• Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
Quantisnow Logo
  • Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
PublishGo to App
    Quantisnow Logo

    © 2026 quantisnow.com
    Democratizing insights since 2022

    Services
    Live news feedsRSS FeedsAlertsPublish with Us
    Company
    AboutQuantisnow PlusContactJobsAI superconnector for talent & startupsNEWLLM Arena
    Legal
    Terms of usePrivacy policyCookie policy

    Redfin Reports the Typical First-Time Homebuyer is 35 Years Old

    2/25/26 12:00:00 PM ET
    $RKT
    Finance: Consumer Services
    Finance
    Get the next $RKT alert in real time by email

    The median age of first-time buyers dipped slightly from 2024 to 2025, from 36 to 35.

    For repeat buyers, the median age is 47, down from a peak of 52.

    The typical first-time homebuyer was 35 years old in 2025, down from 36 the year before and down from a peak of 38 in 2018. That's according to a new report from Redfin, the real estate brokerage powered by Rocket. Meanwhile, the typical repeat buyer was 47 years old, down from a historic peak of 52 the year before.

    The small improvement in affordability from 2024 to 2025, along with a bit more inventory, brought the median homebuying age down. The average 30-year fixed mortgage rate was 6.6% in 2025, down from 6.72% in 2024, and while home-sale prices continued rising last year, price growth lost steam.

    Affordability is improving in most major U.S. metros, and Redfin expects it to improve more throughout the year.

    Gen Z's homeownership rate ticked up to 27.1%, from 26.1% the year before, and millennials' homeownership rate also improved a bit, to 55.4% from 54.9%.

    It's typically more difficult for young people to afford homes because they're more likely to be first-time homebuyers, relying on their savings and salary to purchase homes without the benefit of equity from a prior sale. So a slight affordability improvement gives a few more young homebuyers a chance to break into the housing market, which explains why the median age fell slightly from 2024 to 2025. Going back further, it has generally gotten more difficult for young people to afford a home over the last few decades.

    "Housing costs have steadily risen over the last few decades, especially in the last five years with the pandemic homebuying frenzy pushing up prices and the subsequent rise in mortgage rates," said Chen Zhao, Redfin's head of economics research. "Wages have increased, too, but not as quickly, making it more difficult to afford a home. But the typical age of first-time homebuyers hasn't changed much in that span, suggesting that more millennials and Gen Zers are getting help from family to buy a home, or using other sources of income like money that would have gone to their retirement savings."

    One in five (19.6%) millennials who recently bought a home received a cash gift from family to help with their down payment, according to a November 2025 Redfin survey, as did 14.8% of Gen Zers. Roughly one in five recent buyers of both generations sold stock investments for their down payment, and 13% pulled money out of retirement funds early.

    The median age of repeat homebuyers dropped to 47 in 2025 from a quarter-century peak of 52 the year before. Many of last year's repeat buyers represented pent-up demand from 2024: Some were waiting for 2024's sky-high mortgage rates to fall even a little bit before moving, and some simply grew accustomed to 6%-plus rates, making 2025 the year they made a move.

    Why Redfin's Estimate Differs From NAR's

    Redfin's estimates of the median age of first-time and repeat homebuyers differ from the figures published by the National Association of Realtors (NAR) in November 2025. Redfin's findings skew younger than those of NAR, which reported the median age of a first-time homebuyer as 40, and the median age of a repeat buyer as 62. Those figures have been widely cited in recent months—including by Redfin—which is part of what prompted the company to take a deeper look at the data.

    Note that both Redfin and NAR's findings point to the same long-term trend: Americans are buying homes later in life than they did a decade ago or two decades ago, even if the exact median age varies depending on how it's measured.

    But Redfin's findings show that in recent years, the typical first-time homebuyer has gotten slightly younger: The median peaked at 38 in 2018, and has declined to 35, holding relatively steady over the last several years. NAR's findings show that the typical first-time buyer has gotten older, going from 32 in 2018 to 40 today.

