SEC FORM 4

SEC FORM 4 SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Word John M III

(Last)

(First)

(Middle)

12400 RACE TRACK ROAD

(Street)

TAMPA

33626

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Better Choice Co Inc. [ BTTR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
08/17/2021

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	08/17/2021		P		25,000	A	$3.36	3,207,614	D
Common Stock								14,335	I	Spouse

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Purchase Warrants - Right to Buy	$7.5							06/24/2020	06/30/2030	Common Stock	83,334		83,334	D
Purchase Warrants - Right to Buy	$7.5							01/22/2021	01/22/2027	Common Stock	4,167		4,167	I	Spouse
Purchase Warrants - Right to Buy	$7.5							01/22/2021	01/22/2027	Common Stock	83,334		83,334	D
Purchase Warrants - Right to Buy	$6.3							07/20/2020	06/30/2030	Common Stock	50,000		50,000	D
Purchase Warrants - Right to Buy	$4.5							10/01/2020	10/01/2026	Common Stock	1,666,667		1,666,667	D
Stock Options - Right to Buy	$7.74							⁽¹⁾	01/08/2031	Common Stock	16,667		16,667	D
Purchase Warrants - Right to Buy	$10.92							12/19/2019	06/30/2030	Common Stock	812,500		812,500	D
Stock Options - Right to Buy	$5							⁽¹⁾	07/08/2031	Common Stock	20,000		20,000	D
Purchase Warrants - Right to Buy	$4.5							10/01/2020	10/01/2026	Common Stock	4,334		4,334	I	Spouse
Purchase Warrants - Right to Buy	$25.5							11/04/2019	06/30/2030	Common Stock	917		917	D

Explanation of Responses:

1. Options exercisable according to the vesting terms in the related option agreement.

Remarks:

	Sharla Cook, Attorney-in-Fact for John M Word III	09/01/2021
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

SEC Form 4: Word John M Iii bought $84,000 worth of Common Stock (25,000 units at $3.36), increasing direct ownership by 0.79% to 3,207,614 units