• Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • AI SuperconnectorNEW
  • Settings
  • RSS Feeds
Quantisnow Logo
  • Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • AI SuperconnectorNEW
  • Settings
  • RSS Feeds
PublishGo to AppAI Superconnector
    Quantisnow Logo

    © 2025 quantisnow.com
    Democratizing insights since 2022

    Services
    Live news feedsRSS FeedsAlertsPublish with Us
    Company
    AboutQuantisnow PlusContactJobsAI superconnector for talent & startupsNEW
    Legal
    Terms of usePrivacy policyCookie policy

    SEC Form 144 filed by Vital Farms Inc.

    9/2/25 4:05:58 PM ET
    $VITL
    Packaged Foods
    Consumer Staples
    Get the next $VITL alert in real time by email
    Form 144 Filer Information UNITED STATES
    SECURITIES AND EXCHANGE COMMISSION
    Washington, D.C. 20549

    Form 144

    NOTICE OF PROPOSED SALE OF SECURITIES
    PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933

    FORM 144

    144: Filer Information

    Filer CIK
    0001025680
    Filer CCC
    XXXXXXXX
    Is this a LIVE or TEST Filing? Radio button checked LIVE Radio button not checked TEST

    Submission Contact Information

    Name
    Phone
    E-Mail Address

    144: Issuer Information

    Name of Issuer
    VITAL FARMS, INC.
    SEC File Number
    001-39411
    Address of Issuer
    3601 South Congress Avenue
    Suite C100
    Austin
    TEXAS
    78704
    Phone
    877 455 3063
    Name of Person for Whose Account the Securities are To Be Sold
    MATTHEW OHAYER
    See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

    Relationship to Issuer
    Officer

    144: Securities Information

    Title of the Class of Securities To Be SoldName and Address of the BrokerNumber of Shares or Other Units To Be SoldAggregate Market ValueNumber of Shares or Other Units OutstandingApproximate Date of SaleName the Securities Exchange
    Common
    Morgan Stanley Smith Barney LLC Executive Financial Services
    1 New York Plaza
    8th Floor
    New York � NY � 10004
    1000005198120.004468598009/02/2025
    NASDAQ


    Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

    144: Securities To Be Sold

    Title of the ClassDate you AcquiredNature of Acquisition TransactionName of Person from Whom AcquiredIs this a Gift?Date Donor AcquiredAmount of Securities AcquiredDate of PaymentNature of Payment *
    Common01/06/2015Founder StockIssuerCheckbox not checked10000001/06/2015Cash

    * If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



    Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

    144: Securities Sold During The Past 3 Months

    Name and Address of SellerTitle of Securities SoldDate of SaleAmount of Securities SoldGross Proceeds
    MATTHEW OHAYER
    3601 South Congress Avenue
    Suite C100
    Austin � TX � 78704
    Common08/29/20251000005113240.00
    Matthew O'Hayer
    3601 South Congress Avenue
    Suite C100
    Austin � TX � 78704
    Common08/21/20254200210918.00
    Matthew O'Hayer
    3601 South Congress Avenue
    Suite C100
    Austin � TX � 78704
    Common08/19/202580040220.16
    Matthew O'Hayer
    3601 South Congress Avenue
    Suite C100
    Austin � TX � 78704
    Common08/08/20255000226094.00
    Matthew O'Hayer
    3601 South Congress Avenue
    Suite C100
    Austin � TX � 78704
    Common08/07/20255000201390.00
    Matthew O'Hayer
    3601 South Congress Avenue
    Suite C100
    Austin � TX � 78704
    Common08/01/2025300001073879.00
    Matthew O'Hayer
    3601 South Congress Avenue
    Suite C100
    Austin � TX � 78704
    Common07/23/20255000201552.00
    Matthew O'Hayer
    3601 South Congress Avenue
    Suite C100
    Austin � TX � 78704
    Common07/01/2025300001174189.00
    Matthew O'Hayer
    3601 South Congress Avenue
    Suite C100
    Austin � TX � 78704
    Common06/17/20255000176094.00
    Matthew O'Hayer
    3601 South Congress Avenue
    Suite C100
    Austin � TX � 78704
    Common06/13/202525000789828.00

    144: Remarks and Signature

    Remarks
    Date of Notice
    09/02/2025

    ATTENTION:

    The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
    Signature
    /s/ Matthew O'Hayer

    ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

    Get the next $VITL alert in real time by email

    Crush Q3 2025 with the Best AI Superconnector

    Stay ahead of the competition with Standout.work - your AI-powered talent-to-startup matching platform.

    AI-Powered Inbox
    Context-aware email replies
    Strategic Decision Support
    Get Started with Standout.work

    Recent Analyst Ratings for
    $VITL

    DatePrice TargetRatingAnalyst
    8/8/2025$46.00 → $50.00Outperform
    Telsey Advisory Group
    7/8/2025$45.00Outperform
    Mizuho
    5/6/2025$44.00Outperform
    BMO Capital Markets
    3/24/2025$30.00Overweight
    Morgan Stanley
    2/28/2025$44.00Hold → Buy
    Stifel
    1/27/2025$52.00Outperform
    Telsey Advisory Group
    12/20/2024$50.00Buy
    Craig Hallum
    8/9/2024$44.00Hold → Buy
    TD Cowen
    More analyst ratings

    $VITL
    Analyst Ratings

    Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

    View All

    Telsey Advisory Group reiterated coverage on Vital Farms with a new price target

    Telsey Advisory Group reiterated coverage of Vital Farms with a rating of Outperform and set a new price target of $50.00 from $46.00 previously

    8/8/25 7:48:17 AM ET
    $VITL
    Packaged Foods
    Consumer Staples

    Mizuho initiated coverage on Vital Farms with a new price target

    Mizuho initiated coverage of Vital Farms with a rating of Outperform and set a new price target of $45.00

    7/8/25 8:49:55 AM ET
    $VITL
    Packaged Foods
    Consumer Staples

    BMO Capital Markets initiated coverage on Vital Farms with a new price target

    BMO Capital Markets initiated coverage of Vital Farms with a rating of Outperform and set a new price target of $44.00

    5/6/25 8:05:57 AM ET
    $VITL
    Packaged Foods
    Consumer Staples

    $VITL
    Insider Trading

    Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

    View All

    EXECUTIVE CHAIRPERSON Ohayer Matthew sold $5,096,000 worth of shares (100,000 units at $50.96), decreasing direct ownership by 2% to 6,482,070 units (SEC Form 4)

    4 - Vital Farms, Inc. (0001579733) (Issuer)

    9/8/25 5:16:24 PM ET
    $VITL
    Packaged Foods
    Consumer Staples

    Chief Supply Chain Officer Holland Joseph Michael covered exercise/tax liability with 412 shares, decreasing direct ownership by 3% to 11,451 units (SEC Form 4)

    4 - Vital Farms, Inc. (0001579733) (Issuer)

    9/4/25 4:15:05 PM ET
    $VITL
    Packaged Foods
    Consumer Staples

    EXECUTIVE CHAIRPERSON Ohayer Matthew sold $12,650,664 worth of shares (245,000 units at $51.64), decreasing direct ownership by 4% to 6,582,070 units (SEC Form 4)

    4 - Vital Farms, Inc. (0001579733) (Issuer)

    9/3/25 5:30:04 PM ET
    $VITL
    Packaged Foods
    Consumer Staples

    $VITL
    SEC Filings

    View All

    SEC Form 144 filed by Vital Farms Inc.

    144 - Vital Farms, Inc. (0001579733) (Subject)

    9/4/25 4:31:03 PM ET
    $VITL
    Packaged Foods
    Consumer Staples

    SEC Form 144 filed by Vital Farms Inc.

    144 - Vital Farms, Inc. (0001579733) (Subject)

    9/2/25 4:05:58 PM ET
    $VITL
    Packaged Foods
    Consumer Staples

    SEC Form 144 filed by Vital Farms Inc.

