Real NFL Data Powers EA SPORTS™ Madden NFL 26 to New Heights Featuring All New QB DNA and Coach DNA

"Madden NFL 26 delivers new AI-driven systems, explosive gameplay, and authentic NFL atmospheres, each ‘Built from Sundays' to produce the realest Madden to date."

WATCH: Madden NFL 26 Reveal Trailer

Electronic Arts Inc. (NASDAQ:EA) and EA SPORTS™ today unveiled EA SPORTS™ Madden NFL 26, launching worldwide on August 14, 2025, for PlayStation®5, Xbox Series X|S, Nintendo Switch 2, and PC via EA app for Windows, Steam, and Epic Games Store. Powered by a new AI-driven machine learning system trained on nearly a decade of real NFL data, Madden NFL 26 introduces QB DNA and Coach DNA, delivering authentic quarterback behaviors and adaptive coaching strategies. Madden NFL 26 is "Built from Sundays" to produce the realest Madden to date through AI-driven systems, explosive gameplay, and authentic NFL atmospheres.

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Justin Jefferson's authentic pre-game runout embodies team-specific NFL atmospheres coming to life in Madden NFL 26.

"Madden NFL 26 represents a leap forward in delivering the authenticity and control our players crave," said Daryl Holt, SVP and Group GM, EA SPORTS. "QB DNA and Coach DNA, combined with explosive movement and physics-based interactions, create the most lifelike NFL experience yet. With deeper modes and true-to-life presentation, Madden NFL 26 delivers an NFL experience that's as close to the real thing as it gets."

Madden NFL 26 gameplay redefines NFL simulation with cutting-edge features powered by advanced physics and AI-powered machine learning systems:

• Coach DNA: Coaches employ real philosophies, backed by nearly a decade of NFL data, with styles like Dan Campbell's aggressive fourth-down calls and Kevin O'Connell's creative offense, adding strategic depth. Dynamic coach suggestions and multi-player counters provide smart play recommendations based on game situations and opponent tendencies, countering repetitive tactics.
• QB DNA: The most iconic position in sports comes to life with signature throwing motions, pocket presence, scrambling styles, authentic arm slots and more. An All-New traits system powers authentic behavior like you see every Sunday, from Josh Allen's powerful arm to Lamar Jackson's agile evasions. This is the most lifelike quarterback experience in franchise history.
• Explosive NFL Movement: Captures the league's unmatched athleticism, letting you feel the raw power and precision of every burst. From game-changing cuts to electrifying runs, you create the impact that defines Sunday's Superstars, putting you in control of gamechanging NFL speed.
• Physics Expansion: Physics-based interactions, including catch tackles, stiff-arms, and trucks, deliver authentic contact outcomes, while new mechanics like Custom Defensive Zones along with new knockouts and swats take pass coverage to a whole new level.
• Football Weather: Extreme weather impacts gameplay, with snow, fog, and wet conditions affecting visibility, movement, stamina, and ball security making weather an adversary just like Buffalo and Cleveland in January.
• Foundational Football: New mechanics, including Adaptive Coverage, enhanced D-line Stunts & Twists, and block steering, provide unparalleled realism across offense, defense, and special teams.

Madden NFL 26 introduces a refreshed feature set that immerses players in the heart of the NFL, with deepened modes and engaging live content throughout the year:

• Presentation: Authentic NFL atmospheres come to life with team-specific run-outs, iconic crowd chants like Minnesota's Skol, and Baltimore's electrifying pre-game light show. Dynamic halftime shows, hosted by new addition Scott Hanson, and custom broadcast packages—now featuring primetime slots for Monday, Thursday and Sunday night matchups—produce a distinct look, sound and feel.
• Franchise: Build your legacy in style with new archetypes and gear for your custom coach or start from a real NFL coach. New features such as playsheets, Wear & Tear and Approval Ratings make every week a unique challenge. Scott Hanson's Weekly Recaps and Rich Eisen's commentary highlight a long list of upgrades to the fan favorite mode.
• Superstar: Import your EA SPORTS™ College Football 26 player or craft a new avatar, to progress through weekly storylines, master the Sphere of Influence system and achieve 99 OVR - all while balancing Wear & Tear and competing in live events.
• Madden Ultimate Team™: Build your dream roster with NFL legends and stars, tackle new dynamic MUT Events, and rise through 50-player Leaderboard Campaigns. NFL Team Pass delivers team-specific rewards across online modes, keeping programs fresh and offering ever-evolving ways to play with every new program.
• Roster Management: Strategically develop your roster to fit your scheme with modern Depth Chart positions including edge, long snapper, gadget players and more. Manage weekly performance with the new Wear and Tear system and Dynamic Substitutions.

Fans who pre-order* the Madden NFL 26 Deluxe Edition by July 24 will receive perks including 3-day early access, 4600 Madden Points, an Elite Player Item, and more. The EA SPORTS™ MVP Bundle includes deluxe editions of Madden NFL 26 and EA SPORTS™ College Football 26, with additional rewards across both titles*.

EA Play members will get a 10-hour Early Access Trial starting August 11th^†. EA Play Pro members will enjoy unlimited access to the EA Play Pro Edition^† of the game, and get up to 6,000 Madden Points, Player and Strategy Items and more. All EA Play members can score rewards such as monthly Ultimate Team™ Packs, as well as receive 10% off Electronic Arts digital content including game downloads, Season Passes, and DLC for certain titles.

Stay tuned for more Madden NFL 26 details on the official Madden NFL website and social media (Instagram, X, TikTok, and YouTube).

*Conditions & restrictions apply.

See https://www.ea.com/games/madden-nfl/madden-nfl-26/legal-disclaimers for details.

^†Conditions, limitations and exclusions apply. See EA Play Terms for details.

For Madden NFL 26 assets, visit: EAPressPortal.com.

Madden NFL 26 is developed in Orlando, Florida and Madrid, Spain by EA SPORTS and will be available worldwide August 14 for Xbox Series X|S, PlayStation 5, Nintendo Switch 2, and PC via EA app for Windows, Steam, Epic Games Store

About Electronic Arts

Electronic Arts (NASDAQ:EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2025, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at www.ea.com/news.

EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.

Category: EA Sports

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Erin Exum

Director, Integrated Comms

[email protected]