Rogers To Bring Comcast And Xfinity Products To Canada
New research finds majority of Canadians say the number of streaming services and apps is overwhelming
New entertainment service will simplify the viewing experience onto one platform
Company to introduce 10G internet for seamless and reliable connectivity
TORONTO, April 24, 2024 (GLOBE NEWSWIRE) -- Rogers Communications announced today a 10-year agreement with Comcast to bring the latest award-winning Xfinity products and technology to Canadians across the country. Soon, millions of Rogers customers will be able to experience the future of entertainment with a new device powered by Entertainment OS, the next generation of connectivity via the best gateways and devices, as well as an expanded suite of home security products and features all developed by Comcast and Xfinity.
"Our partnership with Comcast builds on our legacy of bringing Canadians the best networks, entertainment and services in the world," said Tony Staffieri, President and CEO, Rogers Communications. "Canadians want to be connected to the best entertainment, anywhere, without interruption and we're proud to partner with Comcast to make this a reality."
Comcast is a global media and technology company that offers a world-class suite of connectivity and platform products to millions of customers worldwide including the United States under the Xfinity brand. As part of the agreement, the latest broadband, smart home and connectivity products available to Xfinity customers will be coming to Canada through Rogers starting later this year.
"As a world leader in converged experiences inside and outside the home, this platform will make it easy and simple for Rogers customers to connect to what they love with a seamless experience, whether on the big screen in their home or their smartphone on the go," added Staffieri.
"Building on our nearly decade-long partnership with Rogers, we're thrilled to deliver the next-generation of our entertainment and connectivity products, like Entertainment OS and the latest gateways, to millions of customers across Canada," said Dave Watson, Chief Executive Officer of Connectivity and Platforms, Comcast. "Now, with the addition of these new products and services, even more customers in North America will be able to take advantage of Comcast and Xfinity's innovative technologies."
The average Canadian subscribes to nearly twice as many streaming apps than five years ago and broadband data usage at Rogers has grown 200% in the same period. New research commissioned by Rogers shows the majority of Canadians (55%) say the number of streaming apps is overwhelming, half say searching for this content is time consuming, and 45% admit they sometimes can't find the show or sporting event they want to watch. The study also found accessing all streaming apps on one platform is the most appealing TV feature.
Today's announcement underscores Rogers commitment to ensuring Canadians have the best networks, the best content and the best experiences. Below is an overview of the offerings: