Roku Lands Exclusive Rights to Major League Baseball Sunday Leadoff
Roku now offers Sunday MLB games for free and new MLB Zone including an MLB FAST channel, for all things baseball
Roku (NASDAQ:ROKU) has secured the exclusive multi-year rights for Major League Baseball (MLB) Sunday Leadoff live games. Starting May 19, Roku will offer Sunday MLB games for free on The Roku Channel, plus an all-new MLB Zone to help baseball fans discover live and upcoming games, nightly recaps, highlights, a fully programmed MLB FAST channel, and more across the Roku platform. On most Sundays throughout the season, Roku will be the home for the first games of the day, with an exclusivity window during airtime as well.
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Roku has secured the exclusive multi-year rights for Major League Baseball (MLB) Sunday Leadoff live games. (Graphic: Business Wire)
There are numerous ways to access MLB Sunday Leadoff games on Roku for free. Details are available below and here. Additionally, paying subscribers of MLB.TV can watch all 18 matchups blackout free from anywhere in the world.
"As television programming, live sports, and the leagues have fragmented across networks, apps, and multiple packages, Roku—home to all of them—plays an increasingly crucial role for viewers and advertisers," said Charlie Collier, President, Roku Media. "With this deal, Roku delivers free, live, weekly Sunday baseball and 24/7 baseball curation, destinations, and channels across our platform. The lead-in to all of television is now the lead-off for Sunday baseball as well. It's a terrific partnership."
MLB Sunday Leadoff will stream every Sunday on The Roku Channel and TheRokuChannel.com from May 19 to Sept. 15. The matchups start on May 19 with the St. Louis Cardinals hosting the Boston Red Sox. Other featured games include the Baltimore Orioles with young stars Adley Rutschman and Gunnar Henderson going head-to-head against the New York Yankees with Aaron Judge and Juan Soto on July 14; and the defending National League champion Arizona Diamondbacks with reigning National League Rookie of the Year Corbin Carroll will face the star-studded Los Angeles Dodgers with Shohei Ohtani, Mookie Betts, and Freddie Freeman on Sept. 1. The game telecasts will be produced in collaboration with Major League Baseball. Broadcast teams each week will be market-focused, with Chip Caray (play-by-play), Will Middlebrooks (analyst), and Alexa Datt (reporter) calling this Sunday's game. The full MLB Sunday Leadoff on Roku schedule is included with this press release.
"With free games available to anyone, MLB games on Roku will be widely accessible to fans," said Noah Garden, MLB Deputy Commissioner, Business and Media. "Since Roku serves as an entertainment gateway for millions, this partnership offers a valuable new promotional and distribution platform for MLB games and content."
As the one-stop destination for fans to browse, discover, and stream everything MLB, the all-new MLB Zone will include a more robust MLB FAST channel, with premium sports content around the clock including up-to-date highlights, MLB Game of the Week replays, Minor League Baseball game replays, and other baseball content. Viewers can also find the Sunday games in the MLB Zone by heading to Sports on the Roku Home Screen menu or using Roku Search.
The Roku Channel is widely available to stream for free, no subscription or sign-up required. Viewers can watch it on Roku devices or TVs, TheRokuChannel.com, and through the Roku app on iOS and Android devices, Amazon Fire TVs, Samsung TVs and Google TVs and other Android TV OS devices. The Roku Channel reaches U.S. households with an estimated 120 million people (Q4 2023) and has grown to become a top 10 streaming app in the U.S., according to the Nielsen Gauge Report. The Roku Channel is the #3 app on the Roku platform by both reach and engagement (Q1 2024).
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About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV- related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.
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