SEC Form 10-Q filed by RumbleOn Inc.

8/8/24 9:52:53 AM ET

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Table of Contents

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)


x			QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2024


			TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission file number: 001-38248

RumbleOn, Inc.

(Exact name of registrant as specified in its charter)

Nevada

46-3951329

(State or other jurisdiction of incorporation or organization)

(I.R.S. Employer Identification No.)

901 W Walnut Hill Lane, Suite 110A

Irving, Texas

75038

(Address of principal executive offices)

(Zip Code)


(214) 771-9952
(Registrant's telephone number, including area code)

(Former name, former address and former fiscal year, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading Symbol(s)

Name of each exchange on which registered

Class B Common Stock, $0.001 par value

RMBL

The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. x Yes o No

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). x Yes o No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See definitions of "large accelerated filer," "accelerated filer," "a smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange Act.


Large accelerated filer	o	Accelerated filer	x
Non-accelerated filer	o	Smaller reporting company	x
		Emerging growth company	o

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). o Yes x No

The number of shares of Class B Common Stock, $0.001 par value, outstanding on July 30, 2024 was 35,272,485 shares. In addition, 50,000 shares of Class A Common Stock, $0.001 par value, were outstanding on July 30, 2024.

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QUARTERLY PERIOD ENDED JUNE 30, 2024

Table of Contents to Report on Form 10-Q


PART I	FINANCIAL INFORMATION

Item 1.	Financial Statements	1
Item 2.	Management's Discussion and Analysis of Financial Condition and Results of Operations	14
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	23
Item 4.	Controls and Procedures	24

PART II	OTHER INFORMATION

Item 1.	Legal Proceedings	26
Item 1A.	Risk Factors	27



Item 5.	Other Information	28
Item 6.	Exhibits	28
SIGNATURES		29

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PART I - FINANCIAL INFORMATION

Item 1. Financial Statements.

RumbleOn, Inc.

Condensed Consolidated Balance Sheets

($ in millions, except per share amounts)


	June 30, 2024		December 31, 2023
ASSETS	(Unaudited)
Current assets:
Cash	$	58.1	$	58.9
Restricted cash	13.0		18.1
Accounts receivable, net	35.4		50.3
Inventory, net	347.6		347.5
Prepaid expense and other current assets	2.6		6.0
Total current assets	456.7		480.8
Property and equipment, net	73.4		76.8
Right-of-use assets	162.8		163.9
Franchise rights and other intangible assets	201.6		203.3
Other assets	1.5		1.5
Total assets	$	896.0	$	926.3
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable and other current liabilities	$	73.2	$	68.1
Vehicle floor plan notes payable	295.4		291.3
Current portion of long-term debt	39.2		35.6
Total current liabilities	407.8		395.0
Long-term liabilities:
Long-term debt, net of current maturities	208.5		238.7
Operating lease liabilities	134.1		134.1
Other long-term liabilities, including finance lease obligation	52.2		52.9
Total long-term liabilities	394.8		425.7
Total liabilities	802.6		820.7
Commitments and contingencies
Stockholders' equity:
Class A common stock, $0.001 par value, 50,000 shares authorized, 50,000 shares issued and outstanding	—		—
Class B common stock, $0.001 par value, 100,000,000 shares authorized, 35,226,730 and 35,071,955 shares issued and outstanding as of June 30, 2024 and December 31, 2023, respectively	—		—
Additional paid-in capital	690.0		701.0
Accumulated deficit	(592.3)		(591.1)
Class B common stock in treasury, at cost, 123,089 shares	(4.3)		(4.3)
Total stockholders' equity	93.4		105.6
Total liabilities and stockholders' equity	$	896.0	$	926.3

See accompanying notes to the unaudited condensed consolidated financial statements.

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RumbleOn, Inc.

Condensed Consolidated Statements of Operations

($ in millions, except per share amounts)

(Unaudited)


	Three Months Ended June 30,				Six Months Ended June 30,
	2024		2023		2024		2023
Revenue:
Powersports vehicles	$	235.0	$	269.7	$	449.8	$	503.0
Parts, service and accessories	56.9		65.4		109.8		124.5
Finance and insurance, net	29.7		33.2		55.5		60.4
Vehicle transportation services	15.2		14.4		29.5		29.2
Total revenue	336.8		382.7		644.6		717.1

Cost of revenue:
Powersports vehicles	204.1		230.3		389.2		431.3
Parts, service and accessories	30.7		35.0		60.0		66.8
Vehicle transportation services	12.1		11.0		22.9		22.3
Total cost of revenue	246.9		276.3		472.1		520.4

Gross profit	89.9		106.4		172.5		196.7

Selling, general and administrative	71.4		100.3		145.3		186.6
Depreciation and amortization	3.1		5.3		6.6		10.0

Operating income	15.4		0.8		20.6		0.1

Other income (expense):
Floor plan interest expense	(4.3)		(3.4)		(8.3)		(5.9)
Other interest expense	(11.9)		(14.9)		(24.0)		(30.0)
Other income	—		0.1		0.3		0.1
Total other expense	(16.2)		(18.2)		(32.0)		(35.8)

Loss from continuing operations before income taxes	(0.8)		(17.4)		(11.4)		(35.7)
Income tax benefit	(0.1)		(4.6)		(0.4)		(6.2)
Loss from continuing operations	(0.7)		(12.8)		(11.0)		(29.5)
Loss from discontinued operations	—		(0.8)		—		(1.0)
Net loss	$	(0.7)	$	(13.6)	$	(11.0)	$	(30.5)

Weighted average shares - basic and diluted	35,212,103		16,462,079		35,172,759		16,343,758

Loss from continuing operations per share - basic and diluted	$	(0.02)	$	(0.78)	$	(0.31)	$	(1.81)
Loss from discontinued operations per share - basic and diluted	$	—	$	(0.05)	$	—	$	(0.06)
Net loss per share - basic and diluted	$	(0.02)	$	(0.83)	$	(0.31)	$	(1.87)

See accompanying notes to the unaudited condensed consolidated financial statements.

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RumbleOn, Inc.

Consolidated Statements of Stockholders' Equity

($ in millions)

(Unaudited)


	Common Shares		Additional Paid-in Capital		Accumulated Deficit		Treasury Shares			Total Stockholders’ Equity
	Class A	Class B					Shares	Amount
March 31, 2024	50,000	35,153,241	$	688.6	$	(591.6)	123,089	$	(4.3)	$	92.7
Stock-based compensation	—	73,489	1.4		—		—	—		1.4
Net loss	—	—	—		(0.7)		—	—		(0.7)
June 30, 2024	50,000	35,226,730	$	690.0	$	(592.3)	123,089	$	(4.3)	$	93.4


	Common Shares		Additional Paid-in Capital		Accumulated Deficit		Treasury Shares			Total Stockholders’ Equity
	Class A	Class B					Shares	Amount
December 31, 2023	50,000	35,071,955	$	701.0	$	(591.1)	123,089	$	(4.3)	$	105.6
Cumulative effect adjustment from adoption of ASU 2020-06	—	—	(13.5)		9.8		—	—		(3.7)
Stock-based compensation	—	154,775	2.8		—		—	—		2.8
Other	—	—	(0.3)		—		—	—		(0.3)
Net loss	—	—	—		(11.0)		—	—		(11.0)
June 30, 2024	50,000	35,226,730	$	690.0	$	(592.3)	123,089	$	(4.3)	$	93.4


	Common Shares		Additional Paid-in Capital		Accumulated Deficit		Treasury Shares			Total Stockholders’ Equity
	Class A	Class B					Shares	Amount
March 31, 2023	50,000	16,295,735	$	588.8	$	(392.5)	123,089	$	(4.3)	$	192.0
Stock-based compensation	—	269,654	4.9		—		—	—		4.9
Tax withholding for vesting of RSUs	—	—	(0.7)		—		—	—		(0.7)
Net loss	—	—	—		(13.6)		—	—		(13.6)
June 30, 2023	50,000	16,565,389	$	593.0	$	(406.1)	123,089	$	(4.3)	$	182.6


	Common Shares		Additional Paid-in Capital		Accumulated Deficit		Treasury Shares			Total Stockholders’ Equity
	Class A	Class B					Shares	Amount
December 31, 2022	50,000	16,184,264	$	585.9	$	(375.6)	123,089	$	(4.3)	$	206.0
Stock-based compensation	—	381,125	7.8		—		—	—		7.8
Tax withholding for vesting of RSUs	—	—	(0.7)		—		—	—		(0.7)
Net loss	—	—	—		(30.5)		—	—		(30.5)
June 30, 2023	50,000	16,565,389	$	593.0	$	(406.1)	123,089	$	(4.3)	$	182.6

RumbleOn, Inc.

