Rite Aid Invites Customers to 'Live flavorably!™' with Launch of Ello Market
Exclusive New Food Collection Features Elevated Snacks and Pantry Staples
Rite Aid (NYSE:RAD) today announces the arrival of Ello Market™ to its shelves – the national drug store chain's new exclusive collection of quality snacks and indulgent treats to satisfy cravings as well as pantry staples to transform your meals.
With Ello Market™, consumers can feel good about their choices thanks to wholesome, delicious options that pack a flavorful punch to fuel mind and body. Ranging from familiar flavors to adventurous tastes, Ello Market™ products are sure to make your taste buds sing. Spanning three categories – Core, Better for You, and Indulgent – customers can explore healthy options best suited for their taste.
"We've been paying close attention to consumption habits to ensure our offerings fulfill the needs and desires of our customers," said Pamela Kohn, SVP, Chief Merchandising Officer at Rite Aid. "We're excited to bring Ello Market to our stores and introduce shoppers to a line where quality snacks meet unbeatable value."
Ideal for on-the-go snacking adding decadence to a date night, or spicing up family dinner, Ello Market™ offers healthy snacks, pantry essentials and indulgent treats to stay fueled at any time of the day. Ello Market's wide selection of products range from savory nuts such as pistachios and dry roasted peanuts, to assorted sweets such as chocolate almonds, peach rings and gummy butterflies, as well as trail mix varieties including Protein Trail Mix and Probiotic Trail Mix, and other cooking staples like honey and spices.
For more information on Ello Market™ and to find in-store availability near you visit www.riteaid.com/ellomarket.
About Rite Aid Corporation
Rite Aid is a full-service pharmacy that improves health outcomes. Rite Aid is defining the modern pharmacy by meeting customer needs with a wide range of vehicles that offer convenience, including retail and delivery pharmacy, as well as services offered through our wholly owned subsidiaries, Elixir, Bartell Drugs and Health Dialog. Elixir, Rite Aid's pharmacy benefits and services company, consists of accredited mail and specialty pharmacies, prescription discount programs and an industry leading adjudication platform to offer superior member experience and cost savings. Health Dialog provides healthcare coaching and disease management services via live online and phone health services. Regional chain Bartell Drugs has supported the health and wellness needs in the Seattle area for more than 130 years. Rite Aid employs more than 6,300 pharmacists and operates more than 2,300 retail pharmacy locations across 17 states. For more information, visit www.riteaid.com.
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