    The difference largely comes down to methodology and data sources. Redfin's analysis is based on the U.S. Census Bureau's Current Population Survey Annual Social and Economic Supplement (March Supplement), using data from 1976 through 2025. The survey is designed to be nationally representative of the U.S. population; it identifies homeowner households that have moved in the past year, and their stated reasons for doing so. Because the survey doesn't directly ask whether someone is a first-time or repeat buyer, Redfin considers someone a first-time homebuyer if they said they moved because they wanted to own a home rather than rent, or to start their own household. Everyone else is counted as a repeat buyer. This method allows Redfin to distinguish between first-time and repeat buyers based on consistent definitions over time and further break down the trends by generation.

    NAR's estimates come from a survey of recent homebuyers conducted via mail and text messages, which reflects the experiences of respondents who purchased a home during a specific period and chose to participate in the survey. Estimates for mail-in surveys can skew older for several reasons, including differences in who responds, and the fact that older households may be more likely to purchase homes through traditional real estate channels captured by the survey. Older buyers may also be more likely to respond to mail-based surveys.

    Both approaches are useful and answer slightly different questions. NAR's survey specifically identifies first-time buyers and offers insight into the characteristics of people actively buying homes in today's market, while Redfin's Census-based approach provides a broader, population-level view of Americans moving to form their own households or become homeowners.

    Other industry commentators have advised taking NAR's findings on homebuying age with a grain of salt. The Federal Reserve Bank of New York reports a younger median homebuying age, as do other data sources, including the National Mortgage Database.

    To view the full report, including charts, please visit: https://www.redfin.com/news/median-homebuying-age-2025/

    About Redfin

    Redfin is a technology-driven real estate company with the country's most-visited real estate brokerage website. As part of Rocket Companies (NYSE:RKT), Redfin is creating an integrated homeownership platform from search to close to make the dream of homeownership more affordable and accessible for everyone. Redfin's clients can see homes first with on-demand tours, easily apply for a home loan with Rocket Mortgage, and save thousands in fees while working with a top local agent.

    You can find more information about Redfin and get the latest housing market data and research at https://www.redfin.com/news. For more information about Rocket Companies, visit https://www.rocketcompanies.com.

    View source version on businesswire.com: https://www.businesswire.com/news/home/20260225088524/en/

    Contact Redfin Journalist Services:

    Angela Cherry

    [email protected]

    Get the next $RKT alert in real time by email

    Crush Q1 2026 with the Best AI Superconnector

    Stay ahead of the competition with Standout.work - your AI-powered talent-to-startup matching platform.

    AI-Powered Inbox
    Context-aware email replies
    Strategic Decision Support
    Get Started with Standout.work

    Recent Analyst Ratings for
    $RKT

    DatePrice TargetRatingAnalyst
    1/12/2026$24.00Neutral
    Analyst
    12/19/2025$25.00Buy
    Jefferies
    11/13/2025$25.00Outperform
    Oppenheimer
    9/10/2025$24.00Neutral → Buy
    BofA Securities
    8/19/2025$25.00Buy
    BTIG Research
    8/14/2025$16.00Equal-Weight
    Morgan Stanley
    4/8/2025$14.00Underweight → Equal Weight
    Barclays
    4/2/2025$16.00Hold → Buy
    Deutsche Bank
    More analyst ratings

    $RKT
    Press Releases

    Fastest customizable press release news feed in the world

    View All

    Redfin Reports the Typical First-Time Homebuyer is 35 Years Old

    The median age of first-time buyers dipped slightly from 2024 to 2025, from 36 to 35. For repeat buyers, the median age is 47, down from a peak of 52. The typical first-time homebuyer was 35 years old in 2025, down from 36 the year before and down from a peak of 38 in 2018. That's according to a new report from Redfin, the real estate brokerage powered by Rocket. Meanwhile, the typical repeat buyer was 47 years old, down from a historic peak of 52 the year before. The small improvement in affordability from 2024 to 2025, along with a bit more inventory, brought the median homebuying age down. The average 30-year fixed mortgage rate was 6.6% in 2025, down from 6.72% in 2024, and while ho

