RedBall Acquisition Corp. SPAC Merger Partner SeatGeek Reports Will Become Primary Ticketing Provider At Major League Soccer's St. Louis CITY Soccer Club, No Terms Disclosed
St. Louis CITY SC joins a growing list of MLS clubs that have chosen SeatGeek as their box office ticketing partner
NEW YORK & ST. LOUIS--(BUSINESS WIRE)-- SeatGeek, the high-growth, mobile-centric technology platform that is transforming the live-event experience for fans, teams, and venues, today announced a partnership with St. Louis CITY SC to become the club’s primary ticketing provider as the team prepares for its inaugural Major League Soccer (MLS) season in 2023. The announcement makes St. Louis CITY SC the seventh MLS team to partner with SeatGeek as the platform continues to grow its MLS presence. Over the past five years the majority of new MLS teams entering new venues have chosen SeatGeek, including Minnesota United, Austin FC, FC Cincinnati, and now St. Louis CITY SC.
St. Louis CITY SC chose SeatGeek because of the company’s progressive approach to digital ticketing and focus on delivering a superior fan experience. SeatGeek’s platform will integrate seamlessly into St. Louis CITY’s mobile-first approach to allow event-goers to easily buy, transfer and scan tickets and continue to use mobile tickets to stay contactless upon entering the stadium. SeatGeek will also power St. Louis CITY SC’s back-office technology, giving the club and ticket sellers seamless integrated access to fans and a view of demand.
“After an overwhelming response during our club’s record-breaking season ticket deposit campaign, we knew it was important to have a strong ticketing partner to support our sales,” said Edmound Elzy, St. Louis CITY SC’s Vice President of Ticketing Sales & Service. “We are so excited to be partnering with SeatGeek and incorporate their state-of-the-art technology into our club’s fan experience.”
SeatGeek has made substantial inroads in the primary ticketing space since signing its first-ever client, Sporting Kansas City, back in 2017. Since then, the platform has become the official partner of some of the most recognized teams, venues, and leagues in the world, including the Dallas Cowboys, Brooklyn Nets, and Liverpool F.C., as well as the National Football League and half of the English Premier League. SeatGeek has also partnered with multiple major theaters across New York City’s Broadway and London’s West End, creating a new way for fans to experience theater.
“We are thrilled to partner with an organization that is so deeply rooted in its commitment to fans, and has a passion for using new technology to create the ultimate match day experience,” said SeatGeek co-founder and CEO Jack Groetzinger. “Together, we look forward to building incredible memories for St. Louis CITY supporters across the city.”