POWER AND PRECISION MEET SPEED AS KITCHENAID TEAMS UP WITH NASCAR DRIVER LOGAN BEARDEN ON NATIONAL SMOOTHIE DAY
KitchenAid Brand is Taking the Power and Precision of the New KitchenAid® Pure Power Blender to the Pocono Raceway
BENTON HARBOR, Mich., June 18, 2025 /PRNewswire/ -- Today, KitchenAid announced it will be highlighting National Smoothie Day by teaming up with NASCAR Xfinity Series driver Logan Bearden for the Explore the Pocono Mountains 250 at Pocono Raceway on Saturday, June 21. Bearden will represent KitchenAid brand in the No. 53 Chevrolet Camaro of Joey Gase Motorsports.
National Smoothie Day is June 21, and it's the perfect occasion to whip up a refreshing smoothie with the new KitchenAid® Pure Power Blender. This year, KitchenAid is inviting consumers to blend the rules and enjoy your favorite smoothie at home while watching the action at Pocono Raceway live on the CW Network.
"This National Smoothie Day, KitchenAid is thrilled to be bringing the new Pure Power Blender to a place that is no stranger to power, speed and control – the racetrack," said Chad Ries, Global Brand Marketing Director at KitchenAid Small Appliances. "Through this activation, KitchenAid is highlighting the power and precision of the brand's latest innovation and demonstrating how performance and speed are key to the user experience, just like at the raceway."
The KitchenAid® Pure Power Blender in Black Matte is now available for purchase on KitchenAid.com (KSB2072BM– MSRP1 $129.99) with additional colors launching in July. In honor of National Smoothie Day, KitchenAid fans can sign in and save 5% on the new KitchenAid Blender KSB2072BM with code POWER2.
After the race, Bearden will be refueling with a mix of strawberries, banana, apple and a little orange juice made with the Pure Power Blender.
"I'm thrilled to partner with KitchenAid at the Tricky Triangle," said Bearden. "KitchenAid is an iconic brand that delivers signature design without sacrificing performance – who doesn't dream of the day where they own a product from KitchenAid? This partnership is such a perfect fit for the NASCAR Xfinity Series as both brands, while spanning different industries, prioritize powerful performance and precision speed control to deliver consistent results."
The Explore the Pocono Mountains 250 (100 laps | 250 miles) is the 16th of thirty-three (33) NASCAR Xfinity Series races on the 2025 schedule. Practice will take place on Saturday, June 21, 2025, from 10:00 a.m. to 10:55 a.m. Qualifying will immediately follow at 11:05 a.m. The field will take the green flag shortly after 3:30 p.m., with live coverage on The CW Network, the Motor Racing Network (Radio), and SiriusXM NASCAR Channel 90. All times are local (EDT).
About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn more, visit KitchenAid.com or follow us on Instagram, @KitchenAidUSA.
About Whirlpool Corporation
Whirlpool Corporation (NYSE:WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the last-remaining major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
About Logan Bearden
Logan Bearden has been involved in racing nearly his entire life. He started working on racecars with his dad at just two years old, then started racing himself at age seven. Logan made his NASCAR Craftsman Truck Series debut in 2022 and his NASCAR Xfinity Series debut in 2024. Logan currently races part time in the NASCAR Xfinity Series while also working as a front end mechanic for SS-GreenLight Racing. For more information on Logan Bearden, visit https://www.loganbearden.com/ or follow him on Facebook (https://www.facebook.com/loganbeardenracing/), X (https://x.com/LoganBearden_) or Instagram (https://www.instagram.com/logan_bearden/).
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1 MSRP is manufacturer's suggested retail price. Dealer alone determines actual retail and advertised prices.
2 Ends 12/31/2025 11:59PM EST. Only valid for new orders on kitchenaid.com. Offer subject to change. Cannot be combined with other offers. No cash value. While Supplies Last.
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SOURCE KitchenAid