    2/25/26 12:00:00 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Nearly 1 in 7 Home Sales Are Falling Through, a Record For This Time of Year

    Redfin reports home-purchase agreements are canceled at the highest rate in San Antonio, where sellers outnumber buyers two to one—giving buyers the upper hand and plenty of choices Nearly 40,000 home-sale agreements nationwide were canceled in January, equal to 13.7% of homes that went under contract that month. That's up from 13.1% a year earlier, and the highest January share in records dating back to 2017, according to a new report from Redfin, the real estate brokerage powered by Rocket. This is based on a Redfin analysis of MLS pending-sales data. The data is seasonal, which is why this January is compared to past Januarys. Sales are falling through at a higher rate than in the

    2/24/26 8:30:00 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    Half of Americans Struggle to Pay Rent or Mortgage, With Gen Z Hit Hardest

    A higher share of Americans struggle to afford housing than last spring, according to a Redfin survey Gen Zers make sacrifices including selling belongings, working side hustles, and moving in with their parents to afford housing The most common sacrifices Americans make to afford housing are eating out less and skipping vacations Roughly half (49%) of U.S. residents struggle to afford their regular rent or mortgage payments, according to a new survey from Redfin, the real estate brokerage powered by Rocket. Gen Zers are more likely than older generations to struggle with housing payments. About two-thirds (67%) of Gen Zers struggle to afford their rent or mortgage, compared wit

    2/24/26 8:00:00 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    Insider Trading

    Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

    View All

    Director Rizik Matthew sold $114,430 worth of shares (5,000 units at $22.89), decreasing direct ownership by 0.48% to 1,038,536 units (SEC Form 4)

    4 - Rocket Companies, Inc. (0001805284) (Issuer)

    1/13/26 4:03:39 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Director Rizik Matthew sold $106,374 worth of shares (5,000 units at $21.27), decreasing direct ownership by 0.48% to 1,043,536 units (SEC Form 4)

    4 - Rocket Companies, Inc. (0001805284) (Issuer)

    1/9/26 4:26:28 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Director Rizik Matthew sold $105,048 worth of shares (5,000 units at $21.01), decreasing direct ownership by 0.47% to 1,048,536 units (SEC Form 4)

    4 - Rocket Companies, Inc. (0001805284) (Issuer)

    1/7/26 4:03:20 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    SEC Filings

    View All

    Amendment: SEC Form SCHEDULE 13G/A filed by Rocket Companies Inc.

    SCHEDULE 13G/A - Rocket Companies, Inc. (0001805284) (Subject)

    2/5/26 1:36:41 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Rocket Companies Inc. filed SEC Form 8-K: Results of Operations and Financial Condition

    8-K - Rocket Companies, Inc. (0001805284) (Filer)

    2/3/26 4:37:14 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Amendment: SEC Form SCHEDULE 13G/A filed by Rocket Companies Inc.

    SCHEDULE 13G/A - Rocket Companies, Inc. (0001805284) (Subject)

    1/16/26 9:44:07 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    Insider Purchases

    Insider purchases reveal critical bullish sentiment about the company from key stakeholders. See them live in this feed.

    View All

    Director Rizik Matthew bought $8,746 worth of shares (634 units at $13.79), increasing direct ownership by 0.09% to 707,528 units (SEC Form 4)

    4 - Rocket Companies, Inc. (0001805284) (Issuer)

    6/28/24 5:00:54 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Director Rizik Matthew bought $10,884 worth of shares (786 units at $13.85), increasing direct ownership by 0.11% to 706,894 units (SEC Form 4)

    4 - Rocket Companies, Inc. (0001805284) (Issuer)

    6/26/24 6:29:51 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Director Rizik Matthew bought $8,648 worth of shares (622 units at $13.90), increasing direct ownership by 0.09% to 706,108 units (SEC Form 4)

