Pursuit Announces Strategic Actions to Enhance Shareholder Value and Accelerates Focus on Iconic Attractions and Hospitality Experiences
Enters agreement to sell Flyover business for $78.4 million, receives $25.0 million in deferred proceeds from prior GES sale, and repurchases $14.5 million of common stock
Pursuit Attractions and Hospitality Inc. (NYSE:PRSU) today announced a series of strategic actions taken to strengthen focus on iconic attractions and hospitality and enhance its long-term growth profile and shareholder value. These actions include entering into a definitive agreement to sell its Flyover flying theater attractions business ("Flyover") for approximately $78.4 million, subject to customary purchase price adjustments, representing a multiple of approximately 15 times Flyover's estimated 2025 Adjusted EBITDA contribution; receiving $25.0 million in deferred proceeds from the prior sale of its GES business; and repurchasing $14.5 million of Pursuit common stock.
"These actions reflect our commitment to disciplined capital allocation and creating long-term shareholder value," said David Barry, president and chief executive officer of Pursuit. "With strong demand trends and a proven growth strategy, we are well positioned to continue to invest in high-return projects and opportunistically repurchase shares when undervalued."
Supported by a strong track record and balance sheet, Pursuit drives shareholder value through four key levers:
- Elevating performance across iconic experiences – Pursuit drives continuous year-over-year growth by leveraging strong perennial demand and maintaining an unwavering focus on the guest experience.
- Driving organic growth through Refresh and Build projects – Pursuit enhances the guest experience and creates additional capacity through targeted organic investments that generate attractive returns.
- Accelerating expansion through strategic acquisitions – Pursuit acquires complementary business supported by a robust pipeline of opportunities that align with our strategy and values.
- Efficiently deploying capital through opportunistic share repurchases – Pursuit invests in its own shares at compelling valuations, reinforcing confidence in its long-term outlook.
Flyover Sale
Pursuit entered into a definitive agreement to sell Flyover to Brogent Technologies Inc. for approximately $78.4 million, subject to customary adjustments, which represents a multiple of approximately 15 times Flyover's estimated 2025 Adjusted EBITDA contribution. The transaction is expected to close this spring, pending regulatory approvals and customary closing conditions. Flyover will continue to operate as part of Pursuit until the transaction closes, allowing management and Brogent to deliver a successful transition.
"The sale of Flyover is an important step forward for Pursuit that will align our portfolio with our go-forward strategy to grow our core sightseeing attractions and hospitality experiences in iconic locations," Barry said.
Flyover provides guests with multi-sensory flying theater experiences showcasing awe-inspiring scenery from around the world with state-of-the-art motion seating, media, and special effects. During 2025, Flyover welcomed 1.4 million visitors across its four locations in Vancouver, Iceland, Las Vegas, and Chicago. Brogent is a global leader in flying ride technology and attraction engineering, delivering over 100 ride platforms in more than 20 countries.
"Flyover delivers exceptional guest experiences through immersive and exhilarating flying journeys, led by a strong team," shared Barry. "The business will be well positioned for continued success under a strategic owner focused on supporting its growth potential."
Deferred Cash Proceeds from Prior GES Sale
On December 30, 2025, Pursuit received $25 million in deferred cash proceeds from the 2024 sale of its GES business, completing the $535 million transaction.
"These proceeds, combined with the anticipated Flyover proceeds, will bolster liquidity by over $100 million, supporting high-return growth investments and opportunistic share repurchases," said Barry.
Share Repurchases
Between Nov. 10, 2025 and Jan. 20, 2026, Pursuit repurchased $14.5 million of common stock at an average price of $33.47 per share under its $50 million authorization. Approximately $35.5 million remains available for future repurchases.
Barry said, "Our share repurchases demonstrate our strong confidence in Pursuit's long-term growth prospects and our view that our shares represent a compelling investment opportunity."
ABOUT PURSUIT
Pursuit Attractions and Hospitality, Inc. (NYSE:PRSU) is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica. Pursuit's elevated hospitality experiences include world-class point-of-interest attractions and distinctive lodges, along with integrated restaurants, retail and transportation that enable visitors to discover and connect with stunning national parks and renowned global travel locations.
For more information, visit pursuit.com.
ABOUT BROGENT
Brogent Technologies Inc. is a publicly listed immersive technology company specializing in flying theater ride systems and integrated attraction solutions. Founded in 2001, Brogent has delivered over 100 media-based attraction solutions across more than 20 countries and is recognized for its engineering quality, safety standards, and long-term operational reliability. Brogent serves theme parks, cultural attractions, and location-based entertainment operators globally. For more information, visit www.brogent.com.
ABOUT FLYOVER
Flyover is an immersive experience of awe and wonder, transporting guests through the planet's most epic places through exhilarating flying journeys. The attraction utilizes flight motion seats engineered to swoop, dip and turn, giving guests a feeling of flight, while a 65-foot (20-meter) spherical screen provides guests with an unparalleled flight across iconic locations and natural landscapes. Special effects, including wind, mist and scents, create an unforgettable entertainment experience. Flyover currently operates immersive attractions in Las Vegas, Vancouver, Chicago, and Iceland.
For more information about Flyover, visit experienceflyover.com.
AVAILABILITY OF INFORMATION ON PURSUIT WEBSITE
Pursuit routinely uses its investor relations website (investors.pursuit.com) to post presentations to investors and other important information, including information that may be material. Accordingly, Pursuit encourages investors and others interested in Pursuit to review the information it makes public on its investor relations website.
FORWARD-LOOKING STATEMENTS
This press release contains a number of forward-looking statements. Words, and variations of words, such as "will," "can," "may," "expect," "would," "could," "might," "intend," "plan," "believe," "estimate," "anticipate," "deliver," "seek," "aim," "potential," "target," "outlook," and similar expressions are intended to identify our forward-looking statements. Such forward-looking statements include those that address activities, events or developments that Pursuit or its management believes or anticipates may occur in the future, including all statements regarding the expected timing of the closing of the Flyover transaction, the potential benefits and use of proceeds from the transaction, and expectations concerning Pursuit's future opportunities and performance. Similarly, statements that describe our go-forward business strategy, objectives, plans, intentions, or goals also are forward-looking statements. These forward-looking statements are not historical facts and are subject to a host of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those in the forward-looking statements. Important factors that could cause actual results to differ materially from those described in our forward-looking statements are set forth under Item 1A, "Risk Factors," of our most recent annual report on Form 10-K filed with the SEC. We disclaim and do not undertake any obligation to update or revise any forward-looking statement in this press release except as required by applicable law or regulation.
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Jessica Harcombe Fleming
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