    144 - Vital Farms, Inc. (0001579733) (Subject)

    8/29/25 4:14:19 PM ET
    $VITL
    Packaged Foods
    Consumer Staples

    $VITL
    Press Releases

    Fastest customizable press release news feed in the world

    View All

    For Working Dogs Only: Vital Farms Releases One-Time Only 'Cheesy Over Easy' Breakfast-Flavored Dog Treats in a New Campaign Starring Comedian Heather McMahan and Her Dogs

    The leading pasture-raised egg brand in the US celebrates working dogs on the farm and in your home in new campaign In celebration of National Dog Day, Vital Farms (NASDAQ:VITL) has released limited-edition Cheesy Over Easy Dog Treats, breakfast-flavored treats made with ingredients that include Vital Farms pasture-raised eggs. The exclusive item is a focal point of the brand's new campaign "For Working Dogs Only" that celebrates working dogs of all types. From the hard-working guardian dogs on the farms that produce Vital Farms eggs, to the hard—or hardly—working dogs in your home, all dogs deserve good treats, made with Good Eggs, No Shortcuts. This press release features multimedia. V

    8/26/25 9:05:00 AM ET
    $VITL
    Packaged Foods
    Consumer Staples

    Vital Farms to Participate in September 2025 Investor Conferences

    Vital Farms (NASDAQ:VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, today announced that management will participate in the following investor conferences in September: September 2-4, 2025: Barclays 18th Annual Global Consumer Staples Conference in Boston, MA: Russell Diez-Canseco, President and CEO, and Thilo Wrede, Chief Financial Officer, will be available for 1x1 meetings on Wednesday, September 3 and Thursday, September 4, 2025. September 11, 2025: Lake Street Best Ideas Growth (BIG9) Conference in New York, NY: Thilo Wrede will be available for 1x1 meetings on Thursday, September 11, 2025. September 24, 2025: DA Davidson Philly Phood

    8/19/25 8:30:00 AM ET
    $VITL
    Packaged Foods
    Consumer Staples

    Vital Farms Reports Second Quarter 2025 Financial Results

    Second Quarter Net Revenue of $184.8 Million, Up 25.4% Versus Prior Year Period Raises Fiscal Year 2025 Net Revenue Outlook to At Least $770 Million, 27% Increase from 2024 Results, Reflecting Strong Consumer Demand and Successful Strategic Pricing Actions; Increases Adjusted EBITDA Guidance to At Least $110 Million On Track to Reach $1 Billion Net Revenue Target in 2027 Vital Farms (NASDAQ:VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, today reported financial results for its second quarter ended June 29, 2025. Financial highlights for the second quarter ended June 29, 2025, compared to the second quarter ended June 30, 2024, include:

    8/7/25 7:20:00 AM ET
    $VITL
    Packaged Foods
    Consumer Staples

    $VITL
    Leadership Updates

    Live Leadership Updates

    View All

    Vital Farms Achieves Major Farm Network Expansion Milestone, Surpasses 500 Family Farms

    AUSTIN, Texas, July 17, 2025 (GLOBE NEWSWIRE) -- Vital Farms (NASDAQ:VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, today announced a major milestone within its farm network, now surpassing 500 family farms versus 300 at the end of 2023. To meet the strong demand for its eggs, Vital Farms has continued to raise the standards in attracting and retaining family farmers across the Pasture Belt™ to produce the leading U.S. brand of pasture-raised eggs by retail dollar sales. This includes fair pay for farmers, as well as retention and construction incentives to help offset rising construction costs. "I could not be more excited to celebrate this

    7/17/25 8:05:00 AM ET
    $VITL
    Packaged Foods
    Consumer Staples

    Vital Farms Appoints Billy Cyr to Board of Directors

    AUSTIN, Texas, July 02, 2025 (GLOBE NEWSWIRE) -- Vital Farms (NASDAQ:VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, today announced the appointment of William B. (Billy) Cyr to its board of directors effective July 1, 2025. Cyr is an accomplished business leader with more than 40 years of experience in the consumer packaged goods space. Since September 2016, Cyr has served as the Chief Executive Officer of Freshpet, Inc., a pet food company whose mission is to elevate the way we feed our pets with fresh food that nourishes all. He also serves as a member of its board of directors. Before assuming his role at Freshpet, Cyr served as President a