    4 - Rocket Companies, Inc. (0001805284) (Issuer)

    6/21/24 5:36:23 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    Analyst Ratings

    Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

    View All

    Analyst resumed coverage on Rocket Companies with a new price target

    Analyst resumed coverage of Rocket Companies with a rating of Neutral and set a new price target of $24.00

    1/12/26 8:18:29 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    Jefferies initiated coverage on Rocket Companies with a new price target

    Jefferies initiated coverage of Rocket Companies with a rating of Buy and set a new price target of $25.00

    12/19/25 8:50:47 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    Oppenheimer initiated coverage on Rocket Companies with a new price target

    Oppenheimer initiated coverage of Rocket Companies with a rating of Outperform and set a new price target of $25.00

    11/13/25 9:16:47 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    Leadership Updates

    Live Leadership Updates

    View All

    Bentley Systems Set to Join S&P MidCap 400 and Western Union to Join S&P SmallCap 600

    NEW YORK, Oct. 1, 2025 /PRNewswire/ -- Bentley Systems Inc. (NASD: BSY) will replace Western Union Co. (NYSE:WU) in the S&P MidCap 400, and Western Union will replace Mr. Cooper Group Inc. (NASD: COOP) in the S&P SmallCap 600 effective prior to the opening of trading on Monday, October 6. Rocket Companies Inc. (NYSE:RKT) acquired Mr. Cooper Group in a deal that closed today, October 1. Western Union's market capitalization is more representative of the small-cap market space. Following is a summary of the changes that will take place prior to the open of trading on the effective date: Effective Date Index Name        Action Company Name Ticker GICS Sector October 6, 2025   S&P MidCap

    10/1/25 6:03:00 PM ET
    $BSY
    $RKT
    $SPGI
    Computer Software: Prepackaged Software
    Technology
    Finance: Consumer Services
    Finance

    Rocket Appoints Viral Nation as Social Media Agency of Record, Replacing Glossy Social Feeds with Real Stories

    TORONTO, Aug. 12, 2025 /PRNewswire/ -- Viral Nation, a global leader in social-first transformation, today announced it has been named the Social Media Agency of Record for Rocket, the Detroit-based fintech platform including mortgage, real estate, title, and personal finance businesses. Rocket will leverage Viral Nation's influencer marketing, social strategy, community management, and social content creation abilities to deliver raw, relatable homeownership stories that break through social media's glossy facade. At a time when nearly 80% of social media users turn to their

    8/12/25 9:00:00 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    Regional Management Corp. Appoints Julie Booth to Its Board of Directors

    Regional Management Corp. (NYSE:RM), a diversified consumer finance company, today announced the appointment of Julie Booth to its Board of Directors, effective immediately. Ms. Booth most recently served as Chief Financial Officer and Treasurer of Rocket Companies (NYSE:RKT) ("Rocket"), the Detroit-based fintech platform company with mortgage, real estate, and personal finance businesses. Ms. Booth's appointment increases the size of Regional Management's Board of Directors from eight directors to nine directors. Ms. Booth will serve as a member of the Audit Committee of Regional Management's Board of Directors. "We are excited to welcome Julie to our Board," said Maria Contreras-Sweet,

    3/13/25 4:15:00 PM ET
    $RKT
    $RM
    Finance: Consumer Services
    Finance

    $RKT
    Financials

    Live finance-specific insights

    View All

    Rocket Companies to Announce Fourth Quarter and Full Year 2025 Results on February 26, 2026

    DETROIT, Feb. 4, 2026 /PRNewswire/ -- Rocket Companies, Inc. (NYSE:RKT) ("Rocket Companies" or "the Company"), the Detroit-based fintech platform including mortgage, real estate, title and personal finance businesses, today announced that the Company will issue its fourth quarter and full year 2025 earnings on February 26, 2026. Leadership will host a conference call to discuss results at 4:30 p.m. ET on that date. A press release detailing the Company's results will be issued prior to the call. RKT) is a Detroit-based fintech platform company including mortgage, real estate and personal finance businesses: Rocket Mortgage,

