QUEBEC CITY, June 28, 2024 /CNW/ - iA Financial Corporation Inc. ("iA" or the "Company"), the holding company of iA Financial Group (TSX:IAG), announced today that iA American Holdings, Inc., a subsidiary of the Company, completed its acquisition of Vericity, Inc. ("Vericity") (NASDAQ:VERY). The agreement to acquire Vericity was announced on October 3, 2023.
With more than 400 employees, Vericity is comprised of Fidelity Life, an insurance carrier1, and eFinancial, a direct-to-consumer digital agency. Together, the two entities leverage synergies and deliver innovative, proprietary technology powered by artificial intelligence and rich data analytics to serve middle-market life insurance cu