect who teens are and how they live. Available online and in stores globally, Pottery Barn Teen brings the best in quality design with a focus on eco-friendly and sustainable materials that have a low impact on the environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn Teen's offering of dorm furniture and essentials with the same quality and commitment to style. Pottery Barn Teen is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.
ABOUT KENDRA SCOTT
Kendra Scott LLC was founded in 2002 by Kendra Scott, who serves as Founder, Executive Chairwoman and Chief Creative Officer of her namesake lifestyle brand. Known for its design and material innovation, use of color, and signature shapes, Kendra Scott offers Fashion, Demi-Fine and Fine Jewelry, watches, engagement rings, fragrance, home accessories, a men's collection, and a western-inspired line, Yellow Rose by Kendra Scott. The company remains true to its founding philosophy of "Family, Fashion, and Philanthropy," and has donated over $70M in monetary and in-kind donations to philanthropic organizations since 2010. Kendra Scott's customer-centric omni-channel approach includes a network of 150+ namesake experiential stores and pop-up locations, wholesale partners, including Nordstrom, Bloomingdale's, Dillard's, and 850+ specialty boutiques. With over 3,200 employees, the Austin-based company was honored as one of Newsweek's Top 100 Most Loved Workplaces in 2022, 2023 and 2024. Learn more at KendraScott.com.
WSM-PR
View source version on businesswire.com: https://www.businesswire.com/news/home/20250501818689/en/