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President Smith W Keith sold $31,396 worth of shares (40,449 units at $0.78), converted options into 9,970 shares and covered exercise/tax liability with 2,957 shares, increasing direct ownership by 16% to 51,014 units (SEC Form 4)

$DRCT
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Recent Analyst Ratings for
$DRCT

DatePrice TargetRatingAnalyst
3/27/2024Outperform → Market Perform
Noble Capital Markets
3/9/2022$8.00Buy
Benchmark
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$DRCT
 Press Releases

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  • Direct Digital Holdings Releases "The Generative AI Roadmap" to Help Business Leaders Navigate Safe and Scalable AI Adoption

    New guide offers a clear framework to help organizations adopt generative AI safely and strategically HOUSTON, April 3, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced the release of The Generative AI Roadmap, the third installment in its AI education series. Developed by the DDH AI Council, a group established to close the gap between early AI adopters and organizations still unsure where to begin, this guide is designed to help organizations move beyond isolated AI ex

    $DRCT
    Advertising
    Consumer Discretionary

  • Direct Digital Holdings AI Council Unveils New Guide to Help Higher Ed Marketers Harness Generative AI

    New resource provides practical AI strategies to boost student enrollment and engagement HOUSTON, March 31, 2025 /PRNewswire/ -- Direct Digital Holdings (NASDAQ:DRCT) and its AI Council have released a new guide, "Practical Generative AI: Use Cases & Tools for Higher Education Enrollment," designed to help higher education marketers leverage AI-powered tools to improve efficiency, personalization, and campaign performance. As colleges and universities face mounting enrollment challenges—including declining first-year student numbers and increased competition—generative AI presents an opportunity to enhance marketing efforts. However, many institutions are still grappling with how to implemen

    $DRCT
    Advertising
    Consumer Discretionary

  • Direct Digital Holdings Reports Q4 & Full-Year 2024 Financial Results

    Full Year Revenue of $62.3 Million In-Line with Revised Revenue Guidance Continued to Diversify Customer Base with Leading Sell-Side Partners and Buy-Side Customers in New Verticals Management to Host Conference Call at 5:00 PM ET Today HOUSTON, March 27, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced financial results for the fourth quarter and full year ended December 31, 2024. Mark D. Walker, Chairman and Chief Executive Officer, commented, "We are ple

    $DRCT
    Advertising
    Consumer Discretionary

$DRCT
 Analyst Ratings

Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

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$DRCT
 Insider Trading

Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

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$DRCT
 SEC Filings

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$DRCT
 Leadership Updates

Live Leadership Updates

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  • Direct Digital Holdings Appoints BDO as New Auditor

    HOUSTON, June 10, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange 142 ("Orange 142"), today announced the appointment of BDO USA, P.C. ("BDO") as the Company's new independent registered public accounting firm, effective June 10, 2024.   BDO, one of the world's top five accounting firms, delivers assurance, tax, and advisory services to clients throughout the U.S. and around the globe. The firm is home to over 12,000 professionals spread across 75 U.S. offic

    $DRCT
    Advertising
    Consumer Discretionary

  • Direct Digital Holdings Appoints Misty Locke, Former Global Chief Marketing Officer for Dentsu Media, to Board of Directors

    Brings More than 20 Years of Deep Advertising Industry Insights and Expertise to the Company HOUSTON, Jan. 18, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced advertising industry pioneer Misty Locke is joining its Board of Directors. Locke, an award-winning marketer, brings more than 20 years of experience in digital, performance and brand marketing. Her appointment was effective January 16, 2023. Locke joins the Direc

    $DRCT
    Advertising
    Consumer Discretionary

  • Direct Digital Holdings Appoints Maria Vilchez Lowrey as Chief Growth Officer for Next Phase of Growth

    Proven Track-Record in Delivering Revenue & Channel Development Results in the Energy Sector to Power Direct Digital Holdings' Business Development HOUSTON, Aug. 22, 2022 /PRNewswire/ -- Direct Digital Holdings (NASDAQ:DRCT), a leading advertising and marketing technology platform and owner of operating companies Colossus SSP, Huddled Masses, and Orange 142, announced today that Maria Vilchez Lowrey has joined as Chief Growth Officer. In this newly created role, reporting to Chairman and CEO Mark Walker as a member of Direct Digital Holdings' leadership team, Vilchez Lowrey is responsible for leading business development, channel development, and integrating the management of brand related a

    $DRCT
    Advertising
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$DRCT
 Financials

Live finance-specific insights

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  • Direct Digital Holdings Reports Q4 & Full-Year 2024 Financial Results

    Full Year Revenue of $62.3 Million In-Line with Revised Revenue Guidance Continued to Diversify Customer Base with Leading Sell-Side Partners and Buy-Side Customers in New Verticals Management to Host Conference Call at 5:00 PM ET Today HOUSTON, March 27, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced financial results for the fourth quarter and full year ended December 31, 2024. Mark D. Walker, Chairman and Chief Executive Officer, commented, "We are ple

    $DRCT
    Advertising
    Consumer Discretionary

  • Direct Digital Holdings to Report Q4 & Full-Year 2024 Financial Results

    HOUSTON, March 20, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that the Company will report financial results for the fourth quarter and full-year 2024 ended December 31, 2024 on Thursday, March 27, 2025 after the U.S. stock market closes. Management will host a conference call and webcast on the same day at 5:00 PM ET to discuss the results. The live webcast and replay can be accessed at https://ir.directdigitalholdings.com/. About Direct Digital Hold

    $DRCT
    Advertising
    Consumer Discretionary

  • Direct Digital Holdings Reports Q3 2024 Financial Results

    Company Launches Colossus Connections to Accelerate Direct Integration Efforts with Leading Demand-Side Platforms New Unified Buy-Side Operating Structure Creates Additional Business Lines and Revenue Opportunities Company to Host Conference Call at 5:00 PM ET Today  HOUSTON, Nov. 12, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced financial results for the third quarter ended September 30, 2024. Mark D. Walker, Chairman and Chief Executive Officer, comm

    $DRCT
    Advertising
    Consumer Discretionary

$DRCT
 Large Ownership Changes

This live feed shows all institutional transactions in real time.

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