Condensed Consolidated Statements of Cash Flows

($ in millions)

(Unaudited)


	Six Months Ended June 30,
	2024		2023
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss	$	(11.0)	$	(30.5)
Less: Loss from discontinued operations	—		(1.0)
Loss from continuing operations	(11.0)		(29.5)
Adjustments to reconcile loss from continuing operations to net cash provided by operating activities:
Depreciation and amortization	6.6		10.0
Amortization of debt issuance costs	4.4		4.8
Stock-based compensation	2.8		7.8
Deferred taxes	(0.4)		(6.5)
Interest paid-in-kind capitalized to debt principal	0.6		—
Gain on partial termination of warehouse lease	(0.9)		—
Valuation allowance charge for loans receivable held for sale	—		6.2
Changes in operating assets and liabilities, net of acquisitions:
Accounts receivable	14.9		(6.8)
Inventory	(0.1)		3.1
Prepaid expenses and other assets	3.4		0.3
Other liabilities	1.9		4.0
Accounts payable and accrued liabilities	5.0		2.1
Floor plan trade note borrowings	2.0		(1.1)
Net cash provided by (used in) operating activities	29.2		(5.6)
CASH FLOWS FROM INVESTING ACTIVITIES
Acquisitions, net of cash received	—		(3.3)
Purchase of property and equipment	(1.0)		(6.0)
Technology development	(0.4)		(1.1)
Net cash used in investing activities	(1.4)		(10.4)
CASH FLOWS FROM FINANCING ACTIVITIES
Repayments of debt	(35.5)		(8.4)
Net increase (decrease) in borrowings from non-trade floor plans	2.1		25.2
Shares redeemed for employee tax obligations	—		(0.7)
Other financing	(0.3)		—
Net cash provided by (used in) financing activities	(33.7)		16.1
CASH FLOWS FROM DISCONTINUED OPERATIONS
Net cash provided by operating activities	—		3.7
Net cash used in financing activities	—		(5.3)
Net cash used in discontinued operations	—		(1.6)
NET CHANGE IN CASH AND RESTRICTED CASH	(5.9)		(1.5)
Cash and restricted cash at beginning of period	77.0		58.6
Cash and restricted cash at end of period	$	71.1	$	57.1

See accompanying notes to the unaudited condensed consolidated financial statements.

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NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

NOTE 1 –DESCRIPTION OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES

Description of Business

Unless the context requires otherwise, references in these financial statements to “RumbleOn,” the “Company,” “we,” “us,” and “our” refer to RumbleOn, Inc. and its consolidated subsidiaries.

RumbleOn, Inc. is headquartered in the Dallas Metroplex and completed its initial public offering in 2017. We operate primarily through two operating segments, which are also our reportable segments for segment reporting: our powersports dealership group and Wholesale Express, LLC (“Express”), a transportation services provider. We were incorporated in 2013. We have grown primarily through acquisition, the largest to date being our 2021 acquisition of the RideNow business followed by our 2022 acquisition of the Freedom Powersports business. These acquisitions added 54 powersports dealerships to our Company.

We offer a wide selection of new and pre-owned motorcycles, all-terrain vehicles (“ATV”), utility terrain or side-by-side vehicles (“SXS”), personal watercraft (“PWC”), snowmobiles, and other powersports products, including parts, apparel, accessories, finance & insurance products and services (“F&I”), and aftermarket products from a wide range of manufacturers. Additionally, we offer a full suite of repair and maintenance services. As of June 30, 2024, we operated 55 retail locations with powersports franchises (motorcycles, ATVs, SXSs, PWCs, snowmobiles, and other powersports products) in Alabama, Arizona, California, Florida, Georgia, Kansas, Nevada, North Carolina, Ohio, Oklahoma, South Dakota, Texas, and Washington.

We source high quality pre-owned inventory via our proprietary Cash Offer technology, which allows us to purchase pre-owned units directly from consumers.

Express provides asset-light brokerage services facilitating automobile transportation primarily between and among dealers. We provide services focused on pre-owned vehicles to clients in all 50 states through our established network of pre-qualified carriers.

Basis of Presentation

The accompanying unaudited condensed consolidated financial statements of the Company have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim information and with the instructions on Form 10-Q and Rule 8-03 of Regulation S-X pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”) for smaller reporting companies. The condensed consolidated financial statements include the accounts of RumbleOn, Inc. and its subsidiaries, which are all wholly owned. In accordance with those rules and regulations, the Company has omitted certain information and notes required by GAAP for annual consolidated financial statements. In the opinion of management, these condensed consolidated financial statements contain all normal, recurring adjustments necessary for the fair presentation of the Company’s financial position and results of operations for the periods presented. The year-end balance sheet data was derived from audited financial statements. These condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 (the “2023 Form 10-K”). The results of operations for the three and six months ended June 30, 2024 are not necessarily indicative of the results expected for the entire fiscal year. Intercompany accounts and material intercompany transactions have been eliminated.

Reclassifications

Certain prior year amounts have been reclassified to conform to the current year's presentation. In particular, the financing lease obligation was reclassified from debt to other long-term liabilities on the consolidated balance sheet.

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Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent assets and liabilities, at the date of the financial statements, as well as the reported amounts of revenues and expenses during the reporting period. These estimates are based on management's best knowledge of current events, historical experience, actions that the Company may undertake in the future and on various other assumptions that are believed to be reasonable under the circumstances. As additional information becomes available, or actual amounts are determinable, the recorded estimates are revised. Consequently, operating results can be affected by revisions to prior accounting estimates.

Adoption of New Accounting Standards

Debt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40)

On January 1, 2024, the Company adopted ASU 2020-06, Debt - Debt with Conversion and Other Options and Derivatives and Hedging - Contracts in Entity’s Own Equity, using the modified retrospective method. As a result of this adoption, the Company derecognized the remaining unamortized debt discount of $3.7 million on its 6.75% convertible secured senior notes and therefore no longer recognizes any amortization of such debt discount as interest expense. Upon adoption of ASU 2020-06, the Company reclassified the $3.7 million unamortized debt discount from additional paid-in-capital to long-term debt and also recorded a $9.8 million cumulative adjustment credit to retained earnings for amortization from the issuance date through January 1, 2024 with an offset to additional paid-in-capital. The impact of our adoption of this standard was approximately $0.05 per share for the six months ended June 30, 2024, which reflected the reduction of non-cash interest expense. The prior period consolidated financial statements have not been retrospectively adjusted and continue to be reported under the accounting standards in effect for those periods.

Recent Pronouncements Not Yet Adopted

Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures

Issued in November 2023, ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures, requires a public entity to disclose significant segment expenses and other segment items on an annual and interim basis and provide in interim periods all disclosures about a reportable segment’s profit or loss and assets that are currently required annually. Additionally, it requires a public entity to disclose the title and position of the Chief Operating Decision Maker (“CODM”). The ASU does not change how a public entity identifies its operating segments, aggregates them, or applies the quantitative thresholds to determine its reportable segments. The new standard is effective for the Company for fiscal year 2024 and interim periods beginning in 2025, with early adoption permitted. We will adopt this standard beginning with our 2024 Annual Report on Form 10-K, and we expect only an impact to our disclosures, which will be made on a retrospective basis, with no impact to our results of operations, cash flows or financial condition.

Income Taxes (Topic 740): Improvements to Income Tax Disclosures

Issued in December 2023, ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, focuses on the rate reconciliation and income taxes paid. This ASU requires disclosure, on an annual basis, a tabular rate reconciliation using both percentages and currency amounts, broken out into specified categories with certain reconciling items further broken out by nature and jurisdiction to the extent those items exceed a specified threshold. In addition, the ASU requires disclosure of income taxes paid, net of refunds received disaggregated by federal, state/local, and foreign and by jurisdiction if the amount is at least 5% of total income tax payments, net of refunds received. The new standard is effective for the Company for 2025, with early adoption permitted. An entity may apply the amendments in this ASU prospectively by providing the revised disclosures for the period ending December 31, 2025 and continuing to provide the pre-ASU disclosures for the prior periods, or may apply the amendments retrospectively by providing the revised disclosures for all periods presented. We expect this ASU to only impact our disclosures with no impacts to our results of operations, cash flows, and financial condition.

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NOTE 2 –REVENUE

The significant majority of the Company’s revenue is from contracts with customers. In the following tables, revenue is disaggregated by major lines of goods and services and timing of transfer of goods and services. We have determined that these categories depict how the nature, amount, timing, and uncertainty of our revenue and cash flows are affected by economic factors.


	Three Months Ended June 30,				Six Months Ended June 30,
($ in millions)	2024		2023		2024		2023
Revenue
New vehicles	$	175.8	$	185.5	$	330.8	$	341.9
Pre-owned vehicles	59.2		84.2		119.0		161.1
Total powersports vehicles	235.0		269.7		449.8		503.0

Parts, service and accessories	56.9		65.4		109.8		124.5
Finance and insurance, net	29.7		33.2		55.5		60.4
Vehicle transportation services	15.2		14.4		29.5		29.2
Total revenue	$	336.8	$	382.7	$	644.6	$	717.1

Timing of revenue recognition
Goods and services transferred at a point in time	$	300.1	$	343.1	574.1		639.3
Goods and services transferred over time	36.7		39.6		70.5		77.8
Total revenue	$	336.8	$	382.7	$	644.6	$	717.1

NOTE 3 –ACCOUNTS RECEIVABLE, NET

Accounts receivable consisted of the following:


($ in millions)	June 30, 2024		December 31, 2023
Contracts in transit	$	17.1	$	16.0
Trade receivables	11.0		9.8
Factory receivables(1)	7.9		9.6
Receivable from the sale of the ROF loan portfolio(2)	—		15.4
	36.0		50.8
Less: allowance for doubtful accounts	0.6		0.5
	$	35.4	$	50.3

(1) Primarily amounts due from manufacturers for holdbacks, rebates, co-op advertising, warranty and supplies returns.