    2/4/26 7:00:00 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    Rocket Companies Announces Third Quarter 2025 Results

    Generated Q3'25 total revenue, net of $1.61 billion and adjusted revenue of $1.78 billion. Adjusted revenue came in above the high end of our guidance rangeReported Q3'25 GAAP net loss of $124 million and adjusted net income of $158 millionDelivered Q3'25 adjusted EBITDA of $349 millionDETROIT, Oct. 30, 2025 /PRNewswire/ -- Rocket Companies, Inc. (NYSE:RKT) ("Rocket Companies" or the "Company"), the Detroit-based homeownership platform company including mortgage, real estate, title and personal finance businesses, today announced results for the third quarter ended September 30, 2025. RKT) is a Detroit-based fintech platform

    10/30/25 4:05:00 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Rocket Companies to Announce Third Quarter 2025 Results on October 30, 2025

    DETROIT, Oct. 16, 2025 /PRNewswire/ -- Rocket Companies, Inc. (NYSE: RKT) ("Rocket Companies" or "the Company"), the Detroit-based fintech platform including mortgage, real estate, title and personal finance businesses, today announced that the Company will issue its third quarter 2025 earnings on October 30, 2025. Leadership will host a conference call to discuss results at 4:30 p.m. ET on that date. A press release detailing the Company's results will be issued prior to the call. RKT) is a Detroit-based fintech platform company including mortgage, real estate and personal finance businesses: Rocket Mortgage, Redfin, Rocket

    10/16/25 4:29:00 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    Large Ownership Changes

    This live feed shows all institutional transactions in real time.

    View All

    Amendment: SEC Form SC 13G/A filed by Rocket Companies Inc.

    SC 13G/A - Rocket Companies, Inc. (0001805284) (Subject)

    11/14/24 2:20:13 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Amendment: SEC Form SC 13G/A filed by Rocket Companies Inc.

    SC 13G/A - Rocket Companies, Inc. (0001805284) (Subject)

    11/12/24 10:34:15 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    SEC Form SC 13G/A filed by Rocket Companies Inc. (Amendment)

    SC 13G/A - Rocket Companies, Inc. (0001805284) (Subject)

    2/14/24 4:24:45 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    Insider purchases explained

    Analytical look into recent insider purchases

    View All

    Breaking: Stock Acquired at Rocket Companies Inc. on Jun 21

    Recently, there has been a series of insider purchases at Rocket Companies Inc. by Director Rizik Matthew. On 2024-06-21, Director Rizik Matthew made a purchase of $8,648 worth of shares, acquiring 622 units at a price of $13.90. This transaction increased his direct ownership by 0.09% to 706,108 units, as reported in SEC Form 4. This purchase indicates confidence from an insider in the company's prospects. Building up to this latest purchase, Rizik Matthew had also bought shares in the previous month. On 2024-05-31, he acquired $4,375 worth of shares (317 units at $13.80), increasing his direct ownership by 0.05% to 702,497 units. Following this, he made purchases on 2024-06-05, 2024-06-07

    6/22/24 7:57:56 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Insider Analysis: Purchase at Rocket Companies Inc. on Jun 7

    Rizik Matthew, a prominent figure at Rocket Companies Inc., has been steadily increasing his direct ownership in the company through a series of insider purchases over the past couple of months. The most recent purchase, which took place on June 7, 2024, saw Rizik Matthew acquiring $8,630 worth of shares, equivalent to 602 units at $14.34 per share. This transaction resulted in a marginal increase in his direct ownership by 0.09%, bringing his total direct ownership to 703,727 units as reported in the SEC Form 4. When we examine the pattern of Rizik Matthew's insider purchases leading up to the latest transaction, we can observe a consistent trend of incremental increases in direct ownershi

    6/10/24 12:42:26 AM ET
    $RKT
    Finance: Consumer Services
    Finance