Primerica Canada Celebrates 40 Years of Supporting Families with Financial Services
Company Sustains Strong Momentum Heading Into 2026 with Record-Breaking Year in 2025
Primerica Canada is celebrating 40 years of supporting families with financial services. Since its founding in 1986, Primerica Canada has grown from a small start-up operation into a leading provider of financial products and services to middle-income families throughout Canada.
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Primerica Canada - Celebrating 40 years of supporting Canadian families with financial services.
"Over the past 40 years, we have had a strong track record of success that continued with a record-breaking 2025," said John Adams, CEO of Primerica Canada. "In 2025, Primerica Canada grew its licensed sales force to over 11,100 life-licensed representatives who helped families work toward achieving their financial goals. We issued over C$16.7 billion in term life insurance, bringing coverage in force to a record C$157 billion in Canada. Most importantly, we paid more than C$160 million in death claims, providing critical support to families when it mattered most. We also helped clients invest over C$2.6 billion toward their future and pushed assets under management to a record C$27 billion."
Adams added, "We are well equipped to sustain growth and serve our clients coast to coast as new Canadian life-licensed representatives grew 25% in 2025, solidifying our position as the country's largest life-licensed sales force. Our licensed representatives located in every province build face-to-face relationships with clients and offer a customized approach that is unique in today's marketplace. This personalized approach is what continues to set us apart even after 40 years."
In addition, Primerica was recently recognized by Insurance Business Canada as a 2025 Excellence Awardee in the categories of Life & Health Insurer of the Year and Outstanding Customer Experiencei and by Forbes as one of Canada's Best Employers in 2026ii.
About Primerica Canada
Primerica Canada, headquartered in Mississauga, Ontario and a business unit of Primerica, Inc., is a leading provider of financial products and services to middle-income households in Canada. Independent licensed representatives, located in every province, provide financial education and products such as term life insurance, mutual funds and annuities to Primerica clients to better prepare them for a more secure financial future. We conduct our core business activities in Canada through two principal entities: Primerica Life Insurance Company of Canada and PFSL Investments Canada Ltd. From coast to coast, Canadian families have more than C$157 billion of life insurance coverage through Primerica Canada, and we administered more than C$27 billion in Canadian assets as of December 31, 2025.
i Primerica Life Insurance Company of Canada was named a finalist for both these categories. The winner was announced in November 2025. |
ii The Best Employer recognition was awarded to Primerica, Inc., the parent company of Primerica Financial Services (Canada) Ltd., which employs Primerica Canada's employees. |
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