(2) Represents the selling price for the RumbleOn Finance loan portfolio that was sold in the fourth quarter of 2023 but settled in January 2024. The loans in the portfolio were originated in connection with certain sales of the Company’s inventory.

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NOTE 4 – DEBT

Long-term debt consisted of the following as of June 30, 2024 and December 31, 2023:


($ in millions)	June 30, 2024		December 31, 2023
Term Loan Credit Agreement due August 2026	$	226.3	$	248.7
Convertible senior 6.75% promissory notes due January 2025	38.8		38.8
RumbleOn Finance line of credit(1)	—		12.2
Fleet notes and other	2.1		2.1
Total principal amount	267.2		301.8
Less: unamortized debt issuance costs(2)	(19.5)		(27.5)
Total long-term debt	247.7		274.3
Less: Current portion of long-term debt	(39.2)		(35.6)
Long-term debt, net of current portion	$	208.5	$	238.7

(1) Terminated after it was paid in full from the proceeds of the sale of the RumbleOn Finance loan portfolio in January 2024.

(2) Amount at December 31, 2023 included $3.7 million of unamortized debt discount associated with the convertible senior 6.75% promissory notes that was derecognized in conjunction with the Company's adoption of ASU 2020-06 as of January 1, 2024. See Note 1.

Vehicle floor plan notes payable as of June 30, 2024 and December 31, 2023 were as follows:


($ in millions)	June 30, 2024		December 31, 2023
Floor plan notes payable - trade	$	103.9	$	101.9
Floor plan notes payable - non-trade	191.5		189.4
Floor plan notes payable	$	295.4	$	291.3

Term Loan Credit Agreement

The Company has a term loan credit agreement (as amended, the “Credit Agreement”) among the Company, as borrower, the lenders party thereto, and Oaktree Fund Administration, LLC, as administrative agent and collateral agent (“Oaktree”). Other than certain interest that is payable in kind (“PIK”) at the Company's option, no additional amounts are available to be borrowed under the Credit Agreement.

Borrowings under the Credit Agreement bear interest at a rate per annum equal, at the Company’s option, to either (a) SOFR (with a floor of 1.00%), plus an applicable margin of 8.25% or (b) a fluctuating adjusted base rate in effect from time to time, plus an applicable margin of 7.25%, provided that Amendment No. 8 (as defined below) extended the additional 0.5% of interest that was put in place as part of Amendment No. 5 through March 31, 2025. At the Company’s option, up to 1.50% of interest, including the 0.5% of additional interest, may be payable in kind. The interest rate on June 30, 2024, was 14.34%, including the additional 0.5% of interest that the Company has elected to pay in kind.

Obligations under the Credit Agreement are secured by a first-priority lien on substantially all of the assets of the Company and its wholly owned subsidiaries (the “Subsidiary Guarantors”), although certain assets of the Company and Subsidiary Guarantors are subject to a first-priority lien in favor of floor plan lenders, and such liens and priority are subject to certain other exceptions. The Subsidiary Guarantors also guarantee the obligations of the Company under the Credit Agreement.

During the six months ended June 30, 2024, the Company repaid $23.0 million in principal under the Credit Agreement. The Company provided customary representations and covenants under the Credit Agreement, which include financial covenants and collateral performance covenants.

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At June 30, 2024, the Company was not in compliance with certain leverage ratio financial covenants under the Credit Agreement as of such date. On August 6, 2024, the Company, the Subsidiary Guarantors party thereto, Oaktree and the lenders party thereto executed Amendment No. 8 to the Credit Agreement (“Amendment No. 8”), pursuant to which, among other things: (i) the leverage ratios were revised and made less restrictive through December 31, 2024, (ii) the level of liquidity required by the minimum liquidity covenant was increased from $25.0 million to $30.0 million starting June 30, 2024 and continuing through the maturity of the term loan, and (iii) a compliance certificate is required to be submitted affirming compliance with the then effective leverage and liquidity tests upon any full or partial cash settlement of the convertible senior 6.75% promissory notes due January 1, 2025.

Amendment No. 8 was made effective as of June 30, 2024, and the lenders agreed in Amendment No. 8 that no event of default exists or arises from such financial covenants as of such date. The Company agreed to pay a one-time fee of 0.5% of the loan amount in cash, and the additional 0.5% of interest was extended through March 31, 2025.

Based on the amended terms of the Credit Agreement, the Company believes that it will be in compliance with all covenants under the Credit Agreement, as amended by Amendment No. 8, for the next one year period. As of June 30, 2024, the Company has classified obligations under the Credit Agreement as non-current liabilities.

RumbleOn Finance Line of Credit

As disclosed in the consolidated financial statements in our 2023 10-K, on January 2, 2024, the Company repaid the entire balance due under this loan from cash proceeds from the 2023 sale of the loan portfolio held at RumbleOn Finance. This line of credit was then terminated.

Vehicle Floor Plan Notes Payable

Vehicle floor plan notes payable are classified as current liabilities. Floor plan notes payable (trade) reflects amounts borrowed to finance the purchase of specific new and, to a lesser extent, pre-owned powersports vehicle inventory with corresponding manufacturers’ captive finance subsidiaries (“trade lenders”). Floor plan notes payable (non-trade) represents amounts borrowed to finance the purchase of specific new and pre-owned powersports vehicle inventories with non-trade lenders. Changes in vehicle floor plan notes payable (trade) are reported as operating cash flows, and changes in floor plan notes payable (non-trade) are reported as financing cash flows in the accompanying Consolidated Statements of Cash Flows. Inventory serves as collateral under vehicle floor plan notes payable borrowings.

New inventory costs are generally reduced by manufacturer holdbacks, incentives, floor plan assistance, and non-reimbursement-based manufacturer advertising rebates, while the related vehicle floor plan payables are reflective of the gross cost of the powersports vehicle. The vehicle floor plan payables will generally also be higher than the inventory cost due to the timing of the sale of a vehicle and payment of the related liability. Vehicle floor plan facilities are due on demand, but in the case of new vehicle inventories, are generally paid within a few business days after the related vehicles are sold.

New vehicle floor plan facilities generally utilize SOFR or ADB (Average Daily Balance)-based interest rates while pre-owned vehicle floor plan facilities are based on prime or SOFR. The aggregate capacity to finance our inventory under the new and pre-owned vehicle floor plan facilities as of June 30, 2024 was $438.5 million, of which $295.4 million was used.

The Company has a Floor Plan Line with J.P. Morgan (the “JPM Credit Line”) that had an advance limit of $47.5 million, of which $13.2 million was used at June 30, 2024. At June 30, 2024, the Company was not in compliance with the “Minimum EBITDA” financial covenant as of such date. On August 6, 2024, the JPM Credit Line was amended to relax the applicable financial covenants for the remainder of its term and the term was extended from October 25, 2024 to December 31, 2024. The Company paid approximately $1.2 million of the outstanding balance of the JPM Credit Line, and terms of the credit line were revised to reduce the commitment level to $12.0 million initially, to provide for further reductions through the revised maturity date, and to reduce the advance rate of incremental floored units from 75% to 65% of cost.

Based on the amended terms of the JPM Credit Line, the Company believes that it will be in compliance with all such terms, as amended, for the remaining duration of the JPM Credit Line.

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The following table sets forth the Company’s interest expense:


	Three Months Ended June 30,				Six Months Ended June 30,
($ in millions)	2024		2023		2024		2023
Floor plan interest expense	$	4.3	$	3.4	$	8.3	$	5.9

Other interest expense:
Interest expense on term loan	$	10.6	$	13.4	$	21.0	$	26.3
Interest expense on convertible debt	0.7		1.4		1.3		2.8
Interest on finance lease obligation(1)	1.1		—		2.3		—
Other interest expense (income), net	$	(0.5)	$	0.1	$	(0.6)	$	0.9
Total other interest expense	$	11.9	$	14.9	$	24.0	$	30.0

Total interest expense	$	16.2	$	18.3	$	32.3	$	35.9

(1) Finance lease obligation is reported in other long-term liabilities on our consolidated balance sheets.

NOTE 5 – STOCK-BASED COMPENSATION

The following table reflects the Company's stock-based compensation expense:


	Three Months Ended June 30,				Six Months Ended June 30,
($ in millions)	2024		2023		2024		2023
Restricted Stock Units	$	1.2	$	4.9	$	2.4	$	7.8
Stock Options	0.2		—		0.4		—
Total stock-based compensation	$	1.4	$	4.9	$	2.8	$	7.8

On March 19, 2024, the Company made its annual grant with a total fair value of $2.3 million to eligible employees consisting of 238,577 time-based restricted stock units (“RSUs”) and 228,042 performance-based restricted stock units (“PSUs”). The RSUs vest annually over a three-year period and were valued at the prior day's closing price of RMBL Class B Common Stock of $5.71 per share. The PSUs vest if and when certain target stock prices are reached and maintained for a minimum 30 trading days within three years from the grant date. The $3.91 average per-share fair value of the PSUs was determined using a Monte Carlo model.

