Realtor.com® Survey Finds 81% of Potential Sellers Think They Will Get Their Asking Price or More This Year
55% of Potential Sellers Who Have Been Thinking About Selling Their Homes For More Than One Year Feel Locked In Due to Mortgage Rates
AUSTIN, Texas, April 14, 2025 /PRNewswire/ -- Sellers across the U.S. are optimistic heading into this year's Best Time to Sell with 70% of potential sellers thinking it is a good time to sell, according to a new survey from Realtor.com® out today. Although market conditions are not a driver of the decision, today's sellers are optimistic about selling this year because of their ability to take advantage of the increased value of homes and an expectation that buyer-offers will meet their asking price.
"Spring is historically the best time to sell, and this year, sellers are entering the season with high expectations," said Laura Eddy, vice president of Research and Insights at Realtor.com®. "Our survey found that many potential sellers feel confident they'll not only sell quickly but also receive top dollar for their home. Despite their optimism, our survey suggests that potential sellers–especially those who have been waiting to sell for a year or more, still feel locked in due to interest rates."
A majority, 79%, of potential sellers are considering selling out of necessity, including the need for more or less space, for family, life events, work, or because they can no longer afford their home. Some 34% need more space, 25% need to downsize, 21% need to move for family, 18% for a life event, including marriage, kids or divorce, 15% need to move for work including return to office or new job, and 10% can no longer afford their current home. However, the top reason for selling was all about location, with 46% selling to find a different community.
Potential sellers think it's a good time to sell and are taking steps to sell
Potential sellers are optimistic about the selling process, with 81% thinking they'll get their asking price or more, 75% thinking it will take the average time or shorter than usual to sell, and 63% thinking they won't have to make significant or unexpected concessions.
Nearly every potential seller (96%) has done something to begin preparing for a home sale. The most common steps have been in the research phase, with 71% of potential sellers checking the value of their home and 61% researching prices in their neighborhood.
One in three potential sellers (38%) has made some type of home improvement to prep their home for sale. The most common renovations include light renovations such as repainting, updating fixtures and light landscaping, and were completed by 70% of those who did home improvements. Nearly two-thirds, 65%, of potential sellers who did renovations fixed things that might be an issue on an inspection, and more than half (59%) completed a major renovation such as redoing a kitchen or bath.
Six out of 10 potential sellers have taken actionable and concrete steps to start the listing process. The most common step has been to contact a real estate agent (36%), followed by completing an inspection on the home being sold (27%), and listing a home for sale (22%).
"With the best time to sell approaching, sellers are optimistic and with a still-sizable nationwide housing shortage, there's good reason to be," said Hannah Jones, senior economic research analyst at Realtor.com®. "Our research shows that the housing supply gap would take 7.5 years to close nationwide and much longer in some regions. At the same time, we've seen pronounced shifts in financial markets as the economy adjusts to new policies. It's always a good idea to work with an expert, and this is even more true at a time when housing markets are evolving to reflect broader economic conditions."
Potential sellers have been waiting to sell their homes, many feeling "locked in" by mortgage rates
Nearly two out of three potential sellers (61%) have been thinking about selling their home for more than one year, with the largest share (46%) thinking about selling for one to two years. Only 5% of potential sellers have been thinking about selling for more than three years.
One major contributing factor making people sit on the sidelines is mortgage rates. After all, roughly two-thirds (66%) of potential home sellers plan to buy another home after selling. Half of those who have a mortgage feel 'locked in' due to high mortgage rates, and that effect grows for those who have been thinking about selling for more than a year. Over half, 55%, of those who have been thinking of selling their homes for more than one year feel locked in due to mortgage rates.
More than three out of four (78%) potential sellers think interest rates will either stay the same or increase in the next 12 months. For potential sellers who think rates are going to increase, 43% say this expectation increases their likelihood to sell, and 20% say a rate increase would decrease their likelihood to sell. Interestingly, 69% of potential sellers who think rates are going to decline say this expectation increases their likelihood to sell. This suggests that potential sellers are motivated by interest rate changes and interest rates impact potential sellers likeliness to list.
Potential seller attitudes differ by region, much like housing trends
Potential sellers in the Northeast are considerably more likely to think it's a good time to sell a home (80%) compared to the West (72%), South (69%) and Midwest (65%). Potential sellers in the West are more likely than potential sellers in the South, Midwest and Northeast to think they will get more than the asking price. According to Realtor.com® research the Northeast is the most undersupplied region and saw the slowest active and new listing growth year over year likely contributing to seller optimism in that region.
To see the full results from this survey, visit our research center and to learn more about what makes April 14-19th the best week to sell, visit our seller's resource center.
Methodology
Online survey conducted on March 19, 2025 - March 14, 2025 among n=801 homeowners who are thinking about selling their home in the next 12 months.
About Realtor.com®
Realtor.com® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com® is operated by News Corp (NASDAQ:NWS, NWSA]) [ASX: NWS, NWSLV] subsidiary Move, Inc.
Media Contact: Mallory Micetich, [email protected]
View original content:https://www.prnewswire.com/news-releases/realtorcom-survey-finds-81-of-potential-sellers-think-they-will-get-their-asking-price-or-more-this-year-302427176.html
SOURCE Realtor.com