    7/2/25 4:05:00 PM ET
    $VITL
    Packaged Foods
    Consumer Staples

    Vital Farms Hires Joe Holland as Chief Supply Chain Officer

    AUSTIN, Texas, Aug. 20, 2024 (GLOBE NEWSWIRE) -- Vital Farms (NASDAQ:VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, has hired Joe Holland as Chief Supply Chain Officer (CSCO) beginning on September 1, 2024. Mr. Holland's proven track record of driving operational excellence for high-impact consumer packaged goods (CPG) companies will help the company continue to raise the standards across the food industry. He will lead Vital Farms' diversified supply chain team, including its award-winning egg washing and packing facility, Egg Central Station (ECS), in Springfield, Missouri, its forthcoming facility in Seymour, Indiana, and dairy operations fo

    8/20/24 7:50:00 AM ET
    $VITL
    Packaged Foods
    Consumer Staples

    $VITL
    Financials

    Live finance-specific insights

    View All

    Vital Farms Reports Second Quarter 2025 Financial Results

    Second Quarter Net Revenue of $184.8 Million, Up 25.4% Versus Prior Year Period Raises Fiscal Year 2025 Net Revenue Outlook to At Least $770 Million, 27% Increase from 2024 Results, Reflecting Strong Consumer Demand and Successful Strategic Pricing Actions; Increases Adjusted EBITDA Guidance to At Least $110 Million On Track to Reach $1 Billion Net Revenue Target in 2027 Vital Farms (NASDAQ:VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, today reported financial results for its second quarter ended June 29, 2025. Financial highlights for the second quarter ended June 29, 2025, compared to the second quarter ended June 30, 2024, include:

    8/7/25 7:20:00 AM ET
    $VITL
    Packaged Foods
    Consumer Staples

    Vital Farms to Report Second Quarter 2025 Financial Results on August 7, 2025

    AUSTIN, Texas, July 24, 2025 (GLOBE NEWSWIRE) -- Vital Farms (NASDAQ:VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, will report financial results for the second quarter ended June 29, 2025, on Thursday, August 7, 2025, before market open. Vital Farms will host a conference call and webcast at 8:30 a.m. ET on the same day to discuss the results. To participate on the live call, listeners in North America may dial +1-800-715-9871 and international listeners may dial +1-646-307-1963 with the Conference ID: 8674985. Alternatively, participants may access the live webcast on the Vital Farms Investor Relations website at https://investors.vitalfarm

    7/24/25 8:30:00 AM ET
    $VITL
    Packaged Foods
    Consumer Staples

    Vital Farms Reports First Quarter 2025 Financial Results

    Record First Quarter Net Revenue of $162.2 Million, Up 9.6% Versus Prior Year Period Reaffirms Fiscal Year 2025 Outlook of $740 Million in Net Revenue and $100 Million in Adjusted EBITDA On Track to Reach $1 Billion Net Revenue Target in 2027 AUSTIN, Texas, May 08, 2025 (GLOBE NEWSWIRE) -- Vital Farms (NASDAQ:VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, today reported financial results for its first quarter ended March 30, 2025. Financial highlights for the first quarter ended March 30, 2025, compared to the first quarter ended March 31, 2024, include: Net Revenue increased 9.6% to $162.2 million, compared to $147.9 millionGross Margin o

    5/8/25 7:20:00 AM ET
    $VITL
    Packaged Foods
    Consumer Staples

    $VITL
    Large Ownership Changes

    This live feed shows all institutional transactions in real time.

    View All

    Amendment: SEC Form SC 13G/A filed by Vital Farms Inc.

    SC 13G/A - Vital Farms, Inc. (0001579733) (Subject)

    11/14/24 8:15:17 PM ET
    $VITL
    Packaged Foods
    Consumer Staples

    Amendment: SEC Form SC 13G/A filed by Vital Farms Inc.

    SC 13G/A - Vital Farms, Inc. (0001579733) (Subject)

    11/14/24 4:48:58 PM ET
    $VITL
    Packaged Foods
    Consumer Staples

    SEC Form SC 13G filed by Vital Farms Inc.

    SC 13G - Vital Farms, Inc. (0001579733) (Subject)

    11/14/24 11:39:54 AM ET
    $VITL
    Packaged Foods
    Consumer Staples