NOTE 6 – INCOME TAXES

The Company recognized tax benefits of $0.1 million and $0.4 million for the three and six months ended June 30, 2024, respectively, representing effective income tax rates of 12.5% and 3.5%, respectively. The difference between the U.S. federal income tax rate of 21.0% and the Company's overall income tax rate was primarily due to state income tax and a change in the valuation allowance for federal and state tax purposes.

The Company recognized tax benefits of $4.6 million and $6.2 million for the three and six months ended June 30, 2023, representing effective income tax rates of 26.3% and 17.2%, respectively. The difference between the U.S. federal income tax rate of 21.0% and the Company’s overall income tax rate for both periods in 2023 was primarily due to the tax effect of non-deductible executive compensation, non-deductible interest expense, and discrete tax impacts of stock compensation vesting in the quarter and first half of 2023.

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NOTE 7 – LOSS PER SHARE

The following common stock equivalents were outstanding as of June 30, and they were excluded from the calculations of loss per share because they were anti-dilutive or because their market condition had not been met:


	2024	2023
Unvested RSUs	378,408	951,600
Unvested PSUs	185,073	—
Warrants to purchase shares of Class B Common Stock	1,212,121	1,526	(1)
Shares issuable in connection with 6.75% convertible senior notes	1,302,000	982,107
Vested stock options	537	2,340
Performance stock options	825,000	—

(1) Warrants issued as financing costs in 2021 to purchase 1,212,121 shares of Class B Common Stock in conjunction with the acquisition of the RideNow business expired on February 28, 2023. In addition, warrants issued to underwriters in 2017 and in 2018 to purchase 10,913 and 4,091 shares of Class B Common Stock, respectively, expired in April 2023. These common stock equivalents were anti-dilutive for all periods in which they were outstanding.

NOTE 8 – SUPPLEMENTAL CASH FLOW INFORMATION

The following table includes supplemental cash flow information, including noncash investing and financing activity for the six months ended June 30, 2024 and 2023:


	Six Months Ended June 30,
($ in millions)	2024		2023
Cash paid for interest	$	22.8	$	31.1
Cash paid for (refunds from) taxes, net	(1.3)		0.9
Cash payments for operating leases	15.2		14.2
Right-of-use assets obtained in exchange for operating lease liabilities	6.5		14.4
Capital expenditures and technology development costs included in accounts payable and other current liabilities	—		0.3
Capital expenditures included in debt	0.2		0.8

The following table shows the cash and restricted cash balances for the Statements of Cash Flows:


($ in millions)	June 30, 2024		December 31, 2023		June 30, 2023
Cash	$	58.1	$	58.9	$	44.3
Restricted cash(1)	13.0		18.1		12.8
Total cash, cash equivalents, and restricted cash	$	71.1	$	77.0	$	57.1

(1) Amounts included in restricted cash are primarily comprised of the deposits required under the Company's various floor plan lines of credit.

NOTE 9 – RELATED-PARTY TRANSACTIONS

Leases

The Company has operating leases from related parties for 25 properties consisting of dealerships and offices, one of which was entered into in 2024 and contains an option to purchase a property at or above its fair market value subject to the terms of the lease. Each of these related-party leases is with a wholly owned subsidiary of the Company as the tenant and an entity controlled by William Coulter and/or Mark Tkach, as the landlord. Mr. Coulter and Mr. Tkach are directors and former executive officers of the Company. Most of these leases have an initial 20-year term and contain annual 2% increases on base rent. Rent expense associated with the related-party operating leases was $4.8 million and $4.6 million for the three months ended June 30, 2024 and 2023, respectively, and $9.5 million and $9.2 million for the six months ended June 30, 2024 and 2023, respectively, and is included in selling, general and administrative expenses on the consolidated statements of operations.

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The following table provides the amounts for related party leases that are included on the balance sheets:


($ in millions)	June 30, 2024		December 31, 2023
Right-of-use assets	$	111.9	$	108.5
Current portion of operating lease liabilities(1)	14.3		14.2
Long-term portion of operating lease liabilities	99.7		96.2

(1) Included in accounts payable and other current liabilities.

Employment of Immediate Family Members

Mr. Tkach has two immediate family members that are employed by the Company: one as a vice president and one as a commissioned sales representative. The vice president received aggregate gross pay of $0.1 million and $0.2 million for the three and six months ended June 30, 2024, and $0.1 million and $0.2 million for the three and six months ended June 30, 2023. The commissioned sales representative earned in excess of $0.1 million in 2023. All compensation-related decisions were made in a manner that is consistent with internal practices and policies for both employees.

NOTE 10 - SEGMENT INFORMATION

The following tables provide information related to our two segments. The powersports dealership group segment is significantly larger and requires more investment than the vehicle transportation services segment. As a result, substantially all of the Company’s interest expense and depreciation and amortization is attributed to the powersports dealership group segment.


($ in millions)	Powersports Dealership Group		Vehicle Transportation Services		Eliminations		Total
Three Months Ended June 30, 2024

Revenue from external customers	$	321.6	$	15.2	$	—	$	336.8
Operating income (loss)	14.1		1.3		—		15.4



Three Months Ended June 30, 2023

Revenue from external customers	$	368.3	$	14.4	$	—	$	382.7
Revenue from discontinued operating segment	—		0.1		(0.1)		—
Operating income (loss)	(0.7)		1.5		—		0.8



Six Months Ended June 30, 2024
Revenue from external customers	$	615.1	$	29.5	$	—	$	644.6
Operating income (loss)	17.9		2.7		—		20.6



Six Months Ended June 30, 2023
Revenue from external customers	$	687.9	$	29.3	$	—	$	717.1
Revenue from discontinued operating segment	—		0.3		(0.3)		—
Operating income (loss)	(2.8)		2.9		—		0.1



Total Assets by Segment
June 30, 2024	$	1,691.5	$	4.5	$	(800.0)	$	896.0
December 31, 2023	1,766.3		4.0		(844.0)		926.3

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NOTE 11 – COMMITMENTS AND CONTINGENCIES

Legal Matters

From time to time, the Company is involved in various claims and legal actions that arise in the ordinary course of business. Although the results of litigation and claims cannot be predicted with certainty, as of June 30, 2024, the Company does not believe that the ultimate resolution of any legal actions, either individually or in the aggregate, will have a material adverse effect on its financial position, results of operations, liquidity, and capital resources.

Future litigation may be necessary to defend the Company by determining the scope, enforceability and validity of third-party proprietary rights or to establish its own proprietary rights. The results of any current or future litigation cannot be predicted with certainty, and regardless of the outcome, litigation can have an adverse impact on the Company because of defense and settlement costs, diversion of management resources, and other factors.

SEC Investigation

On June 28, 2024, the Company received a subpoena from the SEC requesting documents created during or relating to the period from January 1, 2021 through the date of the subpoena. The subpoena covers documents relating to, among other matters, the Company’s previously disclosed internal investigation into the use of Company resources by Marshall Chesrown; the Company’s review, consideration and approval, and the underlying terms of, related party transactions; employment, compensation, reimbursement and severance arrangements; and disclosures and communications to customers and investors regarding the Company’s cash offer tool and certain of its technology. The Company is in the process of gathering and has commenced production of the requested documents. The Company is cooperating with the SEC’s inquiry.

The Company cannot predict the ultimate outcome or timing of the SEC investigation, what, if any, actions may be taken by the SEC, or the effect that such actions may have on the business, prospects, operating results and financial condition of the Company.

Delaware Litigation

As previously disclosed, the Company is conducting an investigation of certain allegations surrounding Marshall Chesrown’s use of Company resources. The investigation remains ongoing and as of the date of this filing, the Company has made no final determination as to what action to take. On July 7, 2023, Mr. Chesrown provided the Board a letter of resignation (the “Resignation Letter”) describing Mr. Chesrown’s disagreement with several recent corporate governance, disclosure and other actions taken by the Company, the Board and certain of its members, and indicated his intent to pursue legal claims. The Company disagrees with the characterization of the allegations and assertions described in the Resignation Letter. The Company and Mr. Chesrown conducted a pre-suit mediation in October 2023, as required in his employment agreement, but did not resolve the matter. On March 13, 2024, Mr. Chesrown filed suit against the Company in Delaware Superior Court for the claims asserted in his Resignation Letter. Mr. Chesrown is seeking a declaratory judgment that he resigned with good reason, termination compensation damages in the amount of $7.5 million, general and reputational damages in the amount of $50 million, punitive damages, attorney's fees and litigation costs. We intend to defend these claims vigorously; however, we can provide no assurance regarding the outcome of this matter.

Letters of Credit

We issue letters of credit to secure the Company’s various financial obligations, including floor plan financing arrangements and insurance policy deductibles and other claims. The total amount of outstanding letters of credit as of June 30, 2024 was $10.5 million. We do not believe that it is probable that any of the letters of credit will be drawn upon.

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Item 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

This Management’s Discussion and Analysis of Financial Condition and Results of Operations (“MD&A”) is provided as a supplement to, and should be read in conjunction with, our audited consolidated financial statements, the accompanying notes, and the MD&A included in our 2023 Form 10-K, as well as our unaudited condensed consolidated financial statements and the accompanying notes included in Item 1 of this Quarterly Report on Form 10-Q. Terms not defined in this MD&A have the meanings ascribed to them in the condensed consolidated financial statements. Unless otherwise noted, comparisons are of results for the quarter ended June 30, 2024, or second quarter, to the quarter ended June 30, 2023. The six months ended June 30, 2024 and 2023 are referred to as the first half of 2024 and 2023, respectively.

Overview

RumbleOn, Inc. operates primarily through two operating segments: our powersports dealership group and Wholesale Express, LLC (“Express”), a vehicle transportation services provider. We were incorporated in 2013. We have grown primarily through acquisitions, the largest to date being our 2021 acquisition of the RideNow business followed by our 2022 acquisition of the Freedom Powersports business. These acquisitions added 54 powersports dealerships to our Company.

Powersports Segment

Our powersports segment is the largest powersports retail group in the United States (as measured by reported revenue, major unit sales and dealership locations), offering a wide selection of new and pre-owned motorcycles, all-terrain vehicles (“ATV”), utility terrain or side-by-side vehicles (“SXS”), personal watercraft (“PWC”), snowmobiles, and other powersports products. We also offer parts, apparel, accessories, finance & insurance products and services (“F&I”), and aftermarket products from a wide range of manufacturers. Additionally, we offer a full suite of repair and maintenance services. As of June 30, 2024, we operated 55 retail locations consisting of hundreds of powersports franchises (representing various brands of motorcycles, ATVs, SXSs, PWCs, snowmobiles, and other powersports products) in Alabama, Arizona, California, Florida, Georgia, Kansas, Nevada, North Carolina, Ohio, Oklahoma, South Dakota, Texas, and Washington.

We source high quality pre-owned inventory online via our proprietary Cash Offer technology, which allows us to purchase pre-owned units directly from consumers.

Our powersports retail distribution locations represent all major manufacturers, or OEMs, and their representative brands, including those listed below.


Powersports’ Representative Brands
Benelli	Indian Motorcycles	Segway Powersports
BMW	Karavan Trailers	Ski-Doo
Can-Am	Kawasaki	Speed/UTV
CF Moto	Kayo	SSR
Club Car	KTM	Suzuki
Continental Trailers	Lynx (snowmobiles)	Tidewater Boats
Cub Cadet	MAGICTILT Trailers	Timbersled (snow bikes)
Ducati	Manitou	Triton Trailers
Gas-Gas	Mercury (boat engines)	Yamaha
Harley-Davidson	Polaris	Yamaha Marine
Honda	Royal Enfield	Zieman Trailers
Husqvarna	Sea-Doo

Vehicle Transportation Services Segment

Express provides asset-light transportation brokerage services facilitating automobile transportation primarily between and among dealers.

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Recent Developments

Term Loan Credit Agreement

The foregoing description of Amendment No. 8 does not purport to be complete and is qualified in its entirety by reference to the full text of Amendment No. 8 which is included as Exhibit 10.2 to this report and incorporated herein by reference.

J.P. Morgan Floor Plan Line

At June 30, 2024, the Company was not in compliance with the “Minimum EBITDA” financial covenant as of such date. On August 6, 2024, the JPM Credit Line was amended to relax the applicable financial covenants for the remainder of its term, and the term was extended from October 25, 2024 to December 31, 2024. The Company paid approximately $1.2 million of the outstanding balance of the JPM Credit Line, and terms of the credit line were revised to reduce the commitment level to $12.0 million initially, to provide for further reductions through the revised maturity date, and to reduce the advance rate of incremental floored units from 75% to 65% of cost.

Key Operating Metrics

We regularly review a number of key operating metrics to evaluate our segments, measure our progress, and make operating decisions. Our key operating metrics reflect what we believe will be the primary drivers of our business, including increasing brand awareness, maximizing the opportunity to source vehicles from consumers and dealers, and enhancing the selection and timing of vehicles we make available for sale to our customers.

Powersports Segment

Revenue

Revenue is comprised of powersports vehicle sales, finance and insurance products bundled with retail vehicle sales (“F&I”), and parts, service and accessories/merchandise (“PSA”). We sell both new and pre-owned powersports vehicles through retail and wholesale channels. F&I and PSA revenue is earned through retail channels. Retail channels provide the opportunity to maximize profitability by increased sales volume and lower average days to sale and are impacted by customer demand, market conditions and inventory availability. The wholesale channel provides the opportunity to move excess inventory or inventory that does not meet our needs for retail. The number of vehicles sold varies from period to period due to these factors. Factors primarily affecting pre-owned vehicle sales include inventory levels and the availability of inventory, as well as the number of retail pre-owned vehicles sold and the average selling price of these vehicles.

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Gross Profit

Gross profit generated on vehicle sales reflects the difference between the vehicle selling price and the cost of revenue associated with acquiring the vehicle and preparing it for sale. Cost of revenue includes the vehicle acquisition cost, inbound transportation cost, and particularly for pre-owned vehicles, reconditioning costs. The aggregate gross profit and gross profit per vehicle vary across vehicle type, make, model, etc. as well as through retail and wholesale channels, and with regard to gross profit per vehicle, are not necessarily correlated with the sale price. Vehicles sold through retail channels generally have the highest dollar gross profit per vehicle given the vehicle is sold directly to the consumer. Pre-owned vehicles sold through wholesale channels generally have lower margins and do not enable any other ancillary gross profit attributable to financing and accessories. Factors affecting gross profit from period to period include the mix of new versus pre-owned vehicles sold, the distribution channel through which they are sold, the sources from which we acquired such inventory, retail market prices, our average days to sale, and our pricing strategy. We may opportunistically choose to shift our inventory mix to higher or lower cost vehicles, or to opportunistically raise or lower our prices relative to market to take advantage of demand/supply imbalances in our sales channels, which could temporarily lead to gross profits increasing or decreasing in any given channel.

Vehicles Sold

We define vehicles sold as the number of vehicles sold through retail and wholesale channels in each period. Vehicles sold is the primary driver of our revenue and gross profit. Vehicles sold also impacts complementary revenue streams, such as F&I and PSA. Vehicles sold increases our base of customers and improves brand awareness, which can lead to future sales.

Total Gross Profit Per Unit

Total gross profit per unit is the aggregate gross profit of the powersports segment in a given period, divided by retail powersports units sold in that period. The aggregate gross profit of the powersports segment includes gross profit generated from the sale of new and pre-owned vehicles, any income related to loans originated to finance the vehicle, revenue earned from the sale of F&I products including extended service contracts, maintenance programs, guaranteed auto protection, tire and wheel protection, and theft protection products, gross profit on the sale of PSA products, and gross profit generated from wholesale sales of vehicles.

Vehicle Transportation Services Segment

Revenue

Revenue is derived from freight brokerage agreements with dealers, distributors, or private party individuals to transport vehicles from a point of origin to a designated destination. The freight brokerage agreements are fulfilled by independent third-party transporters who must meet our performance obligations and standards. Express is considered the principal in the delivery transactions since it is primarily responsible for fulfilling the service.

Vehicles Delivered

We define vehicles delivered as the number of vehicles delivered from a point of origin to a designated destination under freight brokerage agreements with dealers, distributors, or private parties. Vehicles delivered are the primary driver of revenue and, in turn, profitability in the vehicle transportation services segment.

Total Gross Profit Per Unit

Total gross profit per vehicle transported represents the difference between the price received from non-affiliated customers and our cost to contract an independent third-party transporter divided by the number of third-party vehicles transported.

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Results of Continuing Operations


	Three Months Ended June 30,						Six Months Ended June 30,
($ in millions)	2024		2023		YoY Change		2024		2023		YoY Change
Revenue
Powersports vehicles	$	235.0	$	269.7	$	(34.7)	$	449.8	$	503.0	$	(53.2)
PSA	56.9		65.4		(8.5)		109.8		124.5		(14.7)
Finance and insurance, net	29.7		33.2		(3.5)		55.5		60.4		(4.9)
Vehicle transportation services	15.2		14.4		0.8		29.5		29.2		0.3
Total Revenue	336.8		382.7		(45.9)		644.6		717.1		(72.5)
Gross Profit
Powersports	30.9		39.4		(8.5)		60.6		71.7		(11.1)
PSA	26.2		30.4		(4.2)		49.8		57.7		(7.9)
Finance and insurance, net	29.7		33.2		(3.5)		55.5		60.4		(4.9)
Vehicle transportation services	3.1		3.4		(0.3)		6.6		6.9		(0.3)
Total Gross Profit	89.9		106.4		(16.5)		172.5		196.7		(24.2)
SG&A expenses	71.4		100.3		(28.9)		145.3		186.6		(41.3)
Depreciation and amortization	3.1		5.3		(2.2)		6.6		10.0		(3.4)
Operating Income	15.4		0.8		14.6		20.6		0.1		20.5
Floor plan interest expense	4.3		3.4		0.9		8.3		5.9		2.4
Other interest expense	11.9		14.9		(3.0)		24.0		30.0		(6.0)
Other income (expense)	—		0.1		(0.1)		0.3		0.1		0.2
Loss from continuing operations before income taxes	(0.8)		(17.4)		16.6		(11.4)		(35.7)		24.3
Income tax benefit	(0.1)		(4.6)		4.5		$	(0.4)	(6.2)		5.8
Loss from continuing operations	$	(0.7)	$	(12.8)	$	12.1	$	(11.0)	$	(29.5)	$	18.5

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Powersports Segment


	Three Months Ended June 30,						Six Months Ended June 30,
($ in millions, except per unit)	2024		2023		Change		2024		2023		Change
Revenue
New retail vehicles	$	175.8	$	185.5	$	(9.7)	$	330.8	$	341.9	$	(11.1)
Pre-owned vehicles:
Retail	54.1		76.6		(22.5)		108.1		146.8		(38.7)
Wholesale	5.1		7.6		(2.5)		10.9		14.3		(3.4)
Total pre-owned vehicles	59.2		84.2		(25.0)		119.0		161.1		(42.1)
Parts, service, accessories	56.9		65.4		(8.5)		109.8		124.5		(14.7)
Finance and insurance, net	29.7		33.2		(3.5)		55.5		60.4		(4.9)
Total revenue	$	321.6	$	368.3	$	(46.7)	$	615.1	$	687.9	$	(72.8)

Gross Profit
New retail vehicles	$	21.6	$	28.6	$	(7.0)	$	40.8	$	52.4	$	(11.6)
Pre-owned vehicles:
Retail	9.2		11.1		(1.9)		19.7		20.3		(0.6)
Wholesale	0.1		(0.2)		0.3		0.1		(1.0)		1.1
Total pre-owned vehicles	9.3		10.9		(1.6)		19.8		19.3		0.5
Parts, service, accessories	26.2		30.4		(4.2)		49.8		57.7		(7.9)
Finance and insurance	29.7		33.2		(3.5)		55.5		60.4		(4.9)
Total gross profit	$	86.8	$	103.1	$	(16.3)	$	165.9	$	189.8	$	(23.9)

Vehicle Unit Sales
New retail vehicles	12,004		13,126		(1,122)		22,507		23,562		(1,055)
Pre-owned vehicles:
Retail	4,796		6,137		(1,341)		9,801		11,918		(2,117)
Wholesale	907		1,014		(107)		1,984		2,018		(34)
Total pre-owned vehicles	5,703		7,151		(1,448)		11,785		13,936		(2,151)
Total vehicles sold	17,707		20,277		(2,570)		34,292		37,498		(3206)
Total retail vehicles sold	16,800		19,263		(2,463)		32,308		35,480		(3172)

Revenue per vehicle
New retail vehicles	$	14,645	$	14,139	$	506	$	14,698	$	14,512	$	186
Pre-owned vehicles:
Retail	11,280		12,478		(1,198)		11,029		12,320		(1,291)
Wholesale	5,623		7,450		(1,827)		5,494		7,056		(1,562)
Total pre-owned vehicles	10,381		11,765		(1,384)		10,098		11,557		(1,459)
Finance and insurance, net	1,768		1,722		46		1,718		1,702		16
Parts, service, accessories	3,387		3,396		(9)		3,399		3,508		(109)
Total revenue per retail vehicle	$	18,839	$	18,728	$	111	$	18,701	$	18,986	$	(285)

Gross Profit per vehicle
New vehicles	$	1,799	$	2,178	$	(379)	$	1,813	$	2,222	$	(409)
Pre-owned vehicles	1,631		1,520		111		1,680		1,388		292
Finance and insurance, net	1,768		1,722		46		1,718		1,702		16
Parts, service, accessories	1,560		1,579		(19)		1,541		1,626		(85)
Total gross profit per vehicle(1)	5,167		5,349		(182)		5,135		5,348		(213)

(1) Calculated as total gross profit divided by new and pre-owned retail powersports units sold.

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Revenue

Total powersports revenue for the quarter decreased 12.7% compared to the same period in 2023 primarily due to lower revenue from pre-owned vehicle retail sales on lower inventory of pre-owned vehicles. Revenue from new vehicle sales was also lower in the quarter; however, the impact from the decline in number of new vehicles sold was partially offset by a $506 increase in average revenue per new vehicle sold. The overall decline in retail sales contributed to a decline in F&I and PSA revenue for the quarter.

Total powersports revenue decreased $72.8 million for the first half of 2024, with the majority of the decrease coming from lower sales of pre-owned vehicles in the retail channel. Pre-owned retail unit sales and average revenue per pre-owned vehicle were both down. While new retail unit sales were also down, the impact on revenue was partially offset by higher revenue per new vehicle sold.

Gross Profit

Total powersports gross profit decreased $16.3 million for the quarter and $23.9 million for the first half of 2024. Lower gross profit for new retail vehicles, F&I and PSA drove the decline in gross profit for both the second quarter and first half of 2024. Industry pressures resulted in lower pricing and compressed gross profit for new units. The impact on gross profit from lower volumes was partially offset by higher gross profit per pre-owned vehicle sold and improved F&I gross profit per retail vehicle for both the quarter and first half of 2024.

Vehicle Transportation Services Segment


	Three Months Ended June 30,						Six Months Ended June 30,
	2024		2023		Change		2024		2023		Change
Revenue ($ in millions)	$	15.2	$	14.4	$	0.8	$	29.5	$	29.2	$	0.3
Gross Profit ($ in millions)	$	3.1	$	3.4	$	(0.3)	$	6.6	$	6.9	$	(0.3)
Vehicles transported	23,334		23,637		(303)		47,971		47,245		726
Revenue per vehicle transported	$	651	$	609	$	42	$	615	$	618	$	(3)
Gross Profit per vehicle transported	$	133	$	144	$	(11)	$	138	$	146	$	(8)

Total Vehicle Transportation Services revenue increased for the second quarter and first half of 2024 compared to the prior year comparable periods. The impact from higher revenue per vehicle transported was partially offset by a lower number of vehicles transported for the second quarter. For the six months ended June 30, 2024, revenue per vehicle transported was slightly lower than the prior year comparable period while the number of vehicles transported in the first half of 2024 was higher. Gross profit was lower in the quarter and first half of 2024 compared to the prior periods.

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Selling, General and Administrative Expenses


	Three Months Ended June 30,						Six Months Ended June 30,
($ in millions)	2024		2023		Change		2024		2023		Change
Compensation and related costs	$	43.2	$	57.1	$	(13.9)	$	85.2	$	108.1	$	(22.9)
Facilities	10.5		10.9		(0.4)		21.9		22.5		(0.6)
General and administrative	8.2		11.0		(2.8)		17.6		20.8		(3.2)
Advertising, marketing and selling	5.9		8.6		(2.7)		11.8		14.4		(2.6)
Professional fees	1.9		6.7		(4.8)		5.2		10.5		(5.3)
Stock-based compensation	1.4		4.9		(3.5)		2.8		7.8		(5.0)
Technology and software	0.3		1.1		(0.8)		0.8		2.5		(1.7)
Total SG&A expenses	$	71.4	$	100.3	$	(28.9)	$	145.3	$	186.6	$	(41.3)
Total SG&A as a % of gross profit	79.4%		94.3%		(1,490) bps		84.2%		94.9%		(1,070) bps

Selling, general and administrative expenses (“SG&A”) decreased $28.9 million for the quarter and $41.3 million for the first half of 2024 primarily due to our cost savings initiatives as well as some expenses in 2023 that did not recur in 2024. In last year’s second quarter and first half, SG&A included $4.7 million of charges related to a proxy contest and reorganization of our board of directors and $3.8 million of personnel restructuring costs primarily associated with the separation of a former officer of the Company. In addition, the second quarter of 2023 included $3.4 million and the first half of 2023 included $5.4 million of charges associated with the RumbleOn Finance loan portfolio that was sold at the end of 2023. Facilities expense in the second quarter and first half of 2024 included a $0.9 million gain on the partial termination of a warehouse lease that was no longer needed. SG&A as a percentage of gross profit improved 1,490 basis points for the quarter and 1,070 basis points for the first half.

Depreciation and Amortization


	Three Months Ended June 30,						Six Months Ended June 30,
($ in millions)	2024		2023		Change		2024		2023		Change
Depreciation and amortization	$	3.1	$	5.3	$	(2.2)	$	6.6	$	10.0	$	(3.4)

Depreciation and amortization decreased for the quarter and the first half compared to the same periods in 2023, primarily due to lower amortization expense for non-compete agreements related to prior acquisitions.

Other Interest Expense


	Three Months Ended June 30,						Six Months Ended June 30,
($ in millions)	2024		2023		Change		2024		2023		Change
Other interest expense	$	11.9	$	14.9	$	(3.0)	$	24.0	$	30.0	$	(6.0)

Other interest expense consists of interest and deferred financing costs on the: (i) term loan facility; (ii) convertible senior notes; (iii) finance lease obligation; and in 2023, (iv) the ROF Consumer Finance Facility. Interest expense decreased for the quarter and first half of 2024 due primarily to lower outstanding principal on the term loan facility and the RumbleOn Finance consumer finance facility being paid off at the beginning of 2024, offset by interest expense on the finance lease obligation that was entered into in September 2023. Other interest expense was also lower due to our adoption of ASU 2020-06, as we are no longer amortizing the debt discount associated with our convertible senior notes. See Note 1 - Description of Business and Significant Accounting Policies, included in Part I, Item 1, Financial Statements, of this Quarterly Report on Form 10-Q for more details on our adoption of the new accounting standard.

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Liquidity and Capital Resources

Our primary sources of liquidity are available cash and amounts available under our floor plan lines of credit.

Our financial statements reflect estimates and assumptions made by management that affect the carrying values of the Company’s assets and liabilities, disclosures of contingent assets and liabilities, and the reported amounts of revenue and expenses during the reporting period. The judgments, assumptions and estimates used by management are based on historical experience, management’s experience, and other factors, which are believed to be reasonable under the circumstances. Because of the nature of the judgments and assumptions made by management, actual results could differ materially from these judgments and estimates, which could have a material impact on the carrying values of the Company’s assets and liabilities and the results of operations.

We had the following liquidity resources available as of June 30, 2024 and December 31, 2023:


($ in millions)	June 30, 2024		December 31, 2023
Cash	$	58.1	$	58.9
Restricted cash(1)	13.0		18.1
Total cash and restricted cash	71.1		77.0
Availability under powersports inventory financing credit facilities(1)(2)	143.1		165.0
Committed liquidity resources available(2)	$	214.2	$	242.0

(1) Amounts included in restricted cash are primarily comprised of the deposits required under the Company's various floor plan lines of credit.

(2) Amount as of June 30, 2024 included $47.5 million for the JPM Credit Line (as defined below) that was reduced to $12.0 million effective August 6, 2024.

At June 30, 2024, the Company was not in compliance with certain leverage ratio financial covenants under the Credit Agreement. On August 6, 2024, the Company, the Subsidiary Guarantors party thereto, Oaktree and the lenders party thereto executed Amendment No. 8 to the Credit Agreement (“Amendment No. 8”), pursuant to which, among other things: (i) the leverage ratios were revised and made less restrictive through December 31, 2024, (ii) the level of liquidity required by the minimum liquidity covenant was increased from $25.0 million to $30.0 million starting June 30, 2024 and continuing through the maturity of the term loan, and (iii) a compliance certificate is required to be submitted affirming compliance with the then effective leverage and liquidity tests upon any full or partial cash settlement of the convertible senior 6.75% promissory notes due January 1, 2025. The Company agreed to pay a one-time fee of 0.5% of the loan amount in cash, and the additional 0.5% of interest was extended through March 31, 2025.

Included in the availability under powersports financing credit facilities is the JPM Credit Line that had an advance limit of $47.5 million, of which $13.2 million was used as of June 30, 2024. At June 30, 2024, the Company was not in compliance with the “Minimum EBITDA” financial covenant as of such date. On August 6, 2024, the JPM Credit Line was amended to relax the applicable financial covenants for the remainder of its term, and the term was extended from October 25, 2024 to December 31, 2024. The Company paid approximately $1.2 million of the outstanding balance of the JPM Credit Line, and the terms of the credit line were revised to reduce the commitment level to $12.0 million initially, to provide for further reductions through the revised maturity date, and to reduce the advance rate of incremental floored units from 75% to 65% of cost.

Our future liquidity and capital requirements will depend upon numerous factors, including our results of operations, the timing and magnitude of capital expenditures or strategic initiatives, and other business and risk factors described under “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2023 as amended and supplemented in subsequent filings. We believe that current cash and short-term investment balances plus cash generated from operations will be sufficient to meet both the operating and capital requirements of our ordinary business operations through at least the next twelve months; however, there can be no assurance that we will not require additional financing within this time frame.

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Our outstanding principal amount of indebtedness is summarized in the table below:


($ in millions)	June 30, 2024		December 31, 2023
Asset-based Short-Term Financing:
Floor plan notes (financing for inventory)	$	295.4	$	291.3

Long-Term Debt:
Term loan facility	226.3		248.7
6.75% convertible senior notes	38.8		38.8
Fleet notes and other	2.1		2.1
RumbleOn Finance secured loan facility(1)	—		12.2
Principal amount of long-term debt	267.2		301.8
Less: unamortized debt issuance costs	(19.5)		(27.5)
Total long-term debt, including current maturities	247.7		274.3

Total debt(2)	$	543.1	$	565.6

(1) Amount was repaid on January 2, 2024 and facility was terminated.

(2) Excludes finance lease obligations, which are included in other long-term liabilities.

The following table summarizes our cash flows:


	Six Months Ended June 30,
($ in millions)	2024		2023		Change
Net cash provided by (used in) operating activities	$	29.2	$	(5.6)	$	34.8
Net cash used in investing activities	(1.4)		(10.4)		9.0
Net cash provided by (used in) financing activities	(33.7)		16.1		(49.8)
Net cash used by discontinued operations	—		(1.6)		1.6
Net change in cash	$	(5.9)	$	(1.5)	$	(4.4)

Operating Activities

Our primary sources of operating cash flows result from the sales of powersports vehicles and ancillary products. Our primary use of cash from operating activities are purchases of inventory, parts and merchandise; marketing costs; interest payments on trade floor plans, long-term debt, and finance lease obligations; rental costs for facilities; and personnel-related expenses. Operating cash flows for the first six months of 2024 were $34.8 million better than in the comparable period in the prior year, reflecting the Company’s improved operating performance, primarily driven by the impact of our successful cost savings initiatives and the settlement of the sale of the RumbleOn Finance loan portfolio.

Investing Activities


	Six Months Ended June 30,
($ in millions)	2024		2023		Change
Acquisitions, net of cash received	$	—	$	(3.3)	$	3.3
Purchase of property and equipment	(1.0)		(6.0)		5.0
Technology development	(0.4)		(1.1)		0.7
Cash used in investing activities	$	(1.4)	$	(10.4)	$	9.0

Our investing activities support and expand our operations. Net cash used in investing activities was lower in the first half of 2024 primarily due to lower purchases of property and equipment and because we purchased a powersports dealership in Florida last year.

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Financing Activities


	Six Months Ended June 30,
($ in millions)	2024		2023		Change
Repayments of debt	$	(35.5)	$	(8.4)	$	(27.1)
Net increase in non-trade floor plan borrowings	2.1		25.2		(23.1)
Shares redeemed for employee tax obligations	—		(0.7)		0.7
Other financing	(0.3)		—		(0.3)
Net cash provided by (used in) financing activities	$	(33.7)	$	16.1	$	(49.8)

Cash flows from financing activities primarily relate to our short and long-term debt activity. In the first half of this year, cash used in financing activities was higher primarily due to higher repayments of debt and a lower increase in non-trade floor plan borrowings.

Critical Accounting Policies and Estimates

See Note 1 - Description of Business and Significant Accounting Policies, included in Part I, Item 1, Financial Statements, of this Quarterly Report on Form 10-Q for accounting pronouncements and material changes to our critical accounting policies since December 31, 2023. There have been no other material changes to our critical accounting policies and use of estimates from those described under “Management’s Discussion and Analysis of Financial Condition and Results of Operations” included in our 2023 Form 10-K.

Forward-Looking and Cautionary Statements

This Quarterly Report on Form 10-Q, as well as information included in oral statements or other written statements made or to be made by us, contain statements that constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally can be identified by words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “predicts,” “projects,” “will be,” “will continue,” “will likely result,” and similar expressions. Forward-looking statements are neither historical facts nor assurances of future performance. These forward-looking statements are based on our current, reasonable expectations and assumptions, which expectations and assumptions are subject to risks and uncertainties that could cause our actual results to differ materially from those reflected in the forward-looking statements. Factors that could cause or contribute to such differences include those discussed in our 2023 Form 10-K and this Quarterly Report on Form 10-Q. Given these risks and uncertainties, readers are cautioned not to place undue reliance on forward-looking statements. We undertake no obligation to publicly update or revise or any forward-looking statements, except as required by law.

Item 3. Quantitative and Qualitative Disclosures About Market Risk.

This item is not applicable as we are currently considered a smaller reporting company.

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Item 4. Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures that are designed to provide reasonable assurance that information required to be disclosed in our reports filed or submitted under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow for timely decisions regarding required disclosure. Our management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving their objectives and management necessarily applies its judgment in evaluating the cost-benefit relationship of possible controls and procedures.

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of June 30, 2024. Based on this evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures were not effective as of June 30, 2024, based on the ongoing remediation of material weaknesses identified in the 2023 Form 10-K. The material weaknesses existing in our internal control over financial reporting relate to:

•As previously disclosed, there was an insufficient number of accounting resources to facilitate an effective control environment following the integration of the RideNow business and incorporation of the acquired business into the Company’s control environment. Consequently, the Company did not effectively operate process-level control activities related to elimination of intercompany transactions; review and approval of account reconciliations, payroll, and journal entries; review and approval of accounting estimates; and execution and documentation of management review controls, including but not limited to evaluating debt covenants, and assumptions included in the Company’s annual indefinite-lived impairment assessment.

•In the areas of user access and segregation of duties related to certain information technology systems that support the Company’s financial reporting processes, resulting in ineffective journal entry and other manual controls.

As set forth below, management has taken and will continue to take steps to remediate the identified material weakness. Notwithstanding the material weakness, we have performed additional analyses and procedures to enable management to conclude that our consolidated financial statements included in this Form 10-Q fairly present in all material respects our financial condition and results of operations as of and for the periods presented.

Management’s Remediation Plan

In response to the material weakness discussed above, we plan to continue efforts already underway to remediate internal control over financial reporting, which include the following:

•We are committed to hiring additional accounting resources with the required technical expertise and clearly defined roles & responsibilities;

•We continue to evaluate system enhancements to automate the consolidation and elimination of intercompany transactions;

•We continue to enhance the overall review and approval process relating to elimination of intercompany transactions;

•We continue to enhance the review and approval controls related to reconciling certain accruals and accounting estimates and assumptions;

•We are in the process of conducting additional training on the Company's document retention policies;

•We are enhancing our processes around reviewing privileged access to key financial systems and ensuring appropriate segregation of duties; and

•We continue to enhance governance and reporting over the execution of these remediation action items, including expansion of mitigating controls where appropriate.

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Management and our Audit Committee will monitor these specific remedial measures and the effectiveness of our overall control environment. A material weakness will not be considered remediated, however, until the applicable controls operate for a sufficient period of time and management has concluded, through testing, that these controls are operating effectively. We can provide no assurance as to when the remediation of these material weaknesses will be completed to provide for an effective control environment.

Changes in Internal Control Over Financial Reporting

Other than described above, there were no changes in our internal control over financial reporting (as defined in Rule 13a-15(f) and 15d-15(f) under the Exchange Act) that occurred during the quarter ended June 30, 2024 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Limitations on Effectiveness of Controls and Procedures

In designing and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints that require management to apply its judgment in evaluating the benefits of possible controls and procedures relative to their costs.

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PART II - OTHER INFORMATION

Item 1. Legal Proceedings.

We are not a party to any material legal proceedings as set forth in Item 103 of Regulation S-K, other than ordinary routine litigation incidental to our business and as set forth below.

SEC Investigation

Delaware Litigation

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Item1A. Risk Factors.

Our business, financial condition, operating results, and cash flows may be impacted by a number of factors, many of which are beyond our control, including those set forth in our 2023 Form 10-K. The information provided below updates the disclosure in the 2023 Form 10-K regarding certain financial risks affecting the Company. Except as set forth below, there have been no material changes to the risk factors previously disclosed in our 2023 Form 10-K, the occurrence of any of which could have a material adverse effect on our actual results.

Financial Risks

We have incurred significant indebtedness, which could adversely affect us, including our business flexibility.

We have a substantial amount of debt, which has had and will continue to have the effect, among other things, of reducing our flexibility to respond to changing business and economic conditions. We have various operating and financial covenants under our debt agreements that may limit our operating flexibility due to the need to manage operations with a view to satisfying these covenants at the applicable date of determination. We have incurred and expect to continue to incur a substantial amount of interest expense. Our level of indebtedness, including the applicable interest payments, could also reduce funds available for working capital, capital expenditures, and other general corporate purposes, and may create competitive disadvantages for us relative to competitors with lower debt levels. If our financial performance does not meet our current expectations, then our ability to service our indebtedness may be adversely impacted.

At June 30, 2024, the Company was not in compliance with certain leverage ratio financial covenants under the Credit Agreement as of such date. On August 6, 2024, the Company entered into Amendment No. 8 to the Credit Agreement, which, among other things, revised the applicable leverage ratios, increased the minimum liquidity covenant, required a compliance certificate to be delivered upon any full or partial cash settlement of the convertible senior 6.75% promissory notes due January 1, 2025, and extended the additional 0.5% of interest through March 31, 2025. Amendment No. 8 was made effective as of June 30, 2024 and the lenders agreed that no event of default existed from such financial covenants as of such date.

The Company has established internal controls in place to monitor compliance with the financial covenants. In the event that the Company is unable to comply with the financial covenants in the future, there is no assurance that the Company will be able to obtain an amendment or waiver of such financial covenants. The failure to meet financial covenants under the Credit Agreement, or to obtain an amendment or waiver, would have a material adverse effect on our business, financial condition, and results of operations.

We may require additional financing or capital to pursue acquisitions or because of unforeseen circumstances. If financing or capital is not available on terms acceptable to us or at all, we may not be able to develop and grow our business as anticipated and our business, operating results, and financial condition may be harmed.

We intend to continue making investments to support the development and growth of our business and to make strategic acquisitions. Although we currently intend to self-fund our growth initiatives, under certain circumstances we may determine that it is necessary or advisable to raise additional financing or capital. Additional financing or capital may not be available when we need it, on terms that are acceptable to us, or at all. If we decide to raise additional capital through issuances of equity, our existing stockholders could suffer significant dilution, and any new equity securities we issue could have rights, preferences, and privileges superior to those of holders of our common stock. If we decide to raise additional debt, our existing stockholders may be subject to the risks associated with higher leverage. In addition, we may need to refinance all or a portion of our existing debt. We utilize multiple vehicle floor plan facilities to finance a substantial amount of our new and pre-owned inventory. If we are unable to obtain adequate financing or financing on terms satisfactory to us when we require it, including under one or more of our vehicle floor plan facilities, our ability to continue to pursue our business objectives and to respond to business opportunities, challenges, or unforeseen circumstances could be significantly limited, and our business, operating results, financial condition, and prospects could be adversely affected.

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Item 5. Other Information.

(a) See “Term Loan Credit Agreement” in Note 4 to the condensed consolidated financial statements in this Quarterly Report on Form 10-Q for a discussion of Amendment No. 8 to the Term Loan Credit Agreement, dated August 6, 2024 by and among the Company, the Subsidiary Guarantors party thereto, the lenders party thereto, and Oaktree Fund Administration, LLC, as administrative agent and collateral agent.

The foregoing description of Amendment No. 8 does not purport to be complete and is qualified in its entirety by reference to the full text of Amendment No. 8, which is included as Exhibit 10.2 in to this report and incorporated herein by reference.

(b) None

(c) During the three months ended June 30, 2024, no director or officer of the Company adopted or terminated a “Rule 10b5-1 trading arrangement” or “non-Rule 10b5-1 trading arrangement,” as such terms are defined in Item 408(a) of Regulation S-K.

Item 6. Exhibits.


Exhibit Number						Description
10.1						Employment Agreement, effective June 24, 2024, between Tiffany Kice and RumbleOn, Inc. (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on June 4, 2024).
10.2						Amendment No. 8 to the Term Loan Credit Agreement, dated August 6, 2024 , by and among RumbleOn, Inc., the Subsidiary Guarantors party thereto, the lenders party thereto, and Oaktree Fund Administration, LLC, as administrative agent and collateral agent.*
31.1						Certification of Principal Executive Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002*
31.2						Certification of Principal Financial Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002*
32.1						Certifications of Principal Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002**
32.2						Certifications of Principal Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002**
101.INS						Inline XBRL Instance Document*
101.SCH						Inline XBRL Taxonomy Extension Schema*
101.CAL						Inline XBRL Taxonomy Extension Calculation Linkbase*
101.DEF						Inline XBRL Taxonomy Extension Definition Linkbase*
101.LAB						Inline XBRL Taxonomy Extension Label Linkbase*
101.PRE						Inline XBRL Taxonomy Extension Presentation Linkbase*
104						Cover Page Interactive Data File (formatted as inline XBRL and contained in Exhibit 101)*

* Filed herewith.

** Furnished herewith.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.


	RumbleOn, Inc.

Date: August 8, 2024	By:	/s/ Michael W. Kennedy
		Michael W. Kennedy Chief Executive Officer (Principal Executive Officer)

Date: August 8, 2024	By:	/s/ Tiffany Kice
		Tiffany Kice Chief Financial Officer (Principal Financial Officer and Principal Accounting Officer)

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Date	Price Target	Rating	Analyst
9/21/2022		Peer Perform	Wolfe Research
2/15/2022	$55.00 → $40.00	Outperform	Wedbush
10/14/2021	$47.00	Buy	DA Davidson
9/15/2021	$55.00	Outperform	Wedbush
9/2/2021	$70.00	Buy	B. Riley Securities
9/2/2021	$42.00	Outperform	Baird
9/2/2021	$42.00	Outperform	Robert W. Baird

SEC Form 10-Q filed by RumbleOn Inc.

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